...When it comes to starting a business it is important to have Business Plan. The value of a business plan is important in the startup of an organization. The value of proper business plan in an organization can determine if the organization will withstand over of time or for years to come for that matter. In implementing a proper business plan, proper planning in it self is important and valuable to the process. Planning helps in ensuring that the organization can withstand and remain as an essential asset to the needs of the community and helps in providing an impact on the city tax base. A valuable business plan can also allow the company to look at ahead at its projected profits and loss to be able to give their shareholders the return on their investment. The business plan can be the measuring rod to how the company will perform from the inside and out. The plan will show the roles of all their employees and what will be required and expected of them and what they can expect in return from there employer. Most people are wondering if they should open their own company or business. Personally I would open my own business. I know a few people that have tried to open their own business and it didn't work. I think that their problems were that they were not organized enough and didn't have their priorities straight so their business fell through. It is very important that your business relates to your surroundings in the community. For example it would be pointless to open...
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...company must get to know about the targeted market environment before it decided to operate internationally. There are the macro-environment that affects Starbucks marketing decision, economic factors, socio-cultural factors, demographic factors, political factors, natural factors and also technology factors. Economics Factor Being a producer of first-rate and specialty coffees, Starbucks requires a market that able to withstand the demand for the coffee. Starbucks marketing decisions for an economy with high disposable income that leads to high quality of life country like US. It is an example of a developed country that has the high purchasing power and spending patterns which most of the citizen in US are willing to spend more in return for a quality product such as Starbucks coffee. It shown that economic factors affect the business function and largely alarm consumer purchasing power. This requires an important market research about economic and financial stability of a city before they move it in. http://www.ukessays.com/essays/marketing/internal-and-external-factors-affecting-starbucks-marketing-essay.php There are two economics factors that help a company to determine if the country would be a good market, which are the country’s industrial structure and income distribution. Country’s industrial structure is referring to industrial economy, raw material exporting economy or subsistence economy of a country. These show the employment, product and service needs and also...
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...think the use of drugs does not make the person smarter but makes them focus on want they want to do more. In the essay, Java Man; Malcolm Gladwell says in his essay “Give a man enough coffee and he’s capable of doing anything” (Gladwell 253). I believe that quote 100%. Java Man could be taken as convincing argument or entertainment whereas he drives in many directions around the subject, Caffeine. There is a lot of evidence that supports his ideas but on the other hand he may drift off in his own world detailing not proving anything. Malcolm Gladwell compares the amount of coffee to tea and goes into a rampage on categorizes what type of people drinks coffee or tea with unreal or unimportant facts. Malcolm Gladwell uses concocted facts around his subject which mind boggles me throughout the whole essay. Because Malcolm Gladwell says, “That the American Revolution began with the symbolic rejection of tea in Boston Harbor, in other words, makes perfect sense”. (p.249). I would never think the American Revolution started because of the simple drug call caffeine which is also in tea. I find this to be very compelling because people didn’t like tea for the Boston tea party incident. He then says “Real revolutionaries would naturally prefer coffee” (p.249). When I read this; I laughed so hard that I cried. Actually, why would a revolutionary war be the cause of coffee or tea? Once again, Malcolm portrays that jumbling of words and compelling argument do work hand to hand to keep...
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...PESTEL analysis of the global coffee industry. Corporate strategy is the way a company or organization creates values through the configuration and co-ordination of its multi-market activities (Collis, 1997). Coffee is the most widespread drink in the world with approximately half-a-trillion cups consumed every year. There are two fundamental types of coffee: espresso and regular, or non-espresso. Espresso is the variety of coffee available in cafés and restaurants, whilst regular coffee is generally meant for the home. Nearly 70% of the world's coffee is produced by the Americas of which Brazil contributes 30% to the global production. The coffee industry of the world employs nearly 25 million people while approximately 5 million people work in the coffee industry in Brazil. Brazil has in excess of 3 billion coffee plants. The three major kinds of commercially produced coffee bean are Arabica, Robusta in addition to Liberia. Brazilian Coffee production figures rose by more than 12 million (60kg) bags to an amazing 46 million during 2008 – making the country streets ahead of the other two top world coffee producers of Vietnam (19.5 million bags) and Colombia (13 1 million bags). Political/Legal: High standards relating particularly to coffee producing methods are becoming more important in the industry and may gain political prominence. There is increasing pressure for businesses to trade ethically, that is, socially, environmentally, and economically responsible. This is...
