...Steven Masetti Professor Guo 11/29/13 BU201 General Mills General Mills is a company engaged in the marketing and manufacturing of branded consumer foods sold through retail stores. The company operates about 50 facilities for the production of the wide range of food products. General Mills operates through three business divisions, U.S. retail, international services, and bakeries and food service. Its consumer brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Its main headquarter is in Minneapolis and the company operates in more then 100 countries. General Mills’ International operations have been growing rapidly in recent years. Fiscal 2012 international segment net sales are expected to exceed US$4 billion. including sales from the Yoplait international yogurt business acquired July 1,2011. International sales are growing 22%, although earnings will be flat with last year, capped by one-time charges in 2012 for acquisitions of brands in Canada, Brazil and the U.S. General Mills product line is very well increasing in revenue and one main product that has been a huge seller is the Greek 100. Greek 100 is General Mills’ biggest-selling new Yoplait product in at least 20 years. It’s expected to do $140 million in sales in its first full year. Only about 2 percent of new consumer product launches do over $50 million in their first year so that’s really a big move. Greek...
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...reasons partnerships formed by joint venture are becoming increasingly popular. A joint venture is also considered a strategic alliance between two or more individuals or entities to engage in a specific project or undertaking. Partnerships and joint ventures can be similar but in fact can have significantly different implications for those involved. A partnership usually involves a continuing, long-term business relationship, whereas a joint venture is based on a single business project. Parties enter joint ventures to gain individual benefits, usually a share of the project objective. This may be to develop a product or intellectual property rather than joint or collective profits, as is the case with a general or limited partnership. A joint venture isn’t like a general partnership; it’s not a separate legal entity. Revenues, expenses and asset ownership usually flow through the joint venture to the participants, since the joint venture itself has no legal status. Once the joint venture has met its goals the entity ceases to exist. Being a part of a joint venture has its advantages such as providing companies with the opportunity to gain new capacity and expertise, allowing companies to enter related businesses or new geographic markets or gain new technological knowledge. It also has access to greater resources, including specialized staff and technology sharing of risks with a venture partner. Joint ventures can be flexible. For example, a joint venture can...
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...Marketing Plan Case Analysis of Lancaster Colony Corporation Marketing Plan Case Analysis of Lancaster Colony Corporation Lancaster Colony Corporation is a manufacturer and marketer of consumer products, such as specialty foods, glassware and candles. Lancaster Colony Corporation began in 1961, when several small glass and related housewares manufacturing companies combined. In 1969, Lancaster Colony Corporation went public and entered the specialty foods market with the purchase of the T. Marzetti Company. Since that time, Lancaster Colony Corporation, which is based in Columbus, Ohio, has seen the most growth from the specialty foods division (Lancaster Colony.com, 2012). Lancaster Colony Corporation specialty foods division produces and sells foods consisting of salad dressings, sauces, fruit glazes, vegetable dips, fruit dips, Greek yogurt vegetable dips, frozen breads, dinner rolls, sweet rolls, biscuits, dry egg noodles, frozen specialty noodles and pasta, croutons and related products, and caviar under multiple brands names (Lancaster Colony.com, 2012). The division markets its products through sales personnel, food brokers, and distributers to retail, club store, foodservice, and industrial markets (Yahoo Finance.com, 2012). The external environmental analysis will consist of general environmental analysis, industry analysis, and market analysis. One factor of the general environmental analysis that affects the Lancaster Colony Corporation Specialty Foods...
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...Strategy Formulation and Implementation MBA 980 Spring, 2009 Professor Jay Dial Office 860 Fisher Hall Email dial.12@osu.edu Phone 292-5438 Reading packet There is a required reading packet available at Uniprint-Tuttle Park that includes course readings, cases and lecture notes for classroom discussion. This is copyrighted material and each student must purchase an individual copy of the reading packet. Additional highly recommended readings will be selected from Management Skills: A Jossey-Bass Reader (ISBN # 0-7879-7341-6). It is available from both BarnesandNoble.com and Amazon.com. Course Overview This course is about the creation and maintenance of long term value for the organization. It is concerned with both the determination of the strategic direction of the firm and the management of the strategic process. The course builds on prior studies of functional areas while recognizing that most real business problems are inherently multi-functional in nature. Thus, this course employs an explicitly integrative approach in which we adopt the role of the general manager who has the responsibility for the long-term health of the entire organization. The course would be taught primarily through the case method of instruction. Course Objectives 1. Understand the nature of strategic competitiveness and develop the ability to analyze the competitive environment facing a firm, assess the attractiveness of the industry and isolate potential...
