...Market Analysis Bus 432/536 International and Global Marketing Management February 23, 2012 TABLE OF CONTENTS Section 1: Introduction 4 SECTION 2: SITUATION ANALYSIS 5-10 I. POLITICAL AND LEGAL CONDITIONS 5 A. POLITICAL IDEOLOGY 5 B. POLITICAL STABILITY 5 C. POLITICAL RISK 6 D. INTERNATIONAL TRADE BARRIERS 6 E. PROTECTION FOR INTELLECTUAL PROPERTY AND RIGHTS 6 F. PACKAGING AND LABELING REQUIREMENTS 8 G. PRICE CONTROLS 9 H. RESTRICTIONS ON PROMOTIONAL ACTIVITIES 10 II. ECONOMIC CONDITIONS 10- A. INCOME AND EMPLOYMENT 10 1. NATIONAL INCOME AND PRODUCT 10 2. PER CAPITA INCOME OR GDP PER CAPITA 10 3. REGIONAL ECONOMIC MEMBERSHIPS 11 4. ECONOMIC REFORMS/PRIVATIZATION 11 B. MONETARY 11 1. INFLATION RATE 11 2. FOREEIGN EXCHANGE RATE 11 a. MONETARY SYSTEM ADMINISTERED BY THE CENTRAL BANK 11 b. EXCHANGE RATE TRENDS 12 C. COMPETITION # 1. LOCAL PRODUCTION OF PRODUCT # 2. IMPORT OF PRODUCT OR SERVICES # 3. COMPETITORS # D. MARKETING FACILITIES # 1. PHYSICAL DISTRIBUTION FACILITES # 2. MARKETING INTERMEDIARIES # 3. ADVERTING MEDIA # E. INDUSTIRAL STRUCTURE # 1. PROSEPCTIVE INDUSTRIAL CUSTOMERS # 2. COMPLEMTATY PRODUCT OR SERVICE PROVIDERS # 3. SUBSITUTE PRODUCT PROVIDERS # III. SOCIAL AND CULTURAL CONDITIONS # A. CULTURAL ANALYSIS...
Words: 3546 - Pages: 15
...United International UniversitySummer Trimester 2015School of Business and EconomicsCourse: IBS3121_International Business | Case Analysis and Term PaperCase 1Chapter 1Topic 1 | Dell’s Globalization of Business Dell, Inc. the largest direct sale computer vendor in the world, selling servers, desktops, laptops, workstations, printers, monitors, storage solutions, and other computer peripherals. Since its inception in 1984 Dell was a pure hardware vendor for much of its existence, but with the acquisition in 2009 of Perot Systems, it entered the market for IT services. With a unique business model for computer vendor industry named “build-to-order” or direct sales philosophy, Dell expanded its footprints as one of the most successful global company. Using the most advance technologies with the benefit of globalization, Dell built its competitive advantage as a low cost provider of customized product offerings. To capture the advantage of low cost production, in 1994 Dell enthusiastically moved to the use of Internet to coordinate and control its globally dispersed production system. It was so efficient that now it holds only three days’ worth of inventory at its assembly locations. This advancement in reducing inventory cost to a minimum level was not possible unless company use Microprocessor and Internet. Dell’s Internet-based system records orders for computer equipment as customers submit them via the company’s Web site, then immediately transmits the resulting orders...
Words: 4403 - Pages: 18
...International House of Pancakes Export analysis: From USA to Czech Republic Export analysis: From USA to Czech Republic Authors: Barbora Nykodýmová Helena Leszczynska Preet Singh Authors: Barbora Nykodýmová Helena Leszczynska Preet Singh Delivery date: 2011, May 26 Delivery date: 2011, May 26 Table of Contents Internal Analysis (USA) 3 External Analysis (Czech Republic) 4 Macroeconomic Factors 4 Economic Structure 4 Political Legal Structure 6 Demographic Aspects 7 Socio-cultural Factors 10 Technological Level/Factors 11 Geographic Aspects and Distribution Structure 11 Product Analysis on the Export Market 13 Potential Buyer Analysis 13 Competitive Analysis 13 Product 15 Price 16 Distribution 16 Communication 17 Other Aspects 18 Conclusion 19 List of Sources 20 Appendices 22 Internal Analysis (USA) External Analysis (Czech Republic) Macroeconomic Factors Economic Structure Own experience with the market: Two from three members of group are citizens from Czech Republic; so own experience is strong enough. Gross National Product (GNP): In Czech Republic to measure value is used gross domestic product. GNP is not measured. So GDP as a value of all final goods and services produced within a country in certain period. In 2010 annual increment in GDP was positive, except in 2009 was negative, last 5 years was stagnant in positive per cent. GDP in 2009 was 137 246 millions of euro. GDP PPP in 2009 was 19 200. In 2010...
