...A Report on Supply Chain Management System of Agora Acknowledgement The success of this report depends on the contribution of number of people specially my group members who have shared their thoughtful guidance and suggestions to complete this report First; we express our sincere gratitude to our honorable course teacher Mr. Mahabubur Rahman for his valuable contribution to the preparation of this report. He has been gracious enough to spare time out from his busy schedule for giving us all the necessary assistance throughout the entire period of the report writing time. Without his valuable suggestion and help this report might not have been a comprehensive one. We would like to give special thanks to Mr. Harunur Rashid, Head of finance & accounts of Agora for giving us time from their very busy office work to discuss the things & have guided us by giving useful suggestions and providing us data and relevant information for completing this report. We would also like to thank Mr. Bajan saha, accounts manager of Agora for giving us some important information about the official procedure and inspiration techniques of Agora to complete this report. They shared their practical experiences and talk about their loyalty and commitment towards the organization. .All of our group members supported each other, throughout the making of this report and completing it successfully. We have done some group discussions, where we shared each other‘s views on the different...
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...table of content External Analysis: 2 Macro environment: 2 Meso environment: 5 Internal Analysis 7 SWOT Analysis Pepsi case: 9 Objectives 10 Marketing Strategy 10 Marketing Plan 12 Product 12 Place 14 Price 14 Budget & Control 15 External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page 85-91. Economic In March 2012 Canada’s economy was ranked 11th of the world with a GDP of $1,759 billion. Canada is a wealthy nation with a very high standard of living and is also one of the world’s top trading nations. Since the 2008 world financial crisis Canada has emerged as one of the strongest developed economies in the world. The GDP growth of Canada in 2010 was more than 3% even though most of the World’s Western countries were in an economic recession. The stability of the Canadian economy even during a World financial crisis makes Canada a great country to operate in for a multinational like PepsiCo. http://www.rediff.com/business/slide-show/slide-show-1-worlds-20-economic-superpowers/20120312.htm http://www.economywatch.com/world_economy/canada/...
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...External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page 85-91. Economic In March 2012 Canada’s economy was ranked 11th of the world with a GDP of $1,759 billion. Canada is a wealthy nation with a very high standard of living and is also one of the world’s top trading nations. Since the 2008 world financial crisis Canada has emerged as one of the strongest developed economies in the world. The GDP growth of Canada in 2010 was more than 3% even though most of the World’s Western countries were in an economic recession. The stability of the Canadian economy even during a World financial crisis makes Canada a great country to operate in for a multinational like PepsiCo. http://www.rediff.com/business/slide-show/slide-show-1-worlds-20-economic-superpowers/20120312.htm http://www.economywatch.com/world_economy/canada/?page=full Technological The last decade many technological advancements and new innovations have been implemented in people’s life. This is also greatly affecting businesses. Internet, mobile phones and interactive TV...
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...During the 1960s and 1970s, India’s economy faced many challenges, growing only an average of 3–3.5 percent per year. Numerous obstacles hindered foreign companies from investing in India, and many restrictions on eco- nomic activity caused huge difficulties for Indian firms and a lack of interest among foreign investors. For many years the government had problems with implementing reform and overcoming bureaucratic and political divi- sions. Business activity has traditionally been undervalued in India; leisure is typically given more value than work. Stemming from India’s colonial legacy, Indians are highly suspicious of foreign investors. Indeed, there have been a few well-publicized disputes between the Indian govern- ment and foreign investors. 3 More recently, however, many Western companies are finding an easier time doing business in India. 4 In 1991, political conditions had changed, many restrictions were eased, and economic reforms came into force. With more than 1 billion consumers, India has become an increas- ingly attractive market. 5 From 2003–2006, foreign invest- ment doubled to $6 billion. Imported goods have become a status symbol for the burgeoning middle class. 6 In 2008/09 FDI in India stood at $27.31 billion. 7 In 2009, India was the third highest recipient of FDI and was likely to continue to remain among the top five attractive destinations for international investors during the following two years, according...
