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Ethos Pathos Logos

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The images which are used for advertisements, newspapers, or magazines usually include the purposes and ideas. Then they are described by ethos, pathos, and logos which are used frequently to catch people’s attentions. Even if the ads do not have set strategies and clear opinions, the really good ads could use one of three persuasions or even all. This advertisement is the good example of pathos in the advertisement.
In the apple ad, they show a woman walking then starts to play music trough the apple earpods, the add is trying to sell you both the new apple iPhone x and the apple earpods. She starts off by walking with hear headphone in and then he starts to play music and it goes into a wonderland type scene, the audience is intended for people that are in there mid 20’s, because of the romantical …show more content…
The context this ad would work would be in the winter time because it contains the winter time setting with the snow and city setting. The company that made the ad is know all over the world as one of the most popular companies in the world, well know for the phones they make and the quality they make their products, so the apple consumer would have no problem with buying the product because of the credibility they have from the past years of their work. Also, the add includes kairos because if this ad plays around the beginning of winter of just in the winter season, the ad would make more sense, if this ad played in the winter season it would be out of place, so this ad has to be played at a certain time of the year to really have the effect and to sell the

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