...Background of Ericsson Lars Magnus Ericsson worked as telephones instrument maker when he was young. He worked for a firm which made telegraph equipment for the Swedish government agency Telegrafverket. In 1876, he and his friend Carl Johan Andersson started a telegraph repair shop when he was 30 years old. In 1878, Ericsson began making and selling his own telephone equipment, yet his technology is not enough innovative. Most of the inventions had already been made in the United States. He agreed to supply telephones and switchboards to Sweden's first telecom operating company, Stockholms Allmänna Telefonaktiebolag. Local telephone importer, Numa Peterson hired Ericsson to adjust some telephones from the Bell Telephone Company. He started to manufacture his own telephones similar to Siemens telephones at the end of the year. Finally his first product was finished in 1879. Stockholm's telephone network expanded and reformed into a telephone manufacturing company. Bell only allowed to use their own phones when he bought the biggest telephone network in Stockholm. So Ericsson's equipment sold mainly to free telephone organizations in the Swedish countryside and other Nordic countries. In 1883, Stockholms formed by Henrik Tore Cedergren partnered Ericsson to supply the equipment for his new telephone network as Bell would not deliver equipment to competitors. In 1884, a multiple-switchboard manual telephone exchange designed by C. E. Scribner at Western Electric could handle...
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...GROUP TASK MARKETING MANAGEMENT Reinventing Ericsson Oleh: A Ademulia Djufri Marchel Tito Risma Siti PWB-23A PROGRAM STUDI MAGISTER MANAJEMEN FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS GADJAH MADA 2012 Reinventing Ericsson Ericsson , one of the biggest telecommunication vendor , founded on 1876 by Lars Magnus Ericsson , start his business area on handset and fixed line network. Ericsson business ran well and became a leader in fixed line network. Good research and innovation , by started manufacturing new types of equipment, such as base stations, which carried the first portion of telephone traffic by radio waves instead of wires kept Ericson as leader. Being an end-to-end provider meant that Ericsson also started manufacturing mobile handsets, the company’s first move into consumer products. In 1990s where telecom industry were booming decade specially for GSM systems, Ericsson kept as leader and help 40% of GSM market share. Led by Lars Ramqvist, Ericsson booked nine times revenues in 1998 compare from 1990. Frequent executive changes and lag in the mobile handset business after Ramqvist step down 1998 , but still good in product that produced by good R&D bright forcast new technology in GSM , called 3G , keep made Ericsson growth well. Organization size also growing and bigger as it business by employed almost 107.000. Over-investment that did telecommunication operator , economic downturn, and “dot-com-bubble” , made the...
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...Sony without Ericsson Introduction Sony Ericsson was a company manufacturing mobile phones. It was founded on October 1, 2001 by consolidation of two companies Sony (Sony Corporation) and Ericsson (Telefonaktiebolaget L. M. Ericsson). Ericsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker due to the fire at Phillips factory, were not able to get chips for the phones. That caused a shortage and forced Ericsson to find a way to solve this difficulty. Therefore, when at the end of 2000, when the Sony Company suggested creating joint venture, Ericsson apprehended this news, as a miracle. The company was rescued. Duties were distributed very simply – from Sony the design, marketing in a number of the markets was introduced, and development of a hardware stuffing of phones, definition of specifications, a market research became a problem of Ericsson. Cooperation was successful for 6 years until the significant net loss in years 2008-2009. The Decision. On October 27, 2011, Sony announced that it would acquire Ericsson's stake in Sony Ericsson for €1.05 billion ($1.47 billion), making the mobile handset business a wholly owned subsidiary of Sony. The transaction's completion was expected to occur in January 2012. That means final leaving from the market of cell phones for Ericsson, while Sony will try to achieve sympathy of users alone. The Driving Forces. (From Sony Mobile perspective) Restrain the...
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...Pattraporn Jaowatana Global strategy class3 January 19, 2015 Five Forces Model of Industry Environment 1. Threat of new entrants 2. Threat of substitute. * Availability of a product that the consumer can purchase instead of the industry’s product. * Substitute products are goods or services from outside a given industry that perform similar products and services. 3. Bargaining power of customers (buyers) 4. Bargaining power of suppliers 5. Intensity of competitive rivalry. What lesson do you learn from this video in light of strategic management? (Context of substitute) * Focus too much on yourself that you may miss out opportunities. * Company is priorities their products than the competitor. * Gorillized (different category that you might never interested), it could bring you the threat. * There is a goal and procedures to follow but in some case if there is no directive, employees could be more innovative and creative. * External factors may help company to fight with the substitute. Sometimes company doesn’t see yourself, you need some external people for guidance. What are the possible reasons that Kodak did not pay attention to digital camera? * Biggest part of the Kodak products and it well known for the film. If changing to the digital camera, it will contradict their core products. * It will change the mode of the company that they are well known since the beginning of the establishment of company...
