State of e-Commerce in India
A Research report by

for

September 2012

Honarable Minister Milinid De-

r

State of Ecommerce in India - Sept 2012

and e-Commerce are being conceptualized and run today. Social Media is gaining dominance in our and the citizens. We observe that most companies have a social media strategy in place and Cloud based

The roll out of 3G and 4G broadband services, the National Broadband Plan and much expected opening of the Retail Sector will certainly usher new business opportunities for e-Commerce in the country. I am happy to note that most of the leading e-Commerce companies are participating in the 2nd ASSOCHAM Conference on e-Commerce to deliberate upon the emerging opportunities in e-Commerce in the country. I thank the ComScore Team for this report and convey my good wishes for the success of this Conference.

D. S. Rawat, Secretary General

State of Ecommerce in India - Sept 2012

comScore Message

India is among the fastest growing online market and has registered a 41% growth in the last 12 months. Internet usage has reached almost 10% penetration in India. With this trend, e-Commerce has shown a very exciting growth trend among travel and retail sites. We expect a similar or even better growth in the coming years as more users come online through easier internet access and wider mobile internet penetration. comScore in India is the preferred partner for audience measurement for publishers, agencies and anyone who has a business online. I believe that the e-commerce report will help a lot of travel and retail players in tracking competition trends, e-commerce marketeers to harness the potential of various advertising channels and for investors to look deeper into the upcoming trends and potential opportunities. The report captures data on transactions, payment types, category retail and also consumer