...PEPSI’S CONCEPT OF ETHICAL CONSUMERISM By (name) Course: Tutor: Institution: Location of Institution: Date: Executive summary The ethical consumerism market has shifted significantly over the past few decades just as the attitudes regarding the environment and ethical sourcing of products. Unlike in the past decades when consumers were generally ignorant of the information regarding what was being offered to them, today the consumers are more individualistic and informed. A short opinion survey conducted among a sample of 13 students from GSM London to assess the factors that impact consumer behavior have shown that two-thirds of the respondents lean towards the assessment of a firm’s ethical marketing process before making a decision to buy from such a company. Table of Contents Executive summary 2 Introduction 4 An overview and analysis of ethical consumerism 4 Review of Pepsi Co Inc Company 6 Result of the Short Opinion Survey 8 Conclusion 10 Recommendation 10 Reference 11 Appendix 13 Introduction Ethical consumerism is growing in significance influencing customer choices as well as increasing the role played by the social movement in the marketing process (Buechler, 2010, p.13). New unfolding and ethics are pushing customers to participate actively in market participation and also to criticize the market process and retreat from it. This paper will focus on the analysis of factors that influences consumer behavior through an opinion survey conducted among thirteen...
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...When discussing the ethics of consumerism, it is important to develop an- in depth understanding of the history of the subject before having the discussion of the moralistic opinions about. The video The Story of Stuff provided the background necessary to understand the reasons why there are so many issues with consumerism. The argument in the video is that the United States has become a consumerist society since the early 1900’s. A consumerist society is defined as one directed largely by the accumulation and consumption of material goods (O’Shaughnessy and O’Shaughnessy, 2002). This consumerism was said to have peaked during the 1950’s when it is said that happiness and contentment with life was at its greatest. Today, things have changed significantly. The adoption of modern marketing practices has led to the emergence of consumerist societies in the swelling middle classes (Chan and Cui, 2004). On one hand, this means that more people are earning enough money to spend. However, the increase in the spending power of the middle class had led to greater demand for consumer goods and thus the resources that are used to make them. The video discussed how much marketing has played a role in the way that people advocate for consumerism. Those who advocate against consumerism stated that social progress and economic development have caused contemporary marketing practice to contribute to a consumerist or materialistic society. The main issue with consumerism seems to be the...
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...AN ANALYTICAL BUSINESS REPORT ON WHAT ETHICAL CONSUMERISM MEANS FOR BUSINESSES Name Course Professor/ Tutor University City/ State Date Executive Summary This paper presents an analytical business report on ethical consumerism. The aim of this assignment is to reveal the meaning of ethical consumption in markets. To this end, Adidas Company is critically reviewed. Adidas manufactures sportswear and equipment. This report uses a survey design where a questionnaire or an opinion survey is the data collection instrument. Ethical consumerism is influenced by several factors some of which are, the quality of the products, advertisements, brand image and the moral value that users attach to different products. Corporate social responsibility and appropriate advertising are some of the activities that improve ethical consumerism. The data collected in this study is analyzed and presented in tables and figures. Contents Executive Summary 2 List of Tables 4 List of Figures 5 1.0 Background of the Study 6 1.1 Introduction 6 2.0 Literature Review 6 2.1 Overview of Ethical consumerism 6 2.2 Review of Adidas Company 9 2.2.1 Adidas Mission, Vision and Values 10 3.0 Methodology 12 4.0 Results of Survey 12 4.1 Response rate 12 4.2 Price of Adidas products 13 4.3 Quality of Adidas products 15 4.4 Brand Image of Adidas 16 4.5 Convenience for purchasing Adidas products...