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...1. Find an example of an operation in your local community that has been successful in simultaneously achieving two or more operational objectives, i.e. cost, quality, delivery, and flexibility. Comment on how this operation has been able to achieve these seemingly conflicting results. Huawei Technologies Co. Ltd. is a Chinese multinational networking and telecommunication and service company headquartered in Shenzhen, Guangdong. It is the largest telecommunications equipment maker in the world, having overtaken Ericsson in 2012. Huawei has been helping operators to solve IT transformation issues based on the in-depth understanding of the telecommunications business for many years, in recent years, cloud computing, continuous innovation on network virtualization and global best practice make Huawei become the best IT strategic partner for the operators. Huawei’s strategic partnership-based IT operation and transformation management are helping operators to efficiently operate the existing IT systems and providing management for operator's IT transformation also helping operators to expand new business areas such as enterprise cloud. 2. Using newspapers, magazines, or the internet, find examples of operations and supply chain strategies. Write a few paragraphs describing the situation and the strategies begin pursued. (1) Operations Strategy Wal-Mart is one of the most successful and largest retailers in U.S. history. From 1945 to nowadays, it's operations strategy is...
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...communication to the other. Not only adult people even children and teenagers have mobile phone. In this era mobile phone become principle commodity. Not only for calling and sending massage but modern mobile phones have many other features such as: browsing internet, chatting or video call. Now I will explain about history of mobile phone The history of mobile phone was begun at 1947(colonial era) in America and Europe. In 1910 mobile phone invented by Lars Magnus Ericsson, he is the owner of Sony Ericsson Company. At first, he established the Ericsson Company for focus on telegraph, and his company is not too big at that time. In 1921 for the first time Detroit Michigan Police Department using mobile phone in all police cars by using 2 MHz frequency. In 1960, a company called Finnish Cable Works originally in cable business establishing an electronic company named Nokia as a mobile phone handset. In the 1970 the rapid development of the mobile phone became dominated by three large companies in Europe such as: Nokia, Sony Ericsson, and Motorola. In 1969, mobile phone marketed internationally. After 1970 mobile telecommunication became popular. Motorola introduces mobile phone three years later. Its size is quite large with a short antenna. There is also a mobile phone with a suitcase size. Dr. Cooper became the manager of Motorola company innovative project to build a base station in New York. For this project Motorola Company worked with Bell Labs. This discovery at once claimed as...
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...Task 1 A. Introduction: ORGINAL 1. O2 is a one of the leading provider of mobile and broadband service companies in UK. 2. It provides the services for personal and business customers in UK. 3. O2 Company is known for its services and products it provides to people. 4. It was on 6th place for working as best companies in 2008. 5. O2 has its joint venture with Tesco Mobile in UK and Ireland as well as it also connected with German Company Tchibo Mobilfunk. 6. It is wider global company in mobile phone industry. DONE BY ONE OF THE MEMBER - MISTAKE IDENTIFIED AND SUGGESSIONS GIVEN Wrong work: 1 One of the leading providers of mobile and broadband services companies in UK, O2, 2 providing the services and business customers in UK. 4 It was places 6th position as best companies in 2008. WORK TREATED OK IS BELOW 2 The company is known for product and quality of services it provides to its customer. – 5 The company has joint ventures with companies like Tesco mobile in UK and Ireland and German company Tchibo Mobilfunk. 6 O2 is large company in the mobile sector industry. EXPECTED LEVEL 1. The company which can be called as one of the leader in UK for broadband service and mobile networking is none other than O2.-. 2. They are specialising in providing essential services for their business and personal end users namely their customers. They have good reputation in market for the products and services that...
