...CASE STUDY 2 : PACIFIC BRANDS : Re Building Brands Module 3: Internal Environment Pacific Brands Limited (Pacific Brands) is an Australia based provider of everyday essential brands. The company manufactures, sources, markets and distributes underwear, hosiery, socks, intimate apparel, workwear, corporate uniforms, bed linen, quilts, pillows, mattresses, foams, footwear, carpet underlay, fashion apparel, and sporting apparel and goods markets. Business Strategy Pre-2009 The company was established with private equity funding and corporate strategy, which was aligned, was to achieve growth by a continuous introduction of new brand with the manufacturing base in Australia. The company was host to over 900 labels, 350 brands and had about 8000 staff. Consequences: $ 800mn debt and market cap. down to $100mn. Due to the globalization the local manufacturing base became redundant. It was far too complex a strategy with the kind of existing capabilities of the company. Pacific Brands was yet another large company that went on a spending spree at the top of the market when debt was cheap. Operationally, Pacific Brands has also demonstrated some peculiar strategies. It was strange that it had retained any manufacturing in Australia as most in this industry decided years ago the economics of producing such goods here did not stack up. Post -2009- major restructuring plan. - Shifted Mfg base to China – to offset high local mfg costs. - Reduced/streamlined...
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...1. Introduction The ability of firms to secure their market position is considered as vital for their survival. In practice, it has been proved that firms that have faced severe challenges have managed to recover using appropriately customized strategic options. The potentials of small Japanese firm, Elecdyne a small size firm that operates in the electronics industry in Japan to stabilize its performance through internationalization is explored in this paper. Three countries have been reviewed as of their appropriateness to support the firm’s specific initiative: USA, China and Australia. At the same time, a SWOT analysis and a PEST analysis have been employed for revealing the potentials of the organization to improve its performance through internationalization. Three different methods for entering the market chosen are presented. It is concluded that the expansion of the firm in a foreign market could highly support the increase of its profitability but only if certain terms are met, as indicatively highlighted in the sections that follow. In any case, it seems that the continuous monitoring of the relevant process is necessary for avoiding unexpected failures. 2. Current and Future Business Environment One of the most important characteristics of the global market is its high competitiveness, a fact that has been related to the expansion of globalization (Griffin 2008). At this point, the following issue appears: how the potential of a firm to face the challenges of the...
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...& MARKETING ENVIRONMENT Mohammed Abdur Razzaque: School of Marketing Associate Professor MARK1012: LECTURE 2A Marketing Strategy Strategy Marketing Environment Consumer and Business Market Introduction to Marketing Marketing Research 1 MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE Lecture objectives 1. 2. 3. 4. 5. Explain company‐wide strategic planning and its four steps Discuss how to design business portfolios and develop growth strategies Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value Describe the elements of a customer‐driven marketing strategy and mix, and the forces that influence it List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment L 2L2A-3 3 Strategic planning: A task and a process The task of selecting an overall company strategy for long‐ run survival and growth. The process of developing and maintaining a strategic fit between the organisation’s goals and capabilities and its changing marketing opportunities. Sets the stage for the rest of the planning in the firm such as annual plans and long‐range plans which deal with the company’s current businesses and how to keep them going. Strategies follow a hierarchy Corporate level Strategic Business Unit (SBU) Level Functional Level of SBU ( eg Marketing Strategy) ...
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...Asian Financial Crisis was followed by The Global Financial Crisis in 2008. “The precise genesis of the global crisis remains subject to debate. (Lin 2012, Treichel 2012, p.3) “We will argue that global imbalances were the result of the large excess demand in the U.S. over an extended period—the financing of which was made possible by the reserve currency status of the US dollar. “This excess demand resulted from both the public debt” and “the overconsumption by households.” (Lin 2012, Treichel 2012, p.3) “As shock waves of the global financial crisis (GFC) reached East Asia in autumn 2008 immediately after the collapse of Lehman Brothers in September, the region faced the task of evaluating and reassessing the economic cooperation efforts of the previous ten years” (Katada 2011, p.274) Thus by evaluating and reassessing the economic cooperation of those previous ten years East Asia was able to maintain its flexibility during the Global Financial Crisis. The aim/purpose of this assignment is to show how the Asian economies have performed during and after the Global Financial Crisis, in relation to the structural transformation, in the role of the state/government, businesses, labour relations and regional...
