...banner ads, from ad exposure to shopping cart. It also reveals the role Dynamic Logic played in conducting postexposure ad evaluation. www.yahoo.com; www.acnielsen.com; www.dynamiclogic.com >The Scenario If you are a product manager for a consumer-packaged-goods (CPG) company—for example, you manufacture toilet paper, or soup, or boxed dinners, or bar soap—a large portion of your advertising budget is going into television. “CPG companies have large marketing budgets and, understandably, have been extra careful in their move toward Internet advertising,” shares Ken Mallon, Yahoo’s director, insights products.1 “The thinking is that no one goes online to search out information on paper towels. But that doesn’t mean that Internet ads can’t significantly lift in-store sales.” With Internet consumption on the rise,2 and all other media facing declining consumption as a result,3 new metrics that showcase Internet ads’ targeting efficiency and sales responsiveness were needed. Product managers were facing increasing pressure for strong ROI metrics for media buys, yet they were relying on advertising recall4 or click stream analysis.5 They had few ways to measure the true purchase response from an Internet ad campaign. >The Partnership This was the scenario that had Yahoo wondering how to track actual purchases of Yahoo visitors following exposure to a CPG ad. It worked to bring about a marriage between ACNielsen’s Homescan panel (126,000 global households that provide...
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...Functions of retailing From the customer point of view, the retailer serves him by providing the goods that he needs in the required assortment, at the required place and time. 1. Arranging Assortment:manufacturers usually make one or a variety of products and would like to sell their entire inventory to few buyers to reduce costs. Final consumers, in contrast prefer a large variety of goods and services to choose from and usually buy them in small units. 2. Breaking Bulk: to reduce transportation costs, manufacturer and wholesalers typically ship large cartons of the products, which are then tailored by the retailers into smaller quantities to meet individual consumption needs 3. Holding stock: Retailers maintain an inventory that allows for instant availability of the product to the consumers. It helps to keep prices stable and enables the manufacture to regulate production. 4. Promotional support: small manufacturers can use retailers to provide assistance with transport, storage, advertising, and pre- payment of merchandise. The Retailer also serves the manufacturers by 1. Accomplishing the function of distributing the goods to the end users 2. Creating and Managing a channel of information from manufacturer to the consumer 3. Act as a final link in the distribution chain 4. Recommending products where brand loyalty is not strong or for unbranded products. The Role of the Retailer by Pride Scott Wright while the companies profiled...
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...CPMR Research Report 5 Changing Local Government A Review of the Local Government Modernisation Programme Richard Boyle, Peter C. Humphreys, Orla O’Donnell, Joanna O’Riordan, Virpi Timonen CPMR 1 CPMR Research Report 5 Changing Local Government A Review of the Local Government Modernisation Programme Richard Boyle Peter C. Humphreys Orla O’Donnell Joanna O’Riordan Virpi Timonen 2 First published in 2003 by the Institute of Public Administration 57-61 Lansdowne Road Dublin 4 Ireland in association with The Committee for Public Management Research www.ipa.ie © 2003 with the Institute of Public Administration. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage and retrieval system, without permission in writing from the publisher. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library. ISBN 1 902448 98 7 ISSN 1393-9424 Cover design by Butler Claffey, Dún Laoghaire Typeset by the Institute of Public Administration Printed by Future Print, Dublin 3 CONTENTS Executive Summary 7 Part 1: Chapter 1: 1.1 1.2 1.3 1.4 SETTING THE SCENE FOR THE STUDY Introduction Focus of report Study background and terms of reference Study approach and methodology Report structure 18 18 18 19 ...
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...Zagat ® survey. 1 4 2 We found a small way to make our Starbucks Cards even more convenient. 3 We made sure our customers will never be without great coffee. AUTHOR STARBUCKS CORPORATION TITLE ANNUAL REPORT YEAR FISCAL 2010 FISCAL 2010 FINANCIAL HIGHLIGHTS Net Revenues (in Billions) Comparable Store Sales Growth (Company-Operated Stores Open 13 Months or Longer) $10.4 $9.4 $10.7 $9.8 7% 7% 5% $7.8 –3% –6% 2006 2007 2008 2009 2010 2006 Operating Income (in Millions) & Operating Margin (in %) GAAP Non-GAAP GAAP Non-GAAP 2007 2008 2009 2010 Operating Income by Segment, Excluding Other United States $1,472* International Global CPG $53 $1,419 $1,054 13.8%* $894 11.5% $894* 18% 13.3% $843* 11.2% $332 $339 15% 9% 12% 73% 8.1%* 4.9% 2006 2007 2008 $562 $504 5.7% 2009 2010 2006 Earnings per Diluted Share GAAP 73% 9.2%* 2010 Operating Cash Flow & Capital Expenditures (in Millions) C ash from Operations Non-GAAP Capital Expenditures $1.28* $1,705 $0.04 $1.24 $0.87 $0.71** $0.71* $1,132 $0.80* $1,389 $1,331 $1,259 $1,080 $985 $0.28 $771 $0.28 $0.52 $446 $441 $0.43 2006 2007 2008 2009 2010 * Non-GAAP measure. Excludes $339, $332 and $53 million in pretax restructuring and transformation charges in 2008, 2009 and 2010...
