...Is using social media for marketing a form of infringement of personal privacy? We are now in the 21st century and social media has become a very big hit. So the topic here is, is it an invasion of personal privacy when marketers use social media in marketing? First let me explain what personal privacy is. It is personal freedom from unwanted disturbance in someone’s private life meaning that we have the freedom to be not constantly disturbed. However, the internet is a public library, when you add something on the internet it is already public even if it wasn’t meant to be, and to be honest there are many people out there who just like to cause disturbance, but you have the choice to post it privately or publicly. It is not eavesdropping if you posted something publicly and a stranger saw it. There are also possibilities that the marketers collect personal data like workplace or home address so that he can personally meet face to face with the customer or consumer to conduct his survey. If the marketer constantly visits your workplace or home it is an invasion of privacy, but I find this very rare because it doesn’t benefit him, in fact it is a waste of time for him if he keeps getting rejected, in anyways so it is not practical. The reasons why marketers have started using social media for marketing is because the users are massive, like Facebook it has more than 1 billion users. Because of this massive amount of users’ marketers will use this advantage to gain knowledge...
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...TASK ONE SOCIAL MEDIA PLAN MODULE A102IAE - Social Networking for Business MODULE LEADER Simon Hill STUDENT NAME Zehan Li STUDENT ID NUMBER 5324 200 SUBMISSION DATE 2nd May 2014 WORD COUNT 1516 TABLE OF CONTENTS INTRODUCTION ............................................................................................. 3 MAINBODY ..................................................................................................... 4 DEFINITION OF SOCIAL MEDIA ................................................................. 4 FUNCTION OF SOCIAL MEDIA ................................................................... 4 TWITTER & FACEBOOK ............................................................................. 5 SOCIAL MEDIA FOR DIFFERENT BUSINESS CONTEXTS ....................... 6 CONCLUSION & RECOMMENDATIONS....................................................... 7 BIBLIOGRAPHY ............................................................................................. 8 STUDENT ID NUMBER: 5324 200 2 INTRODUCTION For many medium and small size enterprises, traditional methods of advertising are not an option due to the high costs. But now, as Web 2.0 technology has appeared, it can be used as a substitute for traditional advertising, and even more powerful. This essay begins by a brief definition of social media, and an explanation of differences between social media, social networking, E-commerce and Ecommunications. It will...
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...“Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well” – (Socialmediadefined.com, 2014). In today’s world social media plays a major role in all our lives, social media creates a platform for sharing information and encourages social interaction for example “Facebook” it’s a social media platform that allows users to share messages , photos , videos with their respective friends whereas “YouTube” allows its users to browse a wide variety of videos as per there required content and even encourages the users to create their own channels and state their point of view on certain topics and areas of expertise . Social media is a source that is easily accessible and helps improve the relationships and interaction between various people from around the world. Due to the rising popularity of use of social media a new field of study known as social media marketing came into existence that proved highly effective and efficient for business firms. “Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages...
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...Friendship” and Nicholas Carr’s “Is Google Making Us Stupid?” Nowadays it can be considered a general fact that the internet helps people in various ways, not only at work, but also in their personal lives. Most people see the internet and social networks as an enormous asset to their everyday life. However, according to Diana Schaub in her essay, “Unfriending friendship,” and Nicholas Carr in his essay, “Is Google Making Us Stupid,” the internet and social media also causes negative effects on our everyday life. Even though these two essays, both written around the year 2010, have different topics and there are certainly differences in the authors’ writing styles, they still have some similarities. These two essays share a similar theme: that the internet and social media diminish our human capabilities to think and make friends. Some differences occur in how Carr and Schaub approach their readers’, one author uses personal examples and the other shows differences in word meanings. In Carr’s article, he includes his own examples to show readers how the internet has changed his capability of reading longer texts; now his attention span has greatly decreased because he is used to short style of text on the internet. At the beginning of Carr’s essay there is a short part of Stanley Kubrick’s 2001: A Space Oddyssey which Carr uses to show readers how far we have come with technology. Carr not only uses his own example of how technology changed him (for example, he is impatient and...
