...the environment in mind. From brewery bi-products to employee commutes, this brewery has looked at all things to make their company as “green” as can be. The steps that they have taken are especially significant in our present time due to the increasing demand in supporting the environment. Throughout this case study, I will go over the different aspects of this brewing company. I will analyze their strengths, weaknesses, opportunities, and threats. I will then go on to determining the problem that this company is facing. To conclude, I will offer a few alternatives that could help with their problem, along with recommendations. SWOT Analysis: Strengths: - create beer with exceptional quality - It is free of genetically modified organisms - Uses environmentally friendly fuel alternatives - Reduced carbon dioxide emissions - State-of-the-art brew house - Strong sense of environmental responsibilities Weaknesses: - Only 1 product - Not enough product advertisement Opportunities: - Market unique “green” technologies - Acquire other smaller firms to grow - Expand production and distribution Threats: - Rising beer prices - Entry of new competitors in “green” beer - Lack of consumer dedication Problem Statement: As the article says, this company has taken great steps to making their brewery the greenest in North America. Many businesses around the country have begun turning themselves environmentally friendly, but Steam Whistle has gone the extra...
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...had been using more than a dozen cleaning solutions, which resulted in significant product waste and dollars lost as the cleaning staff was using more than one product per job. In addition, the solutions were not environmentally friendly, creating a negative cumulative effect on the staff and the environment. "We've always been an environmentally minded organization, yet struggled to find 'green' products that could get the job done," said Dan Koenig, Facilities Services with TriMet. "While our old solutions worked, we were tired of the excessive product waste and the harshness of the chemicals. We were determined to find a better way." The Solution TriMet was very receptive to testing the Staples Sustainable Earth line of products and worked closely with the Staples team to see how the solutions performed in a real-world environment. Staples showcased the products’ robustness by selecting one of the organization’s most hard-to-clean areas – the underground bus pits below where the vehicles were parked. The power of the Sustainable Earth line combined with the ease of dilution, safe ingredients and cleaning versatility made the decision to move to Staples an easy one. “The Sustainable Earth line is a perfect fit for our organization,” said Koenig. “We’d been searching for a cost-effective, eco-friendly solution for many years. It’s as if Staples read our mind and created the products just for us.” TriMet was able to meet all of...
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...Airways, Module H3 Memphis, TN, 38116 Dear Mr. Fred Smith, Your company, FedEx, approached our company, The (company name) on October 12, 2009, with the desire of becoming more eco-friendly. The vast majority of your vehicles are not alternative fuel based; however our company would like to help enhance your fuel usage by developing a fuel that is healthier for the environment. The (company name) is pleased to submit this report to provide more environmentally friendly fuel for the trucks and planes for FedEx Corporation. Our company has been providing guidance to companies in the Los Angeles area in the subject of greener fuels since the year 2000. Many of the companies we have worked with have seen great success and are implementing the strategies we put in place for them. We feel very confident that with our plan your company will become more eco-friendly and will also save money on fuel. The (company name) has tested multiple fuels and have concluded that Solazyme algae fuel is the cheapest, most environmentally friendly, and best choice for FedEx. Both, compressed natural gas and hydrogen powered engines, were more expensive and produced more harm to the atmosphere than Solazyme fuels. Overall by FedEx choosing to go with this plan, it has a chance to be an innovator of the delivery industry and no other company has tried to implement this kind of fuel into their business. This presents some benefits to the company such as cleaner vehicles and a better image...
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...In recent years, the competition among companies is fiercer than ever, and customers have been concerned about environmental issues, so many organizations devote themselves to attract customers via promoting green products and services. As a result, green products as well as greenwashing products, which are labeled as eco-friendly while actually they are not, have inundated the marketplace in modern society. However, some companies overstate their environmental claims so that customers have difficulty in distinguishing real eco-friendly products from greenwashing ones. This essay will show the reasons for greenwashing problems and discuss Chevron’s (one of the world’s largest integrated energy companies) marketing strategies, which hides its destructive environmental records behind eco-friendly rhetoric and advertising campaigns. There are four main reasons that greenwashing has become a problem in recent years. Firstly, greenwashing activities help to attract customers so that profits can be remarkably increased (Berkeley Media Studies Group 2008, p.20). According to Solman (2008, p.24), British Petroleum (BP), a well-known oil company, profited from the rebranding effort as the corporation changed its name to Beyond Petroleum which can be associated with nature. Meanwhile, greenwashing can help to improve a company’s reputation (Solman 2008, pp.22-23). For example, Solman (2008, pp.22-23) states that BP launched a series of campaigns, hoping that customers would reappraise...
