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Ethics Reflection
Chris Rodgers
University of Phoenix
Strategic Planning and Implementation
STR/581
Terry Pancake
November 11, 2013

Ethics Reflection
Current course readings emphasized the importance of ethical behavior by companies. The word “ethical” has gained more power in the last decade because of foul practices from companies such as Enron, Arthur Anderson, and WorldCom. The unethical behavior of company executives has caused in-depth company reviews by stakeholders no matter the size or reputation of the company. This paper concisely analyzes the important role of ethics and social responsibility as it pertains to the development of a strategic plan. Stakeholders’ concerns also receive applicable consideration, including the brief consideration of the evolved viewpoints of the student during the completion of his or her MBA studies at University of Phoenix.
The Role of Ethics and Social Responsibility “Ethics refers to the specific values, standards, rules, and agreements people adopt for conducting their lives” ("What Does "ethics" Mean?", para. 1, 2013). As strategic managers incorporate ethics into the development of a strategic plan, the company can expect notable results and achievements. Social responsibility along with ethics forms the foundation of a well-devised strategic plan that takes into consideration the diverse requirements of internal and external stakeholders. Ethics and social responsibility support the needs of stakeholders through a company’s attention to ethical codes of conduct, ethical guidelines, and social corporate responsibility.
Stakeholders’ Interests
“Corporate social responsibility is the idea that a business has a duty to serve society in general as well as the financial interests of its stockholders” (Pearce & Robinson, p. 52, 2013). A company uses “Ethical Codes of Conduct” throughout strategic planning

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