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Entrepreneurial Venture

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Submitted By yagneshs21
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ENTREPRENEURIAL VENTURE (FOR SHELL FOOD & GAS STATION)

Executive Summary/Proposal:

wheeling is a small town with a population 3,400. Located on rural Highway 255, the town is 30 miles south of the city of Chicago and 34 miles north of the city of Wisconsin. Highway 255 connects Chicago and Wisconsin that both have universities and a cumulative population of 200,000 residents. The highway is the main road through town and is used daily by thousands of commuters between the two cities. These commuters sustain a number of road side businesses on Highway 255 that sell flowers, produce and bakery products.

In order to get gas in the Wauconda area, commuters currently have to leave the highway and drive three miles into the edge of town. Shell gas station's Food and Gas will offer these commuters gas, organic produce, and a deli. On the way to work, a commuter could stop for gas and pick up a sandwich. On the way home, the same commuter could stop again to pick up something for dinner.

Objective:

•To capture an increasing share of the commuter traffic passing through Wauconda.
•To offer our customers superior products, at an affordable price.
•To provide customer service that is second to none
•Good quality products at competitive prices.
•Excellent customer service that will promote customer loyalty.
•A location that will assure that commuters will stop.

Mission
The mission of Shell’s Food and Gas is to offer commuters on Highway 255 competitive gas prices and great food. The company will make a healthy profit and provide a rewarding work environment for its employees.

Start-up cost Summary:

Shell gas station will invest $70,000 in Food and Gas. Shell station needs $450,000 for the start up costs and construction. Total finance needs for gas station will be $520,000. It will take 6 months to finish all the construction.

Project Description:

Market Analysis Summary:

These commuters currently have no convenient shop in which to buy food to or from work once they are on Highway 255; more importantly, eighty percent of Highway 255 commuters fits the demographic profile of customers of upscale organic/natural food stores:

•Age: 25 - 45 years of age;
•Gender: 60% women;
•Average income: $40,000+;
•Education: college graduate;
•Employment: professionals in business and education.

Shell's Food and Gas sells the following products:

•Gasoline and diesel fuel;
•Oil, de-icer, car accessories, etc.
•Deli items;
•Drinks;
•Bakery goods;
•Organic produce

Estimate of sales:
[pic]

Competitive Edge
The competitive edge for Shell’s Food and Gas is the following:

•Location: Shell's Food and Gas is located on Highway 255. The closest competitor is three miles into the town of Wauconda.
•Quality Deli and Organic Produce: While buying gas, commuters will now be able to pick up lunch, or buy something to take home. The commuter will soon regard Shell's Food and Gas as an invaluable time saver in their day.

Sales Forecast:

In order to maintain competitive gas prices, the cost of gas to the consumer will never exceed 15% of wholesale cost.

[pic]

WBS

LEVEL 1: ENTREPRENEURIAL VENTURE FOR GAS STATION $520,000.

LEVEL2: 1.1 Parking and service area $100,000 1.1 .1 P & S earth work $50,000 1.1 .2 Asphalt Paving $30,000 1.1 .3 Concrete hardstands in P& S Area $20,000

LEVEL2: 1.2 Foundation and Building wall $60,000 1.2 .1 Concrete Foundation $20,000 1.2 .2 Walls – Masonry bearing walls $20,000 1.2 .3 Walls- Prefab Metal sandwich Panels $10,000 1.2 .4 Interior concrete floors $10,000

LEVEL2: 1.3 Building roof $40,000 1.3 .1 Build up roof $30,000 1.3 .2 Roof Gutters/ Drainage $10,000

LEVEL2: 1.4 Mechanical systems $100,000 1.4 .1 Excavation of Waster water system $20,000 1.4 .2 Drainage of tile installation – waster water $10,000 1.4 .3 Septic Tank installation $20,000 1.4 .4 Fresh Water line $15,000 1.4 .5 Sinks, basins, toilets installation $10,000 1.4 .6 hot water system installation $15,000 1.4 .7Air system Instillation $10,000

LEVEL2: 1.5 Interior floors and electrical system $60,000 1.5 .1 Interior Built-ins $10,000 1.5 .2 Interior painting $10,000 1.5 .3 Interior Drywall $10,000 1.5 .4 Interior doors, frames, Hardware $10,000 1.5 .5 Interior floor covering $10,000 1.5 .6 Interior $10,000

LEVEL2: 1.6 Exterior finishes $40,000 1.6 .1 Exterior Brick Façade $10,000 1.6 .2 Exterior Glazing $10,000 1.6 .3 Exterior Doors and signage $20,000

LEVEL2: 1.7 Administrative actions $50,000 1.7 .1 Inspections $10,000 1.7 .2 Issuance $20,000 1.7 .3 Noise constraints $10,000 1.7.4 Franchise fees $10,000
LEVEL2 1.8 Select vendors and hiring staff $ 70,000 1.8 .1 Select different products $5,000 1.8 .2 Select different vendor and purchase the products $ 60,000 1.8.3 Hiring the staff for gas station $5,000

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