...MBA 540 EXAM Due: Monday, April 6, at 10:00 p.m. The following exam is composed of fourteen short answer/essay questions worth 1-2 points each. Be sure to address ALL parts of each question. You may use your textbook, notebook, PowerPoint slides in Sakai, and classroom notes, but may NOT work with anyone else to complete this exam. You are not required to cite your sources. Submit your completed exam to Sakai by 10:00 p.m. on Monday, April 6. Two points will be deducted for each day that the exam is late. Points 1. Describe how Lumos Labs uses mass customization and CRM (customer relationship management) to enhance its marketing efforts? Include a definition of each term. 1.5 Customer relationship management (CRM) is a term used to define software programed with a database that works as an integrated management system focused on customers. It includes several process and tasks...
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...Essay Questions The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions. List and explain the three levels in the hierarchy. The three levels in the hierarchy are the base tier, the middle tier, and the top tier. Organizations in the base tier are called intuitive decision makers because they use past experience and intuition to make decisions. The middle tier organizations are called standardized decision makers because they base some decisions on business research and others are past experience. The top tier is called the visionaries because they consider research to be the foundation of any good decision. This group may also develop specific proprietary methods of research. What is the difference between applied research and basic research? Applied research is research that has a practical problem-solving emphasis and is conducted to reveal answers to specific questions related to action, performance, or policy needs. Basic research is designed to solve problems of a theoretical nature with little direct impact on strategic or tactical decisions. Essay Questions What are the seven basic principles of the U.S. Safe Harbor Agreement? List each principles and explain what it means for companies seeking to adhere to the agreement. The seven basic principles are 1) notice, 2) choice, 3) access, 4) security, 5) onward transfer, 6) data integrity, and 7) enforcement. Companies must notify consumers about...
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...2. Read the case study, iYogi Help Desk Support on page 53. Identify benchmark metrics to measure efficiency and effectiveness for iYogi and explain you choices. 4. Choose one of the categories of Artificial Intelligence: Expert System, Neural Network, Genetic Algorithm, Intelligent Agent, Virtual Reality and Augmented Reality. Explain the category of AI and then provide an example from the Internet of the AI category that can be reviewed by fellow classmates. 6. Identify the three types of business process change and the roles information systems play in producing the change and improving business performance. 1. Describe at least two ways the Internet has reengineered business processes over the past twenty years. In your response, you may also consider and assess the future business changes that are likely to occur by using Web 3.0 technologies. Be sure to offer specific examples of the changes. Do not repeat changes and examples mentioned by other students. 2. Present the benefits and challenges of an e-business revenue model and an e-business that uses the model. I will give you two extra points if you could identify a revenue model not mentioned in your textbook or create a new revenue model that is likely to succeed and describe its benefits and challenges. 3. Identify a website that uses an e-business tool for connecting and communicating (see pages 105-108 in textbook) while also meeting the challenges facing e-business including identifying limited...
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...| Chapter 1 Questions | Question #7 and Question #4 | | Marylou Lee | 3/9/2014 | | 7. What do we mean by an “engaged” customer, and how does this relate to customer loyalty? The textbook states that “fully engaged customers are customers who are both satisfied and emotionally connected to a store.” (Timm, 2013) What this means is, you have to make a connection with your customers to make them want to come back to your business and product. Once you make a connection with your customers, you will create customer loyalty. The book describes customer loyalty as “a composite of three important characteristics: It reflects overall satisfaction, low or erratic levels of satisfaction disqualify a company from earning customer loyalty, and satisfaction is necessary but not sufficient for gaining loyalty. It involves a commitment on the part of the customer to make a sustained investment in an ongoing relationship with a company. It manifests in customer behaviors, including repeat buying (or the intention to do so as needed), willingness to recommend the company to others, and a commitment to the company demonstrated by a resistance to switch to a competitor.” (Timm, 2013) As a business owner, you may think that you have a loyal customer just because that customer comes in daily but in all honest, it could just be a convenience for them to shop at your business than it being loyalty to your company. The only true way that you have customer loyalty is by following...
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...Coach carter has always left a ever lasting impression on me because of the hard work and dedication displayed by coach Ken Carter. In 1999, Carter became a coach in his old high school located in Richmond, CA. The high school is surrounded by poverty and violence from gangs in surrounding areas. Little did Carter know he became a coach for a basketball team that was very de-motivated, and lacking the grades required to get into College/University. Carter wanted the maximum commitment from his team, he decided to create a contract that states that the boys will have to do things that they were never used to. The contract entails that the boys will have to show respectful behavior, dress in a professional manner, and obtain sufficient grades in order to stay apart of the team. He realized that his team was failing to meet the requirements of the contract in regards to grades and takes immediate action and cancels all team activities and locks the court until the grades prove otherwise from all members of the team. Carter was determined to better the future of every single boy on that team as long as they showed dedication to improve. He wants the boys to not only be the best in basketball but also the best in their future by making sure they do everything he asks of them listed in the contract. The amount of passion and dedication Carter displayed, has made this movie the best sports...
