...Case Studies Engineering Subject Centre Case Studies: Four Mini Case Studies in Entrepreneurship February 2006 Authorship These case studies were commissioned by the Engineering Subject Centre and were written by: · Liz Read, Development Manager for Enterprise and Entrepreneurship (Students) at Coventry University Edited by Engineering Subject Centre staff. Published by The Higher Education Academy Engineering Subject Centre ISBN 9781904804437 © 2006 The Higher Education Academy Engineering Subject Centre Contents Foreword...................................................................................................5 1 Bowzo: a Case Study in Engineering Entrepreneurship ...............6 2 Daniel Platt Limited: A Case Study in Engineering Entrepreneurship .....................................................................................9 3 Hidden Nation: A Case Study in Engineering Entrepreneurship11 4 The Narrow Car Company...............................................................14 Engineering Subject Centre Four Mini Case Studies in Entrepreneurship 3 Foreword The four case studies that follow each have a number of common features. They each illustrate the birth of an idea and show how that idea can be realised into a marketable product. Each case study deals with engineering design and development issues and each highlights the importance of developing sound marketing strategies including market ...
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...GOOD PRACTICE CASE STUDIES IN UNIVERSITY-BUSINESS COOPERATION PART OF THE DG EDUCATION AND CULTURE STUDY ON THE COOPERATION BETWEEN HIGHER EDUCATION INSTITUTIONS AND PUBLIC AND PRIVATE ORGANISATIONS IN EUROPE EUROPEAN COMMISSION Directorate-General for Education and Culture Directorate C: Lifelong learning: higher education and international affairs European Institute of Innovation and Technology; economic partnership Public open tender EAC/37/2009: CONTENTS CONTENTS INTRODUCTION Scope of report Introduction to UBC Elements in the UBC Ecosystem 5 5 5 5 AIMS & METHODOLOGY Introduction Objective Process for selection Basis for selection Countries considered in the selection of the cases Case study partners 7 7 7 7 8 8 9 CASE STUDIES Case study key insights Classification of countries Nature of case study Case study quick-find 10 10 12 12 13 NORTHERN Europe Case 1: SEA, Denmark Case 2: ETM, Estonia Case 3: Demola, Finland Case 4: REAP, Ireland Case 5: Mobility at UL, Latvia Case 6: CSE, Sweden Case 7: SMIL, Sweden Case 8: SPEED, UK Case 9: IDI/Digital City, UK Case 10: Acua Limited, UK 18 19 25 30 35 41 46 52 57 63 70 76 80 84 90 96 EASTERN EUROPE Case 11: GIS, Bulgaria Case 12: TTO Pécs, Hungary Case 13: The Science and Economy Project, Poland Case 14: WCTT, Poland Case 15: Q-PlanNet, Romania 75 1 © Science-to-Business Marketing Research Centre CONTENTS SOUTHERN EUROPE Case 16: MUHC, Malta Case 17: PNICube, Italy...
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...中山大学数计学院 2013级软件工程专业(2015学年秋季学期) 《SE- +电子商务》期末考试方案 (考试形式：Final Assignment) 《中山大学授予学士学位工作细则》第六条 考试作弊不授予学士学位 方向： 姓名： ______ 学号： 出卷： 审核： Final Individual Assignment-2015 No. True/False Indicate whether the statement is true or false.（20 points, 1 point each） ____ 1. Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types of activities or transactions. ____ 2. A value added network (VAN) is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in EDI. ____ 3. An HTML document is similar to a word-processing document in that it specifies how a particular text element will appear. ____ 4. Although an extranet is a VPN, not every VPN is an extranet. ____ 5. The three main elements of a Web server are the hardware, operating system software, and client software. ____ 6. Academic publishing has always been a relatively easy business in which to make a profit. ____ 7. Companies that have existing sales outlets and distribution networks often worry that their Web sites will take away sales from those outlets and networks. ____ 8. The benefits of acquiring new visitors are the same for Web businesses with different revenue models. ____ 9. A banner ad is a small rectangular object on a Web page that displays a stationary or moving graphic without a hyperlink to the advertiser...
