After talking with the Famous Brewery and Bottling Company, the team

and I decided we would gather a group of diverse citizens from the

community to help us make the best decision for the Women’s Against

Violence charity Group. We decided we would rank the Ethical Intensity for

our decision.

Our scale is as follows:

1. Not Important

2. Little Importance

3. Some What Important

4. Important

5. Very Important

We will consider the Six Factors of Ethical Intensity in our discussions and decision-making:

1. Magnitude of Consequences

2. Social Consensus

3. Probability of Effect

4. Temporal Immediacy

5. Proximity of Effect

6. Concentration of Effect

We will choose two co-workers from the Women’s Against Violence Group,

one town worker, and one corporate business worker. We gave each

person a sheet with the Six Factors that contribute to Ethical Intensity and

the scale listed on the paper and asked them to use the scale to rank the six

factors.

As a team, we will explore the Ethical Intensity and gage the amount of concern and importance for each of the factors using our ranking system. As a leader, I will ask my team to give a special emphasis on the “Magnitude of Consequences” for which we will determine positive and negative consequences for an alliance with the brewery company.
Based on our compiled results of each factor’s importance and how each relates to the social and financial effects, and then as importantly, an evaluation of the negative and positive consequences, we will analyze the results.
If the results show a higher percentage of “Positives” then we will accept the Famous Brewery and Bottling Company’s donations and fulfill their promotional requests. If the results show a higher degree of “Negative” effects, the team will discuss a different alternative to get the funding

needed for Women’s Against Violence Charity.
The Team’s Decision

After intense brainstorming, the Team has decided that the consequences of an alliance based on the brewery’s requests are more negative for the women’s non-profit group. The team did come up with some alternative arrangements that do include working with Famous Brewery and Bottling Company.
We would ask that the brewery and bottling company consider a smaller donation and general exposure as a sponsor of a planned fund-raising event. We would then aggressively pursue donations from other companies with the same benefits. We could start in increments of $1000 until we raise the funds necessary. We would do as much free marketing as we could to raise awareness of needing donors as well as promoting the fund-raising event. With this arrangement, Famous Brewery and Bottling Company gives less money and the sole focus would not be on the advertisement of a company that makes a product that statistically is proven to be a contributing factor to the violence against women. Famous Brewery and Bottling Company might be willing to shift their advertising focus as a beer company that “supports women and drinking responsibly.”

The team made a thoughtful decision that required much time and consideration of many factors that relate to ethical intensity with best business practices. In the process, we came up with a good alternative that still gave us an opportunity to align ourselves with a company that was very generous, but an option that would save the integrity of the non-profit women’s charity group.