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...Definition Eco-friendly literally means earth-friendly or not harmful to the environment (see References 1). This term most commonly refers to products that contribute to green living or practices that help conserve resources like water and energy. Eco-friendly products also prevent contributions to air, water and land pollution. You can engage in eco-friendly habits or practices by being more conscious of how you use resources. Product Qualifications Making a truly eco-friendly product keeps both environmental and human safety in mind. At a minimum, the product is non-toxic. Other eco-friendly attributes include the use of sustainably grown or raised ingredients, produced in ways that do not deplete the ecosystem. Organic ingredients or materials are grown without toxic pesticides or herbicides. Products with "made from recycled materials" contain glass, wood, metal or plastic reclaimed from waste products and made into something new. Biodegradable products break down through natural decomposition, which is less taxing on landfills and the ecosystem as a whole. (See References 3) Practice Examples You can develop eco-friendly habits to help you use less and make the most of what you have. Turn off lights in empty rooms and use a programmable thermostat so you're only heating or cooling your home when it's occupied (see References 2). Businesses can also institute such practices, in addition to bigger initiatives, such as company-wide recycling programs to conserve...
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...Target Financial Analysis Table of Contents Introduction 3 Background and History of Target 3 Social Responsibility, Corporate Governance, and Ownership 4 Corporate Governance 5 Ownership 5 Time Series and Cross Sectional Analysis 5 SWOT Analysis 7 Recommendations and Improvements 9 Conclusion 11 Introduction The company that our team has analyzed is Target. With having 1,801 stores in the United States, 133 stores in Canada, and global locations in India and Canada, Target has improved over the years. Comparing the financial aspects of the business you’re evaluating is very important for any company. It lets you know the different ratios and that can reveal a lot of financial information. Even though the financial aspect of a business is very important and crucial part to success, let’s take a look at how Target first got started and what they stand for. Target consists of different departments ranging from apparel, health and beauty aid, electronics, and a grocery section with many more. Most people would consider Target as their “one stop shop.” Background and History of Target In 1962 Stewart K.Widdess, who was the former Dayton’s Director of Publicity, was asked to come up with a name and purpose for a new retail store. His staff had brainstormed roughly 200 names. The came up with the name ‘Target’ out of a sudden inspiration. With that being said since the name was Target, they thought it would be appropriate to have their trademark...
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...consumer money rather than offer a full service shopping environment. The hierarchy is quite unique as well within the structure of IKEA as it has a very complex structure. The founder of IKEA does not technically own the company since it is held by a private foundation. The private foundation owns a group that controls the individual operations of the stores. IKEA utilizes technology to its fullest ability by simplifying and streamlining processes and operations in order to maintain its goal of providing solutions. Sustainability is a large part of the company’s focus and they take pride in their innovation and sustainable home furnishing offerings. These offerings allow the company to maintain a competitive advantage over other furniture products. They also offer tips and recommendations to customers to maintain an eco-friendly way of life. As far as culture goes, IKEA attempts to employ...
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...Secondary Level b. Undergraduate c. Postgraduate 5. Are you aware of “green products” or Eco-friendly products? a. Yes b. No c. A little 6. How you became aware of “green products” or Eco-friendly products? a. Television b. Magazines c. Class lectures d. Newspapers e. Others________________________________ 7. If green features increase the price of the product, are you willing to pay more? a. Yes b. No c. A little 8. Do you think there is enough information about “green” features when you buy the product? a. Yes b. No 9. What is the main reason that makes you willing to pay more for the “green” products? a. Enhance a quality of life b. Environmental protection responsibility c. potential increase of product value d. getting high level of satisfaction 10. What is the main reason that makes you not willing to pay more for the “green” products? a. Cannot see the benefit of those features b. Product cost is too high, cannot afford them c. Producers only claim, actually it is not d. Government should pay for them e. Producer should pay for them f. Environmental issues are gimmick for commercial only g. I am ready to pay extra for eco-friendly product. 11. Why do you think green marketing is in headlines nowadays? . Consumers are being aware of green products b. Company increasing its competitive edge c. Company’s attempt to address society’s...
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...the normal everyday users and avid computer gamers. This marketing plan will focus on Company G's new product line, which is an environmental friendly computer fan that can appeal to a wide array of PC users. Mission Statement We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions. Company G allows consumers to choose from eco-friendly computer fans that reduces our environmental footprint in the world. This electronic is innovative in that it is made with recycled plastic. To date it has not been reproduced by any other company. By providing eco-friendly products which are made from recycled plastic and biodegradable will allow consumers to have a better quality of life. Product Description and Classification Our new product will provide an environmental friendly computer fan that is made from 100% recyclable plastic. As our product line is upgraded we will allow the fans to be traded in for smaller and newer styles. The fans will be produced in two styles, one for the common user, and the other for people who are considered computer gamers. By using 100% recyclable plastic, our computer fans are lessening the environmental impact on the world, but will also allow the consumer to get a quality product. Consumer Product Classification Our product will be considered a specialty offering. When people search for fans they always want the ones that are...