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...Division: Mobile Products & Communications Overview Sony Ericsson (Sony Mobile) is a joint venture owned equally by the telecommunications leader Ericsson and Sony corporation- the consumer electronics powerhouse. It was founded on October 1, 1987 as a joint venture between Sony and the Swedish telecommunications equipment company Ericsson, under the name Sony Ericsson. (Wikimedia) VRIO Framework As the fourth-large smartphone manufacturer, Sony Mobile’s technological resources are very valuable and inimitable. The communications technology expertise and knowhow accumulated through its experience in the mobile phone industry, to launch new mobile products and establish new business models. Additionally, by integrating operations across its entire mobile product lineup, Sony aims to achieve further efficiencies and optimization (Sony Website). Technologically, Sony Mobile is more advanced in producing consumer electronics products than its competitors. Technological Resources also support the innovation resources. Innovation is the most important thing for the current mobile markets and that is hard to imitate and valuable. There are so many competitors, and so many new products come out every year. If Sony Mobile wants to against their competitors, they should have enough innovation to create new product. The Smartphone market has lot of competitors, and potential competitors, but some competitors may lose their competitive advantages when they cannot follow the...
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...Outsourcing opportunities in global telecom industry The AirTel Story “When the proposal to outsource technology was originally put on the table most of our board members' jaws dropped, and they thought we had gone crazy." A statement given by Bharti Mittal ,CEO of Bharti Airtel which showed the world the effectiveness of outsourcing with its business model “Pay as you grow”.In this model,the network and other utilities are managed by reputed companies which ensures a high quality to the customers. This has enabled Bharti to convert its fixed costs involved with capital expenditure to the variable cost on the rate of usage. This Indian Telecom giant with a limited expertise on technology has managed services with Nokia Siemens Networks and IBM which has improved its technological prowess and decreased its excess workforce. The core competencies of Airtel have been market planning ,branding and identifying customer needs. The net result of this endeavor is that the company can offer mobile telecom service at one of the lowest rates in the world enjoying an compounded annual growth rate of 120% in sales revenues and around 300% in net profits between the year 2003-10. The rise of managed services In the recent past,the line between core and non-core competencies has blurred. The main reasons behind this paradigm shift are competency needs ,financial pressures, operational efficiencies and the change in the telecom business environment. Thus came the era of managed services...
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...Five Forces Analysis In this part, it will show a comprehensive analysis of five aspects of competition, potential entrants, substitutes, buyers and suppliers of existing enterprises in the industry, which is based on Potter's "five force model" analysis method. 1. The threat of entry (Weak) The threat of entry in the smart phone market is weak for several key factors: a. Economies of scale: the size of the smart phone industry is very large b. Advantages of products’ differentiation: the products’ differentiation is very successful in most brands. Such as one focus on the product’s quality, the other may pay more attention on the product’s function, etc. c. Funding requirements: new entrants will have high cost in the section of technology’s research and development. d. Sales channels: each mobile phone giant has a large number of sufficiently dense dealers (store). e. Switching costs: the original dealer (store) is authorized. f. Policy: there is also a set of examination and approval procedures for the new entry. 2. The bargaining power of suppliers (Moderate) a. Suppliers are concentrated in the industry: the various components of the smart phone have a large number of suppliers in the market. And the suppliers are in relatively large size, it is difficult to control the market together, the degree of concentration is lower than the buyers. b. The importance of the industry for suppliers: the smart phone industry is very important...
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...Ericsson (NASDAQ: ERIC) today announced that it strengthens its multimedia business with focus on Operations Support Systems/Business Support Systems (OSS/BSS), TV & Media and M-Commerce. Per Borgklint, Head of Ericsson's Business Unit Support Solutions, said: "With the new strategic focus, we will strengthen our leadership as we build on our installed base and competence. We will capture the growth momentum in the selected areas and leverage on our acquisition of Telcordia. We already have a leading position in key areas such as charging and billing, where we serve 1.6 billion people with our solutions. "The new name Business Unit Support Solutions reinforces our commitment to support our customers' business growth through value creating solutions for customer experience, content management and delivery and mobile payments." OSS/BSS - With the increased need for operators to rapidly respond to changing consumer demands and the need for increased efficiency and innovation, Operations and Business Support Systems is a key element of any operator's network and business strategy. With the completion of the Telcordia acquisition that was announced on January 12, 2012, Ericsson consolidates its position as a leading player in the OSS/BSS market with key positions in service fulfillment, assurance, network optimization and real-time charging, as well as significant capabilities to support operators end-to-end. TV & Media - Within five years, 90% of the network...