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...Learning. The case facts in this case study incorporate characters and events that are completely fictitious. Any resemblance to real persons and events is purely coincidental. CPA Australia – GLOBAL STRATEGY AND LEADERSHIP Page 1 Case scenarios Webinar 4: Case Analysis – Chasseur Chickens Pty Ltd Case Scenarios Exercises Case Scenario 1 Bob Brown and John Smith have just been informed that one of Chasseur Chickens’ competitors, Bigbird, has been forced to cull all chickens in its South Australian farm due to a new outbreak of avian virus. The Health Department has already requested a product recall and newspapers around the country will report this new incident to the public. Bigbird’s profitability will be severely impacted and panic reaction from the public is expected. In the boardroom, Bob Brown and John Smith are discussing the potential impact of such an incident on Chasseur Chickens’ future growth. The sales manager has received a notice from two large supermarket chains advising that they wish to temporarily cancel their chicken orders until further notice. It is anticipated that other smaller customers will follow the retail giants and Chasseur’s sales volume will be halved for at least the next six months. While Chasseur is in a strong financial position, its future growth is questionable....
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...Corporate Express Australia Limited solves the challenges of growth Switching to integrated software creates new opportunities Published on 06 Aug 2012 "With the new SAP software we can scale the business at a much more rapid rate, with fewer resources, which will allow us to be more aggressive in going to market. The IBM Global Business Services team provided us with the robust infrastructure that we can rely on to support the business as it continues to grow." - Garry Whatley, Chief Information Officer, Corporate Express Australia Limited Customer: Corporate Express Australia Limited Industry: Retail Deployment country: Australia Solution: Business Intelligence, Enterprise Resource Planning, Information Integration, Transforming Business IBM Business Partner: SAP Overview A wholly-owned subsidiary of US parent company Staples, Corporate Express Australia Limited is one of Australia and New Zealand’s leading single-source suppliers of business essentials. The company employs more than 2,500 people at some 38 locations throughout the region. Corporate Express offers products and services ranging from IT solutions to office products, and provides a reliable one-stop-shop for all business supply needs. Business need: Corporate Express Australia is a steadily-growing company, having acquired some 71 different businesses to date. Acquisition had led to a lack of consistent processes across the company. Corporate Express wanted to move from this environment and introduce...
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...capitalize on the opportunity to make an emotional connection with consumers, and to tie sponsorships directly for achieving corporate goals. According to the reasons above, there is a superior sponsorship opportunity for the National Australia Bank Group (NAB) to achieve corporate goals and strategies. The opportunity is to be the major sponsor of the Australian Poker League (APL) 2007/08 season. NAB Background Overview The National Australia Bank Group (NAB) is an international financial services organisation that provides a comprehensive and integrated range of financial products and services (NABGroup.com, nd: a). The NAB’s corporate purpose is to generate sustainable satisfactory returns to shareholders. The strategies are focused on the turnaround of the Group and building new avenues for growth (NABGroup.com, nd: b). By comparing Appendix One and Two, the benefits of the APL sponsorship opportunity fully fit in with NAB’s mandatory requirements and general criteria. By sponsoring APL, NAB would be the first bank in Australia to associate with the APL. With the appropriate marketing plans, the first-mover advantage is unpredictably huge and going to be a great help for the corporate goals and strategies, which are “new avenues for growth” (NABGroup.com, nd: b). APL Sponsorship Opportunity Identify In relation to Appendix Two, “the Australian Poker League...
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...1. Define the Industry in Question: Postal Services 2. Vision Mission Statement: Australia Post is committed to providing high-quality mail and parcel services to all Australians. Mission We will meet our customers' changing needs by providing: innovative and easy-to-use products and services; friendly service by knowledgeable staff; consistent on-time delivery; value for money; and modern, efficient networks. We will build our people's commitment to these goals by: promoting job satisfaction; encouraging participation in the success of the business; recognising outstanding service to customers; and rewarding outstanding performance. (Ref: Australia post website) 3. Strategy Followed: Focus strategy as they will be more customer focused and specifically in the e-commerce businesses. 4. Is it a Global Company: It is a government business enterprise and also a self-funding business. 5. Key Products & Service Segments: Mail and parcel deliver services, postage stamps, mail sorting and distribution in Australia and overseas, messenger services, and mailbox rentals and post office facilities. 7. Turnaround point of the company: Future ready business transformation program because Australia Post has the lowest profit in 20 years and held only 1% of the market share on written communication. The remaining was carried on email, texts or social networks. 8. Industry is at decline stage. They had the lowest profit in 20 years in 2010...