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...marketing: Coca-Cola Company. 1) HISTOIRE C’est en mai 1886 que le pharmacien Dr. John Pemberton fabrique le premier verre de Coca-Cola dans une simple théière. Cette boisson s’appelle la French Wine Cola qui est composée de vin mariani, de noix de kola et de damiana. C’est ensuite le libraire de Pemberton qui inventa le nom et le logo Coca-Cola afin de pouvoir commercialiser cette boisson dans sa propre pharmacie. Elle était servie pour cinq cents le verre. Elle était exposée comme remède. 1887, Asa Griggs Candler, lui aussi pharmacien, rachète le brevet de Pemberton. - Vers 1892, monsieur Candler fonde « The Coca-Cola Company ». - Enchainement de publicités valorisant la fraicheur de la boisson. - Début du 20ème siècle, apparition des capsules sur les bouteilles. - 1915, apparition de la Dame au Fourreau Noir en nouveau modèle de bouteille - 1931, évènement très important pour Coca-Cola : monsieur Candler propose une publicité pendant la période de Noël. C’est à ce moment que le Père Noël fait sa première apparition en rouge. La boisson est présente pour la première fois aux terrasses des cafés. - En 1988, c’est le lancement du light chez Coca-Cola. - Et puis au 21ème siècle, une succession de nouveautés où l’on peut boire du Coca-Cola saveur vanille...
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...WORKING PAPER No.186 KARMA COLA - COKE IN INDIA By Y.L.R. Moorthi Kevin Lane Keller April 2002 Please address all correspondence to: Y.L.R. Moorthi (Assoc. Prof. (Marketing) Visiting Professor (Tuck School) Indian Institute of Management Bangalore - 560076, India Email: YLR.Moorthi@.Dartmouth.edu (tUl June 1,2002) or ylrm@iimb.ernet.in Kevin Lane Keller E.B. Osborn Professor of Marketing Amos Tuck School of Business Dartmouth College 100 Tuck Hall Hanover, NH 03755-9011 Ph: 603-646-0393 (o) 603-646-1308 (f) Email: KARMA COLA - COKE IN INDIA ABSTRACT This article is an application of the customer-based brand equity (CBBE) model (Keller, 2001) to Coke in the United States and India, It shows that Coke, the brand, is interpreted differently in US and India. In US, Coke's awareness stretches beyond its immediate consumers. It is usedfunctionally as a substitute for water. Its home consumption is high. It is seen as a brand with heritage ami many customers and non-customers relate to it Hence there is greater bonding between the brand and the customer. In India, by contrast Coke's knowledge and appeal is limited to the urban elite and youth. It is consumed more for aspirational than functional reasons. Home consumption is not as high as it is in the United States, It is a brand to which a limited number of people relate. Loyalty is more to the cola flavor them Coke. In short, Coke is viewed very differently in India as compared to tin United States. This paper examines...
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...given company time, logistics and funding to work with Human Resources on socially responsible projects and relevant activities of their choice. As stakeholders, they identify specific societal concerns in their neighborhoods that need to be addressed. Pepsi employees are often among the first to deliver aid in times of calamity. Instead of having a Christmas party, the Naga plant management committee and Bukluran Council launched the Sagip Buhay sa Albay Relief Operations to give aid to those affected in 2006 by Typhoon Reming in Albay. In 2004 the STRO Bukluran Council distributed 330 grocery packages and 140 boxes of Pepsi products to typhoon victims in Infanta, Quezon. In 2006, the Bukluran Council of Tanauan and the Leyte Pepsi-Cola Employees Union (LEPCEU) distributed food and clothing packages to the 150 families who were fire victims in Tacloban City. Pepsi employees performed scores of individual and corporate acts of kindness to those hit by Typhoon Pedring and Typhoon Sendong. When Typhoon Sendong struck Cagayan de Oro, head office employees worked with two volunteer neo-natal pediatricians to send breast milk to needy infants exposed to the elements in evacuation centers. Months after the typhoon, over a hundred thousand Sendong victims were still housed in relocation centers. As an advocate of health and wellness, Pepsi employees organized a medical and dental mission for 500 informal dwellers living in stilt houses along the shoreline of Laguna Lake...
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...ed productsLevi’s Type 1 Jeans A clothier, such as Levi Strauss, that has been around for 150 years is bound to have their share of hits and misses because fashion is terribly fickle and largely unpredictable. But this doesn’t mean you should ignore your target audience. In late 2002, Levi Strauss began a massive marketing push to launch what was being touted as one of the company’s most significant launches in history, Type 1 Jeans. The line unnecessarily went to great lengths to accentuate all those signature design details already long-associated with Levi’s, such as the red tab logo, buttons, rivets, and the two-horse back patch. To accompany the launch, Levi Strauss spent $2 million on an artsy, misguided Super Bowl commercial that confused viewers. Going against common practice, they placed Type 1 in retailers with inconsistent prices, ranging from $30 at a retailer like JC Penney’s to over $100 at Barney’s, with no discernable difference in quality. Levi Strauss pulled the entire line after less than two years and Type 1 proved to be the proud clothier’s most spectacular flop. How marketing can cause a product to fail? [Tata Nano Case Study] by DR VIKRAM VENKATESWARAN on MAY 30, 2012 | * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- 6 inShare * ------------------------------------------------- ...
