...Esprit : Une marque internationale de vêtements QUESTION 1 Quelle serait la stratégie marketing la plus appropriée (segmentation, ciblage, positionnement) pour la marque Esprit en Europe ? A travers l’Europe, « chaque consommateur est un cas particulier à traiter sur mesure». En effet, les européens ne présentent pas les mêmes codes vestimentaires au sein d’un même pays, et à plus forte raison d’un pays à l’autre. Il convient alors de fragmenter le marché en sous-ensembles homogènes déterminés selon des critères précis. La stratégie menée par le groupe Esprit ces dernières années a fait l’objet de modifications importantes. En effet, « l’entreprise a choisi d’accorder la priorité à plusieurs marchés considérés comme stratégiques plutôt que de chercher à se développer dans un nombre important de pays ». En somme, Esprit tend à privilégier le qualitatif et l’existant plutôt que le quantitatif et la prospection dans de nouveaux pays. Esprit va alors se focaliser sur ses marchés phares que sont l’Allemagne (44,9% des ventes au niveau mondial), le Benelux (15,4%) et la France (9,1%) qui représentent à eux trois 81% du CA réalisé en Europe. Esprit segmente son offre en 12 lignes de produits (« women casual », « man casual », « women collection », « shoes », « edc women », « kids », etc) : l’entreprise cherche ainsi à offrir un large éventail de produits à ses clients. Les consommateurs de la marque Esprit sont d’âge moyen, urbain, de niveau d’instruction élevé. Le reflet...
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...MASTERS IN BUSINESS ADMINISTRATION Financial Modelling Course Work Financial Statement Analysis on ESPRIT HOLDINGS LTD By: Zahoor Soomro INDEX Sr No CONTENTS Page No. 1. 2. 3. 4. Executive Summary Company Profile Introduction A framework for Evaluating Company Main Ratios (Table) 1 2 3 3 3 4 4 5 5 6 6 7 7 7 7 8 8 8 9 9 10 10 11 11 12 13 14 5. Profitability Ratios 5.1 Return on shareholders funds (ROSF) 5.2 Return On Capital Employed 5.3 Gross profit Margin Ratios 5.4 Net Profit Ratio 6. Efficiency Ratios 6.1 The average stock turnover 6.2 Average settlement period for receivables 6.3 The sales to capital employed 6.4 Average Payment Period 7. Liquidity Ratios 7.1 The current ratio 7.2 Quick Ratio 8. 9. Gearing Ratios Investment Ratio 9.1 Interest covering ratio 9.2 Dividend payout ratio 9.3 Earning per share 9.4 Price Earning Ratio (P/E) 10. 11. 12. Conclusion References Appendix Esprit Ratio Analysis 1. Executive Summary Esprit has been performing excellent in overall operations, demonstrating sustainable growth in turnover and earnings. The Group’s turnover reached HK$29.6 billion, an increase of 26.9%. With improving efficiency, the Group’s operating profit grew 31.4% to HK$6,259 million. This is a big plus in the upward trend in the growth. The ratio analysis is the effective and reliable evidence of the company’s success. There are several ratios that are calculated in the report. The significant success...
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...Patrick Walsh and Adamantios Koumpis On Site The Esprit ATLAS Project T wo European research technology development (RTD) managers of IT companies have been brainstorming for half a day. Lots of food has been consumed, exhausted secretaries and junior project managers of the two teams are praying for the meeting to end. The two senior execs have not joined efforts for the new product idea that initially seemed so exciting in previous communications they had via email. On the other hand, they do not wish to leave the meeting without making a decision. Time passes, and at one point, a new junior staffer tosses out an idea: Why not make a European project out of it? The idea was accepted with relief by all—especially the two RTD managers—and after almost a year, a two-and-a-halfyear-long project was launched, with the goal of potential commercial marketability. End of story. ^^ - their ability to use the most innovative software, thus significantly enhancing their business performance. CSK Software of Ireland acts as the Provic/er, whose aim is to increase its ability to convert the promising application of its Slingshot {www.sljngshot.net), real-time push technology product into wide adoption and marketplace success. The fourth partner, Prutech Innovation Services, also of Ireland, acts as the Enah/er, whose role is to close the technology transfer loop between the Provider and the Users by providing necessary technical and business support services...