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...Description of the Essay Process I chose to respond to Peter Singer’s arguments from Examined Life: Excursions with Contemporary Thinkers (Taylor, (ed.) 2009), regarding ethics and consumerism. I found his argument to be thought-provoking and relevant in America’s generally consumeristic standard of living. I can relate to his idea that a certain degree of our morality is tied to our choices in spending, and how if we are conscious of others who need aid, we should use the means we have available to help them. Doing so would offer us purpose and fulfillment in ways that frivolous spending does not. I would need to reflect on my personal beliefs, knowledge, and experiences with this subject as well, to identify my biases, and see if I have any credibility on the subject to offer to the discussion....
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...Name: Institutional Affiliation: Date: Ethical Consumerism Report Executive summary Ethical consumerism refers to personal consumption where the choice is informed by a given ethical issue, for instance, social justice, animal welfare, human rights or the environment. Ethical consumerism attempts to reaffirm the moral aspect of consumer choice through emphasizing the links between consumption and production, locally and globally. The main agenda of the ethical consumers is enhancing their well-being by practicing a purchasing behavior that avoids exploiting or harming animals, humans or the environment. There are some barriers that hinder ethical consumerism, and they include lack of knowledge, lack of information, money, corporate ethics not top of mind, as well as other concerns like brand and quality of products (Littler, 2009). Introduction Over the last one or two decades, more and more individuals around the globe, basically in industrialized nations, have become more aware as well as more informed of the origins of the products they purchase on daily basis, the buying practices and policies if the shops that they visit as well as the principles and policies of the serves that they purchase. This increased awareness as well as knowledge is influencing the consumer practices, and this may be the difference between an individual purchasing a certain service or product or not. Basically, ethical consumerism is a type of consumer activism since it involves consumers...
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...and success of both their companies and their communities. Business ethics can be examined from various new perspectives, including the perspective of the employee, the commercial enterprise, and society as a whole. Very often, situations arise in which there is conflict between one or more of the parties, such that serving the interest of one party is a detriment to the other(s). For example, a particular outcome might be good for the employee, whereas, it would be bad for the company, society, or vice versa. Social responsibility of business ethics and consumer right are the influential aspects of the business and society relations. The social responsibility of businesses to the society’s interest and resource utilization is determinant to the business success. The Consumer right is the main components of the social responsibility of businesses in addition to other components needs special emphasis. The other general sector in business and society is the idea of consumerism and environmental movement, which is claim of collective right. Consumerism affects strategies of business in most powerful industries of the world. Environmental movements are highly attached to the consumer movements of the collective claim of right in the modern world business. LEARNING OBJECTIVES When you have been completed this unit you will be able to: * Understand the concept of ethics, business...
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...|Individual |Resource: Evaluating the Research Process Grading Criteria. |1-23-14 |135 | |Evaluating the Research |Select one of the articles collected in the Week One Annotated Bibliography assignment. | | | |Process |Write a 1,400- to -1,750-word paper that evaluates the research process within your chosen | | | | |article. | | | | |Explain the research process and what you can assume from the study from the following | | | | |perspectives: | | | | | | | | | |How is the literature review used in this research? | | | | |What are ethical considerations for data collection? | | | | |What is the data telling us in...
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...We are a nation gripped by consumerism. We want we we do not need and can ill afford. We are taught that we must attain, the American Dream, gaining things we do not need nor want to build a façade to but on display for others. We want the house, the car, the clothes, the education and more so we force ourselves into debt. While the rich have the ability to play this game, the vast majority of us do not. We must buy these things with a credit card. You want to go to school, go get a loan. You want a house, go get a loan. What about a car, go and get a loan. We keep diving further and further into debt for these things, some of which are necessary for society but, there are many things that we truly don’t need but to keep up with the Jones’...