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...Economics for Business Individual Essay Fiscal Policy According to Driver, (2010, p. 86) fiscal policy is the collective government policy relating to spending and taxation and is usually used to evaluate how government policies affect the economy at large. There are two very crucial objectives of fiscal policy; first is to distribute the goods that contribute to the welfare of the public and long-term growth of the economy and secondly is to facilitate the stabilization of the cyclical fluctuation of the economy (Carmignani, 2013, p 1). As a supplement, on the other hand, the budget facilitates the accomplishing of these objectives. The purpose of this discussion will be evaluating the fiscal policy as implemented by the government of Australia between 2010 and 2015. The study will state whether the Australian Government followed expansionary or contractionary fiscal policy over the stated period. The study will also discuss on whether budget deficit always indicate an expansionary fiscal policy and whether budget surplus always indicate that fiscal policy is contractionary. The study will also look into the May 2015 budget to determine whether the Australian government implemented the expansionary or contractionary fiscal policy. Finally, the study will ascertain on the effectiveness of the Australia’s fiscal policy between 2010 and 2015. Fiscal Policy between 2010 and 2015 The two approaches of fiscal policy are expansionary policy and contractionary policy. Under expansionary...
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...Was fundamental analysis redundant in the period during the Global Financial Crisis (GFC)? 3/21/2014 ABC Was fundamental analysis redundant in the period during the Global Financial Crisis (GFC)? Fundamental analysis is the process of evaluating the value of any security and certificate by analyzing the real time factors, which are based on qualitative and quantitative factors. Economic and the social factors also effect while you are finding out the intrinsic value of any security or asset. Fundamental analysis when made for evaluating the value of security all the factors that can affect the security considered like macroeconomic factors, microeconomic factors and the company based factors. Not only have the external factors about the internal factors also affected the value of any asset (Bedford, 2008). You need to consider in fundamental analysis: * Market analysis * Company analysis * Industry analysis For an investor the fundamental analysis is very important to invest in any asset or security. The investor when found the intrinsic value of security with its current value than this make easy for them to invest or not. Global financial crises are the period, which is experienced by the society, and the marketers, a situation of great difficulty in the world where nothing is stable in any state of the world. The economic situation in the global crises become worst and the purchase power of the customer reduces, and this is a difficult time for the...
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...Australian states) but has also expanded globally. Opening its twenty-third shop in 2013 (Walsh 2014) Lorna Jane has a strong retail presence in the United States, predominately California, and also retails in South Africa, Asia, Canada, the United Kingdom, France and the United Arab Emirates. According to Euromonitor, Lorna Jane holds the ‘third largest sportswear market share in Australia behind Nike and Adidas’ (Peterson 2014), approximately ‘9.4 per cent share of the entire fitness and athletic clothing market in Australia’ (Bailey 2013). In 2010-11, revenues totalled $77.8 million (Bailey 2013), indicating an ‘annualised growth rate above 40 per cent for the past five years’ (Bailey 2013). Sales in 2012-13 exceeded an estimated $110 million revenue, with reported revenues totalling $138 million, ‘representing a 30 per cent jump from (the) previous year’ (Peterson 2014). Lorna Jane’s “online retail sales direct-to-customer also experienced strong growth, up 75.5 per cent on the previous year to $10.3 million’ (Walsh 2014). Furthermore, Lorna Jane reported a 52 per cent profit growth last year...
