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Environmental Scanning Paper

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Submitted By norris
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Environmental Scanning
Kendra McQueen
MGT/498
March 14, 2016
Amy Novoa

Environmental Scanning
Environmental scanning is an overarching term encompassing the monitoring, evaluation, and dissemination of information relevant to the organizational development of a strategy (Wheelen, Hunger, & Hoffman, Bamford, 2015,). The use of an environmental scan can analyze the competitive advantage of a company, evaluate the strategies a company uses to gain an advantage over their competitors and create value and examine the measurement guidelines and the effectiveness of those guidelines to authenticate strategic effectiveness. Researchers have found a definite connection between profits and environmental scanning.
Internal and External Environments
Because a company has little to no control over external issues, it is important to monitor continuously for changes so that corrections can be made promptly. PEST is an acronym for political, economic, social, technological problems that may affect an external environment, and companies use this tool for external environmental scanning. The political factor looks at how legal issues and government regulations impact a company’s ability to gain profits and success. Walmart and Dollar General both will have to contend with tax guidelines, trade regulations, employment laws, environmental and social policies, and safety regulations. Both companies should consider federal and local power structures, and strategize for how a shift in power could impact their business. The economic factor scans outside economic issues that influence the business’s success. Topics to consider are inflation, interest rates, economic growth, unemployment policies, and economic stability, unanticipated shifts in resource costs, and commodity, and credit availability. The social issue can analyze the cultural and demographic aspects of the companies

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