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...humor to suggest the destructive effects of a child’s overexposure to commercialism and critises the media’s ability to easily disregard and desensitize death. There is no respect or sympathy paid to the passing of the girl. Insetad, an advertisement director begins the poem demanding “full volume” from “the celestial choir!” The advertising jargon paired with ‘Godly’ references evokes anger from readers. Dawe points to the media’s exploitation of anything to sell a product, such as using “the sales appeal of infancy” but exaggerates with the use of a dying girl. It is implied that neither reality or ethics play a part in the media’s commercialism of life. The second stanza initially adopts a more sympathetic and respectful reaction to the death. Words like “little” and “frail” effectively amplifies the girl’s vulnerability thus evoking horror when her “frail heart crumples like a paper cup”. This is the treatment the girl should have been receiving from the beginning. There is a stark contrast to the intrusive, loud brashness that is reasserted in the next line. Dawe indicates his concerns surrounding modern society being dominated by advertising and the idea that we have replaced the...
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...Trend Analysis - Post Demographic Consumerism | Mala Harish ETU20150222 | Abstract: There is a fundamental shift happening in the consumer behavior which is defying the traditional demographic expectation. People belonging to the same demographic are no longer acting in the same way or wanting the same products. Additionally people belonging to a particular demographic are found to be using products and services that were not primarily targeted at them. Consumers are not a big demographic monolith but are becoming more diverse in their needs and wants. This trend is triggered by the increased access to information, products and services, availability of wide variety of products and services and changing socio cultural norms that encourage people to experiment with products and ideas. Appreciating this trend and looking beyond demographics into the behavior and interests of consumers would help marketers to tap into new opportunities and otherwise ignored consumer segments. | [Pick the date] [Pick the date] ------------------------------------------------- Trend Analysis – Post Demographic Consumerism Introduction “Post Demographic Consumerism” is identified as one of the consumer behavior trends for 2015 by the research agency Trend Watching. This paper attempts to study the trend with respect to the market changes in India, which is one of the biggest emerging...
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...Envir. Ethics 2 Over the years the environment in which we live has suffered immensely. All of our resource systems are in crisis because of our over consumerism, lack of responsibility and lack of knowledge. We use too many resources which is undermining the planets ability for people to live here. Everyone should educate themselves of the state of the environment and some of the everyday changes that each one can do to do our part in saving the planet. We have a moral responsibility to do so for our children and future generations. Although recycling is great (and everyone should be doing it)….what really needs to happen to create a more sustainable society, is for us to reduce the amount of materials that we produce in the first place. There is a pyramid (like the Food Pyramid) (Environmental Science 8th edition, Daniel D. Chiras, 2009, Jones and Bartlett, Publishers Chapter 23 “Hazardous and Solid Wastes: Sustainable Solutions) for solid waste management and it goes like this: Reduction (the top of the pyramid) - not producing materials that generate the waste in the first place. We don’t need all the materials we have. Another good example is packaging waste. Think of how much packaging many of our products come in- lunchables for example, come in a cardboard box and then a sealed plastic tray and then the crackers and other parts are individually wrapped too. Reuse-reusing and repurposing the wastes. Instead of buying brand new why not shop at...
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...GERMAN UNIVERSITY IN CAIRO - MARKETING DEPARTMENT Antecedents To Consumerism The Role Of Marketing By Nabila Youssri El-Assar 22-3384 To Dr. Noha El-Bassiouny On 10/12/2012 1 Literature Review Outline 1. Introduction 2. Consumerism in perspective 2.1. Definitions 2.1.1. First stream of thought: Benign Definitions 2.1.1.1. 2.1.1.2. 2.1.1.3. First definition: Manipulative Techniques Second definition: Customer is King Third definition: Globalization 2.1.2. Second stream of thought: Destructive Definition 2.1.2.1. Evolution Of The Consumer Culture 2.2. Implications Of The Benign Consumerism Definitions On Marketing Strategy 3. The Consumer Culture And The Consumption Society 3.1. Distinguishing Definition 3.2. Conditions For A Consumption Society 3.3. Unhealthy Pillars/Consequences Of The Consumption Society 3.3.1. Materialism 3.3.2. Compensatory consumption: The "Shopaholic" Phenomenon 3.3.3. I Shop Therefore I Am 3.3.4. Living Beyond Your Means 4. Antecedents To The Unhealthy Consumption Pillars 4.1. Intrinsic/Personal Influences 4.1.1. Personality Characteristics: 4.1.1.1. 4.1.1.2. 4.1.1.3. Self-Monitoring Personality Trait Innovativeness, Fashion Orientation And Opinion Leadership Ethical orientation 4.1.2. Psychological characteristics 4.1.2.1. 4.1.2.2. 4.1.2.3. 4.1.2.4. Co-morbidity and the Joint cycle of compulsive consumption Obsessive thoughts and Risk Taking Propensity Low self esteem Dealing with Negative Emotions and life challenges 4.2. Societal...
