...Staggemeier Kristy Tenbus ENGL 1020 September 17, 2011 Compare and Contrast Essay The professional golfers association contains many talented players throughout the world; two of the most known players are Tiger Woods and Phil Mickelson. Growing up as a child I always was watching the golf channel with my father and the players he always told me to look out for on the top of the leaderboard were Tiger and Phil. Truth be told my father was right almost every tournament I saw at least one of those two players in the top ten. They both have green jackets from the masters and can both claim the title of the U.S open champion at one point. Although both PGA players Tiger Woods and Phil Mickelson are outstanding golfers with similarities and differences I believe that over all Phil Mickelson is a better player than Tiger Woods. Tiger Woods turned pro in the year of 1996 and has shocked the world ever since either with the breaking news of his devastating actions or about how he birdied the 18th hole to go into another 18 hole playoff with Rocco Mediate in the U.S open. Over the past few years Tiger has slipped and has made mistakes which resulted in him losing respect of his fans and of his golfing equals. Tiger the man isn’t really someone you really want to look up to but Tiger the golfer shows many ways to be respectful and how to treat people on the golf course. I myself have taken the way Tiger Woods plays into perspective with my own game. He taught me to play with patience...
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...stephen Eng WR 102 Professor Burchett Essay 5 Word Count The Hidden Advantages of Tiger Woods When you think of Louisville sports, you think of the Kentucky Derby at Churchill Downs, or Muhammad Ali, who now has a boulevard named for him. You think of all those Louisville Slugger bats or the new minor league baseball stadium, Louisville Slugger Field, with a statue out front of Pee Wee Reese, a local marbles champion who grew up to be the captain and shortstop of the ''Boys of Summer'' Brooklyn Dodgers. But with Tiger Woods in town, golf is suddenly center stage in Louisville as never before. Tiger Woods is a successful American golfer who has made a lot of young people gain tremendous hope in themselves. Tiger started golfing as early as 4 years old and, by the age of 17, he was the youngest person to win the Masters Tournament. According to Malcolm Gladwell’s book Outliers, success is at first, mastering ones skill by achieving at least ten thousand hours of practice at whatever it is you trying to succeed in. Second is one must learn the right skills and be in the right place at the right time is important. Also having a chance/opportunity is a gift that is seized by the people who have the strength and perseverance. In addition to all the above, having great mentors opens the door for one and gives motivation. Woods life is a reflection of his remarkable interesting journey for he achieved the ten thousand hours of hard work took advantage of opportunity, willing to...
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...results should depict a useful image for a select audience, and an image that doesn’t do quite do what the other can. Introduction It is safe to assume that vast majorities of people have owned an item with a white “swoosh” on it, right? That swoosh is a universal and I’m confident to say a vast majority of the world recognizes what brand it boasts: Nike. The athletic manufacturing giant that is Nike is a universally recognized brand that is familiar with athletes around the world. Rated at 126 in the Fortune 500, Nike is a global powerhouse, and much of its success is based on successful advertisement with highly paid, endorsed athletes. With their well-known sales pitch “Just Do It,” most people, including myself, do just that. This essay will convey 2 examples of Nike: good advertising, and the bad, their target audience, and what both images do to compel you to purchase the products they bolster. Description The two images chosen to describe are both similar in terms of Nikes taste is athletes and message, and vastly different at the same time. The first is a new add featuring Super Bowl champion Richard Sherman. One of my favorite campaigns out right now, this new Nike Flyknit ad is powerful. Notice Richard Sherman’s stress in his workout; what he’s wearing. The ad is a blatantly hinting that his power is radiating from everything clothing his body. Nike shoes, compression shorts, shorts, bracelet. His emotion...
