Rasneek Walia
Management X109
Assignment 1 – Module 1 & 2
04/24/16

1. When evaluating audience, which demographic factors should be considered, and why? Does the type of message influence the evaluation of the audience?

When evaluating an audience, one must profile the audience and their perspective. It is important to spend some time to think about your audience to identify the appropriate tone, language, and channel for your message. Tailor your message for your primary audience by asking the following question:

* Who is my primary reader or listener? * What are my personal and professional relationships with that person? * What position does that person hold in the organization? * How much does that person know about the subject? * What do I know about that person’s education, beliefs, culture and attitudes? * Should I expect a neutral, positive, or negative response to my message?

In addition, one must anticipate if a secondary audience may read this message. If there is a secondary audience, the following must be considered:

* Who might see or read this message in addition to the primary audience? * How do these people differ from the primary audience? * Do I need to include more background information? * How must I reshape my message to make it understandable and acceptable to others whom it might be forwarded?

Some other factors are very important factors to take into account when evaluating your audience such as importance of the message, the richness of the channel, formality of message, urgency and cost, need for a permanent record, immediacy of feedback required, and or organizational and audience preferences.

The type of message does influence the evaluation of an audience. In most cases, you want your message to benefit your reader. Therefore, to develop a powerful message, you want to