Name: Shoaib Shakir
Company: Folio3
Job Title: SEO Specialist
Company URL: http://www.folio3.com
Contact No: 0341-2471043

1. Is GA difficult for new or inexperienced users? If so, why? What typically trips up new users of GA, and why?
To an extent I do agree that GA (Google Analytics) can be difficult for inexperienced users. This can possibly be because of the massive data and information overdose that GA provides to users and they are unable to handle and manage it. I think setting up a GA account is typically a hectic job for new users, mainly because they find code handling and scripts extremely confusing. Well, with some of the screenshots below you might get an idea of how to do it in very simple and easy steps.
Once you have a Google account, you can go to (analytics.google.com). Here you will be greeted with three steps that you need to complete for setting your Google Analytics account.

On clicking ‘Sign Up’ button you will land of this page where you are required to fill in all important details related to your website

After filling in all the details when you click the ‘Submit’ button a page will appear in front of you that would be like this

Once you are finished, you will click the ‘Get Tracking ID’ button a pop-up will appear with Google terms and conditions, which you have to agree to. Then you will get your GA Tracking code.

This needs to be placed on all pages of your website. The installation depends on the nature of website. For example in a Wordpress site the framework has a specific area where header and footer scripts of GA code can be added.

With the code placed on all pages of the site, tracking of visitors as well as other important dimensions will commence.

2. What are the 2-5 most important tools/features that beginning GA users should know? Why are these important?

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