In “Is Google Making Us Stupid?,” Carr makes his argument by using logos in how he uses evidence from other writers, professors, and doctors. Also developing ethos in a sense he is trying to “build a bridge,” in connection with his audience. Finally using pathos to make the reader interpret his views in the way he sees them himself, making it feel like the reader has a connection to his argument. In his article, Carr explains in his own personal experiences the negative effects of the Web, but also did his own research on how other writers had agreed with him on the subject to help support his strategies of logos. By doing this, it shows the reader the effects of the internet with the help of reputable resources. In his article, he uses a quote from the distinctly known Socrates. Socrates says “Fear that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, “cease to exercise their memory and become forgetful.” Carr uses this quote to explain how the internet is a barrier and is blocking our mind from learning, remembering, and expanding more. Another example of this is when he refers to writer, Maryanne Wolf, describing how due to text messaging and cell phones we are experiencing a different type of reading today than in the 1960’s and 70’s; a type of reading that “may be weakening our capacity for the kind of deep reading.” Having all these other resources can help convince the reader how bad the Web really is to the mind. In using the quotes from Socrates and Maryanne Wolf, they can also be considered ethos in a sense that he is trying to “build a bridge,” in a connection with his audience. It conflicts with others that already have a set perceived notion about these effects. In comparison in most of Carr’s personal experiences, there is most likely that readers have also experienced the experiences that Carr has gone through and can agree with his opinions. For example, in part of his article it shows how he has a comparison in condition (in the effects of the web to the mind) with other bloggers and personal scholastic contacts. Carr has an amazing sense of audience. Other than his idea of how the Web is effecting the mind, the audience was also Carr’s primary focus. Even though Carr wrote the article in first person, the diction of the article made it seem as if the author was speaking directly to the audience with all his information. Trying to convince or warn his audience that the Web can affect your mind in a wide range of areas. Lastly, Carr uses the strategy of pathos to make the reader interpret his views the way that he sees them himself. An example of this would be when he talks about the way he loses focus in a text and that he feels he is “dragging his wayward brain back,” to whatever he was reading. By showing this metaphor, it shows the reader exactly how difficult it was for Carr to stay focused on a reading. He is trying to show his struggle to the reader. In other example, he describes how he used to be fully interested in a book, but now due to the Net, he just skims the readings and does not get to see what is below the surface. “Once was a scuba diver in the sea of words. Now he zips along the surface like a guy on a Jet Ski.” Carr’s careful use of pathos simplify the audience’s sympathy for his drifting concentration, fidgety habits, and struggle while brightening up their persuasion with images like tripping over hyperlinks and jet skiing over a sea of words. In Nicholas Carr’s article “Is Google Making Us Stupid?” he uses the rhetorical strategies to try to persuade his audience into believing that due to the Web being used so much in today’s society, that it is causing more harm than good. He uses backed up information to get his point across while also showing his character to connect with the audience. Carr also uses the strategy of pathos to appeal to the readers’ imagination to pull them in to show what he experienced. I feel that although I may not agree with everything he is stating, the things he used were persuasive enough to keep the reader reading, and some agreeing with him that the internet is causing more harm to the human mind.