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Ethics Reflection Paper For the past several years ethics has become an increased topic within the business scene. Although the term, ethics, is nothing new it has become a highly talked about subject ever since the Enron scandal occurred several years ago. In the following, the role of ethics and social responsibility in developing a strategic plan, considering stakeholder needs will be explained as well as how a student’s ethical perspective has evolved throughout the program. Due to the fact that the general public is increasingly involved and interested in the activities that businesses do, the businesses must be at their best behavior. Stakeholders and the general public have a better understanding as to what businesses do and they know when businesses are not doing the right thing ethically. Two of the most sensitive topics nowadays are the way businesses deal with the environment and how they are treating their finances. If the general public and stakeholders alike find out that a particular business is hurting the environment or don’t have a plan to avoid damaging the environment they will have a serious public relations and financial problem. Also, as it occurred with Enron, if the stakeholders find that there is something unethical about the financial dealings within the company, the company risks serious hardship including bankruptcy. It is important that companies nowadays consider the role of ethics and social responsibility while developing a strategic plan. There is an increased awareness regarding the environment and everyday social topics such as global warming, bullying, cancer, drinking and driving etc. The general public as well as stakeholders want companies to be sensitive to these subjects because they affect all of us. They view a sensibility to these subjects as the companies caring. So therefore, whenever a company

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