...Detecting Media Bias Nolan Tisdale HUM/111 9/15/2013 James Williams, PhD, DM, CHE Detecting Media Bias The article titled Lawsuit targets Medicaid expansion in Arizona, discusses the latest lawsuit filed by Legislators to targeting the federal Healthcare Reform Law. This article was posted on September 12 2013, on the Fox 10 Phoenix website. The subject of the article is the Lawsuit filed by 36 Republican legislators to target GOP Gov. Jan Brew’s plan to expand Arizona’s health care program. Having a clear understanding that Fox News identifies itself with, and targets the conservative Republican audience, it was very important to take this into consideration when determining the creditability of the story. It was important to observe the author presenting the facts in a clear and accurate manner, and paying extra care to detail. The fact that the author did not leave the facts to interpretation by making vague or over the top statements, leads one to believe that the article was not written in a bias manner. The story was presented in a manner that clearly identified and represented the perspective of all the parties involved in the discussion. The author describes the suit filed by 36 Republican legislators and a pair of citizens, through the Goldwater Institute, and the grounds on which these opponents of the Medicaid expansion plan believe they are filing the suit, while giving equal time and consideration...
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...company used to resolve their problems. The paper will focus on four functions of management and the internal and external factors that will affect management. Toyota needed to evaluate their planning, organizing, leading, and controlling functions. This is the responsibility of management internally. Mechanics, dealerships, and customers, are external factors that also have an interest in Toyota's planning. Once the problem has been fixed, the information is sent to corporate office to determine the success rate. * Toyota Technology Toyota took responsibility of its failure external mechanical systems, and did not ignore a potentially fatal problem. Toyota implemented a strategy control system. This system is designed to assist in evaluating repairs needed in the automobile making process. It then enables Toyota to adjust their strategy based on the discrepancies that exist, thus allowing ample time for corrective action. Toyota has a new sensory detecting device, which can detect when a car is losing control or sense a collision about to take place. The car will alert driver of a potential accident, secure the seatbelt, and decrease the car’s speed to ensure safety (Toyota and Runaway Auto Technology, February 2010). * Toyota Globalization Appropriately, 223,068 vehicles recall in Japan, such a drastic number could tarnish the reputation of the Japanese automaker and that of autoworkers across the world. Toyota’s...
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...43 Wilton Estate Green wood Road London E4 YT78 24/11/13 Marketing Manger Bsix Sixth Form College Kennington Road London E6 TY67 Dear Miss Rose,Sir or Madam Re: Evaluating External Corporate Communications of Bsix Sixth Form College Corporate communication is the communication issued by an organisation to all stakeholders such as employees, customers, media, government and the general public. Corporate communication activities involved in managing all internal and external communications aimed at creating good impressions with stakeholders. An organisation can present corporate communications in ways such as: mission statement, advertising, packaging, logos, livery, straplines, endorsements and sponsorship. What is the purpose of each of the corporate communication and what Bsix is trying to achieve? Mission statement is a statement that defines the purpose of a company or a business. The mission statement represents the business products or services it intends to offer to customers. Mission statement includes the aims and objectives of the company for the future benefit or plans. Aims and objectives shows where the business is set up to achieve in the future also serve as a guide to the business. The mission statement should be the first consideration for that for any employees before applying for that specific job in the business. Bsix College mission statement shows where the college wants to go in...
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...Fad Diets 6:00 a.m. the alarms goes off, but this morning Cindy gets out of bed excited and anxious. Today is Friday, time to weight herself and track the progress from her new fad diet. It’s been a long three weeks, eating small portions, bland food, but begrudgingly, Cindy stick strictly to the plan. “This” time she is determine to lose weight. Weight loss from the first two weeks encouraged Cindy to buy more of their products in an effort to continue the weight loss and vary her meal options. 12lbs lost, surely adding their diet supplements and snacks will speed the process along. Time for the big moment, Cindy steps on the scale waits patiently as the digitals cycle thru and then the results. Confused Cindy steps off the scale, moves it to a different spot and tries again; only to see the same numbers looking back at her. Only 2lbs lost. How can this be, she ate only their food, and took their supplements. She had painstakingly followed their guidelines. Once again, frustrated and defeated, Cindy gives up on the plan. These claims gave Cindy a false sense of hope in believing that she did not have to put in the work required in order to obtain a healthy lifestyle. Thousands of consumers share the same experience as Cindy every day; buying into the promise of rapid weight loss and investing hundreds to thousands of dollars a year into the latest and greatest new fad diet. Life can be hard, shaming, and frustrating so no more adding to the complication by restricting...
