...A proposal to introduce environmentally friendly footwear to increase awareness of green consciousness Prepared for Mr J Tan Sales Executive GREENtoes Pte Ltd By Miss A Chee Marketing Executive Simple Shoes 25 January 2011 A proposal to introduce environmentally friendly footwear to increase awareness of green consciousness 1. Introduction 1.1 Purpose This proposal aims to introduce new footwear products to GREENtoes and seeks the approval of the Sales Executive for the reselling of Simple Shoes’ products in the company. 1.2 Current Position GREENtoes offers a wide variety of shoes so as to cater to customers’ needs. Besides selling GREENtoes’ own brand shoe products, the company also brings in footwear from other corporations. Despite the wide range of shoes that are being offered, ranging from sportwears to casual shoes to flip-flops, environmentally friendly footwear is not being provided. Hence, there is a need to introduce eco-friendly footwear in GREENtoes in order to meet the needs of the green conscious consumers. 1.3 Need for the Proposal Since the natural resources are being depleted at a fast rate, greater emphasis has been placed on being environmentally friendly. Therefore, the usage of natural resources needs to be reduced by switching to other alternatives. Presently, a few companies such as Simple Shoes, Toms and Birkenstock, make use of the eco-friendly materials to make their footwear...
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...Assignment 1: Environmentally Sustainable Management Environmental sustainability is about more than just cleaning up after the messes we make. It goes beyond recycling and reusing resources and rather focuses on the goal of eliminating the item to reuse or recycle in the first place. After years of wasteful use of natural resources, it has become extremely important to make big changes to the way individuals and businesses conduct themselves for the benefit of our future generations. Why environmental sustainability? Gone are the days where “ignorance is bliss” regarding using natural resources as though they were limitless. The sad reality is that if something isn't done about the speed at which natural resources are being consumed and destroyed, the next generations will be left with a dim future. Everything from drinking water to soil that grows food could potentially be a thing of the past. So why would motivate a business to want to spend time and their own resources to focus on becoming more environmentally sustainable? Why not continue to compete at lowest cost and highest margin even if it means that it comes at a high cost to future generations? There are many reasons why businesses are choosing to focus on environmentally sustainable management including customer demands, economic considerations, regulatory laws and social responsibility. Customers are becoming more and more aware of the long term implications businesses of all sizes can potentially have...
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...Investigate Stage Problem The problem is that sometimes designers have problem on seeing the room so I’m going to make the room 3d. Also people these days wants a ecofriendly room to make things more healthier and more fresh. Research Question: * How to make my room eco-friendly? * What are the things I need to making a eco-friendly room? * How to make a room more healthy? * What are the things that we should do to making a healthier room? * What are the instructions to making a healthy living room? Design Brief The solution to this problem is that, we could put windows to the room so the room can get fresh air and also oxygen. We could also put a door that we can open that leads to the back yard. Design Specifications * Wide Windows * Bright colours to the room * A transparent door to a backyard or swimming pool * Less lighting Wide windows: I will put wide windows so lots of sunshine for the room. Bright colours: bright coloured painted room for style but also nice to see. A transparent door to a backyard or swimming pool: so we can just go and exercise or take a swim. Less lighting: for saving more energy and electricity. Method of testing For the method of testing I will ask honest opinions from my friends for feedback and also I am going to tell them what am I going to make. 1. http://www.howcast.com/videos/172366-How-to-Make-Your-Bedroom-EcoFriendly, the author is unknown and also the date. This website gave lots...
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...this brewing company. I will analyze their strengths, weaknesses, opportunities, and threats. I will then go on to determining the problem that this company is facing. To conclude, I will offer a few alternatives that could help with their problem, along with recommendations. SWOT Analysis: Strengths: - create beer with exceptional quality - It is free of genetically modified organisms - Uses environmentally friendly fuel alternatives - Reduced carbon dioxide emissions - State-of-the-art brew house - Strong sense of environmental responsibilities Weaknesses: - Only 1 product - Not enough product advertisement Opportunities: - Market unique “green” technologies - Acquire other smaller firms to grow - Expand production and distribution Threats: - Rising beer prices - Entry of new competitors in “green” beer - Lack of consumer dedication Problem Statement: As the article says, this company has taken great steps to making their brewery the greenest in North America. Many businesses around the country have begun turning themselves environmentally friendly, but Steam Whistle has gone the extra mile. Unfortunately, there are a few problems that this company is currently facing. By analysing their situation, these problems can be put in the past and their goals can be easily attained. A problem they...