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...NAL WNERSHIP relevance MANAGINGFO sustainability MANAGINGFO RESULTS responsiven R HUMAN DEVELO PMENTeffectiveness CO RDINAT O ASSESSMENT O DEVELO F PMENT RESULTS EVAL UATI ON OF UNDP CONTRI BUTI ON ZAMBIA Evaluation Office, February 2010 United Nations Development Programme REPORtS PUBliSHED UNDER tHE aDR SERiES Afghanistan Argentina Bangladesh Barbados Benin Bhutan Bosnia & Herzegovina Botswana Bulgaria Burkina Faso Cambodia Chile China Colombia Republic of the Congo Ecuador Egypt Ethiopia Georgia Guatemala Guyana Honduras India Jamaica Jordan Lao PDR Libya Maldives Montenegro Mozambique Nicaragua Nigeria Peru Philippines Rwanda Serbia Seychelles Sudan Syrian Arab Republic Tajikistan Turkey Uganda Ukraine Uzbekistan Viet Nam Yemen EvalUatiON tEam team leader team members EO task manager EO Research assistant Erik Lyby Honorine Muyoyeta Jorry Mwenechanya Urs Nagel Zembaba Ayalew aSSESSmENt OF DEvElOPmENt RESUltS: malDivES Copyright © UNDP 2010, all rights reserved. Manufactured in the United States of America. The analysis and recommendations of this report do not necessarily reflect the views of the United Nations Development Programme, its Executive Board or the United Nations Member States. This is an independent publication by UNDP Evaluation Office. Cover photos provided by Urs Nagel and UNDP Zambia. Design: Green Communication Design inc. Production: Consolidated Graphics FOREWORD The current country programme of the United Nations...
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...Global Brand Management – Nike’s Global Brand Dr. Deanne Larson e-mail : larsonelink@aol.com Abstract: The purpose of this paper is to outline and analyze the ingredients of a successful global brand which has and can continue to sustain its global marketing goals. The brand analyzed in this paper is Nike, one of the top sporting goods manufacturers in the world. As part of the analysis of Nike’s global brand, a proposed brand strategy and supporting marketing program will be recommended using the components of Interbrand’s rating and ranking evaluation. The analysis will use components of Interbrand’s approach as the basis of understanding Nike’s current strategy and standing and be used as input into the recommended brand and marketing strategy. Keywords: Interbrand, brand market strategy, global marketing, brand association, global brand management Reference: Reference to this paper should be made as follows: Larson, D. (2011) “Global Brand Management – Nike’s Global Brand”, The ISM Journal of International Business, ISSN 2150-1076, Volume 1, Issue 3, December 2011. Biographical Notes: Dr. Larson is an active management practitioner and academic and a PhD candidate at the International School of Management. Dr. Larson’s other doctoral degree is a Doctorate of Management in Information Technology Leadership. Her doctoral dissertation research focused on a grounded theory qualitative study on establishing enterprise data strategy. She holds Project Management Professional...
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...strategic understanding of cost management is so important that many senior financial managers are coming back to school to learn more about strategy, competitive analysis, and new cost management techniques. Knowing how to do the accounting alone, no matter how well you do it, is by itself no longer sufficient. 1.2 Purpose of Writing The general purpose of writing is to complete the final task of the subject of Cost Management—module assignment—in the fifth semester. It shows how well and how far we have understood this subject. 1.3 Methodology * The method used in the process of completing this module assignment report is qualitative methods: analysis and assumption. I directly received the information from the annual report and website of Dell Inc. * I also used the theory from the text book of Cost Management – A Strategic Emphasis Sixth Edition by Blocher. Then, I compare the information that Ireceived with the theory that I know from the text book. 1.4 Systemization The format of our module assignment is as follows: * Chapter I is Introduction which consists of four major sub-chapters: Background, Purpose of Writing, Methodology, and Systemization. * Chapter II is Theories which consist of seven sub-chapters: Competitive Strategies, Balanced Scorecard, Activity Based Costing (ABC), Total Quality Management (TQM), Environmental Accounting, Good Corporate Governance (GCG), and Corporate Social Responsibility (CSR). * Chapter III is Company Profile which...
