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Essay On Sexualized Women

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Our culture has always sexualized women, but I think the start of it all would have to have been the start of the era for women called the flappers. Women were showing off more skin than they ever have, expressing themselves and there bodies, and the start of swimsuits were invented rather than swim dresses.

The media have always sexualized women; (a) back in the 50’s you would see ad’s claiming, “so the harder a wife works harder, the cuter she looks” which devalues women basing their self worth on how well they can cook or clean, this was an ad for cereal. Other ads and commercials have gotten less blunt, but they are still just as demeaning.

Other ads are either sexualizing women or are demeaning body types and showing you what the “perfect woman” looks like, but in reality are unreachable expectations. One ad in particular that was in the subway in London, got mass media attention (b), promoting diet pills it showed that, that level of skinny is healthy and attainable when I reality it’s not. Saying that the only way your ever going to be “beach body ready” is if you look like this, which most of us do not because this is unattainable level of beauty. People eventually signed a petition to remove the ad, after defacing the ad, …show more content…
They recently just started the Real Beauty campaign which emphasis’s all body types, skin tones, etc. The company Always is also posting video’s and ad’s with the #likeagirl, promoting girls and why they are beautiful and strong. Which is a great thing! Women and men are suffering from self esteem issues tied with body issues, which the media is not helping anyone. Young people see these ads and base their self worth and value on the shape and look of their body’s, which is not okay! Which in turn causes emotional problems as well as physical problems such as anorexia, depression,

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