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Evaluation of Tata Group

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Submitted By yiannos123
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An analysis and evaluation of the business model of Tata Group
Introduction
In the following case we will briefly analyze and evaluate the business model of Tata Group, an Indian giant that is moving into a global powerhouse. We will firstly use the SWOT analysis tool in order to understand the internal and external environment. Then we will strategically position the group with the help of the Porters Generic Strategy which will be followed by an overview of the VRIO model and conclude with looking into the croups portfolio with the Boston Consulting Group (BCG).
According to Johnson et all described in their book Exploring Corporate Strategy, ”A business model describes the structure of product, service and information flows and the roles of the participating parties” For example a it is how the description of raw material is being converted to a final product and transferred to the final consumer.

SWOT Analysis
SWOT analysis is a tool that helps us develop strategic development by creating strategic options and evaluate future planning. This is achieved by identifying and analyzing the most important issues in a company’s environment as well as the strategic capability of an organization.
Strengths:
* Innovation is one step that Tata has advantage because, the lot of companies the group has helps each other and makes it easier to develop. * Resources are easier to being accessed due to the fact that Tata has a wide range of companies in their portfolio that generate money. * Capabilities are gathered within the group as high flyers are all part of Tata’s employees, highly motivated and highly trained personnel. * Tata’s employees are its culture ambassadors as they all hold pride in them self to be loyal to their company, they feel dignity to be working for Tata and they maintain the social responsibility character passed on to them by

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