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...in the morning, and if they quit, then they will feel depressed. In other words, they are dependent on these drugs, so they keep consuming it, causing the high demand for stimulants. There are many types of stimulants, such as caffeine, amphetamine, and methamphetamine, but the most consumed one is caffeine because it comes in many foods and drinks, such as coffee, tea, soda, and chocolate. In Malcolm Gladwell’s “Java Man”, caffeine is the drug of choice for the modern world because of coffee’s success in the American Revolution....
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...OD Implemented in Starbucks 1 ORGANIZATION DEVELOPMENT IMPLEMENTED IN STARBUCKS INDIRAN MBS141104 LEE YEW HOONG MBS141102 CHONG KUEN SOON MBS1133 CHIA WI PEAW MBS141106 MOHD FAIZAL MBS141114 SEM I 2015/2016 UBSE1123 – Session 01 International Business School, UTM Lecturer Name: Dr Harcharanjit Singh Submission Date: 05th Dec 2015 OD Implemented in Starbucks 2 Table of Contents 1.0 Introduction ............................................................................................................................... 3 1.1 Problem Statement ............................................................................................................... 3 1.2 Challenges ............................................................................................................................ 4 1.3 Opportunities ........................................................................................................................ 5 2.0 Industry Background ................................................................................................................. 5 2.1 Relevant to Issue .................................................................................................................. 6 3.0 Organization Background ......................................................................................................... 7 3.1 Historical Background .............................................................................
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...Coffee and Energy Drinks: A Caffeine Comparison Jacob Wiegand University of Maryland University College WRTG 101 Some may call the current debate that rages between traditionally brewed coffee and the fairly new energy drinks long overdue since the latter’s inception in 1987. With the tightly connected world we live in today, myths and opinions can spread very rapidly and create biased perspectives where there should normally be none. With this in mind, to view key points of these beverages and discuss the similarities, differences, hazards, and benefits of each based solely upon facts would be beneficial to the misinformed. Just as advancements in technology have created a world where information can travel the globe in fractions of a second, perhaps methods of caffeine consumption can also modernize and gain an edge on the centuries-old brewed coffee, although with a different purpose. For the contents of this essay, the term “energy drinks” will be condensed to include the many brands on the market today and will be associated with the average amount of additives found in such drinks. This will also be true for coffee which can often contain as much as and surprisingly more caffeine than mainstream energy drinks (Mitchella 2014), although the content varies wildly depending on the beans used and the method of brew. On the subject of caffeine content, it may be surprising to learn that an energy drink contains 2.5 milligrams...
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...The Competitive World of Energy Drinks Teaching about competition and everything competition stands for is different from what the teaching of the Bible. Competition is mostly about two or more people going against each other; just to see who is better. People going against each other are not the right thing to do. God wants people to love each other; not go against one another. Force of change and critical success factors are all included in industries. Competitors are one of the main things industries have to keep an eye one. Industries must also know how to have an advantage over their competitor. Industries should know weather- seller buyer relationships correspond a small or significant competitive factors which depends on (1) whether some of many buyers haves sufficient bargaining leverage to obtain price concessions and other favorable terms, and (2) the extent to which buyers are price sensitive (Gamble,J., and Thompson,2011,p.42). Companies in one industry are vulnerable to competitive pressure from the actions of companies in another industry whenever buyers view the products of the two industries as good substitutes. (Gamble,J., and Thompson, 2011, p.44).Industries have to know whether the suppliers of industry members represent a weak or strong competitive force depend on the degree to which suppliers have sufficient bargaining power to influence the terms and conditions of supply in their favor (Gamble,J., and Thompson, 2011, p.44, p. 46). It can be...
