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Ethics Final Paper

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Business Ethics
Glock Company Marketing Approach The Second Amendment of the United States Constitution has been in the news heavily lately. The amendment “reads: "A well-regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed." (cornell.edu) Many companies have taken to the business of crafting and selling firearms. One such company is Glock, inc out of Austria. They market their firearms worldwide. Their advertisements try to take a humorous approach to owning a gun and the situations where having a gun can be lifesaving. This approach is unethical based on a utilitarian approach. Advertisements can take on a humorous approach in certain situations, however when it comes to being attacked and needing a weapon is not the way to market firearms. Glock Company has had several commercials over the years that take on this approach. Searching youtube.com for gun commercials will find the first link to 4 of them and is labeled as “Funniest Top 4 Gun Commercials” (youtube.com) When dealing with guns and the situations where having one can be lifesaving and making it a funny situation hurts the victims and the families involved. It makes it seem like it’s not that big of a deal and the situation is easily solved with having a gun. Instead of promoting how to properly own and maintain a gun it is shown in the air of humor. When a victim is put

into that situation and they have to take the life of an attacker it is no easy thing to do. Killing to survive is rough on anyone. Victims question if they did something wrong and even feel like they have ruined a lives. No matter what happens when someone is hurt with gun violence people require time to adjust and should even seek professional help to make sure they were not scarred from the incident. There is never just one person affected from the use of guns. Some gun enthusiast would argue that marketing guns in the air of humor can help take away the seriousness and show there is some enjoyment from owning a firearm. They would state that it is a great skill to know how to use a firearm. This is a strong argument and has valid support. Being able to protect yourself and be responsible with a firearm can be helpful in certain situations. However it is not the only way to handle a situation. Owning a gun is a serious choice and responsibility and should be taken as so. If Glock wanted to show the enjoyment of owning and using a firearm they should make a commercial that portrays hunting or a family target practicing and being responsible with their firearms. Marketing a gun should hold the same responsibility as owning the gun; it should be taken seriously. If Glock portrayed the commercials properly then new customers would understand the responsibilities, they would also understand the circumstances involved. Would it avoid situations like the ones that happen every day? Possibly, but that’s not what the commercials are made for. They are made to show owners that these situations exist and one answer to help in these situations is to own a firearm and to learn how to be responsible with it. Owners would also understand that using the firearm in any situation means someone might still get hurt including themselves. These commercials do not produce much good other than showing that a gun could save your life or the life of a loved one. It also shows that these situations can be avoided with a firearm. Adding the humor is the worst component of these commercials. When people think these situations are funny then they would not be able to help someone adjust who actually goes through one. Glock needs to take a step back and relook at their marketing strategy. Creating commercials that portray the proper use of firearms and their intended use help educate the public. The commercials that add humor take away that responsibility from the owners. This is why Glock’s commercials should be changed to the morally proper type of commercial. The good produced from these types of commercials far outweighs any good from the funny commercials. The negatives of both commercials are there but there are far less negatives from the proper commercials than the funny ones. Owning a gun is a great responsibility and it should never be viewed in any other light other than one of seriousness. Adding humor to owning a gun only belittles the responsibility of the owner. It also makes the situations seem less harmful than what they really are. It hurts the victims, their families, and even their neighbors when people do not see these situations as serious and even possibly grave in nature. Owning a gun is the right of any United States Citizens as long as they pass the proper background checks. The Second Amendment help Americans keep this right and many choose to display this right. However, gun companies have a responsibility to make sure they take just as much seriousness in their marketing of their firearms as the owners of them have to in using them.

Works Cited
DeGeorge, Richard T. Business Ethics. Upper Saddle River, NJ: Prentice Hall, 2010. Print.
"Second Amendment." Http://www.law.cornell.edu/wex/second_amendment. N.p., n.d. Web. 29 Sept.
2013.
"Funniest Top 4 Gun Commercials." YouTube. YouTube, 12 Feb. 2013. Web. 29 Sept. 2013.

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