...LOGO PRINCIPLES OF MARKETING BA003IU Nguyen Thi Hong An Nguyen Thi Hong An 1 Chapter 3 Analyzing the Marketing Environment 2 Nguyen Thi Hong An Lecture outline • Describe the environmental forces that affect the company’s ability to serve its customers • Explain how changes in demographic and economic environments affect marketing decisions • Identify the major trends in the firm’s natural and technological environment • Explain key changes in the political and cultural environments • Discuss how companies can react to the marketing environment. 3 Nguyen Thi Hong An 1 2 3 4 5 What is Marketing Environment Marketing Environment The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers. Aspects of the marketing environment: Microenvironment Actors close to the company Includes all the factors close to the company that affect positively or negatively, its ability to create value for and relationship with its customers. Larger societal forces Macroenvironment that affect the microenvironment 4 Nguyen Thi Hong An 1. Company’s Microenvironment COMPETITORS SUPPLIERS PUBLICS MARKETING INTERMEDIARIES CUSTOMERS combine to make up the company’s value delivery network Nguyen Thi Hong An 1.1. The Company Top Management Finance R&D Purchasing Operations Accounting Nguyen Thi Hong An 1.2. Supplier Suppliers...
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...PGDM, PGDM (FS), PGDM (RM) 2011-12, Third Trimester International Economics and Business (Course code: 308) Instructor: Dr. Mahima Sharma (A+B+D), Mr. Mohd. Irfan (C+E) Course Credit: 3 Number of Sessions: 24 Office Ext: 236, 269 Course Overview/objective: There are new realities that are critical for today’s students to embrace with the remarkable changes that are taking place in the cross border flow of products, services, capital, technology and people. Today both the volume of international trade and the level of firms’ internationalization are increasing at a fast pace creating newer opportunities and challenges for business. With this fact in mind, this course has been designed to prepare the future managers to grasp and comprehend the economic forces behind international business operations (as for instance -why does international trade take place? or why do firms invest overseas?) and the economic consequences of such operations( as for instance effect of international trade on production and consumption or effect of international trade on exchange rates. The contents of the course will familiarize the students with various fundamentals of international economics theory and also understand the linkages between these economic concepts and their implications for business. (As for instance the creation of a regional trade block and its implications...
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... |Due |Points | |Objectives |Compare various schools of thought in environmental ethics. | | | | |Explain how ethics influences our course of action regarding principal environmental | | | | |issues. | | | | |Identify the local impact of environmental issues | | | |Readings |Read Ch. 1 & 2 of Environment. | | | | |Read the Introduction section of Environmental Ethics: An Anthology. | | | |...
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... | Copyright © 2010, 2009, 2006, 2004, 2003, 2001 by University of Phoenix. All rights reserved. Course Description This course applies scientific, philosophical, economic, and ethical principles to current and future environmental issues. Students will analyze the cumulative impact of human activities on global ecosystems, as well as responsibilities to the natural world, in terms of the complex interrelationships humans have with their environment. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Light, A., & Rolston, H., III (Eds.). (2003). Environmental ethics: An anthology. Malden, MA: Blackwell Pub. Raven, P., Berg, L., & Hassenzahl, D. (2010). Environment. (7th ed.)....
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...NIC Europe Group Driver Paper Budapest, April 28 - 30. 2004. Globalisation or Regionalisation? The views expressed in this and other papers associated with the NIC 2020 project are those of individual participants. They are posted for discussion purposes only and do not represent the views of the US Government. Discussion paper -- does not represent the views of the US Government NIC Europe Group Driver Paper Budapest, April 28 - 30. 2004. Globalisation or Regionalisation? Globalization—Which forces will predominate in 2020—regionalization or globalization and will focusing on one lead to neglect of the other? What will be Europe’s position in the world in 2020 and how will areas of the world look from a distinctly European perspective? Introduction The debate about globalisation versus regionalisation is misleading: it is an obvious statement that the world is more complex than that. When we make simplifications like this, we assume that the loss of understanding is minimal: the world is more complex, but the simplification is such that the essence of the processes are still captured by our model. I will argue here that assumptions about today’s world having two levels of organisation leaves out a very important factor; this in turn results in a misunderstanding. I will argue that there are so many levels between national and global -- defined by socioeconomic systems and subsystems -- that the best approximation is not to assume the existence of two levels...
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...Week 4 Discussions Discussion 1 Production Economics The economic environment is likely to affect short run production for the next 12 months. It influences the use of resources in companies and the economy in general. The economic environment is influenced by the interaction and integration of other macroeconomic parts (William, 2012). As a result of this the economic environment dictates the pace of economic growth, inflation, and national income. This variable is the most likely to affect production in the short run since it changes frequently and rapidly. When there is an adverse change in the economic environment, production is halted since the cost of acquiring resources rises. The raw materials become expensive and thus organizations have to work under tight budget. The interest rates of borrowing increases, thus the burden has to be passed to the consumers. The sales will ultimately reduce since nobody want to spend on expensive products in a tough economy. Therefore, the firm has to cut its production to evade excessive supply over demand. Indeed for the next 12 months there may be a drastic change in production. There several strategies to be implemented in order for the managers to avoid this economic environment draw back. The managers should make orders of raw materials earlier and when their prices are at lowest. This will protect them from inflationary prices of the raw materials. Low cost of raw materials will reduce the price of the products; hence...
