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Jonathan White
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Final Paper: Kimpton Hotel Earthcare Program
11/28/2011

1.) One aspect of their efforts was to establish a major environmental initiative called Earthcare. Kimpton started out by recycling trash, phones, batteries, buying organic coffees and teas, and serving organic wines at their evening wine hours. They started educating their cleaning staff to use green products, and also held weekly meetings with Earth Care champions in every hotel and restaurant. With the new greening program in motion, Kimpton new cut back has achieve some success in reducing cost. Their efforts have reduced pollution and hazardous waste, reused or recycled material, and operated with greater energy efficiency. As a result, Kimpton Hotels can save over 250,000 per year in waste disposal costs by recycling just 50% of waste stream. However, green investment always has slower payback periods or a lower rate return. Kimpton will have to do more research to determine the degree of recycling products should apply, and the appropriate time to put these plans in action. The gain from investing in more green service can increase the company revenue for the future, but the cost to apply these new resources will be expensive.

2.) EarthCare program can contribute to Kimpton financial performance by applying the program to a strategic response to emerging public issue. This will give Kimpoton hotel a competitive advantage over their competition by becoming more eco-friendly while keeping and attracting new customers. Taking the necessary steps to preserve natural resources and improving the environment is an emerging public concern. Numerous stakeholders are showing increasing interest in taking actions to promote eco-friendly business. To maintain a competitive advantage, Kimpton has to find new and productive ways to improve their services. By launching a

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