...Table of Contents Executive Summary 2 Problem Statement 2 Situation Analysis Company Objectives 2 Company Background 3 S.W.O.T. Analysis 4 Market Analysis 5 STEEPL 6 Consumer Analysis 7 Case Keys 8 Alternatives 9 Recommendation 10 Action Plan 10 Contingency Plan 11 Appendix A Exhibit 1 Segmentation Chart 12 Bibliography 12 Executive Summary MMI Product Placement Inc., established in 1985, is the pioneer in the business of product placement in Canada. MMI leveraged its relationship with the Canadian entertainment industry to incorporate its clients’ brands into films and TV shows. Greyhound, the country’s largest provider of intercity bus transportation, recruited MMI services to provide cost-effective ways to communicate its marketing message to consumers. Philip Hart, president of MMI, was preparing to make a final pitch to sign up Greyhound as client. For Greyhound, the major competitors include VIA Rail, owned automobile, and airline transportation companies. The consumer segmentation can be divided into three groups including college and university students, newer professionals and established professionals. The target market will be age 18 to 24 college and university young professionals. Philip Hart needs to decide which promotional vehicle would be best for Greyhound’s product placement. The alternative choices include to stick with traditional advertising, or product placement on TV series shows like “Corner Gas” or...
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...2 Scope 2 Introduction 3 Advantages of wind power 4 Environmental effects 5 Emissions 5 Ecological footprint 5 Conclusion 7 Recommendation 7 Executive summary The report provides an analysis of the nonmarket issues of the wind power market and provides information relating to wind power projects in Canada. The report aims to help communities balance local concerns with wider environmental needs, thereby allowing the benefits of renewable energy to be realized through careful design and consultation. Additionally, it also provides a profile of a major wind power company in Canada. Problem Electricity generation produces more pollution than virtually any other single industry in Canada. Pollution, air quality, acid rain, nuclear waste and global warming are the unwanted side effects of traditional power production that endanger the environment. Every day, many fossil fuel consuming contraptions spew out gases that pollute the environment. However, when the fuel supplies for these devices run out, they will grind to a halt. To prevent this, Canada needs to find an alternative to unstable and polluting energy sources. Purpose The purpose of this report is to examine wind energy as alternative energy source and effectiveness at reducing emissions by replacing power generated from fossil fuels. Scope The report will examine wind power as an alternative energy source and nonmarket issues. Wind power usage in Canada has been growing at a significant rate in the past few years...
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...Sustainable Tourism in Canada Content 1. Canadian Tourism Industry……………………………………………………..1 1.1 Canadian tourism industry introduction…………………………………...1 1.2 Canadian tourism industry structure……………………………………….1 2. Sustainable Tourism Strategy…………………………………………………...2 2.1 What is sustainable tourism policy? ..............................................................2 2.2 Reasons of the establishment of sustainable tourism policy……………….2 3. Stakeholders……………………………………………………………………...3 3.1 Federal, provincial and territorial tourism organizations………………...3 3.1.1 Non-market behaviors deployed by tourism organizations…………4 3.1.2 Market behaviors deployed by tourism organizations………………6 3.2 National Parks and Provincial Parks……………………………………….7 3.2.1 Non-market behaviors deployed by National and Provincial Parks..7 3.2.2 Market behaviors deployed by National and Provincial Parks……..8 3.3 Transportation sector (Air, Rail way, Automobile, Cruise, etc.)…………..9 3.3.1 Non-market behaviors deployed by the transportation sector…….10 3.3.2 Market behaviors deployed by the transportation sector………….11 3.4 Accommodation, food and beverage sectors………………………………12 3.4.1 Non-market behaviors deployed by accommodation, food and beverage sectors……………………………………………………..12 3.4.2 Market behaviors deployed by accommodation, food and beverage sectors………………………………………………………………...14 3.5 Travel agencies……………………………………………………………...