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...International Journal of Advanced Corporate Learning (iJAC), Vol 3, No 4 (2010) • Home • About • Log In • Register • Search • Current • Archives Home > Vol 3, No 4 (2010) > Atici Font Size: [pic] [pic] [pic] Impulse Purchasing Behaviors of the Turkish Consumers in Websites as a Dynamic Consumer Model: Technology Products Example Bünyamin Atici, Ugur Bati Abstract This paper examines the concept of impulse purchasing behavior online basically. The phenomenon of impulse purchasing has been researched in consumer research as well as for example in psychology and economics since the 1950s. A detailed review and analysis of the literature asserts that there are some unsolved issues regarding the state of knowledge on impulse purchasing behavior. Furthermore, nowadays consumers buy an increasing amount of purchases on the Internet. The current conceptualizations of impulse purchase behavior do not adequately capture impulse purchase behavior over the Internet. Today several researchers have claimed that the phenomenon of impulse purchasing should be examined also in the context of online shopping environment. This article aims to reveal that what attitudes of the customers are the points in question while purchasing on internet in terms of impulse buying. The results of our exploratory research are consistent with our conceptualization, and present a strong base for future research. Full Text: PDF [pic] International Journal...
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...2 2. Threats 2 B. Microenvironmental Analysis 2 C. Strategic Competitive Advantage 3 III. Strategic directions 3 A. Mission and Vision 4 B. Strategic Objectives 4 IV. Business Level Strategy 4 A. Differentiation 5 B. Market Penetration 5 C. Product Development 6 1. Seasonal Products 6 2. New Products 6 D. Other Strategies 7 V. International Strategy 7 VI. Strategic Implementation 7 A. General Perspectives 8 1. Strategy 8 2. System 8 B. Strategic Implementation Issues 8 1. Economic risk 8 2. Environmental risk 9 3. Global risk 9 VII. Strategic Evaluation 9 VIII. Recommendation 9 A. Financial 10 B. Customer 10 C. Internal processes 10 D. Learning and growth 10 VIII. Recommendation 11 IX. Conclusion 11 Reference 12 Appendix 13 I. Introduction Market conditions all over the world have fostered an evolution in modern business practice (Obstfeld, 1998). It is no longer as simple as lowering costs to increase profit levels – there is an emergence of numerous critical factors fundamental to the organization’s health consequently enhancing complexity of business processes. In effect, the need to create and execute effective strategies to stay competitive ensued a greater focus on the concept of strategic management – the art and science...
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...Seattle, Washington January 26, 2012 Dear Shareholders: You are cordially invited to attend the Starbucks Corporation 2012 Annual Meeting of Shareholders on March 21, 2012 at 10:00 a.m. (Pacific Time). The meeting will be held at Marion Oliver McCaw Hall at the Seattle Center, located on Mercer Street, between Third and Fourth Avenues, in Seattle, Washington. Directions to McCaw Hall and transportation information appear on the back cover of the notice of annual meeting and proxy statement. Under the Securities and Exchange Commission rules that allow companies to furnish proxy materials to shareholders over the Internet, Starbucks has elected to deliver our proxy materials to the majority of our shareholders over the Internet. This delivery process allows us to provide shareholders with the information they need, while at the same time conserving natural resources and lowering the cost of delivery. On January 26, 2012, we mailed to our shareholders a Notice of Internet Availability of Proxy Materials (the “Notice”) containing instructions on how to access our proxy statement for our 2012 Annual Meeting of Shareholders and fiscal 2011 annual report to shareholders. The Notice also provides instructions on how to vote online or by telephone and includes instructions on how to receive a paper copy of the proxy materials by mail. The Notice will serve as an admission ticket for one shareholder to attend the 2012 Annual Meeting of Shareholders. On January 26, 2012, we also first...
