Essentials of Management
Course 602
Assignment- Lesson 9

In my opinion, the mission of Custom Coffee and Chocolate is to create an atmosphere that is convenient and enjoyable for students and other university people by providing the best sorts of coffee and snacks, increasing convenience by offering additional services and making visits to the café an unforgettable experience for the clients.

Strengths: Kim finances, Brewer marketing, understanding of college market, unique, quality products, growing reputation, and loyalty of the customers.
Weaknesses: capitalization, small market (need to increase customer base), people not staying in the café, but buying takeout and leaving, need to find a way to get them to stay which could possibly lead to additional sales while they are there, small shop, lack of workers.
Opportunities: wireless internet, delivery services, wider array of foods & drinks, good supply of coffee/chocolate expand their territory.
Threats: established coffee houses, other online sources for fair trade coffee & local chocolates. A tactical plan should be based on strategic opportunities and is likely to contain step-by-step implementation: * Hiring two part-time employees – within 1 month
 * Developing an expanded menu (with desserts, tea and beverages) – within 2 months * Adding wireless connection option – within 2 months * Expanding marketing and advertising policy (radio, TV, banner ads) – within 3 months * Development of a website with online ordering possibility and delivery options – within 6 months * Search for two more, bigger locations- within 8 months.

In this first situation I would report the report the inappropriate actions of the minister to the appropriate authorities. In my opinion this would be the only ethical thing to do. Also preventing any unethical actions would benefit the