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...Internship/Dissertation Report On Organizational Commitments of Employees in Hospitality Industry By Md. Rubayet Hasan ID NO.: 2013210005069 Program: MBA (Friday) MASTER OF BUSINESS ADMINISTRATION MAJOR IN HUMAN RESOURCE MANAGEMENT School of Business Studies SOUTHEAST UNIVERSITY, DHAKA, BANGLADESH Date of submission: 23rd January, 2015 1 Internship/Dissertation Report On Internship/Dissertation Title An internship/A dissertation report submitted to the School of Business Studies, Southeast University, Dhaka in partial fulfillment of the requirements for the award of the degree of Master of Business Administration Major in Finance By Md. Rubayet Hasn ID. NO.: 2013210005069 Program: MBA (Friday) School of Business Studies Under the supervision of Afreen Ahmad Hasnain Lecturer School of Business Studies Southeast University Dhaka, Bangladesh 2 Organizational Commitments of employees in hospitality industry Submitted By Md. Rubayet Hasan ID. NO.: 2013210005069, a student of MBA Friday Program has been accepted as satisfactory in partial fulfillment of the requirement for the degree of Master of Business Administration major in Human Resource Management on January 23, 2015. BOARD OF EXAMINERS (The board constitutes by four multi-disciplinary faculty members headed by one convener at the level of minimum assistant professor. The concerned supervisor will be included as the mandatory members.) 1. ______________________________________________ Designation:____________________________________...
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...Internship Report On Human Resource Department Of Radisson Hotel Kathmandu Submitted By: Jackson Subedi PU Registration No.: 2010-2-22-0035 Submitted To: Ace Institute of Management Pokhara University Submitted for the partial fulfillment of degree of Master of Business Administration Kathmandu August, 2012 Internship Report MBAe, VII Term, AIM LETTER OF ACCREDITATION It is hereby certified that this report, entitled “Human Resource Department of Radisson Hotel” Human Hotel Prepared by Mr. Jackson Subedi Is an outcome of the 8 weeks internship undergone at “Radisson Hotel Kathmandu” The facts and ideas presented in this report are an outcome of the students’ hard work and dedication to the project, undertaken as a partial f fulfillment for requirements for degree of Masters of Business Administration The outcome of this project has been highly appreciated. ………………….. ………………….. ………………… Mr. Abhijeet Giri Training Executive External Evaluator Jackson Subedi Page ii Internship Report MBAe, VII Term, AIM ACKNOWLEDGEMENT This dissertation would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this study. I would like to express my gratitude to Ace Institute of Management and Pokhara University for including internship program as a three credit course which has provided an opportunity to gain practical working experience in...
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...For Esprit Abstract Leaded by the fashion brands like ZARA and HM, fast fashion has risen to be the theme of current fashion industry, their emergence has a deep, profound impact on conventional apparel industries. Under the pressure of the trend, Esprit is one of the victims of traditional fashion brands. This paper focuses on the current problem that Esprit is faced with, presents three possible solutions which are designing new products following fashion shows, establishing smaller-scale operational mode and using quick response strategy, in order to create an agile supply chain for Esprit by the means of shortening three critical lead times: time-to-market, time-to-serve and time-to-react. 1. Introduction The last decade has witnessed a significant transformation that fast fashion has become a key feature in current fashion industry. Although it was regarded as a niche concept offered by a few winners such as Zara and H&M, fast fashion has now been adopted as a key operation mode by many brands in the fashion market (Baker, 2008), using advanced and more efficient supply chains to be more responsive to changing trends towards customer demand. Hence, Fast fashion brands perform relatively better than other fashion brands in various aspects. (Mattila et al. 2002: 340 – 351) Esprit is a fashion brand owned by Esprit Holding Ltd., manufacturing apparel, accessories, footwear and housewares under the Esprit label. In the previous fashion market, Esprit is ...