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...Fiction Essay ENGL 102 Composition and Literature APA Abstract Richard Connell’s “The Most Dangerous Game” and Thomas Wolfe’s “The Child by Tiger” have many similarities in the stories. Two men face conflict of good and evil, but in different perspectives because the two types of literature are wrote differently. “The Most Dangerous Game” is escape literature; it’s adventurous and unrealistic, written for pleasure, while “The Child by Tiger” is interpretive literature it teaches about the world around us and helps one understand deeper issues. In both stories, the characters show different sides to themselves they show their good side and fool people thinking they are someone they are not and eventually show their evil side. Fiction Essay In both “The Most Dangerous Game” and “The Child by Tiger” both men are portrayed very civilized and kind, but both authors show how people can change in an instance and become murderers. In “The Most Dangerous Game” Sanger Rainsford is the story protagonist he is an intelligent renowned hunter who believes the world consist of only predators and pray. As he is traveling on a yacht for Rio de Janeiro with a friend named Whitney she points out a mysterious island that people named Ship-Trap Island. Whitney becomes tired and wants to go bed, but Rainsford stays ups to have another smoke. While he is up, he hears gunshots in the direction of the island. Rainsford leans to far over and falls overboard, he calls for help no one hears...
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...I start walking through the campsite, but this time it feels different. The warm, burnt scent of the gigantic campfire immediately travels into my nose. I bend down to grab a piece of soon to be firewood, I begin to peel all of the bark off of the broken off tree branch. I run my hand down the freshly peeled piece of wood which makes me realize how smooth the piece of firewood really is. Eventually, I realize that I am rubbing a very smooth piece of firewood, so, I throw the firewood and I continue walking through the campsite. As I continue walking through the camp, I notice that the string on my small but sturdy bow was untied. I kneel down and start re-tying the string on my bow. My fingers feel the tiger striped wood of the bow and I...
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...English Literature Before 1790 Essay #21: Assess the role of the female characters in Oroonoko Feminist point of view and psychoanalysis Notes to LCY We change the focus now We talk about how the narrator tells more than stories She portrays 3 things - all paradoxical 1. Her position in the book – the implication of power in society, and her flip to author creating a superior position 2. Her uncertainty over female power – the flip 3. Her subordination (submission) – her paradoxical actions and her will (can also mention what she has seen) Focus on 3 things on how they affect the 3 things it portrays 1. Patriarchy 2. Oppression 3. Stereotyping When the French philosopher Simone de Beauvoir (1973) wrote “one is not born, but rather becomes, a woman” (p. 301), it raised the idea that instead of any biological, psychological, or economic causes, being a women is purely a social construction in a patriarchal society to oppress women. The use of the word “becomes” implies a voluntary submission that under a patriarchal settings, women embrace the stereotypical norms of what constitutes femininity, hence “become” a woman (Butler, 1986). Under such settings in a parochial society, the birth of Oroonoko highlights the paradoxical traits of female though its display of psychological struggles occurring between the main characters. Oroonoko, commonly regarded as the most famous book by the first English female professional writer Aphra Behn in 1680 (already...
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...SEMESTER I 2014/2015 IE21103 MARKETING ESSAY (INDIVIDUAL WORK) WEIGHT: 10% QUESTION 1 PREPARED BY: Name | Matric No. | CHUA PEI KUN | BI12110028 | DATE OF SUBMISSION: 9th October 2014 PREPARED FOR: Madam Nona Masnie Mohd Nistah TABLE OF CONTENTS No | Title | Page | 1 | Introduction | 3-4 | 2 | Reasons for celebrity endorsement | 5-6 | 3 | Effects of celebrity endorsement | 7-8 | 4 | Conclusions | 8-9 | 5 | Bibliography | 9-10 | Question 1 Consider brands like Olay Malaysia ©, D’Herbs ©, Maixara © and Revlon © each brand appointing celebrities as their product ambassador. How does the use of celebrity endorsement enhance brand awareness and brand image? 1. Introduction How does the use of celebrity endorsement enhance brand awareness and brand image? First, we need to understand what celebrity endorsement is. Definition of celebrity is an individual who is known to the public (Friedman & Friedman, 1979). Brands like Olay Malaysia ©, D’Herbs ©, Maixara © and Revlon © appointing celebrities as their product ambassador to communicate brand images and information to consumers. People tend to overlook a lot of adverting and marketing tactics in this fast-paced life but people hardly goes unseen of the presence of a celebrity. Many researches report that customers have a need to gain an insight about the lives of celebrity personalities, which is why celebrity can catch consumer attention easily. Many organizations use celebrities...