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...Economy and Environment Program for Southeast Asia ENVIRONMENTAL ECONOMICS A TEACHERS’ MANUAL Undergraduate Level By Herminia A. Francisco Bui Dung The Pham Khanh Nam August 2005 1 PREFACE This manual was written to support the teaching of undergraduate environmental economics course in Vietnam Universities. Some time in 2003, a number of senior researchers of the Economy and Environment Program for Southeast Asia (EEPSEA) requested that EEPSEA offers a 3-week training course for teachers of Environmental Economics in the country. The request in turn was precipitated by the new mandate from the Ministry of Education in Vietnam that makes Environmental Economics a required course in all Bachelors’ Degree in Economics and Management for all colleges and universities. Aware that the capacity of teachers to teach Environmental Economics varies across the country as training of teachers varies also from selfstudy, short-term training, to a formal course in an undergraduate/graduate degree from local universities or abroad, EEPSEA acceded to the request and offered the course in August 2005. The course though can be used also in other colleges and universities in Southeast Asia. The training course was designed to teach both the subject matter contained in an internationally-comparable undergraduate environmental course and to enhance teachers’ skills in teaching this subject. A teachers’ manual was developed to support the teaching of the training ...
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...requirement of the present generation without compromising the capability of the future generation to be able to meet their needs. There are three main sustainable development goals. These goals are also known as the pillars of sustainability. They include environmental protection, social development and economic development. These three pillars of sustainability have served on common grounds for several sustainability standards as well as certification systems in the past and even today. These three pillars can be illustrated in details as follows: 1. Environmental protection: this is the capability of an environment to provide a given environmental quality and also natural resource extraction rate indefinitely. 2. Social development: this is the capability of a social system like a country or an organization to function at a particular level of social well-being and in harmony. 3. Economic development: this is the indefinite capability of an economy to provide a specific level of economic production. Sustainable development involves the balancing of the global and local efforts in order to meet the necessary human needs without depleting or degrading the natural environment (Skype, 2014). In addition to this, it also implies an innovative, proactive and a responsible decision making that aims at reducing negative impacts and...
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...free and healthy life in a safe environment. And a genuinely developing country is one in ... www.unescap.org/unis/press/G_05_00.htm - Cached # Can Economic Growth of a Nation be Correlated with Development? 17 Apr 2010 ... “A developed country is one that allows all its citizens to enjoy a free and healthy life in a safe environment. ... www.suite101.com/.../can-economic-growth-of-a-nation-be-correlated-with-development-a226912 - Cached # Developing country - Wikipedia, the free encyclopedia "A developed country is one that allows all its citizens to enjoy a free and healthy life in a safe environment." But according to the United Nations ... en.wikipedia.org/wiki/Developing_country - Cached - Similar # Developed country - Wikipedia, the free encyclopedia ... defined a developed country as follows: "A developed country is one that ... en.wikipedia.org/wiki/Developed_country - Cached - Similar Show more results from wikipedia.org # Developing countries | Facebook "A developed country is one that allows all its citizens to enjoy a free and healthy life in a safe environment." But according to the United Nations ... www.facebook.com/pages/Developing.../110907328934225 - Cached # Why Reject the Mega Tower | Facebook 7 posts - 4 authors ... Kofi Annan clearly addressed, "A developed country is one that allows ... www.facebook.com/topic.php?uid=162774653750749&topic... - Cached Show more results from facebook.com Get more discussion results # Is the united arab...
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...Running Head: MANAGEMENT Management Name: University: Course: Tutor: Date: Discussions Week 1 Discussion 1 New world managers are more competent as compared to the old world. This is because new world managers can solve more problems as compared to old world ones. New world managers are more experienced. New world managers also go through learning programs that enable them to be more competent in managing their subjects. Based on the result of my questionnaire I will fit more in the new world. This is because I have the experience needed to carry out my duties. I have undergone training on how to manage a company or organization just like any other new world manager. Of the three strengths conceptual, human and technical, conceptual has changed most moving from the old world to the new one. This is because more and more concepts are being developed with regards to management. In twenty years time I believe human will change more. This is because new concepts will reach a point where there will be no more change. Human will then start changing on how they perceive thing using the new concepts learnt (Jemielniak & Kociatkiewicz, 2008). A new workplace is characterised with confusion and anxiety. This is because most people do not know exactly what is expected of them. This is because the way things are handled in the work place will be changed. A manager who has two year experience will have a lot to talk about in terms of challenges faced. Management competencies...