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...Corporation Abstract In this essay, an analysis will be provided to show the relative importance of each of the Porter’s Five Forces for the strategic position of Starbucks - an American global coffee company, in its coffee house industry compared to that of Costa Coffee and Café Nero Introduction Starbucks as a global coffee company has strong position in its industry, there are however variable external factors like environment, technical and economic changes which affect the strategic position of Starbucks. Data is collected and presented in the following paragraphs based on the model of Porter’s Five Forces. 1. Intensity of competitive rivalry Table 1 Company 2011 Sales (million) Starbucks £398 Costa £377 Café Nero £436 BBC News (2011) The intensity of competitive rivalry is high in the coffeehouse market. In the UK, Costa and Café Nero not only suit better the tastes of local UK people, but also have the financial resources and position to leverage their strengths to threaten Starbucks. From the Allegra Strategies Project Cafe UK report, Nero is the dominant player in the UK market among the top coffee shops in UK and enjoys the highest sales volume. (see table 1) Despite Starbucks’ as an iconic global brand, there is a slowdown in its expansion. (Bakery Info, 2009) There is also little scope for product differentiation of coffee, retailers focus on boosting spending of customers by offering food alongside drinks. Starbucks targets breakfast and snacks...
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...a cup of coffee in a cafe. This essay will firstly touch on the history of the growing of coffee and its consumption. The essay will then explore the rituals and relationships that occur through café culture and link this to Symbolic Interactionism as well as discuss coffee in relation to Globalisation Theory, and in particular to Ritzer’s McDonaldisation theory. It will conclude with the argument that the consumption of coffee is not only limited to people’s enjoyment of flavour or the feeling that caffeine provides, but is a social interaction in itself. Coffee is native to the mountains of Ethiopia, with the first historical records of it being roasted and brewed by the 1500’s. According to Mark Pendergrast, author of Uncommon Grounds: The History of Coffee and How It Transformed Our World, the general consensus is that coffee beans were then transported from Ethiopia, across the Red Sea to Yemen. For a time no fertile beans were exported, but an Indian pilgrim took fertile seeds to India and began the growing of coffee plants. The consumption of coffee then spread to England and to Europe by 1650. It is said that by the year 1700 there were over 2000 coffee house in London alone (ABC Rear Vision, 2009). Coffee beans are now grown in the area between the Tropics of Cancer and Capricorn, in countries which are (mostly) developing. According to the International Coffee Organisation, Brazil produced and exported the most coffee beans in 2012 (International Coffee Organisation) ...
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...States. As a very famous drinks company, Chatime aims to change the tea culture in the country. The use of freshly brewed drinks was first introduced to Malaysians back in October 2010. Chatime Malaysia prepares only hand-made beverages with freshly brewed tea prepared on site. In order to satisfy all customers’ favourite drink, Chatime uses advanced tea and coffee machines to produce the highest quality drinks. This report was finished by three months. Various primary and secondary sources were used in the process. Business Description Chatime establish on October 2005 in Taiwan. On December 2007, Chatime build business relationship with Barbera Group and AJISEN RAMEN. The first Chatime in Malaysia opened on Oct 2010. Now, it has rapidly expanded to over 20 countries with more than 700 outlets worldwide. As the birthplace of pearl milk tea drinks, Taiwan is set to revolutionize the tea brewing industry by catching the attention of fashionable tea lovers in a modern way. Chatime is a very beautiful and clever brand, because it means ‘sun rise’ in Chinese. In addition, the word has a double meaning. The first one is team time, and the other meaning is a place to chat with friends. In order to change the tea culture, Chatime uses the best tea leaves and quality ingredients, and reduce the additives and preservatives. Furthermore, in order to promise they make fresh drinks, every cup of tea is brewed upon order. http://www.uniassignment.com/essay-samples/marketing/the-performance-of-jerrys-company-marketing-essay...
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...STARBUCKS STARBUCKS, One of the most well known and leading coffee supplier around the world. Starbucks began its business in 1971. Before that they are a roaster and retail seller of whole bean and ground coffee, tea. They have only one store at that moment which is located in Seattle's pike place market. At present starbucks serves millions of customers walking into their stores every day. The stores are presently in 17,000 locations in 50 countries (STARBUCKS 2013). Starbucks has revolutionised after HOWARD SCHULTZ became the director of retail operations. (Strategic development of starbucks) MISSION STATEMENT: "TO INSPIRE AND NURTURE THE HUMAN SPIRIT- ONE PERSON, ONE CUP AND ONE NEIGHBOUR AT A TIME". (Our starbucks mission statement 2013) STARBUCKS mission statement clearly depicts that they are not only giving importance of coffee, also to bestow the customer with rich experience. To enact these principles, Starbucks does everything in order to accomplish their aims and objectives. Starbucks treats their employees in prominent manner and respects them in each and every aspect. Starbucks always believes that they serve the customer with the best coffee possible. Starbucks does everything in a perfect and particular genre like buying coffee beans. They buy coffee beans by travelling personally to coffee farms in Latin America, Africa and Asia. After careful consideration and selecting the beans, the beans are then transported...