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...Airways, Module H3 Memphis, TN, 38116 Dear Mr. Fred Smith, Your company, FedEx, approached our company, The (company name) on October 12, 2009, with the desire of becoming more eco-friendly. The vast majority of your vehicles are not alternative fuel based; however our company would like to help enhance your fuel usage by developing a fuel that is healthier for the environment. The (company name) is pleased to submit this report to provide more environmentally friendly fuel for the trucks and planes for FedEx Corporation. Our company has been providing guidance to companies in the Los Angeles area in the subject of greener fuels since the year 2000. Many of the companies we have worked with have seen great success and are implementing the strategies we put in place for them. We feel very confident that with our plan your company will become more eco-friendly and will also save money on fuel. The (company name) has tested multiple fuels and have concluded that Solazyme algae fuel is the cheapest, most environmentally friendly, and best choice for FedEx. Both, compressed natural gas and hydrogen powered engines, were more expensive and produced more harm to the atmosphere than Solazyme fuels. Overall by FedEx choosing to go with this plan, it has a chance to be an innovator of the delivery industry and no other company has tried to implement this kind of fuel into their business. This presents some benefits to the company such as cleaner vehicles and a better image...
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...The Challenge TriMet maintains 750 buses and 127 trains, as well as 15 separate facilities with administrative, sales and other offices. TriMet's cleaning requirements are extensive; the organization is responsible for cleaning the building floors, vehicle floors and windows, train and bus exteriors including the wheels and engines, seating in customer waiting areas, various rest rooms - the list goes on and on. TriMet had been using more than a dozen cleaning solutions, which resulted in significant product waste and dollars lost as the cleaning staff was using more than one product per job. In addition, the solutions were not environmentally friendly, creating a negative cumulative effect on the staff and the environment. "We've always been an environmentally minded organization, yet struggled to find 'green' products that could get the job done," said Dan Koenig, Facilities Services with TriMet. "While our old solutions worked, we were tired of the excessive product waste and the harshness of the chemicals. We were determined to find a better way." The Solution TriMet was very receptive to testing the Staples Sustainable Earth line of products and worked closely with the Staples team to see how the solutions performed in a real-world environment. Staples showcased the products’ robustness by selecting one of the organization’s most hard-to-clean areas – the underground bus pits below where the vehicles were parked. The power of the Sustainable Earth line combined...
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...Value Alignment: Burt’s Bees Over the past 30 years Burt’s Bees has been committed in making the world a better and cleaner place by producing all-natural products that people can use; while doing their part for achieving a healthy environment. Starting out from a candle artistry from leftover beeswax and then expanding into the health and beauty industry using the same concepts that align their mission and visions. Burt’s Bees creatively produces products that is not only good for you, it is also environmentally friendly. Within this paper, Team B has selected to analyze the value alignment of Burt’s Bees and will go more in-depth in what Burt’s Bees is all about. Team B will analyze personal and workplace values and behaviors of the business. Team B will also address the plans of the actions that Burt’s Bees plan to conduct, which will indicate the level of alignment between who they are and what their social responsibilities are to themselves, to the community, and to the consumers. Origins and Subsequent Evolution Burt’s Bees origin goes back to a summer day in Maine in 1984 (Our History, 2014). Roxanne Quimby, a single mother and artist, was hitchhiking and a long-bearded gentleman named Burt, well known for his local organic honey, picked her up. From there a relationship developed and Roxanne began using Burt’s left over bee’s wax to make artistic candles. Eventually, she created a lip-balm using an old farmer’s almanac and the bee’s wax. Her new product...
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...Target Financial Analysis Table of Contents Introduction 3 Background and History of Target 3 Social Responsibility, Corporate Governance, and Ownership 4 Corporate Governance 5 Ownership 5 Time Series and Cross Sectional Analysis 5 SWOT Analysis 7 Recommendations and Improvements 9 Conclusion 11 Introduction The company that our team has analyzed is Target. With having 1,801 stores in the United States, 133 stores in Canada, and global locations in India and Canada, Target has improved over the years. Comparing the financial aspects of the business you’re evaluating is very important for any company. It lets you know the different ratios and that can reveal a lot of financial information. Even though the financial aspect of a business is very important and crucial part to success, let’s take a look at how Target first got started and what they stand for. Target consists of different departments ranging from apparel, health and beauty aid, electronics, and a grocery section with many more. Most people would consider Target as their “one stop shop.” Background and History of Target In 1962 Stewart K.Widdess, who was the former Dayton’s Director of Publicity, was asked to come up with a name and purpose for a new retail store. His staff had brainstormed roughly 200 names. The came up with the name ‘Target’ out of a sudden inspiration. With that being said since the name was Target, they thought it would be appropriate to have their trademark...
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...activities help to attract customers so that profits can be remarkably increased (Berkeley Media Studies Group 2008, p.20). According to Solman (2008, p.24), British Petroleum (BP), a well-known oil company, profited from the rebranding effort as the corporation changed its name to Beyond Petroleum which can be associated with nature. Meanwhile, greenwashing can help to improve a company’s reputation (Solman 2008, pp.22-23). For example, Solman (2008, pp.22-23) states that BP launched a series of campaigns, hoping that customers would reappraise the company. As a result, Business Week, a famous magazine, acknowledged BP’s effort and praised the company’s investment in alternative energy (Solman 2008, p.23). However, BP is essentially an environmentally destructive corporation for its main profit comes from fossil oil. Thirdly, companies utilize greenwashing practice as an effective measure to increase investment into their products...