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...Running head: IT PAYS It Pays to Fly Full-Service Rene Gonzalez Jr. Ashford University Managerial Marketing BUS 620 Larry Flegle November 28, 2011 It Pays to Fly Full-Service In this essay I will create a nine-component marketing plan on flying full-service business class with Delta opposed to flying with a discounted low-fare carrier like Southwest. As the economy struggles and air travel becomes more competitive it is not easy to establish the best niche market strategy for an airline. Teplensky defined (as cited in Parrish, Cassill, & Oxenham, 2006) niche market strategy as, "an emphasis on a particular need, geographic, demographic, or product segment" (p. 695). Therefore, it would be ideal for Delta to seek a more specific niche in air travel and differentiate by precisely satisfying customers’ needs; rather than attempting to generalize broad niches that only partly satisfy customers’ needs as a whole. Company Overview/ Description of Location Delta Air Lines Inc. has their corporate headquarters in Atlanta Georgia. However, Delta Air Lines Inc. has a vast worldwide airline system. Delta serves over 160 million customers annually, and offers 356 destinations in 65 countries. Additionally, Delta has over 80 years of passenger service, more than 80,000 employees, and 700 aircraft that spread across six continents. Packed with an array of good services, Delta offers more than 13,000 daily flights, SkyMiles rewards (frequent flier plan)...
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...External auditors do not rely on internal auditors as much as they could – why? How could this reliance be improved? Presented By Mingdi Deng Shirene Horner Yueyang Shi Trevor Stewart Jingtao Wang CONTENTS PAGE ABSTRACT 3 1. INTRODUCTION 3 2. REASONS 3 2.1 INTERNAL AUDITOR ROLES 3 2.2 THE REPORTING AND OBJECTIVITY RELATIONSHIP OF THE INTERNAL AUDITOR 4 3. COLLABORATION IN PRACTICE 5 3.1 COMMUNICATION AND COOPERATION 5 3.2 PROFESSIONAL STANDARDS 5 3.3 RECORDING AND TESTING ACCOUNTING SYSTEMS 6 3.4 SUBSTANTIVE TESTS 6 4. CONSEQUENCES OF INFLUENCE 7 5. RELIANCE IMPROVEMENTS 8 5.1 ATTEMPTS FOR IMPROVEMENT 8 5.2 INCREASE THE EFFICIENCY AND COMMUNICATION METHOD FOR INTERNAL AUDITORS AND EXTERNAL AUDITORS 8 5.3 FURTHER EDUCATION IS...
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...Enron Case 10.8.2014 Melissa Becker Boya Du Sidi (Fiona) Chen Wei (David) Yu In June of 2001 Enron’s new CEO, Jeff Skilling, was heralded as the “No. 1 CEO in the entire country and Enron was saluted as “America’s most innovated company.” Just six months later, in December, Enron filed for bankruptcy. The failure shocked the public and angered investors. How could this have happened? Did no one see this coming? Where were the accountants? Where were the controls? Enron’s public troubles began on October 16th of 2001 when management released a third quarter earnings report with a “mysterious $1.2 billion dollar reduction.” The following month the company restated earnings for the previous five years and erased $600 million in profits. It turned out that the October report began to reveal Enron’s gross abuse of special-purpose entities (SPEs) and the mark-to-market accounting method. The company used SPEs to keep enormous amounts of losses off its books while inflating earnings from supply contracts by booking all profits from a contract in the quarter the deal was made. What also became clear was that Enron did not accomplish their gross manipulations without the help from their accountant’s at Arthur Andersen. Enron shareholders and executives were not the only groups negatively affected by Enron’s aggressive accounting practices. Arthur Andersen was also unraveled because of the role it played in Enron’s materially misstated financial statements. In a letter to...
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...WEBSITE QUALITY EVALUATION FOR paytm.com The aim of this project is to evaluate the quality of Paytm.com. Website quality is how well a website is designed and how well the design meets the user’s satisfaction. Website quality could be measured from two perspectives: programmers and end users. The aspect of website quality from programmers focus on the degree of maintainability, security and functionality etc while the end-users are paying more attention to usability, efficiency, creditability, etc. Paytm.com is an online recharge website. URL WEB ADRESS IS www.paytm.com OFFICIAL PAYTM.COM HOMEPAGE In order to define the efficiency of this website, a set of website quality models is used to quantify it. QUALITY EVALUATION MODELS The characteristics of Paytm.com quality evaluation models include: * Functionality * Reliability * Usability * Efficiency * Maintainability * Portability These models are further sub grouped into accuracy, suitability, interoperability, confidentiality, availability, fault tolerance, security, ease of use, comprehensibility, level of communication, attractiveness, visibility, flexibility etc. as shown in the hierarchy below. Paytm.com was put to test with each factor in the image by specialists and end user’s. The table below shows the results of the test. USABILITY Efficiency | Paytm.com responds to the user in time | User-friendliness | The user interface capabilities of Paytm.com website provide a good supportive experience...