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...High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/6c92feaa-fc0f-11e0-b1d8-00144feab49a.html#ixzz2Cu5c99bj Case study: Diageo By Abby Ghobadian The story: After a series of mergers, demergers and acquisitions, the management of Diageo, the conglomerate formed by the 1997 merger of Guinness and Grand Met, made a strategic decision to focus on premium alcohol drinks. Diageo was in charge of an expanding and wide-ranging collection of brands, some of which had broad appeal across many countries while others had more regional appeal, sometimes limited to just a few markets. The challenge: After both organic growth and acquisitions, three key dilemmas emerged by 2002. First, how to manage brands with significantly different appeal, such as Guinness, a brand with strong Irish roots but huge global appeal, or Buchanan’s, the leading Scotch whisky in Latin America. Second, how to rejuvenate tired brands and third, how to improve the market share of the most successful brands, such as Captain Morgan, J & B, Smirnoff and Johnnie Walker. The initial strategy: To help managers maintain focus and allocate resources, Diageo developed three brand classifications: global priority, local priority and category. The global priority brands were the big sellers that were...
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...Case Study I: Pack-iTS 1. As one of the partners, evaluate the overall feasibility of Pack-iTS * Ease of management and student satisfaction for school administration * Value for money, able to the variety of choices, and food preparation safety for individual parents * variety and taste for students * Quality based on nutritional value for packaged lunch * Offered bi-monthly for hot lunch days 2. How should Pack-iTS be positioned against the competition? Pack-iTS should position themselves against the competition by targeting the three key consumers, school parents and children. They should target the parents by illustrating the benefits of Pack-iTS pre made lunches. One of the main concerns that parents had was not being able to spend more time with their kids while trying to juggle a work and home life. So Pack-iTS should lead with how using their service will save parents time instead of buying and preparing school lunches for their children. Giving them more time to spend with their kids and not having to stress about what their kids are going to eat. Pack-iTS should also stress the importance of nutrition to the parents and that pack-its is committed to making healthy meals for their kids. Pack-its only real competition is the brand name lunches offered by Kraft and Schneider’s, but these choices are less healthy options for children. They other competition would be the hot lunches that were offered by local businesses. In this case Pack-iTS...
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...industries for a better economic. This report focuses the talk delivered by Dr. Rob Adams; who is currently associated in the faculty of the MBA program at University of Texas, Austin. His area of interest is entrepreneurship and is considered an authority on the subject. He is also the author of the book titled: “If You Build It Will They Come”, which he also presented in this symposium. During his presentation, Dr. Adams explained how market validation is crucial to a successful venture. To illustrate this he presented two case studies. The first one was about Motorola’s project called Iridium while the second case study’s subject was Apple’s iPod. Even though the technology that Iridium offered was far more sophisticated and ahead of its time than iPod; nevertheless, Iridium failed because of poor marketing strategy and false assumptions about their tentative customers. iPod, on the other hand, was not a technological breakthrough rather a design breakthrough and was highly criticized and considered a flop idea. However, it targeted the right customers with the right strategy and went for a narrower market than the wider one like Iridium. Unlike Iridium, which went into bankruptcy, iPod was a big success which is evident from its stock market value. These case studies made the distinction between doing a lot of work and not gaining anything, and doing little work but doing it right. According to Dr. Adams the most important job as an...
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...Ateneo de Davao University School of Business and Governance Entrepreneurship Department Progressive Insurance: A Case Study Submitted to: Mr. Rey Navacilla Submitted by: John Paul Dela Vega Jose Antonio Kintanar Clarence Mitchell Sy Dayle Lois Tulang John Way Keith Medina Table of Contents I. Introduction…………………………………………………..…… II. Statement of the Problem…………………………………..…... III. Objectives of the Case Study………………………………..…. IV. Methodologies and Approaches…………………………….… V. Analysis of the Case a. Qualitative Tool: Fishbone Diagram………….…. b. Quantitative Tool: Decision Tree Analysis……. VI. Alternative Courses of Action (ACAs) c. Alternative Course 1……………………………..… d. Alternative Course 2……………………………….. e. Alternative Course 3……………………………..… VII. Significant Findings…………………………………………….. f. Positive Findings…………………………………… g. Negative Findings………………………………….. VIII. Recommendations…………………………………………….... IX. Conclusions……………………………………………………… I. Introduction Progressive Insurance, an automobile insurer company, which is based in Mayfield Village, Ohio. On the year of 1991 Progressive Insurance had approximately $1.3 Billion in their sales. When the year of 2006 came that $1.3 Billion in sales suddenly became $14.5 Billion. What did they do to make this figures increase so high? Nothing. For 15 years Progressive insurance just did little advertising...