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... Inc. This is an S-corp located in St Bernard Parish with one employee. Preliminary Work- 1. Create the following inventory items, Steak, sale price $10, purchase price $3, reorder point 20. Potato, sale price $2, purchase price $1 reorder point 20. Coca Cola, sale price $1 purchase price $0.50 reorder point 30 2.Ocotber 31, 2014 you take a physical inventory of your shop and find the following items are all the remains: 2 Steaks, 4 potato, and 15 Coca Cola. Make your adjustment as of Oct 31. 3.Balance on your MasterCard, Acct # 2050- is $174.00. Adjust if needed 4.Sales Tax Payable at October 31 needs to be $900 total. This consists of $500 due to St Bernard Parish and $400 due to Louisiana. 5.Create a new checking account, 1010 at St Bernard Bank & Trust. Record a deposit of $35,000 into the account and code to Loan from Owner. Transaction takes place October 31 6. Activate the payroll features in the program and set up your one employee, Raymond Nagin who just moved back to the area and is single with no exemptions. You will pay him $10 per hour. Transactions- 1. November 1, 2014 order the following items from Joe's Wholesale and charge to your MasterCard (2050) 45 steaks. 55 potatoes, 130 Coca Colas.. Assume the bill came in with the goods and you need to enter in your system 2. November 3, 2014 you purchase from Joe's, some items on account. Terms are 5/10 net 30. The bill is...
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... 1928-1982 Fly in leather Fly naked 3 Switzerland Italy Schwepps Since 1783 Tonic Water Water from the toilet 4 USA Africa Gerber Baby Food Since 1927 A picture of a healthy baby on the label of Gerber jars Africans was horrified as they assumed that Gerber was selling babies as food, instead of food for babies. 5 Japan France TOYOTA Since 1937 Introducing Model MR2 MR2 pronounced in French Merdè / Merdeux Which means crappy or very bad 6 USA Mexico Chevorlat Since 1911 When GM introduce the new Chevy named NOVA NOVA means No Go in Spanish Product Slogan Translated From To USA China 7 Pepsi Cola Since 1898 Pepsi Brings You Back to Life Pepsi...
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... The top ten are oat bran, crock pot meals, cupcakes, fondue, deep-fried everything, space aged snacks, gelatin, bacon, TV dinner, and low or no carbs (Ronca, 1998-2014). These are just a few of the different ones over the years. In the early 1990’s there was a marketing fad offering clarity with purity. Some of the companies involved just to name a few are Miller Brewing Company (March 1993), Coors Brewing Company (1992), Procter and Gamble and Colgate-Palmolive (Failed Product Report: Crystal Pepsi, 2014). Pepsi Company (PepsiCo) was part of the marketing fad when it released Crystal Pepsi. Crystal Pepsi was colorless cola with 100% natural flavor with no preservations and no caffeine (Failed Product Report: Crystal Pepsi, 2014). It had a lighter tasted than regular Pepsi. The cola came in regular and diet. Pepsi remove the cameral color out of the cola in doing so it made consumer think that it was healthier to drink. It started for the product begin in the early 1990’s. Before it released in 1992 Pepsi had test markets in Denver, Sacramento, Dallas and Providence with a positive response (Failed Product Report: Crystal Pepsi, 2014). Test markets were hold for nine months in these cities. It launch...
