...S.W.O.T. Analysis and Summary To assure the success of our company’s new product, the vibrating alarm watch, we should be aware of the negative factors that might come in our way during the launching and life cycle of our product. However, we also shouldn’t underestimate our company’s and product’s strengths and the various opportunities that would increase the standing of our new product. Strengths and weaknesses are considered as internal factors whereas opportunities and threats will be related to the external market. Internal Factors: Strengths • Personal knowledge of target market • Product appealing to our target market: University Students • Access to the cheap resources required to add the vibrating system to the alarm watches • Product positioning and target market will be firmly established before launching Weaknesses • Weak brand name • Inexperienced marketing team External Factors: Opportunities • Young people between age of 18 – 25 usually have difficult time waking up in the morning due to the longer hours of sleeping their body requires and having such an alarm would be useful for them. • Environmental awareness and “Think Green” campaigns support due to less energy and less pollution caused. • Using both the internet and large well-known retailers will provide easy access to the product and encourage the success • The inelastic price due to the lack of competition Threats • Easily copied by adding vibrating systems to any alarm watch ...
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...1.0 CHAPTER 1 1.1 Introduction In recent times, small and medium Enterprises (SMEs) have come into the forefront of development agenda due to the recognition of their contribution in fostering growth, sustaining global economic recovery, generating employment and reducing poverty (OECD, 2004). But this sector is facing severe problem in financing, regulatory aspects, access to non-financial inputs. Some recent trends show that Government policies have discriminated against small-scale enterprises. There is nothing wrong with a situation in which inexperienced entrepreneurs are unable to get institutional credit (Little, 1987). It shows that the relative decline of small-scale enterprises in most developing countries has been accelerated by the industrialization policies adopted in these countries. Protection, regulatory constraint, investment incentives, credit control, and the promotion of industry in the public sector have all discriminated against the small. The common idea that the cost of capital is very high for small enterprises is overly simple (Little, 1987). From A research of World Bank suggests the existence of financial constraint because formal banks do not lend to the smallest firms in most countries. It has also severe impact on the smallest firms (Levy, 1993). In Bangladesh, small and medium enterprises have been facing multifarious problems related to raw materials, power, land, marketing, transport, technical facilities and finance (Ranjit & Rashid...
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...company. It seeks to focus on factors affecting stress and job satisfaction such as number of work hours, good relations between management and employees, good function of the group and work related to employees’ area of education. Design/methodology/approach – A random sample of 425 employees in the private and public sector and two stage cluster sampling is first used to collect primary data. Factor analysis is used next to identify the responsible factors for the correlation among a large number of qualitative and quantitative variables and their influence on productivity. Logistic regression is used next presenting many useful elements concerning the function of stress, satisfaction and supportive elements on productivity. Findings – As expected, increased stress leads to reduced productivity and increased satisfaction leads to increased productivity. When work begins to overlap with workers’ personal life this implies a negative effect on productivity. Quality work is more related to conscientiousness and personal satisfaction than work load. Energetic and active individuals affect productivity positively. Originality/value – The paper presents a number of qualitative variables as factors representing stress and satisfaction. This is achieved using factor analysis. Next logistic regression offers the odds ratio and the corresponding probability of the effect on productivity after a change in stress and satisfaction. The empirical analysis completes the existing literature...
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...report Preliminary analysis Since the data of all variables are non-metric and ordinal, there is no appropriate preliminary analysis can be performed. The descriptive statistics of the variable (table 1) below show that most respondent’s answers falls between 3 to 4 and close to 4 which denote the perception of neutral to agree. That is, most answers are positive indicating the students are not on average dissatisfy with the teaching of the subject. Figure 1 | |N |Mean |Std. Deviation | |The tutorials are useful and |434 |4.09 |.922 | |relevant | | | | |The tutor is well prepared |436 |4.11 |.962 | |The tutor is knowledgeable |432 |4.19 |.807 | |The tutor is approachable |432 |4.31 |.825 | |The tutor is readily available for |434 |3.93 |.989 | |consultation with students | | | | |In this tutorial I feel free to ask|433 |4.26 |.780 | |questions | | | | |The tutor encourages students to |435 |3.77 |.916 | |think for themselves...
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...Executive Summary Mosquito related diseases are a significant factor when public health is discussed in developing countries. In India it self, there have been a great concern regarding the same. The group decided to take up this topic as it related to the common man. This study dig deeps into the kind of perception people have when it comes to purchase ans use of mosquito repellants. A questionnaire was prepared which had questions pertaining to 9 different aspects of mosquito repellants. They were carefully drafted and the options given to them was well thought of. The questionnaire was floated online and response were collected. Facebook, Gtalk ,Gmail and Yahoo mail were used as medium to collect responses. Once they were systematically collected Factor analysis was run on them to reduce the factors to a reasonable level. The idea behind this was to classify the existing factors into 3 to 4 broad classification and understand the dependency of those factors amongst them. This would help us make recommendations to manufactures of mosquito repellants as to what they should concentrate on while making , promoting and selling their brand. Factor analysis was successfully done on the collected data and the 9 factors were clubbed under 4 broad headings based on the factor loading Utility Brand reliability Availability Feel good factor According to the study these factors capture most of the parameters that are related to mosquito repellant industry. Acknowledgements ...