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...works include Chaucer’s The Canterbury Tales, Le Morte D’Arthur, Everyman, Sir Gawain and the Green Knight, and ballads (“Get Up and Bar the Door”, “Sir Patrick Spens”, “Bonny Barbara Allan”). What essential question(s) will be considered? • What are the elements of Anglo-Saxon and Medieval literature? What key...
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...Essay Questions 10/11/15 1. Directional selection occurs when one of the extreme traits of distribution is eliminated and causing a shift in the frequency. For example, the beak length of finches changed due to the food sources that were available. The finches with larger beaks survived because they were able to crack seeds that they could eat. As time went on, insects became plentiful and now finches with smaller beaks were now favored by the directional selection. Disruptive selection occurs when the average phenotype is selected against. For example, in a population of white, grey, and black rabbits if the grey rabbit dies the white and black rabbits become concentrated. 2. Populations of bacteria evolve to become resistant to antibiotics through the process of natural selection. When a population of bacteria gets exposed to any give antibiotic, most of the bacteria will die. However, if some bacteria cells have resistance due to plasmids, they will survive. They will then pass this trait to their offspring, which will be a fully resistant generation. 3. Tooth reduction is one of the major evolutionary trends that developed among major vertebrate groups that allowed for the transition from aquatic to terrestrial life. Evolution of limbs and being able to breath air are other evolutionary trends that took place. 4. The nonvascular plants and even a few vascular plants like ferns reproduce by having the sperm swim through the external environment. This swimming...
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...Essay Question Marsha Thomason, an auditor with Dorrit CPAs, is performing a review of Mikhail Company’s inventory account. Mikhail did not have a good year and top management is under pressure to boost reported income. According to its records, the inventory balance at year end was $740,000. However, the following information was not considered when determining that amount. 1. Included in the company’s count were goods with a cost of $250,000 that the company is holding on consignment. The goods belong to Bakunin Corporation. 2. The physical count did not include goods purchased by Mikhail with a cost of $40,000 that were shipped FOB destination on December 28 and did not arrive at Mikhail’s warehouse until January 3. 3. Included in the inventory account was $17,000 of office supplies that were stored in the warehouse and were to be used by the company’s supervisors and managers during the coming year. 4. The company received an order on December 29 that was boxed and was sitting on the loading dock awaiting pick-up on December 31. The shipper picked up the goods on January 1 and delivered them on January 6. The shipping terms were FOB shipping point. The goods had a selling price of $40,000 and a cost of $30,000. The goods were not included in the count because they were sitting on the dock. 5. On December 29, Mikhail shipped goods with a selling price of $80,000 and a cost of $60,000 to Omar Sales Corporation FOB shipping point. The goods arrived on January...
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...Southwest airlines: essay questions Southwest airlines: essay questions QUESTION 1 HOW WOULD YOU CHARACTERIZE THE U.S. AIRLINE INDUSTRY IN THE EARLY 1990’S? I would characterize the U.S. airline industry in the early 1990’s as a steak being trimmed of all its fat, the economic climate created a financial calamity of bankruptcies and collapse by major airlines, which in turn created opportunity for smaller more efficient carriers with cost advantages to enter a near oligopoly industry. The economic distress the airlines industry encountered was spawned from recession and a doubling of fuel prices during the Gulf War in 1991. Fuel, the second largest cost to the industry, an uncontrollable cost that raised havoc on this industry, unveiled unforeseen opportunities that allowed new competitors to break through barriers of entry. As a result of this economic climate new carriers were formed with more cost effective business structures and strategies. They took advantage of the cheap supply of aircrafts and personnel grounded by major carriers from 1989 to 1993. The point-to-point route system used by these start-ups were significantly more economical than the spoke-and-hub route system used by the larger carriers, this led to more efficiency to a once inefficient industry. QUESTION 2 HOW CAN THE “ECONOMICS” OF THE AIRLINE INDUSTRY BE USED TO EXPLAIN THE PERFOMANCE OF INDIVIDUAL AIRLINES AND THE INDUSTRY AS A WHOLE? The economics of the airlines industry has several...
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...Essay Questions #1 1 Describe the three basic types of music heard in the original scores during the silent film era and cite specific examples from The Birth of a Nation. * There are three basic types of music that can be heard in the original scores during the silent film era. These 3 type are known as adaptations, arrangements, and newly composed music or originals. Adaptations of Classical Works usually involve large action and dramatic scenes. They typically involve the borrowing of part or all of a song for the use in a film score. For example, in The Birth of a Nation, adaptations were used when an arrangement by Mozart was used for the Lincoln assassination as well as the end of the movie. Since this composition is one of seriousness and intensity, it was used to give the scenes a sense of tension and violence. Arrangements can be defined as remakes of previously composed work. In these works, a composer will borrow only the melody of a classic song and recreate it to make an entirely new sound. In The Birth of a Nation, many well-known melodies are used to emotionally connect to the audience. Tunes such as “Maryland, My Maryland” and “Dixie” are put into the film to create a lighter less dramatic feeling. New and original compositions, are defined as just that. A song with melody in which the composer writes without the help of other tunes. These are typically written specifically for the film itself. Griffith uses this type of music to create a recreate themes...
