Evaluate the effects of globalisation on the role of the media in society over the past thirty years or so (33 marks)

Over the last 30 years’ globalisation has influenced media in many different ways, however these effects can have advantages and disadvantages. One of the effects globalisation has that is visible is that communication has become wide spread. Over the last few years, magazines, newspapers, the internet and television have spread news worldwide and helped people come together. Globalisation is the growing interdependence of the world with the spread of culture, goods and economics globally.

One of the effects of globalisation is that the there are less national media outlets, as the majority are now international due to globalisation increasing over the last thirty years, the media conglomerates are now dominating as the media is dominated by only a small number of corporations, meaning the content available globally is not varied as society thinks. From globalisation media outlets have become international, and this has an effect on the role of the media, which is that it is promoting only one culture as a viable choice, the American culture, as many things that are globalised and known worldwide as from the states, for example Apple, McDonald’s and Disney are a few to name. Most of the corporations are American based, which is the reason likely why it is the American culture being the only choice as more power is set in that one country. This is restricting the power that the consumers and other people have, and giving majority, to the elite, the owners/corporations.

Pluralist view is that the media is driven by the consumers, and that there are many different competitors trying to get profit through audience figures, the range of competitors starts from newspapers, to websites and TV channels. However, this is not exactly the case as the choice