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...ISSN 2229-6883 FACTOR ANALYZING THE STORE ATTRIBUTES TO IDENTIFY KEY COMPONENTS OF STORE IMAGE (A STUDY ON SOME SELECTED APPAREL STORES IN INDIA) HEMRAJ VERMA Assistant Professor, Dehradun Institute of Technology, Dehradun, Email id: hemraj77@gmail.com DR. PANKAJ MADAN Reader, Gurukul Kangri Vishwavidyalay, Haridwar, Email id: pankaj_mad@yahoo.com Abstract Retailing in India is gaining attention like never before. Organized retailing especially is creating euphoria amongst Indian consumers drawing them into malls and trade areas in huge numbers. Retailers are offering newer service dimensions to create unique shopping experiences for the customers. However, whether consumers are able to perceive newer service dimensions and getting affected for store patronage in new store formats or not, remains to be found out. Store image is a critical component in store choice and store loyalty. Perceptions about stores are driven substantially by tangible characteristics of stores, such as format or list size, distance of store from home, as well as intangible factors like the environment of the store. The fact that Indian retail environment is going through a sea change due to the introduction of new formats and opening up of retail industry, it becomes important to understand the store image perceptions of consumers here. This paper attempts to find out the key factors that are perceived as important to Indian consumer. Keywords: Store Image, apparel stores, Factor Analysis, Regression...
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...|Effectiveness analysis of an IMC plan – analysis on Djuice. | |Research Report | | | | | Table of Contents Contents Executive Summary 3 Background 4 Statement of the Problem 11 Approach to the Problem 12 Research Design 14 Data Analysis 15 Results 16 Limitation and Caveats 21 Conclusion and Recommendations 22 Exhibit 23 Reference 27 Executive Summary I am going to conduct a research project on “Effectiveness analysis of an IMC plan – analysis on DJUICE”. Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. It aims to ensure consistency of message and the complementary use of media. To be an Effective brand IMC plan plays a major role. Effectiveness of a brand is measured by consumer preference. Advertising and other promotional tools, Word of Mouth, Service quality, Tariff and Offer etc are the variables for preferring a mobile phone. The objective is to identify the effect of each factor on preference of Djuice. This research project could act as the guideline to estimate what the Djuice users expect from the company and what influence...
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...Pakistan Abstract– Employee satisfaction is considered weighty when it comes to define organizational success. Employee’s satisfaction is central concern particularly in the service industry. Need to enhance employee satisfaction is critical because it is a key to business success of any organization. In the present milieu, employee satisfaction has come under limelight due to stiff competition where organizations are trying to carve competitive advantage through the human factor. The purpose of this study is to observe the relationship between employee satisfaction and customer satisfaction and to examine the impact of both on organizational success. This study scrutinizes the effects of different factors of organization which affects the employee satisfaction. This is a cohort study in which qualitative research methodology was used. The data was collected through selfadministrated questionnaire which contains multiple choice questions and open-ended questions. Results of the principal component analysis (PCA) based on correlation matrix revealed a great deal of employees (hotel workers) satisfaction among surveyed cohorts where customers also had expressed satisfaction with existing services. Mainly environmental cleanliness, quality food and room services has played vital role in creating contentment and subsequent satisfaction among customers. From employee’s perspective, conducive working atmosphere coupled with...
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...the maintenance of a brand’s life in the long term. To achieve this aim, customer satisfaction and trust must be measured and “switching costs” identified. The latter render subscribers’ preference for rival operators more expensive. In this connection, this paper’s aim is to measure the effects of customer satisfaction and trust on customer loyalty, and the direct and indirect effect of “switching cost” on customer loyalty. Design/methodology/approach – The data set covered 1,662 mobile phone users in Turkey. The data were analyzed by moderated regression analysis to test the hypotheses. Findings – The findings of this study show that the switching cost factor directly affects loyalty, and has a moderator effect on both customer satisfaction and trust. Therefore, it plays a crucial role in winning customer loyalty. In short, it is a quasi moderator. However, switching costs was measured as a unidimensional factor, but switching costs in fact contains psychological, financial and procedural sub-dimensions. Therefore, future research might measure the sub-dimensions of switching costs and examine their moderating effects. Originality/value – With respect to the findings, trust has more importance than customer satisfaction in engendering loyalty, since trust contains belief in the brand, which provides positive outcomes not only in the present but also in the future. But customer satisfaction does...
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...Abstract: Purpose – To determine the factors that explain customer satisfaction in the full service restaurant industry. Design/methodology/approach – Secondary research and qualitative interviews were used to build the model of customer satisfaction. A structured questionnaire was employed to gather data and test the model. Sampling involved a random selection of addresses from the telephone book and was supplemented by respondents selected on the basis of judgment sampling. Factor analysis and multiple regression were used to test the model. Findings – The regression model suggested that customer satisfaction was influenced most by responsiveness of the frontline employees, followed by price and food quality (in that order). Physical design and appearance of the restaurant did not have a significant effect. Research limitations/implications – To explain customer satisfaction better, it may be important to look at additional factors or seek better measures of the constructs. For example, the measures of food quality may not have captured the complexity and variety of this construct. It may also be important to address the issue of why customers visit restaurants. Instead of the meal, business transactions or enjoying the cherished company of others may be more important. Under the circumstances, customer satisfaction factors may be different. The results are also not generalizable as the sampled area may have different requirements from restaurants. Practical implications...