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...ukessays.com http://www.ukessays.com/essays/marketing/case-study-starbucks-going-global-fast-marketing-essay.php Case Study Starbucks Going Global Fast Marketing Essay Star Starbucks has always been recognized as a leader in the coffee business. If back in 1971, customers have to travel far to the prime market, Mike Place (Pike Place Market) USA This is a U.S. store Starbucks. Coffee shop our home. Decade or 70 years starting 2514.Star Coffee Shop, the first Starbucks was born. It is named from the character shop in Moby Dick novel, a classic of 19th-century America, which is about the whale. The novel written by Herman Melvilles Star Starbucks believes that The names that come this far as a shop overseas that are appropriate. It is like sourcing the best coffee in the world that people in Seattle million to taste Decade starting at 80 or Year 2524.Mr. Howard Schulte joined Starbucks Star In the year 2525, or C. Since 1982 during which he traveled to Italy to negotiate business. He is impressed with the espresso shop with a reputation for his visit to Milan to visit. Both in style and popularity of the shop. The shop was the inspiration for him to build a store like this in Seattle million. And it is possible that he anticipated. After attempts to test recipes and coffee, Latte and Espresso only a few million urban Seattle became a city of coffee quickly. Decade beginning in 1990 or early 2534.Star Starbucks began expanding from urban Seattle million. Throughout the United...
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...Bean - London, Ontario - Complete the marketing plan Background -gourmet coffee beverages and you can rent tables to play various games The Venture - No similar business in the area - 60 000 each in start -up capital - Near Richmond Row area of London - Revenue generation: snacks, drinks, and rental fees for the tables - Employees will have the knowledge to help understand game rules - No wi-fi - Games purchased second hand - Limited selection of alcoholic beverages (beer and wine) needs liquor license ( cost $ 1055) o Insurance premium increase, staff training, liabilities - 11 am to 11 pm weekdays and until midnight on weekends - A few months later hopefully they could hire additional staff - Maximum capacity of 50 customers The Industry - Unemployment in the city 8.8% higher than any other major city in Ont. Other than Windsor - Loss of discretionary spending, but this can be an inexpensive form of recreation - Even during the recession the growth rate of 20 % annually during the last decade in the US, similar to Canada (assumption) - Board game popularity increased and sales increased 100% in the last 5 years - This business is popular in Europe and Asia Competition -Direct - Recreational experience in the Richmond Row - Fleetway- bowling alleys and billiards, positioning: new dimension in entertainment , DQ food drink (no alcohol) and targeted children, teenagers and adults - Palasad North- two locations...
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...Compare and contrast essay Coffee Everyone has heard or seen, at least a couple, quips about mornings and coffee. “Coffee-the jet fuel for the morning impaired.” “Sure I’m addicted. But, the life my morning coffee saves today, might just be yours.” There are several options when it comes to getting a morning caffeine jolt, espresso, latte, cappuccino, and plain brewed coffee. Two popular choices are the latte and brewed coffee. A latte is an espresso drink with steamed milk, while a brewed coffee is hot water that has been ran through coffee grounds and a filter. The cups look the same; the substance looks similar; and they both give you a caffeine jolt. Even though they may look similar, and they have some of the same ingredients, there are a few important facts to consider when choosing a morning pick me up. Four major differences are the taste, caffeine content, cost, and nutritional value. First, taste is a major deciding factor. A latte is made with equal parts espresso and milk, so it has a sweet flavor, and because it is made with milk it has a creamy texture that makes people feel all fuzzy inside, like a favorite pair of slippers. Also, flavors like mocha, vanilla, caramel, and mint, can be added to Lattes to give it a unique taste. Meanwhile, brewed coffee has more the consistency of water and is bitter, but, at the same time, it still has the unique flavor that many have come to associate with their morning rituals. To counter the bitterness, flavors, sugar...
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