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...Introduction: Porter Airlines has managed to find success where many small carrier airlines have not. The company has survived predator competition from Air Canada to become a recognized brand in South Eastern Canada for the time-sensitive business traveller segment. The company has developed a loyal customer base and continues to capitalize on its strengths which include it location, ownership of the Billy Bishop Airport. Despite its success the company is currently focused on expanding its operational efforts both nationally and cross-border to the US and must consider a variety of options which can achieve this. Situational Analysis: External Environment: PESTEL: Political: Porter operates largely within Canada. Its home terminal is located in Toronto so it largely affected by the political environment in Canada, at large, but more specifically by the political environment in Ontario. The local and national political environment in Canada is relatively stable as there are no significant unrests in the country to impact the operations of the Porter Airlines. Economic: The economic environment in Canada has also been stable in recent years. Inflation rates are currently decreasing and lower than the GDP growth rate of 2.63% . The stabilization of oil prices will lead to savings for companies since fuel costs are a major expense for most airlines. Tax policies are favourable for Canadian corporations. However, the Canadian dollar has been experiencing recent instability...
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...provide a comparative analysis of leadership and the external environment for the following four airlines: AirTran, Delta, WestJet and Air Canada. Introduction The drive for lower operational costs and increased efficiency has forced many companies of the world to turn towards mergers and acquisitions. However, even then when companies realize that cost cuts cannot be born out of “corporate marriages”. Instead a new trend in strategic management emerged to achieve similar objectives - forming alliances. Among the industries, alliances and networking are dominant in the airlines industries with North America securing the leadership position followed by European carriers. Both the Canadian and the US airlines industries account for a market approximately $4.5 billion and $5.5 billion respectively (Factsheet from WestJet Website 2005), offering widespread opportunities for airlines to exploit and explore. Yet one observes many airlines have been filing for bankruptcy protection; others constrained for profit margins; and there are some that are enjoying greatly the benefits of these vast markets. There are a host of reasons macro and micro factors responsible for the diversified operational outcomes of airlines. In the following discussion the researcher offers an overview of the North American airline industries through a macro and micro environmental analysis of the four of the leading airlines in the US and Canada - namely AirTran, Delta, WestJet and Air Canada with the hope to...
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...Natalie Cannon Dr. Jana Davis English 1127, 029 18 November 2013 Organic Farming as a Solution to Climate Change Climate change threatens the sustainability of food production. At the same time, conventional food production threatens the sustainability of the climate. In Canada, the agricultural sector is responsible for eight percent of greenhouse gas (GHG) emissions. These emissions translate to 56.6 million metric tonnes of carbon equivalents. An extra three percent can be added to that number for “Agricultural fossil fuel and energy use” (Environmental p 111, figure 16-2). Canada needs to take responsibility and remedy emissions. Wonderfully, organic farming has the potential to mitigate climate change with sustainable food production by creating diverse farms that support farmers and soil health; and by drastically reducing GHG emissions by opting for inexpensive, low-energy, natural pesticides and fertilizers. Organic farming will mitigate climate change by protecting against soil erosion. Soil erosion is the removal of valuable topsoil sometimes caused by naturally occurring processes such as wind, rain, and drought. Often, soil erosion is caused by a combination of factors. For instance, if drought occurs topsoil becomes dry. If after the drought large amounts of wind approach that dry land in a storm, the soil will be blown away. Soil is a complex living organism filled with inorganic matter like sand, silt, and clay; and organic matter abundant with worms, microorganisms...
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...Current Environmental Issue [Name of Writer] [Name of Institute] Current Environmental Issue Introduction The pressure exerted by humans on ecosystems has increased since the second industrial revolution, reflecting the need to develop new conservation techniques, prevention and environmental mitigation (Yang, 2011). These techniques aim to reduce the levels of environmental degradation as recently observed contamination of collections of water and soils, air pollution and indiscriminate replacement of native vegetation, with the consequent reduction of wild habitats, among other forms of aggression to the environment. Discussion The change of attitude of man towards nature began from the 60s. Since then the concern to promote behavior change in the relationship between man and nature begins to be observed. The main goal becomes achieving a balance between economic interests and conservationists leading to improvements in quality of life, giving rise to processes that, together, the future would be called sustainable development (Karterakis, 2008). Such a development can be seen as a model that aims to meet the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development, as well as social and ecological balance, must also be added a special focus on economic development as one of the main strands. Accordingly, plus a spirit of common responsibility, production models are taken harmonious...
