...Seasonality: The chocolate industry is highly seasonal where peak seasons of Easter and Christmas observe a sharp increase in sales. Therefore if externalities affect these periods it can be assumed that performance will be severely curtailed. The recent recession over the Christmas period impaired consumer spending therefore to mitigate the loss of sales it is essential to maximise them over the Easter period 2010. Failure of new products Numerous new product launches have failed over the past few years where many companies have adapted the strategy of re-launching old favourites to leverage on their brand equity and consumer recognition. Barriers to Entry The chocolate industry is synonymous with a number of large firms (Mars, Nestle and Cadbury) dominating the market, enjoying a well established history and therefore high brand loyalty. Consequently barriers to entry are high for existing incumbents and new entrants. Increasing Cost of Raw Products As cost of raw products rise such as cocoa, chocolate manufacturers are shifting their attention away from marketing strategies and instead focusing on the input processes of chocolate making as opposed to the output. Potential Partnerships Given a saturated market and a continuous increase of raw material prices, to remain competitive and keep costs down, creation of partnerships are potential business propositions for manufacturers. Growth of luxury segment of market Luxury dark chocolate brands have entered...
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...most astounding quality of accessible Australian chocolate, mixing privately sourced sugar, organic product, nuts and dairy items with imported cocoa. Cocoa Delights will profit by the medical advantages of dark chocolate and offer the biggest scope of dark chocolate assortments and items custom-made to particular dietary necessities and client inclinations. This will make organisation remarkable and imply that it is the organization equipped for fulfilling this under-addressed issue in the national commercial centre. Mission Cocoa Delights is focused on turning into the pioneer in the Australian business sector for premium quality chocolate and keeping up an organization society which cultivates and supports ceaseless change. Ultimate goal is to give Australian shoppers the most elevated quality chocolate available whilst keeping up the guarantee to exchange reasonably with both local and abroad suppliers, advancing feasible conduct and diminishing biological impression. Values 1. To expand income by 6% yearly throughout the following 3 years. 2. To turn into the gourmet chocolate market pioneer inside 5 years 3. To grow marketing reach 4. To streamline the entrance of target client gatherings and markets. 5. To expand brand mindfulness for Dark Decadence by 10% amongst the intended interest group in one year. 6. To rise brand name acknowledgment. 7. To set up Cocoa Delights as Australia's most regarded chocolate creator. Strategic Directions and Targets As...
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...advertisement essay. Course: Tutor: Institution: Location of the Institution: Date: The appreciation of the situation The company is located in Birmingham city in England. It is very populated with residents of about 1,092,330.The city is in the west midlands area whereby there is great building up hence this contributes to high population. The population also increases rapidly. The city is considerably developed in terms of technology, rapid innovations, and skilled business trade as well as excellent economy. This has facilitated the enhancement of development of the company to great prosperity. The city is the most prominent commercial center internationally hence this favor the company. The transport infrastructure is well developed hence facilitate the countries distribution of the products (Cadbury, 2015). The background information about the company and the industry/environment it operates in. Cadbury is an international company in United Kingdom, and it belongs to Mondelez International. It is among the largest company in British-the second largest. Its operations are carried worldwide (The Guardian, 2007). It produces unique and quality confectionary products. Some of its products include the chocolate bar, biscuits, beverages, crème egg, ice creams, and, milky tray-the products which people like. It is situated in Birmingham in England. It was established in the year 1824 by John Cadbury who Cadbury who offered teas, coffee along with ingesting dark chocolate. Cadbury...
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...Market Analysis The premium chocolate industry is one of the most dynamic yet fast growing industries in the world (Allen, 2010). As at the year 2014, the industry was estimated to be worth more than $ 7 billion, which is a 65 percent growth from the year 2002. Godiva seeks to grow its market share globally by adopting an aggressive marketing technique. This can be achieved by efficient and optimal market segmentation, targeting and positioning. Market segmentation A marketer can divide the customer base of Godiva into two broad categories. These are the corporate and the retail segments. The corporate segment consists of businesses that purchase products in bulk for employee’s motivation purposes. On the other hand, the retail market is made up of individuals who have a taste and preference for premium chocolate (Fold, 2001). The segments can still be divided into smaller sub-segments as discussed below. The corporate section has two sub-segments; the business gift segment and the incentive program segment. The incentive program is an all year market, while the business gift segments have a peak during the festive season. Godiva estimates that the business gift segment will grow at a compounded rate of 5 per cent per annum while the incentive program segment will increase at a rate of about 8 percent annually. The firm subdivides the retail segment into personal gift segment and the personal treat segment. People either purchase premium chocolate for personal consumption or as...