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...CHAPTER 1 INTRODUCTION TO INTERNATIONAL ACCOUNTING Chapter Outline I. International accounting is an extremely broad topic. A. At a minimum it focuses on the accounting issues unique to multinational corporations, especially with respect to foreign operations. B. At the other extreme it encompasses the study of the various functional areas of accounting in all countries of the world, as well as the activities of a number of supranational organizations. C. This book provides an overview of the broadly defined area of international accounting, with a focus on the accounting issues encountered by multinational companies engaged in international trade and invested in foreign operations. II. There are several accounting issues encountered by companies involved in international trade. A. One issue is the accounting for foreign currency-denominated export sales and import purchases. An important issue is how to account for changes in the value of the foreign currency-denominated account receivable (payable) that occur as exchange rates fluctuate. B. A related issue is the accounting for derivative financial instruments, such as forward contracts and foreign currency options, used to hedge the foreign exchange risk associated with foreign currency transactions. III. There is an even greater number of accounting issues encountered by companies that have made a direct investment in a foreign operation. These issues primarily result from the fact that GAAP...
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...CHAPTER 1 INTRODUCTION TO INTERNATIONAL ACCOUNTING Chapter Outline I. International accounting is an extremely broad topic. A. At a minimum it focuses on the accounting issues unique to multinational corporations, especially with respect to foreign operations. B. At the other extreme it encompasses the study of the various functional areas of accounting in all countries of the world, as well as the activities of a number of supranational organizations. C. This book provides an overview of the broadly defined area of international accounting, with a focus on the accounting issues encountered by multinational companies engaged in international trade and invested in foreign operations. II. There are several accounting issues encountered by companies involved in international trade. A. One issue is the accounting for foreign currency-denominated export sales and import purchases. An important issue is how to account for changes in the value of the foreign currency-denominated account receivable (payable) that occur as exchange rates fluctuate. B. A related issue is the accounting for derivative financial instruments, such as forward contracts and foreign currency options, used to hedge the foreign exchange risk associated with foreign currency transactions. III. There is an even greater number of accounting issues encountered by companies that have made a direct investment in a foreign operation. These issues primarily result from the fact that GAAP...
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...Limited? Schultz Wines is a listed Australia company. It was established in 1840s by one of the founding winemaking families of Barossa Valley in South Australia who had immigrated from Germany. It has been run by the fifth generation, Frederich Schultz, since 1983 when his father retired. The company was listed on the Australia Stock Exchange in 1996. b. What industry, product segments/markets does Schultz Wines operate in? Schultz Wines ranked 7th among the Australian wine producing companies. Core activities cover harvesting, crushing, fermentation, bottling and distributing. It produces a diverse range of high quality premium varietal wines including red and white table wines, sparkling wines and fortified wines which are sold in both domestic and export markets. (Schultz Wines are distributed in Australia by a well respected, family owned wine merchant, and export wine sales are distributed through well established wine merchants in UK, Continental Europe, as well as North American, New Zealand, Asia and the Pacific region.) Schultz also achieves its sales through the cellar door sales and The Schultz Cellar Club mail order. c. What is the current life-cycle position of the industry? The Australian winemaking industry is at the mature stage of its life cycle. This is demonstrated by the low and medium average growth rate of sales in the industry as shown in Table 2, 5, 6, and low consumption growth as shown in Table 7. Over the last 10 years...
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...FNCE90013 Case Studies in Finance SUBJECT GUIDE July – August, 2015 Prepared by George Kester Department of Finance Faculty of Business and Economics Objective To develop an understanding of applied corporate finance including financial analysis and forecasting, financing sales growth, short-term versus long-term financing, capital structure policy, capital investment analysis, cost of capital, and company valuation. The course will be experiential and focus upon selected Harvard Business School cases describing actual business situations faced by financial managers, requiring analysis, and decision-making. Professor Professor George W. Kester Texts Robert C. Higgins, Analysis for Financial Management (10th Editon), McGraw-Hill Irwin, 2012. Cases You should read and analyze each assigned case. The cases are available on the LMS page for FNCE90013. Readings Selected readings will be distributed during the course. Group Study It is recommended that you form yourselves into small study groups for the purpose of routinely reviewing and discussing assigned before each class. Your learning experience will be enhanced by such interaction and you will be better prepared for class. Presentations Copies of the PowerPoint slides of the presentations are available on the LMS page for FNCE90013. It is recommended that you print them out prior to each class. Attendance The class attendance will be taken. Participation ...
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