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...the communities it serves, and they are not willing to compromise their stand on the positive impact they want to have. This is very visible through their website, where they list what they do on an everyday basis to not only give back to society but also ensure they are doing business on a responsible level. The website separates four separate commitments Starbucks stands for: Origins, Environment, Partners, and Communities. Starbucks has made a commitment to the farming communities that produce their specialty grade coffee. They are paying a fair trade price for the product they are receiving. This price will sustain their farms and the industry as a whole by covering production costs and providing more for their families as a whole. Starbucks has pushed the idea that sustainability is of utmost importance, and part of being sustainable is being environmentally responsible. By being environmentally conscience you are assuring the long-term health of this industry. Starbucks is partnering with non-profit organizations that strive for their same beliefs in sustainability. This right here shows how CSR is important; when a company is doing something you believe in you are willing to invest. Starbucks believes in what these non-profit companies are striving for so they are willing to put their money behind it. Same goes for the average coffee connoisseur, knowing that Starbucks is backing some of my ethical and moral beliefs I may now choose them rather than another company...
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...consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in order to produce eco-friendly products and these provided much rich information for the literature studies of the thesis The objective of this research was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards ecofriendly products. A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly products. A quantitative approach was adopted for the study by using...
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...Investigate Stage Problem The problem is that sometimes designers have problem on seeing the room so I’m going to make the room 3d. Also people these days wants a ecofriendly room to make things more healthier and more fresh. Research Question: * How to make my room eco-friendly? * What are the things I need to making a eco-friendly room? * How to make a room more healthy? * What are the things that we should do to making a healthier room? * What are the instructions to making a healthy living room? Design Brief The solution to this problem is that, we could put windows to the room so the room can get fresh air and also oxygen. We could also put a door that we can open that leads to the back yard. Design Specifications * Wide Windows * Bright colours to the room * A transparent door to a backyard or swimming pool * Less lighting Wide windows: I will put wide windows so lots of sunshine for the room. Bright colours: bright coloured painted room for style but also nice to see. A transparent door to a backyard or swimming pool: so we can just go and exercise or take a swim. Less lighting: for saving more energy and electricity. Method of testing For the method of testing I will ask honest opinions from my friends for feedback and also I am going to tell them what am I going to make. 1. http://www.howcast.com/videos/172366-How-to-Make-Your-Bedroom-EcoFriendly, the author is unknown and also the date. This website gave lots...
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...company’s mission statement declares their determination to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. This company has proven that charging a premium price for ecofriendly products is a solid business model and they follow it. Based on what I have learned about Patagonia and Yvon Chouinard’s ideals is they do not have to choose between business practical and environmental friendly, with their creativity and innovation they have both. This company really gives you what they promise on their products, they build useful things that last, repair what breaks and recycle what comes to the end of its useful life. Demand for environmentally-friendly services and products continue to grow, consumers are willing to pay high prices in exchange for high quality and sustainable products. Patagonia’s success is a testament to its viable business model. 2. Patagonia must remain true to Yvon Chouinard’s vision after he leaves. The company should continue to provide its core beliefs and values into every product it produces. Maintain innovative designs, exceptional quality, and environmental ingenuity is the key to continue being profitable and successful. The Patagonia philosophy must continue to preach leading a green revolution and their online The Footprint Chronicles to allow customers to track where all Patagonia’s product are made, profiles of the social and environmental practices of key suppliers...
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...aim to identify your organization’s internal environment and internal characteristics. Weaknesses and opportunities assess the external environment and external characteristics of your organization. I would like you to do SWOT analysis of your assigned company. Please provide your analysis in bullet points under each category. Minimum of 5 bullet points under each area. Helpful to achieving the objective Harmful to achieving the objective Strengths Their outdoor clothing products are of the highest quality that are a reflection of their expertise of the outdoors They have pioneered revolutions in clothing technology in order for their products to be more environmentally sensitive. Their business model is based around environmental responsibility. Several of its stakeholders, as advocates of outdoor apparel, are also environmentally conscious, so Patagonia has always had a focus on satisfying the stakeholders of the community by producing products made from eco-friendly materials. Their responsibility in the social and environmental realm serve as a catalyst for personal and corporate action. For example, they donate 1% of proceeds to sustainability supporting environmental organizations. Their Common Threads initiative of “Reduce, Repair, Reuse, Recycle,...
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...coach. He stated that he likes to empower people to make decision. He will also try to recognize when the employees are struggling in certain area and will try his best help them. Besides that, he trusts his team to run an effective business. He also stated recognizing talent such as people who have great attitude is important in order to make the company grow. International Organization Management From the presentation given, Auntie Anne’s has 14 company stores worldwide. There are 3 main points of how the company stores grows. 1. The higher the number of company stores were open, the more profit they will receive. 2. Every franchise that were open is like a testing ground to them. Products were tested, equipment were tested as well, so it is constantly a growing test products in stores. 3. They wanted to be the voice for franchise system. Issues discussed in the video presentation Mr. William stated that this industry is a tough path. Therefore, he tries to surround himself with smarter people as often as he can. He says that try to keep the positive attitude going and take the obstacles as a challenge to improve the business as well as yourself. Besides that, in this field, he tries to give chance for individuals to challenge and think differently. They try to say yes to everything that comes and the team will figure out a way to make it happen. He aslo tries to build a good relationship with employees so when he has ideas, the employees are...
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