Words: 6163 - Pages: 25
...[pic] INDEPENDENT UNIVERSITY BANGLADESH CHITTAGONG CAMPUS ASSIGNMENT ON: Challenges of garments industry in Bangladesh COURSE TITLE: International business-mba-514 SUBMITTED TO: dr. tahlil azim COURSE INSTRUCTOR Mba-514 SUBMITTED BY: irfan riaz ahmed ID: 0531045 SEC: 01 Mba-514 DATE OF SUBMISSION: 20-09-2010 TABLE OF CONTENT |SL. NO. |PARTICULARS |PAGE NO. | |1. |ABSTRACT |3 | |2. |INTRODUCTION |4 | |3. |BACKGROUND OF THE INDUSTRY |5-7 | |4. |PRESENT COMPETITIVE SITUATIONS OF THE INDUSTRY IN THE WORLD MARKET |7-13 | |5. |PROBLEMS OF THE INDUSTRY |13-15 | |6. |PROSPECT OF THE INDUSTRY |15-18 | |7. |CONCLUSION & RECOMMENDATION |19 | |8...
Words: 6191 - Pages: 25
...Sukkur IBA | Case Analysis – ZARA | Strategic Marketing Management | | Bashir Ahmed NarejoFazul-ur-Rahman NarejoHamid Ali ShaikhRakesh Kumar DodejaShair Zaman BhuttoTariq Ali Soomro | | | ZARA – Brief introduction Zara started its journey in second half of 1980s. Having its headquarters in Arteixo, Zara is a subsidiary of Grupo Inditex which actually serves in the selling of clothing, footwear, and accessories for women, men and children through its chains around the world. Zara is one of the most successful brands of its parent Grupo Inditex, other brands include: Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and Oysho. Q. 01 Describe Zara’s competitive advantages. What are they based on? How are these advantages built within the organization? A. Competitive advantages of Zara are listed bellow along with their description: * Financially strong * In-house production: due to in-house production, it gets many advantages over competitors in the forms of cost saving, providing different styles and designs in clothing according to market demand that satisfies customers. * Quick response system: due to advanced competitive intelligence–fully equipped with advance gadgets–their sales force places order at the moment customer generates demand, with the help of centralized system, which allows employees get connected all the time with company. * Strong product development team is capable enough to produce 11000 new products every year...
Words: 932 - Pages: 4
...Cycling Dutchman Bike Shop Rotterdam ~ The Netherlands Group Members: Alex Lucero Soi Kang Katie Thompson Jesse Sheets Phase I, Global Business Plan BUS 2900 – Intro to International Business Prof. Paul Dowling Global Business Plan Module 1 - Identifying Global Business Opportunities 1. POTENTIAL MARKETS (a & b): Describe your global business opportunity in terms of: (a) a clear definition of your specific product or service (NOT an existing brand), and (b) a potential market (meaning a foreign country and customer description that would be appropriate for this business opportunity). SUMMARY: (A) Due to the high number of bicycle users in the country of The Netherlands, our business plan will center on the sales, maintenance, and rentals of bicycles and e-bikes, or electric motor assisted bicycles. (B) The company will work in the city of Rotterdam, second largest city in the Netherlands, supplying bicycle services to the local populations and incoming tourists to the city. With “40% of all traffic movements” in the Netherlands centered around bicycle usage, this service will fit nicely with the new ideals of an active and healthier lifestyle. The Netherlands was in the top A model company for our idea, Bike City (www.bikecity.nl/eng/home/), based in Amsterdam does the rental, sales and maintenance. This model would be transferred into the city of Rotterdam. Sales and maintenance departments would be established to cater to local...
Words: 8199 - Pages: 33
...currently focusing our energy and attention on expanding and developing overseas in Russia. Unfortunately Russia is very advanced already and has recently begun to expand their business’s efforts towards reaching the consumers within the “green” market. Russia currently has one company that is already succeeding within this field due to the fact that they are local from the country, start up cost are high and equipment is more accessible. However, given the current economical conditions anything is possible and any business can be successful to those willing to take risks. Absolute and Comparative Advantage I would not say that Russia has a comparative or absolute advantage overall. We both have the equal resources and opportunities to gather materials necessary, we are both large in size, and we both have the same advances and availability of technological resources. Business Opportunity Analysis As a group we believe Russia to be the wisest choice for expansion of our green house constructions. Russia will also provide much cheaper labor costs. One difficulty may be to assign or find a manager within the country based on the simple fact that many of the people in Russia are still living within a communist government and may not fully grasp...