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...communications and persuasion Early American Experience -Sam Adams – Committees of Correspondence to distribute the news -Staged Events – Boston Tea Party -Thomas Paine – wrote persuasive pamphlets The Federalists Papers -Letters to newspapers 1787-88 by Alexander Hamilton, James Madison and John Jay -Pressure group PR campaign to gain acceptance for the Constitution -Used accurate facts and sound ideas -“History’s finest public relations job.” –Allen Nevins Antifederalists -Letters in newspapers criticizing new constitution, urging against ratification -Concession for Bill of Rights -Negative name -Antifederalists went away -Federalists became a party. Early PR Men in America – 1800s -John Beckley for Thomas Jefferson -Amos Kendall for Andrew Jackson. Kendall was first press secretary -Mathew St. Clair for Davy Crockett Robber Barons and the Muckrakers -Adversarial PR & Press Relations -Press Agentry: Provocative act to get publicity and draw attention toward an idea or grievance (P.R. Barnum, 1830s) -First corporate PR department established by George Westinghouse -First publicity agency: The Publicity Bureau, Boston, 1900 The Father of PR -Ivy Ledbetter Lee -Declaration of Principles - first code of ethics -Supply prompt and accurate information -Evolved press agentry into public relations -Recognized publicity must be supported by good works - “performance determines the publicity” -1914, appointed adviser to John D. Rockefeller ...
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...| Course Syllabus College of Humanities HUM/186 Version 3 Media Influences on American Culture WCFYS0712 | Copyright © 2012, 2011, 2009 by University of Phoenix. All rights reserved. Course Start Date: Tuesday, 8/28/2012 Week 2: Tuesday, 9/4/2012 Week 3: Tuesday, 9/11/2012 Week 4: Tuesday, 9/18/2012 Week 5: Tuesday, 9/25/2012 Course End Date: Tuesday, 9/25/2012 Facilitator Information Ststeve Headley sheadley@email.phoenix.edu (University of Phoenix faculty) Steve.Headley@phoenix.edu (work) 727-642-4993 (cell) 513-551-5144 (Work) Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are...
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...debate about the ethics of prostitution. The controversy is revealed through different realms that exhibit different opinions on the ethics of prostitution. Is prostitution ethical from governmental or religious standpoints? How does each approach deal with prostitutes? How do these approaches affect one another? In this paper I will explain both the political approaches of three American states, and religious approaches of Christians and Buddhists on their ethical opinions regarding prostitution. I will argue in defence of the utilitarian approach. The idea of selling sexual favors for money is cause for much debate globally. Separations in ethical ideas of prostitution can partially be attributed to different religious ethics. Two religions that have contrasting beliefs in many cases are Buddhism and Christianity, and this differentiation is clear regarding the topic of prostitution. Buddhist ethics are driven by the avoidance of harm to oneself and to others: Essentially, according to Buddhist teachings, the ethical and moral principles are governed by examining whether a certain action, whether connected to body or speech is likely to be harmful to one's self or to others and thereby avoiding any actions which are likely to be harmful. In Buddhism, there is much talk of a skilled mind. A mind that is skilful avoids actions that are likely to cause suffering or remorse (Buddhist Ethics). These teachings help understand the beliefs and ethics of Buddhist followers...
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