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...The objective of this project is to study the logistics and supply chain management of Esprit Holdings Limited (Esprit) in Hong Kong, Mainland China and Oversea. Firstly, we will introduce the background of Esprit and readers will have a brief understanding about the history, the competitors of Esprit in Hong Kong. Secondly, we will analyze and clarify operation feature of Esprit. Thirdly, we will analyze the marketing strategy - SWOT analysis/ the best practice and problems of Esprit. Finally, we will have a conclusion about the project we conducted that we learnt more about the marketing theory – SWOT analysis, financial analysis through financial ratio. In the recommendation, we will have a suggestion to Esprit that they should design different style for the products. Esprit Holdings Limited TABLE OF CONTENTS Page ABSTRACT ………………………………………………………………. 1 ACKNOWLEDGMENTS ……………………………………………….. 2 PROJECT IDENTIFICATION …………………………………………. 3 TABLE OF CONTENTS …………………………………………… 4&5 CHAPTER 1 Introduction ………………… ……………… 6 1.1 Objective 1.2 Background 1.3 Objective of Study 1.4 Methodology 1.5 Limitation 1.6 The competitor of Agile Property Holdings Limited CHAPTER 2 Past and Present Development ……………. 11 2.1 The Past development of Agile before listed in Hong Kong 2.2 Tourism Holiday Resort/ Commercial building 2.3 Conclusion CHAPTER 3 Marketing Strategies ………………………. 23 3.1 Definition...
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...AME - Enseignements Révélation . Édification . Croissance Menu Horozontal * Accueil * Introduction * Présentation * Liste des thèmes * Echanges * Contact Traducteur de lange bloggerbloggerblogger Vous recevrez une puissance, le Saint-Esprit survenant sur vous, et vous serez mes témoins à Jérusalem, dans toute la Judée, dans la Samarie, et jusqu'aux extrémités de la terre. Actes 1:8, la Bible. lundi 23 mai 2011 Achab et Jézabel (3/4) Luc 9:54-55 ; Jean 4 ; 1 Rois 16-21 ; 2 Samuel 11 Les articles précédents sur le même sujet : Achab et Jézabel (1/4) - Introduction à l'étude des esprits d'Achab et de Jézabel. Achab et Jézabel (2/4) - Qui furent Achab et Jézabel pour Israël ? Dans le présent article, nous abordons des traits caractéristiques de Achab et de Jézabel. Nous analysons par la suite la conséquence de l'influence des personnes en tant qu'esprits sur les familles. Le texte ci-dessous nous permettra de déterminer quelques traits de caractères de Achab et de sa femme Jézabel. 1 Rois 21:1-16 1 Après ces choses, voici ce qui arriva. Naboth, deJizreel, avait une vigne à Jizreel, à côté du palais dAchab, roi de Samarie. 2 Et Achab parla ainsi à Naboth: Cède-moi ta vigne, pour que jen fasseun jardin potager, car elle est tout près de ma maison. Je te donnerai à laplace une vigne meilleure; ou, si cela te convient, je te paierai la valeur enargent. 3 Mais Naboth répondit à Achab: Que lEternel me garde de te donner l'héritage de mes...
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...Esprit de Corps is a French phrase that was founded in 1780. The meaning of Esprit de Corps, philosophically, is that the common spirit existing in the members of a group and inspiring enthusiasm, devotion, and strong regard for the honor of the group (merriam-webster). A prime example of this would be the Marines, “never leave a fellow marine”. Their main slogan is “Semper Fi” which means “always faithful”. In a business sense, it can be seen as a value of morale. When addressing the term Esprit de Corps in a business matter, the keyword is “teamwork”. Members of a team want to succeed because they are driven not only by their other teammates, but their bosses as well. A manager wants to makes sure that he or her has a strong team and that they are happy before you start serving customers. When you have a strong and satisfied team who works together, it will lead to a positive feedback from your customers. You cannot let egos get ahold of a team. It is about everyone having his or her own objective. Esprit de Corps is about going through a challenge, coming up with a solution, and operating an experiment (smart business). These three steps are not done alone, but together as a cooperating team. Where one person may fall weak in some criteria’s, there will be another person who has that strength and vice-a-versa. It is like what Babe Ruth once said; “It is hard to beat a person who never gives up” (Ruth, goodreads.com). When there is more than one person striving for a goal...