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...[pic] Global Management Studies GMS 200: Introduction to Global Management Fall 2009 (Section 2) INSTRUCTOR INFORMATION Professor: Dr. Shavin Malhotra Class Room: Main LIB072 Class Time: Friday 12:00 to 15:00 Office: TRS 1-101 Office Hours: Monday 14:00 to 15:00 E-mail: shavin.malhotra@ryerson.ca Phone: 416- 979 5000 x 2445 Teaching Asst.: Issa Guindo E-mail: iguindo@ryerson.ca COURSE INFORMATION Pre-requisites and/or Exclusions: None Posting of Grades and Feedback on Work: Grades on assignments and tests will be posted on the Blackboard site for the course. All assignments submitted for grading will be handed back within three weeks except for the final assignment which will be available for pick-up after official final grades are available. E-mail Communication: Students must use the e-mail address listed above to communicate with the instructor. Students are required to activate and maintain a Ryerson Matrix e-mail account. This shall be the official means by which you will receive university communications. Faculty will not respond to student enquiries from any other e-mail address. See Pol# 157 found at www.ryerson.ca/senate/policies/ for further information on this issue. COURSE DESCRIPTION This course introduces the concepts and complexities of the contemporary global business environment with an emphasis on global competitiveness and the main functional areas of management: planning, organizing, controlling, and leadership. Topics...
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...Hikmi Syed AbdullahHaza Nuzly Abdull Hamed Aryati BakriNorasnita Ahmad | 32432/ N28-403-1532423/N28-403-0932426/N28-403-2132405/N28-402-1232421/N28-403-0732430/N28-403-1732433/N28-403-1432427/N28-403-20 | iskandar@utm.mymhafiz@utm.myhalina@utm.myhaslinah@utm.mynorris@utm.myhaza@utm.myaryati@utm.mynorasnita@utm.my | Synopsis | This 1-credit course will provide an extension to the existing 2-credit subject (UCD2762) on how to analyze and evaluate the business opportunities using the knowledge and skills acquired from the previous subject. Class members will consider business planning, self-assessment, idea generation, and operating strategies required to start a new small business. Students will also be exposed to Harvard Business School Case Method in order to give them exposure to the real world problems and their solutions. Active participation by students during class discussions and activities is encouraged & expected. Students successfully completing this course will be able to: * Research, recognize and access business opportunities. * Use analytical and critical thinking skills to determine the feasibility of a business concept. * Gained hands on experience with conducting research, develop, write, evaluate, presenting and defending segments of a business plan. | | Learning Outcomes | At the end of the semester, the student will have the: | CO | Course Outcomes | Related Program Outcome (PO) | Evaluation Method | 1. | Ability to think...
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...Mälardalen University School of Sustainable Development of Society and Technology International Business and Entrepreneurship Master Thesis, Spring 2008 Leif Linnskog, Supervisor The International Expansion of a Multinational Company ---A Case Study of H&M Authors: Jun Li Maja Frydrychowska Abstract Date: Level: Authors: June 19, 2008 Master Thesis in International Business and Entrepreneurship, 15 credits Jun Li (1981-11-01), China jli07001@student.mdh.se Maja Frydrychowska (1974-05-29), Poland mfa07001@student.mdh.se Title: The International Expansion of a Multinational Company---A Case Study of H&M Leif Linnskog How did H&M go international and what factors did influence its expansion? The aim of this thesis is to describe the internationalization of H&M and to explain such way of expansion using different theories and theoretical concepts. In our thesis, we mainly used the qualitative method for our case study of H&M. Meanwhile, for the data collection, the documentary approach was applied. As a retailer, H&M does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: franchising, wholly owned sales subsidiaries and production offices. The company has developed strong macro-position within the clothes industry network and strong bonds with its external suppliers. The expansion decisions of H&M have been influenced by the factors included in the psychic distance concept. Supervisor:...
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...Outline: Introduction Unit 1: Chapters 1, 4, 5 Chapter 1 – Exploring the World of Business and Economics Chapter 4 – Choosing a Form of Business Ownership Chapter 5 – Small Business, Entrepreneurship, and Franchises Unit Exam Unit 2: Chapters 9, 10, 11, 6, 7 Chapter 9 – Attracting and Retaining the Best Employees Chapter 10 – Motivating and Satisfying Employees and Teams Chapter 11 – Enhancing Union-Management Relations Chapter 6 – Understanding the Management Process Chapter 7 – Creating a Flexible Organization Unit Exam Unit 3: Chapters 12, 13, 14, 15 Chapter 12 – Building Customer Relationships Through Effective Marketing Chapter 13 – Creating and Pricing Products that Satisfy Customers Chapter 14 – Wholesaling, Retailing, and Physical Distribution Chapter 15 – Developing Integrated Marketing Communications Unit Exam Unit 4: Chapters 2, 18, 20, 3 Chapter 2 – Being Ethical and Socially Responsible Chapter 18 – Understanding Money, Banking, and Credit Chapter 20 – Understanding Personal Finances and Investments Chapter 3 – Exploring Global Business Unit Exam Final Exam (cumulative) Your final grade will be based on: Four Unit Exams 40% (10% each unit exam) Final Exam 20% Case Study 10% Questions of the Day 20% Homework and class participation 10% Grades: A=94-100 A-=90-93 B+=87-89 B=83-86 B-=80-82 C+=76-79 C=70-75 D=60-69 F=59 and below ...