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...In your opinion who is the best NBA player to ever play the game? In this essay I'm going to explain the reasoning behind why i think michael jordan is the best player to ever play! I'm going to give you career statistics, and awards he earned throughout his career to make him the best player to ever play. Michael Jeffrey Jordan, born february 17, 1963 in brooklyn, new york. He played at laney high school in wilmington, north carolina. He was 6 foot 6, 216 pounds, and was an amazing basketball player. He was signed to the chicago bulls in 1984. His primary position was shooting guard but could just about play all five positions in basketball. Michael Jordan played 15 seasons in the NBA. He played at North Carolina University and was a...
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...Fiction Essay Comparison and Contrast of “The Most Dangerous Game” and “The Child by Tiger” Sara Poet ENG 102- B21-LUO 9/7/13 Thesis: In these two stories we observe some of man’s darker nature. We observe two seemingly normal people with dark sides to each of them and will explain how each one is similar and also very different from one another. I. The protagonist, General Zaroff is the main focus of the essay, because of his darker nature and his motivations. A. At first, General Zaroff comes off as welcoming and kind in nature for taking Rainsford in. He gives Rainsford food, clothing and shelter after being lost at sea. B. The man explains to Rainsford that he has been a hunter his whole life and is good at what he does, but he has grown bored of hunting animals. C. He then comes to conclusion that he hunts man because of their strength, courage, and reason. D. Eventually he then forces Rainsford to participate in the game as Zaroff’s game. E. In the end, Rainsford finds his way back to the house and kills Zaroff, leaving him a s “food for the hounds” II. In the story, “The Child by Tiger”, Dick Prosser is the main character of the story. A. At first the story comes of praising Dick, almost making him seem perfect. He is a “deeply religious man”...
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...Base on the advertisement, the product is a Nike Air. The advertisement show that the few young men are jumping very high seems like flying. This is what Nike wants to promote the benefit of the product as shoes is lightweight, versatile, durable, targeted cushioning, and also would enhance ability of jumping. Target group have few form which is: Demographic First, the Nike Air target on both male and female because if Nike Air only target on male that is not enough, Nike Air have to target on both male and female. Based on the advertisement, Nike Air is trying to target on age 15 – 24, especially focus on the student who is passion on basketball (Ukessays.com, 2014). Psychographic Moreover, nowadays the people who love sport also interested in sports fashion and willing to spend money to buy whether the price is expensive. Nike Air also target on the people who like to wear a comfortable shoes walk in the street, as it is a lightweight and targeted cushioning shoe. For example, some of the older people buy shoes depend on the quality of the shoes not only price and fashionable. Furthermore, Nike air not only target on sportsman and sportswoman, they also target on those who are not interested in exercise but they still willing to buy the product because they do care about their looks. For example, some consumer may be is a colorful people and Nike Air supply a lot color to satisfy them (Ukessays.com, 2014). Positioning Strategies In order to become the world’s leading...
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...WEEK 1 – CASE STUDY: THE KEY MARKETING STRATEGY OF NIKE Nike is considered to be a leading athletic footwear manufacturer, which makes up over 30 percent and 50 percent of global and US market share respectively. In order to reach customers’ demands and get profits, Nike has executed/implemented a number of marketing strategies. This essay will examine Nike’s key strategies from1962 to 2009. The most essential marketing strategy called “Pyramid of influence” was expressed by Product, Place and Promotion strategies throughout targeting on athletes, sportsmen and sports loving consumers. Product (product variety, design, quality) Nike provided high quality running shoes designed for athletes by athletes with competitive prices in comparison to imported shoes. Afterwards, Nike has expanded and designed more various products according to other types of sports such as basket ball (shoes), soccer (sneakers), tennis (clothing and gears) and Golf (golfers’ dresses). Furthermore, Nike's commitment to designing innovative footwear for serious athletes helped it built a cult following among U.S. consumers. Place: (including locations and channels) The first targeting market of Nike’s sport shoes was domestic market (US) and got ideal success with running shoes. They then expanded their markets overseas to Europe from 1994 with soccer’s clothing and then Asia (China targeted) in 2008 with the role of athletes’ sponsor. Moreover, Nike formed a partnership with Foot Clocker to create...