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...Market Analysis The premium chocolate industry is one of the most dynamic yet fast growing industries in the world (Allen, 2010). As at the year 2014, the industry was estimated to be worth more than $ 7 billion, which is a 65 percent growth from the year 2002. Godiva seeks to grow its market share globally by adopting an aggressive marketing technique. This can be achieved by efficient and optimal market segmentation, targeting and positioning. Market segmentation A marketer can divide the customer base of Godiva into two broad categories. These are the corporate and the retail segments. The corporate segment consists of businesses that purchase products in bulk for employee’s motivation purposes. On the other hand, the retail market is made up of individuals who have a taste and preference for premium chocolate (Fold, 2001). The segments can still be divided into smaller sub-segments as discussed below. The corporate section has two sub-segments; the business gift segment and the incentive program segment. The incentive program is an all year market, while the business gift segments have a peak during the festive season. Godiva estimates that the business gift segment will grow at a compounded rate of 5 per cent per annum while the incentive program segment will increase at a rate of about 8 percent annually. The firm subdivides the retail segment into personal gift segment and the personal treat segment. People either purchase premium chocolate for personal consumption or...
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..."My Little Bit of Country" by Susan Cheever What would you prefer; The relaxing life of the suburbs or the wild diversity of the urban life? Some would prefer one while the other would feel inexplicably horrible in choosing the other. “My Little Bit of Country” is an essay by Susan Cheever, this essay starts from when she was a little girl and ends in 2012 which is when she wrote the essay. In the beginning little Susan Cheever was living in New York and was pretty happy with her life there, but that wasn’t enough for the family, they wanted the American Dream with the white picket fence and a place in the “real” country, as Susan Cheever puts it. This did not please her and she really disliked the suburbs, that when she got older she would go to New York as much as possible. In the end she moves to New York again and is happy and forever satisfied with the urban life. The story is basically written with contrasts, contrasts and more contrasts. The most obvious one is the suburb life vs. the urban life; country vs. city. She very much dislikes the country life, it being a step down from the city: “Why would I want to scrape around the rough, dangerous ice of a country lake when I could glide around the smooth ice at the Wollman Ring and pause for a hot chocolate when my toes and fingers get too cold?” here she compares the natural procedure of the lake turning to ice with a manmade ice rink specifically made to be the most safe way to skate. Some would say that the country would have something special about it...
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...Blinky went and got us hot chocolate and we listened to music. Once we got our gear half way on they told us the rules about dive deck and they told us about our “Buddies”. Then when we got into the freezing water and we started our adventure. Until a very horrific event happened. ( not really horrific ) And we discover a very extraordinary looking fish. And before our very delicious final cup of hot chocolate before we went to bed. Me and my group of friends who were in Will’s group were getting our snorkeling gear in the freezing cold weather of Catalina outside on diving deck putting on our gear so we don’t “freeze” to death. While we were...
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...Comparative essay on race/ethnicity ENG 125 – Introduction to Literature Instructor Benjamin Daw May 15, 2011 Comparative essay on race/ethnicity In this comparative essay, I will talk over the role and ethnicity in “The Welcome Table”, written by Alice Walker and “What it’s like to be a black girl”, written by Patricia Smith by exploring the difficulties that black women face, no matter of age or where they may live. When it comes to these two stories and poem both written by black women, the one thing both writers have in common is their main character is a black women or girl. Both have dealt with some form of discrimination because of the color of their skin is black. In Alice Walker, “The Welcome Table”, she writes in third-person omniscient trying to explain to the audience how this old black lady just wanted to worship inside of a church, any church. This older black woman has finally found a church, once she was inside she did not even realize that this church was for the white folks – all she wanted was to worship the lord. The older woman in this story was not afraid of the fact that all the members were white, this is the first sign of discrimination against her based off her race no one wanted her to stay there but she was determined to worship the lord inside of this church. Everyone in the church wanted her to leave the church, telling her this is not your church and she did not belong there. For some unknown reason...