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...Strategy Formulation and Implementation MBA 980 Spring, 2009 Professor Jay Dial Office 860 Fisher Hall Email dial.12@osu.edu Phone 292-5438 Reading packet There is a required reading packet available at Uniprint-Tuttle Park that includes course readings, cases and lecture notes for classroom discussion. This is copyrighted material and each student must purchase an individual copy of the reading packet. Additional highly recommended readings will be selected from Management Skills: A Jossey-Bass Reader (ISBN # 0-7879-7341-6). It is available from both BarnesandNoble.com and Amazon.com. Course Overview This course is about the creation and maintenance of long term value for the organization. It is concerned with both the determination of the strategic direction of the firm and the management of the strategic process. The course builds on prior studies of functional areas while recognizing that most real business problems are inherently multi-functional in nature. Thus, this course employs an explicitly integrative approach in which we adopt the role of the general manager who has the responsibility for the long-term health of the entire organization. The course would be taught primarily through the case method of instruction. Course Objectives 1. Understand the nature of strategic competitiveness and develop the ability to analyze the competitive environment facing a firm, assess the attractiveness of the industry and isolate potential...
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...originated from the curriculum requirement of BBA program of University of Chittagong .The topic of our report is “Formulating Industrial Marketing Strategies a case study based on PHP Spinning Mils Ltd.”. The PHP Group is a pioneer and acknowledged market leader in spinning sector in Bangladesh and one of the largest spinning manufacturing company of Bangladesh, adopting State-of-the-Art technologies and fulfilling its customers’ requirements through world-class services & products. PHP GROUP Company, PHP Spinning Mills Ltd. has started its production of high quality cotton & melange from January 2006 using latest technology and having production capacity of 466,746 kg per month in which 265,986 kg is cotton & 200,761 kg is melange. The report has been Prepared under direct supervision of Mr. Mohammed Shahedul quader , Assistant Professor , Department of Marketing Studies & international marketing, university of Chittagong. Objectives of the study: The basic or main purpose of industrial tour report is to learn practical knowledge about business world for balancing the gap of our industrial policy in the modern job market. The objectives of this industrial tour are as below: • The prime objective of the study is to know the practical marketing scenario of the company. • To identify an overview of PHP Spinning Mills Ltd. • To perform the SWOT analysis of the company. • To evaluate the performance of the company and generate some policy...
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...Marketing Plan: Phase I Kelly Addis, Jillian Caldwell, Kristen Kobyluck, Jaclyn Portugal, & Honey Spoon MKT/421 April 24, 2011 Matt Rosenberg Marketing Plan: Phase I During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with Marinara sauce. The team will begin this marketing plan by giving an overview of the Olive Garden Restaurant, along with a detailed description of the new menu item being considered. They will also explain why marketing plays an important role in the restaurants success. A SWOTT analysis will be given to introduce all the strengths, weaknesses, opportunities, threats, and trends that should be considered prior to introducing this new appetizer to their menu. Finally, a marketing research approach will be decided upon and used to develop the marketing strategy and tactics for this new appetizer item. Olive Garden Restaurant General Mills originally created the Olive Garden restaurants in 1982. In June of 1995, General Mills moved the Olive Garden division to its newly developed Darden Restaurants, Inc. Olive Garden has quickly become the largest casual dining restaurant company in the world. Olive Garden uses Italy as its basis of inspiration and attempts to focus on hospitality and a pleasing dining experience. In 1999...
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...Defining Marketing Defining marketing can vary by individuals and organizational globally and nationally, but developing a personal understanding and definition for marketing is important. Because marketing plays an important role in organizational success, people have to understand the different definitions of marketing. People can strengthen their definition of marketing by providing examples of organizations that supports their definitions of marketing. Marketing has an impact on the organizational success or failure. Personally, marketing is everything involved in selling or placing a product for the public to purchase or use. Although this may seem like a vague answer, marketing covers such a wide area of a business that has to work within the other departments in the business. Marketing involves the planning, implementation, and evaluation of marketing plans as well as how the marketing plans will affect the financial, management, production, and HR departments. After researching marketing in the school library, I discovered several articles about what definition of marketing is. First article was by Paul Gerhold. Paul Gerhold states, “Marketing research is the function which links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing performance; and improve understanding of marketing as a process” (1993). The second article was by...