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...Alberta’s Oil Sands: Are They Really That Bad? College Communications – Section 106 Friday, November 26, 2010 Alberta’s Oil Sands: Are They Really That Bad? One of the most recent topics related to the environment and how poorly Canada is performing, when it comes to managing its pollution and greenhouse gas emissions, is Alberta’s oil sands. Most of us have seen the commercials put out by the Canadian Association of Petroleum producers (CAPP), created to inform us of the innovations and research that is currently being done to reduce their pollution and carbon footprint. Are these commercials presenting us with straight facts or have they been presented to us in an attempt to sway our opinion? Whichever the case may be, we have a right to be properly informed and our government has a responsibility to analyze, inform and act with the best interest of Canada’s environment and its people in mind. When we compare what we are told by the government and the association representing the oil sands industry, with scientific facts, we will see where our government’s true interest lies and how damaging the oil sands really are. The most obvious effects of the oil sands is the area consumed by their operations. To date, more land has been reserved for oil sands operations than that of the entire country of England. Amongst all of this land, the oil sands have what are called tailing ponds. These are large bodies of contaminated water, created as a holding area for the oil...
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...Economy and Environment Program for Southeast Asia ENVIRONMENTAL ECONOMICS A TEACHERS’ MANUAL Undergraduate Level By Herminia A. Francisco Bui Dung The Pham Khanh Nam August 2005 1 PREFACE This manual was written to support the teaching of undergraduate environmental economics course in Vietnam Universities. Some time in 2003, a number of senior researchers of the Economy and Environment Program for Southeast Asia (EEPSEA) requested that EEPSEA offers a 3-week training course for teachers of Environmental Economics in the country. The request in turn was precipitated by the new mandate from the Ministry of Education in Vietnam that makes Environmental Economics a required course in all Bachelors’ Degree in Economics and Management for all colleges and universities. Aware that the capacity of teachers to teach Environmental Economics varies across the country as training of teachers varies also from selfstudy, short-term training, to a formal course in an undergraduate/graduate degree from local universities or abroad, EEPSEA acceded to the request and offered the course in August 2005. The course though can be used also in other colleges and universities in Southeast Asia. The training course was designed to teach both the subject matter contained in an internationally-comparable undergraduate environmental course and to enhance teachers’ skills in teaching this subject. A teachers’ manual was developed to support the teaching of the training ...
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...AN ENVIRONMENTAL IMPACT ASSESSMENT: PETROLEUM REFINERY: Irving Oil Company TABLE OF CONTENTS 1.0 INTRODUCTION................................................................................................................3 1.1 Background.............................................................................................................3 1.2 Purpose....................................................................................................................3 1.3 Environmental Impact Assessment (EIA) Process.................................................3 1.4 Definitions/Glossary...............................................................................................6 2.0 METHODOLOGICAL APPROACH TO EIA.................................................................8 2.1 General....................................................................................................................8 2.2 Study Boundaries and Scope of Factors.................................................................8 2.3 Prediction of Environmental Effects.......................................................................9 2.4 Cumulative Environmental Effects.........................................................................10 2.5 Mitigation, Contingency and Compensation..........................................................10 2.6 Commitment to Monitoring and Follow-Up...........................................................11 2...
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...integral to the growth of the company over the past several years. Situation Analysis Porter Airlines operates in a fiercely competitive airline industry, where competitors compete based on price, service, and comfort of passengers, and frequently engages in predatory practices to squeeze out smaller players in the market. The performance of the company depends on external environment factors, such as economic factors of oil and fare prices that will influence margins, or political factors impacting the future bridge and accessibility improvements to the city center airport. Porter’s competitive advantage is linked to the convenience of the Toronto City Center Airport, such as proximity to business core and expedited security and check-in times. Additionally, a critical success factor for Porter is to maintain the commercial exclusivity on the airport, to take advantage of cost savings as a result of being the owner, tenant, and operator. Competitive advantage is also a result of operating a single class of aircraft that has significant cost and operational efficiencies. Alternatives and Recommendation ------------------------------------------------- Several alternatives were provided for Porter to continue its growth, including a focus on refining competitive advantages and improving the TCCA, expanding the destination portfolio to include additional local destinations as well as Western Canada destinations, and the possibility of joining a strategic alliance, which are...