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...“My Little Bit of Country”. The Authors name is Susan Cheever, she was an American writer who was born in 1943, who wrote the essay. She is the daughter of the famous novelist and short story writer John Cheever. The essay is from the selection called “Central Park”, which was released in 2012. The writer has written as a first person narrator through out the text. We met our main character Susan Cheever when she was very young. Her father has just returned home from the WW2. We are told by Susan that her family’s almost commonplace visits to Central Park Zoo and Central Park. Susan’s father started writing and because of the big success he had and the fact that they as parents wanted one more child, the family moved to the one of the suburbs of New York City. Susan was not very enamored of it, she loved to be in the enormous city, to skate on the ice rink and to visit the yak in Central Park Zoo. After they had moved, she eventually moved back the New York City and became an adult who raised her own kids, in the way that she wanted to be raised. In this analysis, we will focus on the writer’s use of contrast. We will also analyze the central- themes, which are explored in the text, and we will in the end put some comments on the title of the essay. In this paragraph, we will comment on the title. “My Little Bit of Country” was the title of the essay. The title was inspired by Andy Warhol, who Susan heard saying, that it was better to live in the city than in the country. On...
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...could widen the horizons on the medicine, applications and electronics front. A nanometre is one billionth of a metre. This just shows the size of the technology scientists are working with. Nanoparticles are versatile and have different properties to the substance of a larger size. Nanoparticles are already being used in the consumer market, but there has been debate over safety risks. Nanoparticles are too small to be seen through a microscope, which is astonishing to imagine a particle that cannot be observed through a microscope. Special Properties Of Nanoparticles * Nanoparticles have different properties to normal sized pieces of the substance. For instance, pieces of gold are gold-coloured, whereas gold nanoparticles are a dark-red or even black colour. These different properties can be very useful to scientists and producers. Nanoparticles in pharmaceuticals: Some cosmetics contain liposomes, which are fatty nanoparticles. These have great potential in the pharmaceutical industry, because they directly apply medicines to the skin Sun-blocks contain Titanium dioxide nanoparticles. These are good because they block harmful UV rays from the sun from burning the sun. Nanotechnology in Medicine: Nanotechnology has many uses in the medicinal industry. It can be used in machines which can screen the internal organs noninvasively, to discover new drugs, to discover which genes are active or inactive in different cells. Nanotechnology is now being inserted into...
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...My Little Bit of Country The essay “My Little Bit of Country” is written by the American writer Susan Cheever. In the essay, Susan describes her life growing up in New York and during the text she introduces the reader to the beauty and calm atmosphere of central park, which she is very fond of, while she at the same time tells about the . In the beginning of the essay, Susan speaks warmheartedly about the earliest memories that she has of central park, with her father in his khaki uniform and a roller-skating chimpanzee with a cigar in the central park zoo. Already, we are presented with the postwar feel that was in New York at this time, when the city was filled with a feeling of new beginnings and the pleasant sound of easy-listening jazz coming from every store. Even though she was only around 3-4 years old at this time, she sort of felt a little bit like the zoo animals in the sense that she also felt like she came from somewhere else, somewhere exotic, and in a sense she did. She was from the urban jungle of New York and had already fallen in love with the city and Central Park. But Susan’s parents didn’t share her love, they wanted something else. They wanted more children, and their two bedroom apartment couldn’t house that, so they migrated to a suburban property with a white picket fence, in true 50’s American style. Susan didn’t like this change though, as she loved the urban life that she had with all its urban features. She didn’t like living in the countryside...
