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Environmental Scanning

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Environmental Scanning
Desmond Meade
University of Phoenix
MGT/498
Crystal Tart
August 1, 2011

This paper will provide information on The Coffee Bean and Starbucks environmental scanning. Starbucks and The Coffee Bean are two of the most successful companies in there industry. They both provide some best coffee and tea to coffee drinkers. Both companies provide a very relaxing and classy environment for their clients to enjoy the smooth taste of their product. The Starbucks rich bold flavor was establish in Seattle WA. In 1971, while The Coffee Bean was establish in California in 1963. Environmental scanning is the process of which an organization uses to analyze and evaluate external and internal factors that affects their organization. When conducted effectively environmental scanning can help an organization understand whether or not the company is on right path to long term success. Environmental scanning also helps organization indentify the right skills and resources for each department within their company. The environmental scanning process requires a strategic strategy by management that includes the implementation of the SWOT the analysis. A detailed environmental analysis includes several factors: an evaluation of external and internal activities, understanding the latest and future business trends and identifying employees’ skills and knowledge to help the company to achieve its goals.
The external factors for Starbucks and The Coffee Bean are very similar; they both includes external factors that focuses on what is causing change in the environment. The two external factors that both organizations focus on are separated into two different categories, the regulatory frame work and the structure of the business. The internal factors that affect both companies are very important individual in nature activities. The individual factor

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