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...Essay 4 Key drivers of product positioning: Image: Key factor that boosts the ego of the user thereby adding to the ‘feel good’ factor. Value: This is the core indicator of brand positioning. Price: This is an extremely important factor while positioning a product especially in price sensitive markets such as developing and emerging markets. Features: This is one of the most imperative factors to be taken into account while positioning a brand or a product as it is directly linked to driving a product’s value, perceived or otherwise. Brands and their positioning: 1. Vertu: This is an iconic brand positioned at the top of the price chain due to its super premium image. In terms of features, it has very few and technologically lags far behind the other mass brands. What it provides to its user is a sense of having achieved a status that few others have. Obviously the price here is not as important or impactive in its performance. The brand has a limited audience but they are very loyal and faithful to the brand. Chances of switching to another brand are very low. 2. iPhone : Another iconic brand which changed the way mobile handsets were supposed to be designed . This is also like Vertu, positioned purely based on the image but where it differs from Vertu is in the area of features and technology. This is the brand which sets the standard of feature/technology. Due to its iconic nature it is not price sensitive but has a much bigger audience as it is packed...
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...points relative to their competitors. The CPM score is measured on basis of critical success factors, each factor is measured in same scale mean the weight remain same for every firm only rating varies. The best thing about CPM that it include your firm and also facilitate to add other competitors make easier the comparative analysis. IFE matrix only internal factors are evaluated and in EFE matrix external factors are evaluated but CPM include both internal and external factors to evaluate overall position of the firm with respective to their major competitors. The competitive profile matrix consists of following attributes mentioned below. Critical Success Factors Critical success factors are extracted after deep analysis of external and internal environment of the firm. Obviously there are some good and some bad for the company in the external environment and internal environment.The higher rating show that firm strategy is doing well to support this critical success factors and lower rating means firm strategy is lacking to support the factor. Rating Rating in CPM represent the response of firm toward the critical success factors. Highest the rating better the response of the firm towards the critical success factor ,rating range from 1.0 to 4.0 and can be applied to any factor. There are some important point related to rating in CPM. Rating is applied to each factor. The response is poor represented by 1.0 The response is average is represented...
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... 1; pg. 158, 12 pgs| | » | |Jump to full text [pic] | | | | | | » | |Translate document into: Spanish , Portuguese | | | [pic][pic][pic][pic] |Subjects: |[pic][pic][pic][pic][pic][pic][pic][pic]Studies, Total quality, Competitive advantage, Hypotheses, Correlation | | |analysis, Organization theory, Regression analysis | |Classification Codes |9190 United States, 9130 Experimental/theoretical, 2500 Organizational behavior | |Locations: |United States, US | |Author(s): |Thomas J Douglas [pic], William Q Judge Jr [pic] | |Document types: |Feature | |Publication...
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...Peter Jo Stress is part of our lives. We live with it, deal with it, and above all worry about it. Our way of life, the area in which we live, the economy, and our jobs can cause a great deal of stress. Not everyone deals with the same level of stress and there are several factors that can impact our lives and cause us to have higher or lower stress levels. We can have stress caused by cataclysmic events which are events that can affect many people at the same time and are disasters such as tornado and plane crashes. Other factors are personal stressors and can be caused by events such as a divorce, death or a loved one or the loss of a job. Stress is the body's way of rising to a challenge and preparing to meet a tough situation with focus, strength, stamina, and heightened alertness. Stress can be beneficial to our lives because it can help motivate us to do daily tasks more efficiently. For example, if a student has an overwhelming amount of homework to do then the stress that develops from this can motivate that student to complete his/her homework more productively. In fact, it can also help boost our memory and can fortify our immune system. Stress is also a vital warning system, producing the flight or fight response. A small amount of stress can increase our concentration levels, so this allows us to be more productive. When we compare ourselves with people living in smaller cities, villages, other areas of the country or even other countries, or those whose...
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...and job satisfaction. However, less is to be said about researches mainly on the significance of interactional justice in the equation above. The writers mentioned that there are not many studies done to specifically explore this relationship thus motivates them to research more on this issue, hence this article. The methodology of research was conducted via cross-sectional research with emphasize on survey questionnaire where 334 questionnaires were distributed to employees who have worked in the private institutions of higher learning in Malaysia. The results were tabulated via a Statistical Package for Social Science (SPSS) version 16.0 using the exploratory factor analysis, Pearson correlation analysis and descriptive statistics as well as the stepwise regression analysis. The empirical outcome from the analysis conducted confirms that interactional justice does act as a mediating variable in the relationship between performance based pay and job satisfaction in the selected sample study....
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