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...important in 1st Marine Regiment. Specific purpose: to inform my audience the three advantages of performing drill. Central idea: the advantages that we can gain through close order drill. Introduction: Throughout history drill has been used to conduct movements and overcome various obstacles in war. Alexander the Great was a very successful warrior in war through using formations and flanking movements to defeat the enemy. It has been shown how organized movements can be successfully employed during any circumstance. It can also be a useful tool to improve Marines leadership skills. Drill should be actively practiced throughout 1st Marine Regiment in order to make Marines highly successful, build professionalism, and effectively improve esprit de corps. 1. Implementing close order drill in a garrison environment can improve the successfulness of Marines leadership skills. A. It is a tradition that Marines have not fully taken part of. B. When conducting drill, Marines are put into a decision making roll and are obligated to lead a group which makes them build their leadership skills. C. From the day a Marine steps on the yellow footprints in boot camp they begin to learn close order drill, which begins the root of becoming highly successful. Transition: Actively conducting drill within the 1st Marine Regiment will make Marines highly successful and build the overall professionalism of the Marines. 2. Close order drill is a tool that can be used by all Marines and...
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...Company analysis introduction Table of content Kuyichi Company Mission & vision Value connection pyramid Product, market & size Ownership Organizational culture Marketing Main consumer Strategy & goals Market position Innovation Financial KPI’s Esprit Company Value connection pyramid Customer analysis Ownership & History Corporate information Marketing Strategy & goals Market position 5 forces model porter kuyichi and esprit Attachments Introduction ‘What factors determine the brand experience?’; is the question we used in this report to analyse the brands Esprit and Kuyichi. By studying both companies internal and the external market environment, this company analysis helps to understand different levels of the brands’ operational structure and direct/indirect environment. Trough deep desk research and field research we set up different models to clarify our data. We have chosen for brands that do business on a completely different way. Esprit is an international brand that started out strong and profitable but lost their goal in the past few years. At the moment they are starting to climb up again and looking for their right position in the market. Kuyichi is an international fair trade brand that is trying to climb up from the beginning, holding on to their goal, but unfortunately is still not very successful. Two struggling brands with different types of operating will show us what strategy will be superior. Kuyichi ...
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...14,7) [pic] Publié avec la bénédiction de Son Eminentissime le Métropolite Laur, Primat de l’Eglise Orthodoxe Russe Hors-Frontières. [pic] I - PRIERES DU MATIN . Aussitôt levés, avant de rien entreprendre, mettons-nous devant les icônes et faisons le signe de croix, disant : Au Nom du Père, du Fils et du Saint Esprit. Amen. Après nous être recueillis pendant quelques instants, commençons à réciter les prières suivantes, sans nous hâter, avec une attention fervente : Prière du Publicain : Ô Dieu, aie pitié de moi, pécheur ! Prières initiales : Seigneur Jésus Christ, Fils de Dieu, par les prières de Ta très sainte Mère et de tous les Saints, aie pitié de nous. Amen. Invocation à Dieu : Gloire à Toi, notre Dieu, gloire à Toi ! Invocation au Saint Esprit : Roi du ciel, Consolateur, Esprit de vérité, Toi qui es partout présent et qui emplis tout, Trésor des biens et Donateur de vie, viens et demeure en nous, purifie-nous de toute souillure et sauve nos âmes, Toi qui es bon ! Trisagion : Saint Dieu, Saint Fort, Saint Immortel, aie pitié de nous (3 fois). Gloire au Père, et au Fils, et au Saint-Esprit; et maintenant et toujours et aux siècles des siècles. Amen. Très Sainte Trinité, aie pitié de nous. Seigneur, purifie-nous de nos péchés; Maître, pardonne nos iniquités; Saint, visite et guéris nos infirmités à cause de Ton Nom. Seigneur, aie pitié ! (3 fois). Gloire au Père .... maintenant .... Oraison Dominicale : Notre...