Words: 3827 - Pages: 16
...3122-prelims.qxd 10/29/03 2:20 PM Page i International Human Resource Management 3122-prelims.qxd 10/29/03 2:20 PM Page ii 3122-prelims.qxd 10/29/03 2:20 PM Page iii second edition International Human Resource Management edited by A n n e - Wi l H a r z i n g J o r i s Va n R u y s s e v e l d t SAGE Publications London l Thousand Oaks l New Delhi 3122-prelims.qxd 10/29/03 2:20 PM Page iv © Anne-Wil Harzing and Joris van Ruysseveldt, 2004 First published 2004 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. SAGE Publications Ltd 1 Olivers Yard London EC1Y 1SP SAGE Publications Inc 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd B-42, Panchsheel Enclave Post Box 4109 New Delhi 100 017 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 0 7619 4039 1 ISBN 0 7619 4040 5 (pbk) Library of Congress Control Number...
Words: 205529 - Pages: 823
...Marketing Management: Azurri Clothing Table of Contents 1. Introduction 3 1.1 Azurri Clothing – Organisational Background 3 2. Analysis of Business Environmental factors 3 2.1 Internal Business Environmental Factors 4 2.2 External Business Environmental Factors 5 3. Analysis of Competitive Environment – Market Analysis 7 4. Development of marketing strategies 8 4.1 STP Analysis 8 4.2 Development and Implementation of the Marketing Mix 9 5. Summary of the marketing proposition 11 6. Conclusion 11 References 12 1. Introduction Marketing management is one of the most important yet challenging requirements of an organisation as far as development and distribution of the commodities to the consumers is concerned (Viard, 2010). The role of marketing in a business organisation is to be able to identify the needs and requirements of the customers in the market, analyse the competencies of the organisation in the development and production according to needs of customers and distribution of the products to the market through selection of effective channels of distribution (Szymanski and Heard, 2011). This presentation is focused on identifying and highlighting these factors for the organisation Azurri Clothing in Edinburgh, UK. 1.1 Azurri Clothing – Organisational Background Azurri Clothing is based in Edinburgh, UK and has been in existence in the industry since the last 8 years. The business organisation had been established as a partnership venture...
Words: 3603 - Pages: 15
...Management Summary Most important conclusions of each chapter if the manager of the particular company reads this summary, he or she will have gathered enough essential information to make reading the rest of the report unnecessary (max.1 page) Opportunities to choose the United States as an export country are the growth of the population, the high GDP per capita and the location of our target group. But the biggest opportunity is the increasing popularity of Asian food and the growth of the amount of Asian restaurant that comes with it. On the other hand there are some threats when exporting to the U.S. The exchange rate of the U.S. dollar, cultural differences and the required visa you need for visiting the U.S. Table of contents List of figures (if used) List of tables (if used) List of abbreviations (if used) Chapter 1 Introduction We have chosen to import Asian Gastronomy Interior from China and Thailand, and export these Interior to the United States and Australia. We selected China, Thailand and India as importing countries, because of the low production costs in these countries, and there are no better countries to produce Asian Gastronomy Interior than Asian countries themselves. We want to export to the United States and Australia, because both of them are countries within many different cultures can be found, no language barriers will occur, and finally, Asian style is very/ becomes more and more popular in the catering industry. We have...
Words: 10108 - Pages: 41
...International Business - Environments and Operations Part One Background For International Business Chapter 1 Globalization and International Business Introduction Globalization is the ongoing process that deepens and broadens the relationships and interdependence among countries. International Business is a mechanism to bring about globalization. (The term sometimes refers to the integration of world economies through the reduction of barriers to the movement of trade, capital, technology, and people. Throughout recorded history, human contacts over ever-wider geographic areas have expanded the variety of available resources, products, services, and markets. Today, so many different components, ingredients, and specialized business activities go into products that we’re often challenged to say exactly where they were made. Example: Japanese firm Matsushita furnishes the CD player in the Korean-manufactured Kia Sorento.) International business consists of all commercial transactions—including sales, investments, and transportation—that take place between two or more countries Increasingly foreign countries are a source of both production and sales for domestic companies (These global activities enable us to get more variety, better quality, or lower prices. Private companies undertake such transactions for profit while governments may undertake them either for profit or for political reasons.) Studying International Business is Important * Most companies are either...
Words: 15799 - Pages: 64
...July 2011 European growth and renewal: The path from crisis to recovery The McKinsey Global Institute The McKinsey Global Institute (MGI), the business and economics research arm of McKinsey & Company, was established in 1990 to develop a deeper understanding of the evolving global economy. Our goal is to provide leaders in the commercial, public, and social sectors with the facts and insights on which to base management and policy decisions. MGI research combines the disciplines of economics and management, employing the analytical tools of economics with the insights of business leaders. Our “micro-to-macro” methodology examines microeconomic industry trends to better understand the broad macroeconomic forces affecting business strategy and public policy. MGI’s in-depth reports have covered more than 20 countries and 30 industries. Current research focuses on four themes: productivity and growth; the evolution of global financial markets; the economic impact of technology and innovation; and urbanization. Recent reports have assessed job creation, resource productivity, cities of the future, and the impact of the Internet. MGI is led by three McKinsey & Company directors: Richard Dobbs, James Manyika, and Charles Roxburgh. Susan Lund serves as director of research. Project teams are led by a group of senior fellows and include consultants from McKinsey’s offices around the world. These teams draw on McKinsey’s global network of partners and industry...
