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Entrepreneurial Leadership

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Entrepreneurial Leadership

Nikki Davis

Dr. Cheryl Molyneaux

BUS 508

July 22, 2012

Abstract

Entrepreneurs have long recognized the importance of marketing to their success. Opening a restaurant is a challenging prospect even in good times, and many ventures fall by the wayside. Owning and operating a restaurant is one of the most challenging endeavors an entrepreneur can take on. According to Schrader (2004), foodservice success stories abound, but the launch of any restaurant is risky. Most important, however, the restaurant entrepreneur must be able to form a winning team and find partners with similar goals. Five Guys is a restaurant chain that is not your typical restaurant. Five Guys is a family owned restaurant that was first brought into existence in 1986 by Jerry and Janie Murrell. The restaurant gets its name from the Murrell’s who have included all five of their sons into the business. For 16 years they ran a handful of local stores in the Washington (D.C.) area, perfecting their limited menu and building a devout local following. Then in 2002, after much nudging, the boys convinced Murrell to open the floodgates to franchising (Weise, 2011). The chain has grown to over 625 locations in 40 states and four Canadian provinces, with most of that growth occurring in the past seven years (Gilbert, 2010).

Five Guy’s Philosophy Five Guys have built there restaurant on a philosophy that set them apart from other fast food chains. They put quality over quantity. Competitors of Five Guys, who are not as successful, find it is due to their lack of commitment and dedication ensuring quality above anything else. Gilmore and Pine (2007), states that in an age when everything seems to be mediated and staged, the tough love from Five Guys feels refreshingly real. The restaurants cultivate that

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