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...Part 1: Project Objectives and Overall Research Approach For my Research and Analysis Project for BSc (Hons) in Applied Accounting of Oxford Brookes University, I will do an analysis of the financial and business performance of F J Benjamin Holdings Ltd (FJB) for the period of three years, from 1 July 2006 to 30 June 2009. 1.1 Reasons for Choosing the Topic Financial and business analysis is an important part of evaluating a business’ performance and its ability to survive. In particular, the financial analysis reveals how well the company is performing and the business analysis assesses its ability to maintain performance in the future. Such evaluation conveys valuable information to various stakeholders of the company for many purposes. For an employee, the company’s performance and prospect are important for making decisions on choice of employers. For an investor, it is the basic consideration before making investments. For suppliers and financial institutions, the company’s ability to meet interest payments and repay debts is important for making credit decisions. For the management, it is also an essential process in developing a business plan and monitoring its success. For an accounting student, this covers some of the most important concepts of the major which he or she needs to fully understand. Therefore, I chose to write my research report on topic 8, which is both informative and practically relevant. 1.2 Reasons for Choosing the Company ...
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...Dfssdsdfa Dfas Dfas Dfs Afd Sf Sdafsd Afsd Afsd Afsd Afsda Sd F Se Fsrfse Rtrlfk kk k rk rk rer ll l l rlel l osos oll lrwl Fkskfk s Kfskfk Kkfskfs S S kfkkrsoroes Fklslala Kedkeak Askfkosao Keklalelaeo Eoaoe Dosaa e supply chain and headed Zara in Scandinavia. “Martinez will use his experience in supply-chain management to improve the delivery time-lag at Esprit,” said Paul Cheng, vice chairman of Esprit. “We used to launch new products every season, but now we may need to move quicker.” In June, Inditex reported a 30 percent gain in first- quarter profit, beating analyst estimates. The retailer’s success is reflected in the rising fortune of Amancio Ortega, its septuagenarian founder who this week bumped Warren Buffett from his perch as the world’s third-richest person. The 76-year- old Spanish tycoon’s fortune climbed by $1.6 billion to $46.6 billion on Aug. 6, according to theBloomberg Billionaires Index, as Inditex stock rose to a record. Fashion Pioneer Esprit’s revenue growth slowed to 0.1 percent in the year ended June, from 26 percent in 2008, according to data compiled by Bloomberg. Inditex’s sales increased 10 percent in the year ended January, topping H&M’s 1.4 percent gain for the year to November and Gap’s 0.8 percent drop in the year ended January. Zara, the main Inditex brand, was a pioneer of fast-fashion and has sought to reproduce designer looks at affordable price. “It is certainly a blow to Inditex to lose one...
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...Overview "The Biggest Brands and Best People" - this is the philosophy driving Madura Fashion & Lifestyle. A part of the Aditya Birla Group, it has in the past decade made a significant shift to establish itself as a premier fashion and lifestyle company. Today, Madura Fashion & Lifestyle is one of the fastest-growing branded apparel companies in India. Each of its brands is an undisputed leader in its segment. The company is considered a benchmark by competition and a Mecca of learning by industry. Madura Fashion & Lifestyle has pioneered various concepts new to the Indian apparel industry. It has effectively managed a multi-brand, multi-product, and multi-channel environment, and all its brands have evolved significantly in terms of both branding and retailing. The company’s biggest strength lies in its people. In the words of Mr Kumar Mangalam Birla, Chairman, Aditya Birla Group: “For sustainable success, their (people’s) performance orientation and customer focus is imperative. In my view, organisations grow only where people grow.” A rigorous selection process enables Madura Fashion & Lifestyle to hire the best people available. The Management Trainee scheme helps employees sharpen their latent skills by taking them through a systematic process of learning and development, thus enabling them to deliver their best. A career at Madura Fashion & Lifestyle is a logical sequence of personal and professional development, leading employees to achieve their...
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