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...Lodgepole Creek Certified Organic Foods Market Research Plan For Dr. Bensen Prepared by: Stephanie Disney 1 Executive Summary of research and findings Lodgepole Creek Certifies Organic Foods would like to know who they should be marketing to, in order to receive the best results for their company's success. They would also like to know how to best appeal to this marketing mix to gain their loyalty and to compete within the market. Three research objectives are identified: who should Lodgepole Creek's marketing mix consist of; research should be done to see how Lodgepole Creek can gain their loyalty. Researching and understanding what consumers want from organic sprouting companies will also help in solving the problem of competing within the market. Lodgepole Creek is the only organic sprouting company in the Nebraska Panhandle that offers its customers with a wide variety of products to include: alfalfa, sunflower, clover, bean and pea mix, lentils, wheat grass, and a "hot mix" of radish, cabbage, and mustard sprouts. Sprouts are one of the most complete and nutritional of all foods that exist. Adults between the ages of 20-40 years old who are single, single with children, married, and married with children should be the focus of Lodgepole Creek's advertising, keeping in mind that women do most of the household and grocery shopping. Single adults are trying to look their best, while older adults are wanting to feel...
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...Candidate Number：KHGR9 University College London School of Management MSING010: New Technology Ventures Opportunity Assessment Word count: 4957 Candidate Number：KHGR9 Student Number: 15031784 Lecturer: Dr David Chapman 1 Candidate Number：KHGR9 Table of Content 1. Introduction ……………………………………………………………………………….………………………………4 2. Business Model Canvas………………………………………………………………………….……………………5 2.1 Customer Segments………………………………………………………………………………………………….6 2.2 Value Propositions……………………….……………………….………………….………….………..…………7 2.2.1 Fast Delivery………………………………………………………………………………………………………7 2.2.2 Accuracy Delivery………………………………………………………………………………………..…….7 2.2.3 Lowest cost and cheap price………………………………………………………………………….…..8 2.2.4 Reputation……………………………………….…………………………………………………………….….8 2.2.5 Easy order…………………………………….....……………………………………………………………….8 2.2.6 Quickly and Safety payment……………..…………………………………………………………….…8 2.2.7 Technology Management System…….………………………………………………………………..8 2.2.8 Collecting foods……………………………….…………………………………………………………………9 2.3 Channels……………………………………….………….………….………….……….……….…….……….………9 2.4 Customer Relationships……………………………….………….………….……….……….………………..10 2.5 Revenue Streams and Cost Structure…………..………….……………….……….…….………………11 2.6 Key Resources and Key Activities………………..………….……….……….…………….………………11 2.7 Key Partners……………………………………………..………….……….………….………….…………..……12...
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...PREMIER COLLEGE DOCUMENT RETENTION POLICY January 20, 2016 POLICY STATEMENT POLICY STATEMENT Premier College has developed a document Retention Policy to protect and preserve all critical documents as required by state and federal laws. The College is responsible for retaining paper and electronic documents in a safe and secure environment to ensure the basic values of accuracy, confidentiality, security, and proper archiving as well as proper document destruction once documents have served their purpose. This Policy is also for the purpose of aiding employees of the organization understanding their obligations in retaining electronic documents including e-mail, Web files, sound and movie files, PDF, TIFF, TXT files and documents, Calendars, Computer usage logs, Internet usage logs, Databases, and all Microsoft Office or other formatted file. This policy is written with considerations for compliance with federal mandates and acts including The Sarbanes-Oxley Act, Health Insurance Portability and Accountability Act (HIPPA), The Fair Credit and Accurate Transaction Act (FACTA), Gramm-Leach-Bliley (GLB) and other federal, state and local mandates. EFFECTIVE DATE This Policy is effective as of January 20, 2016, (the “Effective Date”) and applies to all documents created after the Effective Date. However, to the extent possible, the Policy will be applied to all documents regardless of creation date. LEGAL HOLD A legal hold suspends all document destruction...