Words: 11516 - Pages: 47
...Chapter 3: Wild World: Competing in the Global Economy Key Terms Absolute advantage | Balance of payments | Balance of trade | Ethnocentrism | Euro | Exchange rate | Exporting | Foreign direct investment | Fair trade | Devaluation | Comparative advantage | Free trade | Importing | Joint venture | Licensing | Protectionism | Multinational corporation | Dumping | Embargo | Economies of scale | Embargo | Quota | Stereotyping | Strategic alliance | Tariff | Trade deficit | Trade surplus | Trading blocs | | | Case Study Whirlpool Summary Nations trade to obtain raw materials and goods that are either unavailable in their own country or too expensive to produce. Trade increases a country’s total output, and offers greater variety and lower prices to consumers. Nations restrict international trade to help their own economies and to protect their domestic companies from competition with foreign rivals. They do this by imposing taxes, surcharges, tariffs, quotas, embargoes, and sanctions on the goods of foreign companies. Groups of nations form trading blocs to protect their own trade interests (EU, ASEAN, NAFTA, and Mercosur). International business activities can include importing, exporting, licensing, franchising, strategic alliances, joint ventures, and foreign direct investment (FDI). Outline I. Fundamentals of International Trade Companies in different countries compete for customers with companies in other countries in our global marketplace...
Words: 3152 - Pages: 13
...AP World History Survival Guide Name ________________________________ Teacher __________________________ Block _________________ Table of Contents | Pages | AP World History Overview | 3 – 7 | The AP Exam | 3 | World Regions | 4 – 5 | Five Course Themes | 6 | Four Historical Thinking Skills | 7 | Essays Overview | 8 - 15 | Document-based Question (DBQ) | 8 – 12 | Change and Continuity over Time (CCOT) | 13 – 15 | Comparative Essay | 16 – 18 | Released Free Response Questions | 19 – 20 | AP Curriculum Framework | 21 – 38 | Period 1 (Up to 600 B.C.E.)—5% | 21 – 22 | Period 2 (600 B.C.E. to 600 C.E.)—15% | 23 – 25 | Period 3 (600 to 1450)—20% | 26 – 28 | Period 4 (1450 to 1750)—20% | 29 – 31 | Period 5 (1750 to 1900)—20% | 32 – 35 | Period 6 (1900 to the present)—20% | 36 – 38 | Help with Some Confusing Subjects | 39 – 43 | Chinese Dynasties | 39 | Political, Economic, and Social Systems | 40 | Religions | 41 | Primary Sources | 42 | “Must Know” Years | 43 | * Many of the guidelines in this study packet are adapted from the AP World History Course Description, developed by College Board. The AP Exam Purchasing and taking the AP World History exam are requirements of the course. This year, the AP World History exam will be administered on: ___________________________________________ Format I. Multiple...
Words: 16161 - Pages: 65
...AP World History Survival Guide Name ________________________________ Teacher __________________________ Block _________________ Table of Contents | Pages | AP World History Overview | 3 – 7 | The AP Exam | 3 | World Regions | 4 – 5 | Five Course Themes | 6 | Four Historical Thinking Skills | 7 | Essays Overview | 8 - 15 | Document-based Question (DBQ) | 8 – 12 | Change and Continuity over Time (CCOT) | 13 – 15 | Comparative Essay | 16 – 18 | Released Free Response Questions | 19 – 20 | AP Curriculum Framework | 21 – 38 | Period 1 (Up to 600 B.C.E.)—5% | 21 – 22 | Period 2 (600 B.C.E. to 600 C.E.)—15% | 23 – 25 | Period 3 (600 to 1450)—20% | 26 – 28 | Period 4 (1450 to 1750)—20% | 29 – 31 | Period 5 (1750 to 1900)—20% | 32 – 35 | Period 6 (1900 to the present)—20% | 36 – 38 | Help with Some Confusing Subjects | 39 – 43 | Chinese Dynasties | 39 | Political, Economic, and Social Systems | 40 | Religions | 41 | Primary Sources | 42 | “Must Know” Years | 43 | * Many of the guidelines in this study packet are adapted from the AP World History Course Description, developed by College Board. The AP Exam Purchasing and taking the AP World History exam are requirements of the course. This year, the AP World History exam will be administered on: ___________________________________________ Format I. Multiple...
Words: 16161 - Pages: 65