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...------------------------------------------------- Week Four: Public Policy in Economics | | Details | Due | Points | Objectives | 1 1 2.1 Analyze the effect of externalities on market outcomes. 2.2 Differentiate among horizontal, vertical, and conglomerate mergers. 2.3 Analyze the effect of government interventions, taxation, and regulations on economic behavior. | | | Reading | Read Ch. 8 of Economics. | | | Reading | Read Ch. 18 of Economics. | | | Reading | Read Ch. 21 of Economics. | | | Reading | Read Ch. 21W of Economics. | | | Participation | Participate in class discussion. | See Policies | 2 | Discussion Questions | Respond to weekly discussion questions. | See Policies | 1 | Individual Differentiating Between Market Structures | For this assignment, you will choose from the following options:Option 1: Differentiating Between Market Structures in KudlerOption 2: Differentiating Between Market Structures in an Organization of Your Choice * Read the instructions in the University of Phoenix Material: Differentiating Between Market Structures located on the student website and select one option to complete the assignment. | 4/23/12 | 20 | Learning Team Reflection Public Policy in Economics | Discuss this week’s objectives with your team. Include the topics you feel comfortable with, any topics you struggled with, and how the topics relate to your field...
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...Individual Assessment Cover Sheet / Plagiarism Declaration Form This form must be completed and included with each assessment you submit for marking to the School. Although this assessment is submitted electronically, you must still complete and include this form with your assessment. | | | | | | |Student Number: |201413996 | | | | |Unit Code No.: |HOS201 | | | | |Unit Title: |Operation and Environmental Management | | | | |Assessment No.: |Individual essay ...
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...application and other explanatory material in the CICA Handbook – Assurance. auditing and assurance FOR PUBLIC ACCOUNTANTS PERFORMING AUDIT AND REVIEW ENGAGEMENTS BULLETIN Staff contact Chi Ho Ng, CA, CPA(IL), MBA Principal Auditing and Assurance Standards Department 277 Wellington Street West Toronto, ON M5V 3H2 Tel: (416) 204-3443 E-mail: chiho.ng@cica.ca Fax : (416) 204-3408 Auditing Considerations in an Uncertain Economic Environment Uncertainties in the current economic environment There is a possibility that the Canadian economy may weaken in the near term. This has been noted in various sources, including the economic forecast for Canada issued by the Organization for Economic Co-operation and Development. Heightened risks from renewed financial-market turmoil linked to the European sovereign debt crisis and high levels of household indebtedness are eroding consumer confidence. In January 2009, staff of the Auditing and Assurance Standards Board (AASB) issued a Risk Alert, “Auditing Considerations in the Current Economic Environment,” to highlight matters for auditors to consider when responding to higher risks of material misstatements of financial statements of entities significantly affected by the 2007/2008 downturn in the Canadian economy. This Bulletin updates the January 2009 Risk Alert to make reference to the Canadian Auditing Standards...
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...skill sets necessary to conduct in-depth analysis of the global economic landscape. The goal is to understand the underlying market and institutional mechanisms that drive globalization, shape the international business environment, and influence strategies of individual businesses. Topics we will cover include: What determines exchange rate fluctuations and currency crises? How do they affect the domestic economies and firms’ international competitiveness? What determines trade and investment across countries? How do culture, politics and international organizations interact with the global marketplace? Given the unique challenges and opportunities of operating across borders, how do firms make sourcing, manufacturing and distribution decisions on a global basis? We emphasize a deep appreciation for, and understanding of, the interdependence and interrelatedness in the world economy; knowledge of specific countries will not be the focus of this course. Classes will use a combination of lectures, case analysis, and analytical discussion of key topics and current events, with students expected to play an active role in the classroom. This course provides students with the concepts, tools, and skill sets necessary to conduct in-depth analysis of the global economic landscape. The goal is to understand the underlying market and institutional mechanisms that drive globalization, shape the international business environment, and influence strategies of individual businesses. Topics we...
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...to provide a general understanding of the field of global risk analysis and management. More specifically, you will learn about the development of the risk assessment industry and the major approaches to risk assessment. You will also get acquainted with the various types of risk that international businesses face in their operations abroad, and the major strategies for risk mitigation and management. We will pay special attention to political risks (asset expropriation, contract repudiation, legal and regulatory risks), 1 societal risks (activism of international non-governmental organizations, reputation and public image issues), and everyday risks (corruption). Through a combination of readings, lectures, guest speakers, case discussions and risk assessment projects you will develop practical skills in evaluating and assessing risk, and will learn how to approach and manage risk on a global scale. Background on Your Professor Elena Iankova is an Adjunct Professor at Binghamton University’s School of Management and a retired Senior Lecturer in International Business at the Johnson Graduate School of Management, Cornell University. She joined the School of Management in 2007 and since then...
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