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...Steps 1-3 – The Problem Identification Stage Step 1 – Review the case and identify the relevant facts Problem situations or cases often include extraneous information or irrelevant ‘stuff’. Therefore, when you are trying to find a solution to a situation or to answer a case question, the first step is to identify the key facts so that you can figure out what is going on before deciding how to answer or solve the problem. In advanced courses, this usually involves extensive research but in an introductory or foundation level course, you will typically only use the information in the case. However, to do well in any case study assignment, it is important to read the case carefully and also to make sure you fully understand what the assignment and/or case questions are asking for. As you review the case, this will help you to identify what you need to pay attention to and what to ignore. That’s what relevance means – eliminating ‘stuff’ and identifying the important facts in a situation. Let us assume that you have just read a case entitled XYZ company and are trying to answer the following question: What are the current challenges facing XYZ company? You must identify and list the key facts which, for the purposes of our example, are those listed below: * The government has recently deregulated the industry to stimulate competition. * Telecommunications advances have led to increasing internet use. * More and more users are comparison shopping on the...
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...Case Study I Medical Information System Arthur Contato Poliseli Edward Ruppel Project Management I BA 3110 DAY AA February 23, 2015 Medical Information System Summary of the Facts of the Case Maggie Pressman, Paul Goldberg, and Steve Youngblood are equal partners in their own consulting business, which is specialized in design and install computer-based information systems for medicals. These system usually includes patient records, prescriptions, billings, and medical insurance processing, sometimes the medical customers have a manual system and want to computerize it, or they have an existing computer system that needs to be upgraded. Generally, the consulting business provides the necessary hardware as software to its customers, they also install and teach the employees how to use the new resource, because of that, the cost of most of these projects ranges from $10,000 to $40,000, depending on the amount of hardware needed. Dr. Houser, one of the doctors for whom Paul had done a project, left her private practice to join a large regional medical practice, which has six offices throughout the region, and two of that also include a pharmacy. So, Dr. Houser contacted Paul to see if he was interested in submitting a proposal to upgrade the information system for the entire regional medical practice, this project will include integrate the six offices and two pharmacies into one system, because presently, each office has its own system. Paus discovered that a team...
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...Development Analysis Two Mini Cases 1 21 June 2012 Final Project: Development Analysis Two Mini Case Studies DeVry University Professor Mozinski, BUS412 Business Policy Development Analysis Two Mini Cases 2 Mini Case 1: Bikes for the World (BfW) Challenge or Problem: The Bikes for the World organization was formed to offer valid solutions to the transportation problems facing the poor around the world. Lack of affordable and eco-friendly transportation system led founder Keith Oberg to create BfW. Oberg states he did so in order to solve two problems: to help address the developing world’s lack of affordable, eco-friendly transportation, and to help find a better use for the glut of unwanted bikes in the United States (Thompson, 2010). (Pictured above a young boy from Nyariga, Ghana receives a Bikes for the World bicycle. Photo courtesy of the Shape Lives Foundation) Oberg’s mission was simply to “assist poor people overseas to become more productive through providing affordable bicycles for personal transport to work, school, and health services. Secondarily, provide satisfying community service opportunities to Americans—collecting bikes and spare parts--towards realizing this primary goal of helping others overseas” (BfW, 2012). Through a goal to achieve a sustained impact both here and abroad BfW has partnered with over 600 volunteers, donors, and agencies worldwide who all share a common concern for reducing waste and helping the poor earn, learn,...
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...ENTREPRENEURSHIP CASE STUDY ON SECRET RECIPE PROGRAMME: EXECUTIVE MASTER IN BUSINESS ADMINISTRATION EMBA-Entrepreneurship – Case Study “Secret Recipe” Page 1 Table of Contents I Declaration ..................................................................................................................................... 2 II Executive Summary ..................................................................................................................... 3 III Abstract ........................................................................................................................................ 4 1.0 Company Description .................................................................................................................. 5 2.0 Challenges of Getting Business .................................................................................................. 8 2.1 Startup & Capital ......................................................................................................................................... 8 2.2 Identity or Branding .................................................................................................................................... 8 2.3 Expansion or Growth ................................................................................................................................... 8 3.0 Setting Up The Business ....................................................................
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