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...the media. Previously, spreading news was not as easy as it is today, but slowly, it soon became ‘normal’ to discriminate against people that did not look like the majority. With the constant increase in new technology and social media platforms, it has become much easier for people to speak out about the material that most interests them. In Malcolm Gladwell’s essay titled “Small Change: Why the Revolution Will Not Be Tweeted”, he discusses how the development of technology in today’s society does not positively impact the most important social issues. Many can disagree with this though, because with advancements in technology, the public has easier access to learn about the latest social issues, people are able to connect and learn from others through the internet and finally, it brings people who believe in the same values together....
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...C07CP Assignment Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011). According to Gamboa and Gonçalves (2014) social media marketing has increased customer...
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...Reflections of a Technophile: The Hidden Pit-falls of My Digital Life I usually view modern technology as a great boon to myself and society, however throughout this essay I will expose and document how my use of technology is often disruptive and hinders my daily life. My first example concerns the effect that Social Media has on my life, in particular its impact upon my social relationships. To clarify, when I discuss Social Media in this essay, I'm referring to an application utilising the internet as the platform of communication and therefore in my view it is a technology. My second and third cases relate to physical technologies, in these instances computer peripherals. I will focus on the often troublesome health effects I experience from their use, which range from headaches, to eye-fatigue and Repetitive Strain Injury. My first example of a personally disruptive technology is Social Media, in this case Facebook. I find Facebook to be very impersonal, by which I mean that once signed up, I had to create what is essentially a digital version of myself, to interact with other digital versions of various friends. This, in my view, leads to a feeling of disassociation from others and presents a barrier to the development of my social relationships. I believe other negative impacts of Social Media on my life arise from the reduced physical/real socialisation it generates. I find it disrupts my relationships by providing an easier outlet to socialise, rather than...
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...disadvantages of the internet may outweigh the advantages. Topic: The internet Focus: The impact of the internet on people's lives Directions: Argue (present an argument) either in favour or against Scope: In the last decade View the following video and try out the interactive activity on how to analyse an assignment question. Taxonomy: the internet Sample essay Argue either in favour or against the impact of the internet on people's lives in the last decade. As an avenue of entertainment and communication, and as a research and reference tool, the internet has had a huge impact on the modern societies of developed nations. At the same time, there is concern that the disadvantages and negative influences may outweigh the benefits to the society. This essay argues that, in the last decade, the advantages of the internet far outweigh the disadvantages. This claim is addressed with the support of current authoritative sources which provide the framework for making such a claim. This essay first explores the effect of the internet on the social structures of family life, and religious and spiritual practice. Subsequently, this essay examines the repercussions of the internet on national cultural identity and multiculturalism. Firstly, in the last ten years, modern family life has been...
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...Independent Media Project Essay Rough Draft There has been a lot of negative attention in the media towards video games. Enough that most parents don't want their young children being subjected to the violence and aggression that most video games have. While there are many arguments that oppose video games, they are also many that claim the opposite. In fact, science has proven that video games are actually beneficial to the cognitive development of human beings. There are many studies that show an enhanced development in children who play video games. In the United States, an astounding 97% of all children play video games for an hour a day. While that may seem counterproductive to their social development, it's actually helping them...
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...Knowledge management embedded in social media – successful company and its innovations ABSTRACT The continuous market pressures and competitions pushes the organisation to be in the race of making innovations besides safeguarding the talent and information they own. The race for new products and services for the customers arises due to increasing awareness and exposure through social media. This essay focuses on studying the knowledge management jointly with social media leading to innovation. The essay seeks to examine the role of social media taking IKEA as the case of interest. It aims to further investigate how knowledge management through social media help a company in its innovations, product development and services. 1. INTRODUCTION. Knowledge management has become the buzzword in recent past in the industrial sector. Companies have become very focused on the knowledge assets that they own and the capabilities of their organisation or company and staff to utilize theses assets. Thus, knowledge can be called a resource which could be acquired, exploited and applied to achieve success and advantage for the company (Zack, 2003). However, companies that fail to manage the knowledge it has might surely be losing its capabilities, potential and brains (Denford, J. S., & Chan, Y. E., 2011). The benefits that knowledge management offers ranges from promotion and elevation of unequivocal knowledge to attain efficiency and innovation in various business practices (Durrant...
