In the late outings of 2011, the Essendon Football Club was investigated for using banned drugs to improve the performance of their professional players. Essendon were investigated by A.S.A.D.A (Australian Sports Anti-Doping Authority), this investigation is still on going in late 2016. A sample of Essendon’s core group of players were suspended for a year from football, un able to attend training or play. During the drug scandal, major stakeholders were affected heavily. As Essendon were up for scrutiny over their drug scandal, their major sponsors were displayed, brands like Kia & Adidas.
Essendon Football Club were being bombarded by media, displaying their major sponsors Kia & Adidas in a negative way. Major brands Adidas & Kia sponsored Essendon which had a negative wave implied onto them. Being displayed all over the media, newspapers and magazines for a drug scandal professional sports team, it did imply a …show more content…
They didn’t just lose players but lost a very important employee. James Hird the head senior coach at Essendon during the uproar of the drug scandal. Losing his job being the head coach at the time, obviously knowing that his club was using performance enhancing drugs that were banned in the AFL. “He has to go. It’s starting to affect the bottom line at the Essendon Football Club,” Taylor told Triple M (Waterworth, Beveridge, & Olle, 2015). This source further backs the point of James hird getting sacked. Having your head coach sacked is never a good look for a club, plus the reasoning for the sacking will always be looked down on in a negative manner and never will be forgotten. But losing a head coach that would allow this to happen in a club is not necessarily a bad thing, any head coach that would allow this to happen would be making a big mistake and will ruin an image of the club. The sacking did allow Essendon to move on from their