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... El mundo Apple The!AppleHotel!will!be!born!as!an!extension!of!the!brand!Apple.!It!will!be!a!4Ystar!hotel!business!located!in! the! centre! of! Sydney,! a! city! that! is! well! communicated! and! has! bet! for! an! innovative! architecture.! Our! advantages!are!the!competitive!services!and!facilities!to!enable!saving!unnecessary!timeouts,!something!that! our!business!guests!will!appreciate!a!lot.!! CAPÍTULO 4. EL MUNDO APPLE The! architecture! and! design! of! the! hotel! is! minimalist,! inspired! by! the! Apple! Store.! In! Overall,! counters! TECNOLOGÍA E INFORMÁTICA disappear,!giving!an!open!space!and!staff!uniforms!not!to!be!conventional,!giving!a!casual!look.!Regarding! services,!noting!that!you!can!checkYin!from!the!website!of!the!hotel!and!access!to!any!service!through!iPads! No podemos negar la evidencia de que la tecnología es una ciencia en pleno crecimiento y to!the!room,!thanks!to!applications!designed!for!it.!! en la vida de cualquier persona. que se ha convertido en algo imprescindible ! La continua evolución de la tecnología nos ha hecho cada vez más propensos a cambios profundos en nuestros modelos de vida y comportamiento. ¿Cuáles son las razones de este CHAPTER respuesta a esta pregunta es complicada pero quizá haya que tener en cuenta fenómeno? La 2. THE APPLE WORLD la actitud de considerar normal los descubrimientos...
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...BCO 321 Strategic Management School of Business Vincent Chee, 110144 Ricky Liew, 100517 Walter Chin, 100936 Table of Content Case Abstraction 3 Vision Statement (Actual) 4 Mission Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (P&G) 16 A SWOT Matrix of P&G Company 21 Strengths 23 Weaknesses 23 Opportunities 24 Threats 24 The FOUR strategies 25 The SPACE Matrix 26 Calculation 27 The SPACE Matrix chart 28 The BCG Matrix 29 The BCG Matrix chart 29 The Recommended Long-Term Planning 30 Income Statement and Balance Sheet for Procter and Gamble (P&G) 32 The Recommended Annual Objectives & Policies 35 The Recommended procedures for strategy review and evaluations 35 References: 37 Case Abstraction The Procter & Gamble Co., also known as P&G, is based in the United State of America. Mr. William Procter and Mr. James Gamble are the founders of the company in 1837, and this tell the story behind the company’s name. The P&G company is born when Mr. William, a candle maker from England and Mr. James, a soup maker from Ireland in Ohio. They are met eventually when they married sisters. The company is headquartered in downtown...
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...THE WAY FORWARD Recommendations for Leveraging Sustainability and Optimizing Existing Green Lines Instructor: Kim Bates Course: Integrative Weekend – W2012 Date: March 4, 2012 Consultants: Deborah Sue Chee Eva von Biehler Mehdi Tahuri Serhiy Rudak S.Mehmood Ul-Hasan Vern Puchoon Executive Summary In the face of consumer changes and current economic conditions, Clorox must make several key decisions regarding resource allocation and strategic focus across its product divisions. Specifically, there has been a strong focus since 2006 on product sustainability and green initiatives. As such, Clorox needs to determine if this is the right strategy to pursue for the long-term and if it needs to be green organization-wide, not just toward a few products. In recent years, many changes have been made to start shifting public perception of Clorox toward being an eco-friendly supporter. Due to this strategy and consumer trends, Clorox should stay the path of being an eco-friendly, green organization. Current consumer preferences support the notion that green sustainability is a megatrend, not a passing fad. To achieve the Centennial Strategy goal of double-digit profit growth in 2013 and to implement green initiatives and best practices across all Clorox product divisions, small changes in strategy and an increase of approximately $18 million in marketing and advertising needs to happen in the short run. The tweak in strategy will open new growth opportunities in other consumer segments...
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...Q1: Significance and Diversity of Consumer Behavior: * Definition of Consumer Behavior: Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, sports, reference groups, and society in general. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behavior is difficult to predict, even for experts in the field. Marketing is an influential asset for customer behavior analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. Social functions can be...
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...|ELECTRONIC BUSINESS | | | |STUDY GUIDE FOR | |INYM 225 MEC | |*INYM225MEC* | |FACULTY OF COMMERCE AND ADMINISTRATION | |MAFIKENG CAMPUS | Study guide compiled by: Ms S.T. Nthutang Instructional Design by Mrs Annelize Cronje,Senior Academic Development Advisor, ADC Page layout by Roxanne Bremner, Academic Development Centre Printing arrangements and distribution by Department Logistics (Distribution Centre). Printed by Nashua Digidoc Centre (018) 299 2827 Copyright ( 2014 edition. Date of revision 2016. North-West University, Mafikeng Campus. No part of this book may be reproduced in any form or by any means without written permission from the publisher TABLE OF CONTENTS Module information vii Study guide title: Electronic Business vii Module qualification:...
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