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...Nokia Group Finland Nokia’s mission is simple, Connecting People. Our strategic intent is to build great mobile products. Our job is to enable billions of people everywhere to get more of life’s opportunities through mobile. News - new strategy, new leadership, new operational structure Nokia has recently outlined its new strategic direction, including changes in leadership and operational structure to accelerate the company’s speed of execution in a dynamic competitive environment. Major elements of the new strategy include: * Plans for a broad strategic partnership with Microsoft to jointly build a new winning mobile ecosystem. * A renewed approach to capture volume and value growth to connect ”the next billion” to the Internet in developing growth markets * Focused investments in next-generation disruptive technologies * A new leadership team and organizational structure with a clear focus on speed, results and accountability “Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward,” said Stephen Elop, Nokia President and CEO. “Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future.” The strategy Nokia’s strategy is about investing in and ensuring Nokia’s future. “I have incredible optimism because I can see fresh opportunity for us to innovate, to differentiate, to...
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...Ericsson the Great Brian L. Atkinson Dr. Bouaffo Koume CIS-500 Information Systems Decision Making September 1, 2013 Abstract Cloud computing is defined as technology that is rented or leased on a regular, or as needed basis. Because it has been a successful rising trend in the business world, it is now available to consumers and businesses. In this research, we will discover how a major player such as Ericsson has capitalized it profits and jet-streamed its businesses using Amazon Web Services. Let us take a look at the scalability, dependability, manageability, and adaptability of Amazon EC2, Amazon S3, and RightScale along with the security concerns and cost issues of cloud-based services via the eyes of Amazon Web Services. Ericsson the Great The main goal for all companies is to increase profits as much as possible by attracting new customers while maintaining consumer satisfaction on all levels. But before money can be made and collected, companies must first have a game plan to construct, provide, maintain, and secure goods and services consumers really want and need. That is just the idea that Ericsson had when they made the decision to use Amazon Web Services (AWS), to maximize their vision while reducing their cost and overhead. Ericsson has gained numerous benefits from the strategy, reliability, and security of Amazon services. Amazon Web Services can be characterized by a collection of computing services bundled together to make up a cloud computing platform...
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...There was sound logic behind the joint venture with the two enterprises contributing their individual competences, which are Sony’s superior technological electronics and marketing capabilities and Ericsson's firm cellular knowledge and operator links (Kantrow, 2003). Nevertheless, problems began to emerge after the creation of Sony Ericsson. SE experienced issues with merging the company cultures, oversupplied markets, brand range, product delays, logistic troubles, supply chain management inefficiency and the structural flaw of a rational organizational model. From the outset, SE fell victim to those common problems faced by many companies who enter into a joint venture such as an unbalanced product line-up, intense competition (Kantrow, 2003) and the issue of merging two product lines. In the early stages of the joint venture Sony was manufacturing personal digital assistance CLIE, managing Palm OS. Simultaneously SE was in the process of developing smart phones with functions that paralleled CLIE, running trouble operating system. The crucial concern of an overlapping of product line and its ineffectiveness was one that needed to be addressed. The rational management model implemented by SE involved planning and decision making beginning at top level management and then filtering down. The problem with this management practice is that the time drawn into making decisions may have affected SE as mobile market is dynamically changing market. Additionally the management style...
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...Please do the numbering 1.0 2.0 And so on… and follow the flow of the report. NAME OF THE INFORMATION SYTEM * Online booking ticket - ( Booking System) - This system assists you in managing a cinema. If also involves the booking and buying of tickets to watch a movie. - The cinema management information system is a system that will assist the cinema employees in all their respective day to day operations. The people to be using the system are employees when serving the customers, customers when booking online and view movies showing at their convenient times. System offered by the system. (function of the system) 1- View movies showing, their times and respective cinema room 2- Buy ticket 3- Book to watch a movie 4- Pay in cash or with card 5- Schedule movies OBJECTIVE OF THE SYSTEM (BOOKING SYSTEM) - The objective and scope of Online Movie Ticket Booking System is to record the details various activities of users. It will simplifies the task and reduce the paper work. During implementation every user will be given appropriate training to suit them specific needs. - The main objective of Online Movie Ticket Booking System is to enhance and upgrade the existing system by increasing it efficiency and effectiveness. The software improve the working methods by replacing the existing (annual or manual) system with the computer-based system. -To enhance online ticket booking system using mobile phone and WAP technology. Nowadays, are also many people...
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