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...My Little Bit of Country – by Susan Cheever My little bit of country is an essay from the anthology, Central Park. The author of the essay is the American writer, Susan Cheever. The topics that the essay deals with is the country-life and the city-life. The angle of approach takes place when the main character talks about the ancient yak, which lived in a foreign place in which he originally does not come from. She is using the yak example to amplify her situation when she is forced to go living in the country with her parents. She felt that she did not belong to the country and she is longing after her previous life in the city in which she finds familiar and safe. The city and Central Park illustrates the beauty and the good things while the country portraits the ugly and not so welcoming environment as a contrast. Beauty vs ugly. Good vs bad. Everything vs nothing. She is describing the city as a romantic place of dreams and prosperity where everything is possible and by the hand, you just have to grab the opportunities the city and the environment is giving you. Her father was an artist and the short stories he wrote was the beginning of his masterful portraits of the city and the suburbs. It was stories about long lost world of New York City, when it was filled with river light and when everyone wore a hat. Her parents dreams about living in the post war American chimera in a house with a white-picked fence, instead of living in their rented two-bedroom apartment. Central...
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...Entrepreneurship and Small Business Element CW/1 Individual Essay ‘Entrepreneurship is said to benefit society in many ways, however there is also said to be a dark side to entrepreneurship. Drawing on academic literature, consider the downsides of entrepreneurship.’ Introduction Entrepreneurship is portrayed by society and media as a positive concept, often praised for the creation of jobs and innovation. Individual entrepreneurs, such as Steve Jobs and Richard Branson, are idolized and perceived as enthusiastic and ambitious individuals. However not everything is as positive as it seems. In recent years, there has been a vast emergence of academic literature based around the ‘dark side’ of entrepreneurship, a concept that was first explored and introduced by Baumol (1990). Baumol introduced a different approach to the widely accepted Schumpeterian model of entrepreneurship, where he suggested that entrepreneurship could be unproductive and even destructive. This essay will discuss and evaluate the literature of the ‘dark side’ of entrepreneurship. Individual Psychological Factors The ‘dark side’ of entrepreneurship has been thoroughly investigated by a range of academics, and is discussed in many pieces of literature. A key area of focus in these seems to be the psychological factors that entrepreneurs possess as individuals, and how these factors can create all sorts of problems. Entrepreneurs are often portrayed as creative, ambitious and enthusiastic...
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...Letter Essay I have been reading a series of books called the Secret Series and the author is Pseudonymous Bosch. This book is a fictional story about two young kids, one named Cassandra but for short she likes to be called Cass. The other is named Max Ernest. Each of them has their own unique types of personalities. First, I'm going to talk about Cass. She is a very smart girl, who has an unhealthy obsession with survivalist objects. At all times, she has a backpack filled from top to bottom with survivalist gear and textbooks (for school). She has flashlights, extra batteries, trail mix, poncho, matches, and all of the other stuff that you can think of. Max Ernest is probably one of the most obnoxious kids that you will ever meet, but he can be really sweet sometimes. He has a huge problem with talking to people, not like the filler words that people use like um and uh, but it's a kind of problem where he can’t stop talking if he gets into a conversation. There is an adventure that they...
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...Carla Muñiz Professor Zhelezcheva ENG 102 Essay 1 9 / 21 /13 Cultural Heritage & Literary Settings For the literacy work I’ve chosen to go to a real location and take notes as observed to compare and contrast with the literary setting of my choice. As for the location I chose Coney Island in comparison with the Carnival Feast in “The Cask of Amontillado”, by Edgar Allan Poe. Judging by my experience in Coney Island, I can state that there is an abundance of cultural heritage in that specific location. Coney Island gave me a perspective; on how cultural heritage consists of a unity with joyful events that bring different types of ethnicities, art, music, and overall culture together in one location. Coney Island is a very big attraction, for the most part known by many New Yorkers and tourists. “Coney” has very big, loud, and extravagant rides starting from the most famous/oldest ride the “Cyclone” and “Wonder Wheel” and most recently added amongst the hall of fame the “Polar Express”. To their race tracks, bumper cars (a place in a dark room filled with neon blue, red, yellow and green lights, my personal favorite). It was night time so everything was lit up. I imagine this is what Edgar Allen Poe meant when he mentioned the carnival season in “The Cask of Amontillado.” The carnival setting briefly described in the story of “The Cask of Amontillado”, isn’t much different from the scenery I observed in Coney Island. Edgar Allan Poe described scenery of a...
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