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...products break down through natural decomposition, which is less taxing on landfills and the ecosystem as a whole. (See References 3) Practice Examples You can develop eco-friendly habits to help you use less and make the most of what you have. Turn off lights in empty rooms and use a programmable thermostat so you're only heating or cooling your home when it's occupied (see References 2). Businesses can also institute such practices, in addition to bigger initiatives, such as company-wide recycling programs to conserve natural resources and telecommuting for employees, which decreases air pollution and fuel consumption by eliminating daily travel to work. Greenwashing Companies sometimes label their products "eco-friendly" or "environmentally friendly" without them truly being so. Called "greenwashing," marketing campaigns perpetuate this practice, aimed at helping companies increase their product sales by...
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...IKEA has many organizational design elements that must function independently as well as jointly in order for the company to achieve success. The formalization design element describes how well the company creates and utilizes its written documentation of rules and procedures. The company adheres very strictly to these policies and procedures and has listed them very explicitly on their website for public knowledge. These policies include child labor laws, safety guidelines, and environmental guidelines. The specialization of the company and their methods of conducting business include their unique type of furniture and shopping method. The company stands out by offering modern style furniture that is typically purchased through their large warehouse style showrooms in which customers pick out their purchases and are responsible for transporting the items themselves. The style is very different than customer service focused furniture stores in that the main idea is to save the consumer money rather than offer a full service shopping environment. The hierarchy is quite unique as well within the structure of IKEA as it has a very complex structure. The founder of IKEA does not technically own the company since it is held by a private foundation. The private foundation owns a group that controls the individual operations of the stores. IKEA utilizes technology to its fullest ability by simplifying and streamlining processes and operations in order to maintain its goal of providing...
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...The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in order to produce eco-friendly products and these provided much rich information for the literature studies of the thesis The objective of this research was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards ecofriendly products. A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly products...
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...SURVEY - “GREEN MARKETING” 1. Name of the Respondent | | 2. Gender | a. Male | b. Female | 3. Age a. 15-20 b 20-25 25-30 d. 30 and above 4. Education Level: a. Secondary Level b. Undergraduate c. Postgraduate 5. Are you aware of “green products” or Eco-friendly products? a. Yes b. No c. A little 6. How you became aware of “green products” or Eco-friendly products? a. Television b. Magazines c. Class lectures d. Newspapers e. Others________________________________ 7. If green features increase the price of the product, are you willing to pay more? a. Yes b. No c. A little 8. Do you think there is enough information about “green” features when you buy the product? a. Yes b. No 9. What is the main reason that makes you willing to pay more for the “green” products? a. Enhance a quality of life b. Environmental protection responsibility c. potential increase of product value d. getting high level of satisfaction 10. What is the main reason that makes you not willing to pay more for the “green” products? a. Cannot see the benefit of those features b. Product cost is too high, cannot afford them c. Producers only claim, actually it is not d. Government should pay for them e. Producer should pay for them f. Environmental issues are gimmick for commercial only g. I am ready to pay extra...
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...through their website, where they list what they do on an everyday basis to not only give back to society but also ensure they are doing business on a responsible level. The website separates four separate commitments Starbucks stands for: Origins, Environment, Partners, and Communities. Starbucks has made a commitment to the farming communities that produce their specialty grade coffee. They are paying a fair trade price for the product they are receiving. This price will sustain their farms and the industry as a whole by covering production costs and providing more for their families as a whole. Starbucks has pushed the idea that sustainability is of utmost importance, and part of being sustainable is being environmentally responsible. By being environmentally conscience you are assuring the long-term health of this industry. Starbucks is partnering with non-profit organizations that strive for their same beliefs in sustainability. This right here shows how CSR is important; when a company is doing something you believe in you are willing to invest. Starbucks believes in what these non-profit companies are striving for so they are willing to put their money behind it. Same goes for the average coffee connoisseur, knowing that Starbucks is backing some of my ethical and moral beliefs I may now choose them rather than another company. While the...
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...Introduction Company G is a fast growing company that focuses primarily on providing quality computer fans for a wide range of consumers. We provide service to the normal everyday users and avid computer gamers. This marketing plan will focus on Company G's new product line, which is an environmental friendly computer fan that can appeal to a wide array of PC users. Mission Statement We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions. Company G allows consumers to choose from eco-friendly computer fans that reduces our environmental footprint in the world. This electronic is innovative in that it is made with recycled plastic. To date it has not been reproduced by any other company. By providing eco-friendly products which are made from recycled plastic and biodegradable will allow consumers to have a better quality of life. Product Description and Classification Our new product will provide an environmental friendly computer fan that is made from 100% recyclable plastic. As our product line is upgraded we will allow the fans to be traded in for smaller and newer styles. The fans will be produced in two styles, one for the common user, and the other for people who are considered computer gamers. By using 100% recyclable plastic, our computer fans are lessening the environmental impact on the world, but will also allow the consumer to get a quality...
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