...Hong Kong Polytechnic University Visual information, especially delivered through movies, is believed to have an influence on destination image and consumer behavior. Based on the theory that knowledge about an object might cause feelings toward the object, visual information through movies can be assumed to affect not only destination image but also social distance between groups and, thus, to affect tourist behavior regarding the destination. With a quasi-experimental design, this study investigates if there is a relationship between visual information from movies and consumer-behavior variables, including destination image, destination desirability, visit intention, and social distance, taking Turkey as a case in point and a promotional movie as the stimuli. Results provide partial support for potential impact of movies on the consumer-behavior variables included in this study. Implications and future research suggestions are provided. Keywords: A destination image; visual information; social distance; stereotypical image; Turkey mong the several factors that impact destination image, the influential role of information provided by the visual media, such as movies, has been empirically supported not only on destination-image formation but also on subsequent consumer behavior (Tooke and Baker 1996; Hanefors and Mossberg 2002; Morgan, Pritchard, and Piggott 2003; Riley, Baker, and Doren 1998). However, one potential link in the circle of impact of visual media, destination-image...
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... A) Economic situations B) Situational influences C) Consumption decisions D) Physiological influences Answer: C Page: 39 4. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________. A) Decline in the influence of religious values B) Decline in communal influences C) Strong awareness of brands in the market D) Strong awareness of pricing policies in the market Answer: A Page: 42 5. ___________ develop on the basis of wealth, skills and power. A) Economical classes B) Purchasing communities C) Competitors D) Social classes Answer: D Page: 42 6. _____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard. A) Consumer feedback B) Marketing information systems C) Market share estimates D) Cultural values Answer: D Page: 42 7. In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise. A) Multilingual needs B) Cultures C) Subcultures...
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...MICROWAVE POPCORN—NAME BRAND OR GENERIC? A. Project Design Plan Popcorn is a favorite snack when a family sits down to watch a movie. With the convenience of microwave popcorn, within two to three minutes you can have your snack while enjoying your movie. The problem is finding the right brand of microwave popcorn that pops the most kernels. I am going to take three different brands of popcorn and find out which one pops the most kernels. We all want the most out of anything we purchase. A1. Literature Review I found multiple web sites performing this same type of experiment. I chose two sites to use for comparison of my work. The fist site I viewed showed Orville Redenbacher’s brand was the best popping corn. However, they counted popped and un-popped kernels to get a percentage of popped kernels. The second site I viewed showed that the Act II brand had the least amount of un-popped kernels. Their experiment is comparable to mine. They counted only the un-popped kernels to get a percentage of un-popped kernels. Just like the second site viewed, I am only focusing on un-popped kernels. A2a. Experimental Design Steps 1. Purchase three different brands of microwave popcorn. Same flavor (butter, kettle corn, natural, etc.) and same size bags, or as close to the same size as possible. 2. Create a data sheet with five columns and three rows. Label the first column “brand name”, label the next three columns with “bag 1, bag 2, and bag 3”. Label the final column...
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...INTRODUCTION Objective: * To study and understand the Segmenting, Targeting & Positioning and the Price Sensitivity of cinema goers in Ranchi. * To understand the theoretical concept & it’s application to practical world. * For partial fulfillment of Masters Degree in Management. Scope: * Study is limited to the fulfillment of academic purpose only. * Help to understand the applicability of theory in cinema hall business to some extent. Limitation: * Study is based on secondary data thus only had limited scope. * Dummy used to establish the concept of the study, thus had limitations. Methodology: * The study is based on secondary data. * Most of the facts are assumed on the basis of data received from various secondary sources. BUSINESS OVERVIEW Film Exhibition Industry Film exhibition, which involves the exhibiting of movies in cinemas. The Indian film exhibition sector can be divided into two segments: single and double-screen cinemas and multiplex cinemas, i.e., a cinema complex with three screens or more. Indian media and entertainment industry is one of the fastest growing sectors with a market size of Rs 584 billion in 2008, recording a growth of 12.4 per cent and projected to reach Rs 1052 billion by 2013 India is the highest producer and consumer of filmed entertainment. The cinema exhibition industry in India is growing at 10% per annum driven by multiplexes, which are expanding rapidly in major metropolitan...