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...Package Examination Essay Questions For Practice © Copyright 2010 By Institute of Certified Management Accountants Introduction The Institute of Certified Management Accountants (ICMA) is publishing this book of practice questions with answers to help you prepare for the CMA examination. Each question is referenced to the Content Specification Outline (CSO) and the Learning Outcome Statements (LOS). These questions are actual “retired” questions from the CMA exams and are intended to supplement other study materials. These practice questions will help you test your understanding of the concepts and rules included in your CMA study materials by requiring you to apply those concepts and rules to unique and varying situations. You will encounter different scenarios and applications on your actual examination so it is essential that you understand the underlying concepts. In general, it will not be helpful to you to memorize particular questions. Essay questions appear in both Part 1 and Part 2 of the CMA exam and combine topics from the part in which they appear. No inference should be made from the lack of practice questions in any topic areas. All topic areas listed in the Content Specification for each exam part can be tested in the essay questions for that part at the difficulty levels shown. The CMA Program is a rigorous test of your skills and capabilities and requires dedication to be successful. We hope that these practice questions will be a valuable ...
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...The key term in the prescribed title is “neutral question”. What is a “neutral” question? How can someone conclude on whether the question is neutral or not? A question is a powerful tool. It can lead to insight, inspiration, discovery and progress. It can determine where to go next. From the dictionary point of view, a “neutral” question is an unbiased question, one where the questioner has no preconceived ideas or predictions, has no vested interest in the answer, will accept whatever the answer, and will refrain from weighing the outcome in favor of a side. The questioner will avoid validation bias and refrain from seeking to weight the outcome of the review in favor of defined predictions or ideas. Neutral questions do not carry a hidden agenda and are impersonal open ended questions. With questions known as “leading questions”, however, the responder is given a...
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...Lesson 3 essay questions Exam # 25085400 1. Directional and disruptive selection can be compared because they both favor extreme phenotypes, they adjust to their environments over time and they both cause a shift in the distribution curve. The contrast in directional selection is the distribution curve shifts one way and only focuses on one extreme phenotype. An example of directional selection would be the gradual increase in size of the modern horse. This change occurred due to the environment changing from forest conditions to grassland conditions. The contrast in disruptive selection is the distribution curve shifts both ways and focuses on two or more phenotypes versus intermediate phenotypes. An example of disruptive selection is the British snails. They live in low-vegetation areas and in forest areas. Thrushes feed on the the snails with dark shells and no bands in the vegetation areas and they feed on the snails with the light bands in the forest areas. Therefore, these snails had to adapt to their own environment. 2. Overuse and misuse of antibiotics can cause resistant bacteria to form through natural selection. When you introduce selective pressure (antibiotics) to a bacterial infection, some of the bacteria can acquire “free” DNA from its environment. Which can mimic the antibiotics genetic make up. This causes some bacteria to create a resistant gene that can be passed to the next generation. As a result the genetically resistant bacteria keeps increasing...
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...What Does a Good Essay Need? • An academic essay aims to persuade readers of an idea based on evidence. • An academic essay should answer a question or task. • It should have an argument. • It should try to present or discuss something: develop a ‘thesis’ or a set of closely related points - by reasoning and evidence. • An academic essay should include relevant examples, supporting evidence and information from academic texts or credible sources. 1. Starting Your Essay Although there are some basic steps to writing an assignment, essay writing is not a linear process. You might work through the different stages a number of times in the course of writing an essay. For example, you may go back to the reading and notetaking stage if you find another useful text, or perhaps to reread to locate specific information. Start work early You can’t write a successful essay unless you give yourself enough time to read, research, think and write. Don’t procrastinate or leave it until the last minute; start as early as possible. Define the question and analyse the task Writing down everything you know about a topic is not enough to make a good academic essay. Analysing, then answering the essay’s question or task is central. • Be sure that you understand exactly what the question requires you to do. • Identify the key words (like discuss or analyse) and clarify the approach you are required to take. See The Learning Centre guide ‘Answering Assignment Questions’ 2. Researching...
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...How to Write an Essay Plan 1. Before you can begin to select material for your essay, you need to make sure that you understand the exact requirements of the question. The following method of title analysis encourages you to break the question down into clearly identifiable elements so that you can accurately see what the question requires. 2. What is your answer to the essay question? 3. What main points will you discuss in order to support your argument? 4. In what order will you discuss your main points? 5. How long will you spend discussing each main point? 6. What information will each paragraph contain (i.e. what information will you use to discuss each of your main points)? 7. What references will you use to support your argument? Many students make the mistake of thinking that, having read around their subject, they can immediately start writing. Essays written in this way are sometimes poorly structured and poorly organised, resulting in lower marks. You will ultimately save time and effort, as well as maximise your chances of success, if you write a good essay plan. Planning takes place at a number of different levels which reflect the structures within an essay. Every essay has a macrostructure, that is, the overall organisation of the written material into major components. Essays also have a microstructure, that is, the way in which particular points are argued within sections, and the way in which one point should lead on to the next. Ideally, you...
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