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...contract. Pepsi's main retail distributor withdrew all Pepsi products from its shelves and replaced them with "Est," its own Pepsi-lookalike brand. By the end of the year, it became difficult to find Pepsi in Thailand, Reuters reports. Now, Pepsi has only a 15 percent share of the market. Coke is No.1. Est is probably the No.2 brand, with a 19 percent share, and something called "Big Cola" had a 16 percent share at the end of 2012, according to the Bangkok Post. The catastrophe happened because PepsiCo tried, and failed, to take over the distributor, Serm Suk. When the contract ended, Serm Suk launched Est in Pepsi's place. The screwup occurred during a time of turmoil for PepsiCo's drinks divisions. The company has lost 30 senior brand managers since 2008. Revenue In PepsiCo's Asia, Middle East and Africa unit declined in 2012 from $7.4 billion to $6.6 billion. Pepsi is building its own $170 million bottling plant in Rayong, and has partnered with DHL for national delivery. But many Thais still can't find Pepsi in a store near them: "It's pretty much impossible to find a bottle of Pepsi these days," said Itiporn Lakarnchua who works for an English-language radio station in Bangkok. “I still prefer Pepsi to Est,” says Ramet Rattanakansang, “but I couldn’t find any Pepsi cans so I have to switch to Est for the moment.” One analyst expects Est to solidify it status as the No.2 brand by the end of the year. Not helping the situation: Pepsi switched from...
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... pg. 4 Pepsi vs. Dr. Pepper pg. 6 Pepsi vs. Kraft pg. 9 Recommendation and Conclusion pg. 11 Appendix pg. 12 Executive Summary PepsiCo, Inc is the result of a merger between Pepsi-Cola and Frito-Lay. Pepsi-Cola was originated by a pharmacist, Caleb Bradham, in the late 1890's; Frito-Lay was established in 1961 by a merger between the Frito Company and the H.W Lay company. The major products of PepsiCo, Inc include, but are not limited to, Pepsi-Cola (est. 1898), Diet Pepsi (est. 1964) and Mountain Dew (est. 1948). PepsiCo boasts several global brands including, Pepsi, Quaker Oats, Gatorade, Lays, and Tropicana. A vast portfolio allows PepsiCo to provide more choices for customers, and drive lower costs, productivity enhancements and new capabilities. Their products are available globally and the portfolio includes 22 brands that generates more than $1 billion in estimated annual retail sales each. PepsiCo, Inc IPO in 1999 had 1.6 million shares outstanding, at $23.00 a share. As of February 28, 2014 the price closed at $80.07, and has 1.5 billion shares outstanding...
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...Investment Analysis for Pepsi versus Coca Cola ACC557 – Financial Accounting December 13, 2012 Company Synopsis Pepsi Cola | Coca-Cola | The Pepsi Bottling Group, Inc. (PBG) is the world's largest manufacturer, seller, and distributor of Pepsi-Cola beverages. Separated from parent PepsiCo, Inc. in 1999, it accounted that year for 55 percent of Pepsi-Cola beverages sold in the United States and 32 percent worldwide. The company delivers its products directly to stores without using wholesalers or other middlemen. In addition to its extensive production and distribution facilities, PBG leases and operates about 20,000 vehicles and owns more than 1.1 million soft drink dispensing and vending machines. PepsiCo holds a controlling interest in the firm. | The Coca Cola history extends back to 1885, when John Pemberton invented the original recipe for a new cocawine. Pemberton developed Coca-Cola, a non-alcoholic version of his original cocawine, when Fulton County passed prohibition legislation. Carbonated water was added later by accident when Pemberton was mixing drinks for a friend and incidentally included it. His friends loved the new taste, so he altered the original formula to incorporate it. | Pepsi - International Directory of Company Histories, Vol. 40. St. James Press, 2001. (http://www.fundinguniverse.com/company-histories/the-pepsi-bottling-group-inc-history/). Major Suppliers Pepsi Cola | Coca-Cola | PolandEgyptUnited Arab EmiratesCanada | Poland...
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...Valeriia Karpenko ENC 1101 Professor Spera 6 October 2014 Power Every day people see “power” around themselves. When they go to work or school, when they walk into their classrooms, auditoriums, or offices, the first that they encounter is power. Power is everywhere. Power permeates every piece of the Earth. Power is on the radio and television, in your heart and thoughts. The definition of power is controversial because power is a loose concept that includes material and mental aspects. Commonly, people believe that power is connections, a successful career, and money. As a matter of fact, it is correct. Knowing “right people”, in most of cases, eventually leads to quick getting up the career ladder. It goes without saying that the higher position you take the more money you make, and money is a factor in many things that happen. People who have money also have certainty and confidence in their present and future life. Indeed, families with money can afford living in safe and nice neighborhoods without having to worry about being robbed or killed every day. Besides, they can meet the expenses of education, thus they have bigger chances of getting in prestigious universities even than people who has ever had only “A”. Also, the rich can see all the beauty of the world because there are no financial issues that would interfere with their traveling and visiting any place of our planet. All these factors give them distinct...
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