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...agency relationship exists in the corporate form of organization? In this context, what kinds of problems can arise? Q 1.9- Not For Profit Firm Goals Suppose you were a manager of a not for profit business (a non-profit hospital), What kinds of goals do you think would be appropriate for this firm? Q1. 14- Executive Compensation Critics have charged that compensation to the top management in Australia is simply too high and should be cut back. For example, focusing on large corporations, Ralph Norris of Commonwealth Bank has been one of the best compensated CEOs in Australia, earning more than A$9 million in 2009. Is such an amount excessive? In answering, it might be helpful to recognize that superstar athletes such as Tiger Woods, top entertainers such as ACDC and Nicole Kidman and many others at the top of their respective fields at least as much, if not a great deal more . .......
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...global average temperature linearly and this is caused by the greenhouse gas which is highly unlikely to be reused. In other words, when the temperature starts rising, there are no tools or technologies to decrease it or even stop it. Secondly, land mass is reducing because the sea level is increasing considerably. For example, according to research, several islands will be submerged by the rising ocean volume in the next few decades resulting in global warming, leading to major environment issues. The deforestation is becoming an irreversible problem especially in the developing countries. These countries are biased towards deforestation for development of various economic reasons, therefore they overuse deforestation for resources such as wood. Once the trees and forests have be cut down, these affected areas need decades to recover, furthermore, some areas may never be able to grow trees again. For instance, parts of the rainforest in some developing countries have been destroyed completely. Therefore, deforestation has much more negative influence than its economic profits. The growing population is the main issue, which can lead to the problems stated above. More people means more cars, buses and power...
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...Most people are familiar with the Nike logo. Most people also know that Nike is a multi-million dollar company that sells name brand shoes worldwide. Millions of pairs of Nike shoes are sold daily, but what people don’t know about Nike shoes is how and where they are made, who makes them, and how Nike spends its money in this process. According to the “Sweatshop Fact Sheet,” Tiger Woods is paid over fifty five thousand dollars a day to be their spokesman. Another famous person that is a spokesman for Nike is Michael Jordan. According to the article “Running Away With the Profits,” (Environmental Action, Academic Search Elite), Michael Jordan is paid twenty million dollars in endorsement fees. Big name sport teams advertise Nike to appeal to the common person. Indonesia is one of many countries around the world that is home to numerous Nike factories. Indonesia is a third world country of 214 million people. The main part of the economy is farmers, with half of these being the labor force. This happens to be an ideal country of choice for Nike to set up their factories for manufacturing their shoes. It allows Nike to take advantage of the local people. These people need to work in these factories to make a living, and they are stuck with the poor working conditions that Nike has provided. One way in which Nike is taking advantage of their workers is through long and hard work hours. According to the article: “We are not machines,” the Nike’s code of conduct states that...
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...the case history of Nike that majorly covers the child labor problem and the problem of change in consumer’s preferences after which I have done the SWOT analysis and have come up with strategic objectives, market driven strategy Objectives. Furthermore, the marketing strategy is discussed that covers the segmentation strategy, targeting, positioning and channel distribution of Nike and the product, price and promotional strategy it must approve. In the end, I have given some recommendations to Nike’s management to force it towards success. Contents INTRODUCTION: The company Nike has establish its brand with lot of efforts today almost all knows about Nike it is a world famous brand with a good reputation. Knight called his first shoe Tiger and began allocation at path meet. Blue Ribbon in 1971 earned its Swoosh and knight introduces the most important Nike brand line. In 1978 the Blue Ribbon becomes Nike and both years their earnings grow steadily. Due to Nike...
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