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...assignment submission date: 07/02/2013 Table of Content Subject Page Task 1…………………………………………………………………………………………………………………………………………...2 1.1 Three models of strategic change…………………………………………………………………………………………...2 1.2 Evaluating the relevance of the models in organizations in current economy……………………....…6 1.3 Assessing the value of strategic intervention techniques in organizations……………………………….7 Task 2…………………………………………………………………………………………………………………………………………...8 2.1 Examining the need for strategic change within Tesco…………………………………………………………..…8 2.2 Assessing the factors that driving the need for change within Tesco………………………………………..8 2.3 Assessing the resource implications of an organization not responding to a changing market..9 Task 3………………………………………………………………………………………………………………………………………….10 3.1 Develop systems to involve stakeholders in the planning of changing and show how you would evaluate these systems……………………………………………………………………………………………………………….10 2.2 Develop a change management strategy with stakeholders and how you would create a strategy for managing resistance to change…………………………………………………………………………………11 Task 4………………………………………………………………………………………………………………………………………….14 4.1 Three models of strategic change………………………………………………………………………………………….14 4.2 Evaluating the relevance of the models in organizations in current economy……………………....14 4.3 Develop appropriate measures to monitor progress …………………………………………………………….15 Conclusion……………………………………..……………………………………………………………………………………………17 ...
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...Tsunami Evaluation Coalition (TEC) The International Community’s Funding of the Tsunami Emergency and Relief NGO Funding Denmark Rie Andersen Marina Buch Kristensen June 2006 TABLE OF CONTENTS ABBREVIATIONS AND ACRONYMS .......................................................................... II DEFINITIONS .................................................................................................................. III INTRODUCTION ................................................................................................................ 1 METHODOLOGY ...............................................................................................................3 Limitations with respect to definitions and formats...................................................... 3 GENERAL DESCRIPTION OF NGO CONTEXT IN DENMARK ............................................4 Selection of NGOs ...................................................................................................................... 5 GENERAL DESCRIPTION OF BUDGET SOURCES AND ALLOCATIONS ................................6 Allocation Sectors ....................................................................................................................... 7 Allocation Country....................................................................................................................... 8 Disbursements.......................................................................
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...Product Team Cialis (Validus): Getting Ready to Market Christopher Cashen – 5545586 Date: Monday 18th January 2010 MG511 Strategic Marketing Management Assignment Submission Student Name: Christopher Brendan Cashen – 55455863 MMK1 - MBS in Marketing Cialis (Validus) Case Study Programme: Project Title: Module code: MG511 Lecturer: Project Due Date: Ms. Joanne Lynch 18-Jan-2010 Declaration I the undersigned declare that the project material, which I now submit, is my own work. Any assistance received by way of borrowing from the work of others has been cited and acknowledged within the work. I make this declaration in the knowledge that a breach of the rules pertaining to project submission may carry serious consequences. I am aware that the project will not be accepted unless this form has been handed in along with the project. Signed:_____________________ 2 Table of Contents Introduction – Page:4 External Marketing Audit – Page: The Market – Page: 6-11 Competition – Page: 11 - 14 Internal Marketing Audit – Page: 14 Strategic Issues Analysis – Page: 14 - 21 SWOT Analysis – Page: 21-24 Marketing Objectives – Page: 24 -25 Marketing Mix Decisions – Page: 25 - 29 Organisation and Implementation – Page: 29 -31 Control – Page: 31 -32 Bibliography : 33- 34 4- 6 3 Introduction Through extensive External and Internal analysis, the formulation for the best fit strategy has been developed and refined to suit the resources, culture and infrastructure...
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...UNIVERSITY OF NICE SOPHIA ANTIPOLIS Institut d’Administration des Entreprises ROLES AND CONSIDERATIONS OF BRAND COMMUNICATIONS IN BRANDING: ADVERTISING, BRAND ELEMENTS, ONLINE ACTIVITIES Mémoire en vue de l’obtention du Diplôme De Master II ès Sciences de Gestion Soutenu par: Mojtaba Jebreili & Dirigé par: Professeur Damien Bo Advisor: Professeur Camelia Akbari Année universitaire: 2009-2010 0 Acknowledgment First of all I want to direct my thanks to my supervisor, doctor Damien Bo and appreciate him for useful feedbacks. Secondly I appreciate my advisor, doctor Camelia Akbari for her useful comments. Finally I would like to thank my family and special thanks to my dear wife who supported me during conducting this thesis just as always. University of Nice 2010 Mojtaba Jebreili i Abstract Brand is a very important element in today's life. Brand management has become a serious task for marketing and branding departments in all firms. While branding is a comprehensive issue dealing with all parts of a company, there are some branding tasks which are specifically accomplished by marketing and branding departments or branding companies. One of these tasks is brand communications consisting of the selection and design of brand elements, advertising and online branding. This thesis focuses on a qualitative review of different aspects of brand communications, while discussing their role in branding. The main questions in this thesis are the role and considerations...
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