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...MGB309: STRATEGIC MANAGEMENT * Teaching Team: Ivano BONGIOVANNI (Lecturer and Tutor) * David MILLS (Tutor) * Graham FELLOWS (Tutor) * Lectures: * Thursday 19.00 – 21.00, Z 303 (Ivano BONGIOVANNI) * * Tutorials: * Thursday 16.00 – 17.00, S 306 (Ivano BONGIOVANNI) * Thursday 17.00 – 18.00, Z 302 (Ivano BONGIOVANNI) * Thursday 18.00 – 19.00, O 308 (Ivano BONGIOVANNI) * Thursday 17.00 – 18.00, B 224 (David MILLS) * Thursday 18.00 – 19.00, O 604 (David MILLS) * Thursday 17.00 – 18.00, M 312 (Graham FELLOWS) * Thursday 18.00 – 19.00, M 312 (Graham FELLOWS) * * Unit Rationale and Aim * * How to outperform their competitors is every company's main challenge. Managers deploy strategies to achieve sustainable competitive advantage. This unit introduces you to the strategic choices organisations can make by providing you with key concepts relating to the strategic analysis of companies and their environments. Students from different majors can draw on their education thus far and use it in understanding how every aspect of an organisation such as HR, Finance, Marketing, etc. plays a role in strategy. This understanding is particularly relevant to you when making the transition to the workforce. This unit introduces you to cutting-edge concepts, frameworks, and techniques of strategic analysis that allow you to make better strategic decisions. The aim of this unit is to provide you with the analytical tools...
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...Objectives 3. Marketing Strategies (2008) 3.1 Overview 3.2 Budget 3.3 Marketing Strategies 3.4 Assessment 4. Current Situational Assessment 4.1 Industry Analysis 4.2 Macroenvironmental Analysis 4.2.1 Culture 4.2.1.1 Cultural Trends: United States of America 4.2.1.2 Cultural Trends: Canada 4.2.1.3 Cultural Trends: Domestic Market 4.2.2 Demographics 4.2.2.1 Customer Trends: United States of America 4.2.2.2 Customer Trends: Canada 4.2.2.3 Actual Density of Customer: United States of America 4.2.2.4 Actual Density of Customer: Canada 4.2.3 Social 4.2.3.1 Social Trends: United States of America 4.2.3.2 Social Trends: Canada 4.2.3.3 Actual Social Customer: United States of America 4.2.3.4 Actual Social Customer: Canada 4.2.4 Technology 4.2.4.1 Technology Trends: Domestic Market 4.2.5 Economics 4.2.5.1 Economic Trends: United States of America 4.2.5.2 Economic Trends: Canada 4.2.6 Political/Legal 4.2.6.1 Political/Legal Trends: United State of America 4.2.6.2 Political/Legal Trends: Canada 4.3 Microenvironment Analysis 4.3.1 Company 4.3.2 Competition 4.3.2.1 Direct Competition 4.3.2.2 Indirect Competition 4.4 Primary Research (Mock Review Survey) 4.4.1 Demographic 4.4.2 Major Themes 4 4 4 4 5 5 5 5 7 8 8 8 8 8 9 9 10 10 10 10 10 10 10 11 11 11 11 11 12 12 12 12 12 13 13 13 15 15 16 17 17 17 3 4.5 SWOT Analysis 4.5.1 Strengths 4.5.2 Weaknesses 4.5.3 Opportunities 4.5.4 Threats 5. Marketing Segmentation ...
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...By: Ateeba Abid MBA (HRM) Internship Report submitted in partial fulfillment of The requirements for the degree of MBA Department of Business Administration GC University, Faisalabad 1 Masood Textile Mills CERTIFICATE BY THE RESEARCH SUPERVISOR I certify that the contents and form of internship report submitted by Mr./Mrs………………………………, Roll No………….. has been found satisfactory and according to the prescribed format. I recommend it be processed for evaluation by the External Examiner for the award of the degree. Signature…………………................. Name: .............................................. Stamp………………………. Chairperson Dean, Faculty of Management Sciences, GC University, Faisalabad. 2 Masood Textile Mills 3 Masood Textile Mills 4 Masood Textile Mills I would like to dedicate this project report To my beloved parents and respected teachers, because whatever i am today is all due to their prayers and their support 5 Masood Textile Mills Preface It is the age of information & competition. The scientific advancement has made the life more dynamic & competitive worldwide. So one must have practical knowledge and trained enough to live successfully in present competitive situation because it is becoming difficult to survive without creating changes & adapting ourselves according to these changes. The students of MBA receive knowledge during their study, has completely theoretical base. Their ideas remain unsaturated,...