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...Copenhagen Business School Cand.merc.it (Ebusiness) Strategic And Tactical Tools For E-Business Case Report Online Branding at UnME Jeans & Short essay on disruptive Technology Handin date: 24/112014 This exam includes two sections: One short essay and a case report. Characters including space (short essay): 4536 Characters including space (case report): 17912 Pages (disruptive): 2 pages Pages (case report): 7,9 pages Pages in total: 9,9 This paper is written by: Anonymous 1 of 11 Disruptive technology essay As modern technology continues to evolve, some technologies end up changing the structure of competition within an industry and thus becomes a disruptive technology. Danneels (2004) provides the following definition of a disruptive technology: “A disruptive technology is a technology that changes the bases of competition by changing the performance metrics along which firms compete. Customer needs drive customers to seek certain benefits in the products they use and form the basis for customer choices between competing products” (Danneels, 2004, p 249). An example of a disruptive technology is streaming. Streaming has in many ways made it easier for consumers to get what they want, when they want it regardless of their location. Especially in one particular industry, the film and tv industry, streaming has showed to be a game changer on how to...
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...peoples, community and society as has never before been seen in any other era. The below argument focuses on the use of social media and online communities as a growing form of interconnectedness and the shift in the traditional form of communication. Looking further into the benefits of digitisation on our lives age demographics of the young and older generation as well as the change in the traditional work place model, shows differences in the approach and application of connecting but the overall incorporation of information communication technology in communicating with people and society. Introduction The digitisation of society occurred almost overnight with information communication technologies integrating itself into almost every facet of daily life. We wake up to the alarm that was set on our iPhone to the tune we downloaded from iTunes. Cars with GPS, iPod connectivity and Bluetooth take us to work where we sit down at a computer for the next eight hours. Society has accepted that the way the human race conducts itself on a micro level has changed over the last couple decades; it has embraced this movement as a development. So, why can our daily routines be surrounded by technology but our connectivity to people and information remain the same? Digitisation has enabled us to interact with more people on different levels at the same time through social media, and...
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...to promote the business, including local TV advertising, newspapers, brochures to be handed out at airports and tourist attractions, radio promotion, and through local realty companies. However, the currently proposed marking plan does not suffice to succeed in reaching their market. This essay explores additional methods should be explored to market the services that McBride Financial Services provides. MARKET RESEARCH AND MEDIA Although McBride Financial Services has identified several effective traditional marketing tools as part of their promotional campaign, their use of TV, radio, newspapers, etc., fails to capture feedback from their markets. This prevents them from their ability to ascertain the efficacy of their rather standard approach to reach their target audience, and provides no statistical information on which approach is more effective than others. The organization should attempt to incorporate newer approaches to marketing their mortgage services through the use of the Internet. Although they have allotted a substantial budget for developing their B to C website (according to their pro forma budget, which boasts $200,000 for the website alone), McBride also stands to benefit from soliciting...
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...Role of Media in Various Sectors Advantages and Disadvantages on Youth Pragati Maheshwari* Abstract In this paper it is observed that media includes sources like print media and electronic media. Newspapers, magazines and any other form, which is written or printed, is included in print media and in electronic, media radio, television and Internet etc. are included. When there are so many channels and newspapers we cannot ignore its importance in the society.Mediacan change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society. Keywords: Print Media, Electronic Media, Democratic Media, Educative Media, Media in Entertainment. Introduction Media is everywhere; it has become a part of our daily life. The media play a dominant role in the learning process. Media has potential to shape personalities, change the way we perceive and understand the world and our immediate reality. The term media is derived from Medium, which means a carrier or mode. Media denotes an item specifically designed to reach a large audience or viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. Connecting with media means being connected with the world around...
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...The use of social media by young Australians has become increasingly popular. This essay will show that social media can have many benefits to young Australians by enabling them to engage with peers, the creativeness it brings out and enhanced learning opportunities. Cyber bullying and privacy issues are some of the challenges that can arise with the use of social media. Firstly Social Networking is becoming more important in schools and universities day after day, because it offers more opportunities of learning and now on teachers take advantage of social networking skills to create discussion forums, videos, class blogs, tutorials etc. Also team -working with students and teachers through online social network it is really helpful, students are able to build stronger school communities and teachers can give extra information to a group of students same time. Facebook, Email sources (Gmail, Hotmail, live, yahoo, and student email) are often used by teachers to contact and communicate with students for out of discussions , feedback, difficulties, and also submission to due assignments when there is no class the day the assignments due. Student can have interchange of different ideas and also it is a big chance to improve them mental level and keep them busy in a way not to get bore. Although student of all age level can explore topics, articles, that they may interested online. Making connections of other students with same interests can learn from each other and swap...
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