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...Online Discussion 1: Environmental Policy under a Parliamentary System As we learned in last week’s lesson, the Canadian system of government can pose challenges to the setting of environmental policy. Let’s explore this issue in our discussion this week by considering the following questions as well as any ideas relevant to this issue that you think of as the discussion progresses. You do not need to address all of these questions in a single post - in fact, it is probably better to limit each post to one or two well argued points. Do you think our federal-provincial system of government makes it impossible to pass effective environmental legislation? Would you change anything about the division of powers between the federal and provincial/territorial governments in order to improve the design and implementation of environmental policy in Canada? Is environmental policy superior in the United States (can we learn any lessons from their approach including things to avoid)? Can you find any examples of successful provincial/federal cooperation on environmental policy implementation in Canada? Finally, do you think that we are in for a new era of environmental policy cooperation with the election of a new government this fall? Post 1: Hi Kristen, In addition to your extensive research on the comparison of both the US and Canada’s differences in environmental policy, I have done some research myself and have read an interesting article that discusses lessons from America...
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...| December 11, 2009 | | JRShaw School of Business JR340 Business and it’s EnvironmentDoug KennedyBy:Andrew Hamilton, section 51 | [West Jet: An analysis of Non-Market Strategies] | | Contents History 3 Nonmarket Environment 3 Public perception 4 Private politics 5 Public politics 6 Court or regulatory scrutiny 7 Integrated Strategy 8 Leaders’ Responsibility 9 Conclusion 10 Bibliography 12 History West Jet was founded in 1996 by 5 entrepreneurs who believed they could succeed as a low-cost carrier in the western Canadian market. With a fleet of only three Boeing 737 aircraft and just over two-hundred employees, West Jet served Calgary, Edmonton, Kelowna, Vancouver and Winnipeg. West Jet went public in 1999, allowing for greater access to capital and potential for growth. In 2000 market share was expanded to eastern Canada. By 2004 West Jet began to access the U.S. and in 2006 started international flights. West Jet continues to grow into new markets and is now in position to become a major competitor among international carriers. The low cost “no-frills” service and corporate culture have been the praise of West Jet success. To use market share as a measure, West Jet began with none and now has approximately 33% Canadian market share with plans for this to increase. Nonmarket Environment West Jet has developed a very strong market position in a short period of time. They certainly have a strong marketing strategy and low-cost structure...
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...An analysis of the cost/benefit profile of the Alberta oil sands The Alberta oil sands is one of the largest and most controversial energy projects on the planet; whereby large quantities of bitumen are converted into oil through complex and energy intensive chemical processes. The tar sands contain approximately 170 billion barrels of oil, and are the third largest proven reserve of oil in the world. It is expected that this operation will continue to experience rapid development which may result in a diverse array of negative and positive impacts that could significantly influence our society. The advantages and disadvantages of the Alberta oil sands can be analyzed through four key components: political, economic, technological and environmental toxicological perspectives. The cost/benefit profile of the tar sands is evident, and in order to properly address this issue, a plausible and realistic solution must be implemented. Therefore, this will hopefully lead to a decrease in the environmental toxicological and public health impacts associated with the tar sands while preserving socio-economic growth and technological advancement. The political aspect of the oil sands is mainly regulated through the government of Alberta. These legislative members continually promote the expansion of this project as well as advertise its contributions to the economic and technological sector within Canada. The current governmental laws...
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...Myat Thu Khine, Yu Thwe Phyo, Kaung Myat Win, Aye Mon Khaing, Ywet Nu Wai Hlaing Situation Analysis: Being a specialist in the clean up of two waste streams: the remediation of soil contaminated with persistent organic pollutants (POPs) and recovering usable oil from industrial sludge using Thermal Phase Separation (TPS) technology in North America, PS2 attracted State Environmental Protection Agency of China in early 2008. Strengths * Internationally proven world class TPS technology * Management is familiar with international markets * Extract up to 90 % of oil from industrial sludge * No harmful air emissions * Mobile, onsite remedial technology * Modular design, easily deployed, avoid transportation cost * Reusable, resalable contaminants * Own fuel source generation to fire the system * Fewer greenhouse gas emissions | Weaknesses * Still in immaturity stage * Insufficient employees * No Guarantee that JV will work * Low capacity (20,000 tons) * Not in a good locations compared to its competitor * Limited paten lifetime (will expire in 2019) | Opportunities * High entry barrier * New regulations for soil treatment market in Canada * Deadlines for ending the use and long-term storage PCBs * result in strong demand for PS2’s TPS technology * Exclusive rights to use TPS in Canada & US in 2002 & in China in 2009 * Environmental pollution became big issue in China * Exclusive rights to use the technology in China *...
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