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...than2,000 cans per minute, because it has more efficient manufacturing processes.2. Authorization limitation on the general manager of the division. Division general manager hasfull control on their business with two exceptions: the increase incapital and labor relations, because both are centered at the central office.3. The existence of the review by the research staff at headquarters preparation statementssubmitted by each division general manager. This is a reportpreparation to incorporate summaries regarding sales,earnings, and capital requests for next year's budget.4. The making of the budget in the form of gross profit, fixed expenses, andpre-tax income made by the order to each plant. Gain is calculatedas the value of sales budget is smaller than an unexpected expense budgetand the budget you have for sure.5. For a review of variance whose value exceeds the budget made by themanagement company, and ask a local plant manager notmeet the target to explain.6. The existence of the fixed costs of testing to determine whether the factory has beenimplementing programs, whether the factory has met the cost of the budget,and whether the results were in line with expectations.b. Weakness:1. The report submitted by the general manager of the division is not given in detail. Itcan lead to allegations of fraud committed by the staff general manager.2. The lack of change in the predictions at the level of the area unless approved by the manager ofthe...
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...Performance Evaluation 2. – Part 1 The owner of General Mills was Cadwallader C. Washburn. He created the Minneapolis Milling Company back in the year 1856 for leasing the rights to the operators, and 10 years later, the first flourmill was built under his instruction close to the falls of St. Anthony, which is by the Mississippi River in Minneapolis. Back in the 1860’s General Mills had only two flour grinders using better quality ingredients, which led the way for other competitors to follow. Dating back closer to our age, during the 1960’s General Mills came out with such products as Play-Doe, Easy Bake Ovens, and Nerf balls just for kids. The company was founded by Illinois Congressman Robert Smith, who leased power rights to mills operating along the west side of the Saint Anthony Falls on the Mississippi River. Cadwallader C. Washburn acquired the company shortly after its founding and hired his brother, William D. Washburn to assist in the company's development. General Mills operates in three different business categories. The three include U.S. retail, international, and convenience stores and foodservice. The industry that General Mills is a part of is the “food consumer products” as it’s shown on fortune 500. General Mills Inc. is a manufacturer and marketer of branded consumer foods sold through retail stores. They supply branded and unbranded food products to the foodservice and commercial baking industries. As for their revenues, GM managed to reach a net sales...
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...negotiated the setting up of a packaging plant in Lahore with the collaboration of AB Akerlund and Rausing (Sweden). Packages Ltd. is one of the most famous and successful companies in packaging industry. It is situated at the south side of Lahore city in the industrial area., Packages emerged as a company geared to provide solutions. Sprawled over 105 acres, Packages is a dynamic example of cross-functional integration of various processes. Initially, Packages helped the consumer industry by providing packaging solutions in the form of cartons for cigarette, tea, confectionery, pharmaceutical and soap industries. However, supply of paper and board by local mills did not meet the quality requirements of the customers. As a result, in 1965 backward integration became a necessity to sustain quality output when a Paper and Board mill was put up. This happened because of strong belief in self-sufficiency and quality product development as an inherent part of the process. It is sole largest company, which is serving the 35% need of a county in its category. Today, Packages Ltd. is considered among the leading, fully integrated packaging complexes in Asia.. It was the dream of Syed Baber Ali to set up in Pakistan an industry based on local raw materials and talent. In July* Mr. Syed Mratib Ali Shah laid the cornerstone on 26th of March 1956. The construction was started from the Solid Board Department and by the end of October, 1956 the main shed of the factory was completed. At the...
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...competitor information, and industry trends. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Kellogg is headquartered in Battle Creek, Michigan, where the company was started in 1906. Kellogg’s common stock is traded on the New York Stock Exchange under the symbol K. Kellogg is the world’s largest producer of ready-to-eat cereals and a leading producer of cookies and snacks, also known as convenience foods. Kellogg manufactures products in 17 countries and markets them in over 180 countries. Kellogg has a long history of international operations. It started marketing its products in Canada, England, and Australia before World War II and then entered the Latin American, European, and Asian markets. Despite its emphasis on international operations, Kellogg receives about two-thirds of its sales and pre-tax income from North America. Kellogg’s primary competition in ready-to-eat cereals comes from General Mills, headquartered in Minneapolis, Minnesota. Kellogg also competes with the Post unit of Kraft Foods and the Quaker Oats unit of PepsiCo in the ready-to-eat cereal market. General Mills’ Cheerios is the world’s best selling cereal. When Kellogg’s market share briefly fell behind that of General Mills in 2001, Kellogg responded quickly to regain the lead. Kellogg’s primary competitors in convenience foods are the Frito-Lay unit of PepsiCo...
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