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Entry Stretegies

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Submitted By MF73
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Penetrating a foreign market has always been a big problem during a firm’s process to grow including the question of how and when going abroad. Therefore there are many reasons why firms decide to extend their business operations by entering foreign markets. Whether it is a defensive step aimed to avoiding the consequences of the saturated domestic market or an offensive strategy based on the expectations of unusual profits.
So there is always the doubtful prospect if a foreign entry is worth or is it not worth.
The main aim of the essay is to answer these questions.

In the last few years it generally could be observed that globalisation has increased the competition amongst firms and enlarged the company’s willingness to enter foreign markets. Small, middle-sized and big companies are using different approaches to reach their target customers, increase profits or ensure the company’s growth. Different strategies offer these companies various opportunities to adapt modes to enter foreign markets and to find new channels of distribution. Moreover the European market consists of much originality which should be taken into account like the EU organization.

But entering foreign markets is nothing new in a globalised world and interconnecting Europe. Merchants have dealt with international partners in nearly every decade throughout history. International represented firms like Siemens opened foreign subsidiaries more than 160 years ago. What is the fascination associated with entering international markets? This essay tries to answer it with the strategies firms apply to the European market and the design of the market entry itself. Some firms decide to enter foreign markets based on exporting while others choose business partners or build their own subsidiaries. Furthermore, the scope of operational activities differs: ranging from sales offices to complete

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