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Ethics Paper

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Ethics Paper
Tathiana Villanueva
MGT/498
University of Phoenix
May 11, 2013
Prof. Jose Figueroa

Ethics Paper En este ensayo, estaremos discutiendo dos puntos muy importantes. Explicaremos los roles de la ética y responsabilidad social en el desarrollo del plan estratégico mientras se considera las necesidades y agendas de los accionistas. Incluiremos por lo menos un ejemplo de una compañía sobrepasándose de las fronteras éticas para el beneficio de la agenda de los accionistas. Se discutirá los tipos de medidas preventivas que se pueden tomar para evadir estas situaciones. Planificación estratégica es el proceso de crear una declaración de la misión, visión, políticas y las decisiones funcionales para asegurar el éxito de las empresas. Ya que, el éxito de las empresas es el interés vital de los accionistas, ciertas consideraciones deben tenerse en cuenta en el proceso de planificación. Con los recientes escándalos en el mercado de negocios otras empresas están incorporando la ética y responsabilidad social en estos planes. El propósito de la ética y la planificación social es desarrollar relaciones con los clientes e imagen pública. Estos pasos pueden dificultar, en un grado, el rápido aumento de capital que conlleva las prácticas de poca ética, aunque legal, puedan producir. Sin embargo, la empresa ahorrará dinero en demandas y publicidad negativa a largo plazo. Las corporaciones ante decisiones difíciles tienen que tener en cuenta que las decisiones que deben hacer no sólo afectan a la empresa y los empleados que trabajan para la Corporación, pero afecta a las partes interesadas de las corporaciones y las comunidades públicas. Las decisiones tomadas aún deban mantener el mejor interés de todos los involucrados sin perder más de la corporación que lo que necesita que se pierdan. Las empresas tienen una gran responsabilidad a sus accionistas de tomar las mejores decisiones para ellos como sea posible. Sin embargo, las decisiones no deben ser éticas que ponga en peligro la reputación de la Corporación. "Responsabilidades éticas de la gestión de la organización deben seguir las creencias generalmente llevada a cabo sobre el comportamiento en la sociedad (Wheelen y Hunger, p. 58)". La cortesía a la comunidad y a las partes interesadas a informar a los afectados de despidos, negocios de cierre o cualquier otro acto que afecta directamente a los implicados no es necesaria pero se espera en una base de pensamiento de la sociedad. Este acto le permite a las personas para adaptarse a los próximos eventos gradualmente como oponerse a repentinamente y evita el coraje y la hostilidad hacia la corporación. Ésta es la porción de la responsabilidad social que las empresas tienen a la comunidad donde hacer un beneficio no es tan importante como los efectos del cambio dramático puedan tomar un giro en las comunidades que dependen de la empresa para sus necesidades. Apple Inc. es una empresa con que los consumidores de hoy están familiarizados. Es imposible ir a cualquier parte y no ver a alguien con un iPhone o iPod. Los productos de esta empresa juegan un papel grande en la simplificación de las tareas y comunicación a diario. Los productos pueden ser ampliamente conocidos, pero las condiciones en las que se están produciendo son raramente el tema de discusión. El Wall Street Journal recientemente indico que Apple Inc. ha publicado un informe de página 27 deliberando sobre las condiciones de trabajo a lo largo de su cadena de suministro en Asia, específicamente en China. Esperanza de vida sin límites conduce al desorden, La clave para la estabilidad moral reside con los límites éticos sólidos del individuo y de la organización. La naturaleza humana establece que las personas necesitan límites para tomar buenas decisiones éticas. La organización crea límites éticos y son firmes en ellos sin importar quién este a cargo o como este la economía. Los líderes de mañana no son el 87% que engaño para llegar al éxito sino el 13% que a través de la excelencia y de un carácter fuerte establecido en sus límites éticos, es que llegan al éxito. (Carpenter, A. & Sanders, W. 2009) En conclusión, uno puede comprender más la responsabilidad ética y social comparando las similitudes y diferencias entre ética y responsabilidad social en el desarrollo de un plan estratégico y las necesidades de las partes interesadas y sus agendas. A través de la mayor penetración de estas semejanzas y diferencias uno puede comenzar a comprender la ética de la importancia y responsabilidad social que juega en el éxito personal y empresarial. El análisis anterior explica cómo la ética y responsabilidad social provee un camino para el éxito o fracaso, dependiendo de la aplicación de los conocimientos que uno adquiere de los datos y las decisiones que uno hace. También incluye como Apple se sobrepasa en los límites de la ética, al no tenerles a sus empleados en China un lugar de trabajo que esté en buenas condiciones.

Referencias
Carpenter, M. A., & Sanders, W. G. (2009). Strategic management: A dynamic perspective concepts and cases. (2nd ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. Wheelen, T. L., & Hunger, J. D. (2010). Concepts in strategic management and business policy: Achieving sustainability (12th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

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