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...MP A R Munich Personal RePEc Archive Factors Affecting Students’ Performance Nasri Harb and Ahmed El-Shaarawi United Arab Emirates University July 2006 Online at http://mpra.ub.uni-muenchen.de/13621/ MPRA Paper No. 13621, posted 26. February 2009 04:55 UTC Factors Affecting Students' Performance Nasri Harb1* Department of Economics College of Business & Economics United Arab Emirates University P.O. Box 17555 Al-Ain, UAE Tel.: 971 3 7133228 Fax: 971 3 7624384 E-mail: nasri.harb@uaeu.ac.ae Ahmed El-Shaarawi* Department of Economics College of Business & Economics United Arab Emirates University P.O. Box 17555 Al-Ain, UAE Tel.: 971 3 7133261 Fax: 971 3 7624384 E-mail: ashaarawi@uaeu.ac.ae 16 July 2006 1 Corresponding author * The authors would like to express their sincere appreciation to the Research Affairs at the United Arab Emirates University for the financial support for this project under fund grant # 01-02-4-11/04. The authors would also like to express their gratitude to all faculty members at the College of Business and Economics at the United Arab Emirates University and to the following students for helping with data collection and entry: Mohammad Abou Haliga, Mahmoud Adde, Jimaleh Ahmed, Duaa Shaikh Ali, Dalia Al-Iriani, Hiba Al-Khadra, Nina Greeshkeeva, Lamis Hafez, Baina Madvenova, Dhuha Musleh, Tahseen Rajoub, and Khabab Sissanga. Factors Affecting Students' Performance Determinants of students' performance...
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... as there are many titles that they are willing towait for. Expanding this problem is the fact that the avenues a person can take to see thesemovies has increased. No longer is the local video store the only place to rent a new film; rather,it hardly seems a viable option anymore, with many shutting their doors due to lack of business.Netflix, Hulu, Amazon...the list of legitimate businesses that are operating video subscription orstreaming services is growing by the year, each one chipping away at the cinema’s market share. 35. 33Add any and all illegal file sharing, and the reasons to go to the cinema just don’t add up to thecost of a ticket for many anymore. (Vanairsdale, 2010)IV. Strategy FormulationA. Strategic Alternatives and Evaluations When looking towards improving or developing strategies, all three of these companieshave to consider alternatives that will help them to do three major things. First, all three of thesecompanies have substantial levels of long-term debt. Decreasing the amount of money they owein the long-term is key. Second, these companies need to work towards getting more out of theirassets. These companies are dealing with very expensive assets that in many cases areunderperforming due to a drop in demand for their overall operations. Third, they need to makegoing to the movies exciting again. If increased foot traffic in these theaters isn’t generated, thenthe companies won’t be able to grow. (Regal, 2012), (AMC, 2012), (Cinemark, 2012) From a business...
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...MP A R Munich Personal RePEc Archive Factors Affecting Students’ Performance Nasri Harb and Ahmed El-Shaarawi United Arab Emirates University July 2006 Online at http://mpra.ub.uni-muenchen.de/13621/ MPRA Paper No. 13621, posted 26. February 2009 04:55 UTC Factors Affecting Students' Performance Nasri Harb1* Department of Economics College of Business & Economics United Arab Emirates University P.O. Box 17555 Al-Ain, UAE Tel.: 971 3 7133228 Fax: 971 3 7624384 E-mail: nasri.harb@uaeu.ac.ae Ahmed El-Shaarawi* Department of Economics College of Business & Economics United Arab Emirates University P.O. Box 17555 Al-Ain, UAE Tel.: 971 3 7133261 Fax: 971 3 7624384 E-mail: ashaarawi@uaeu.ac.ae 16 July 2006 1 Corresponding author * The authors would like to express their sincere appreciation to the Research Affairs at the United Arab Emirates University for the financial support for this project under fund grant # 01-02-4-11/04. The authors would also like to express their gratitude to all faculty members at the College of Business and Economics at the United Arab Emirates University and to the following students for helping with data collection and entry: Mohammad Abou Haliga, Mahmoud Adde, Jimaleh Ahmed, Duaa Shaikh Ali, Dalia Al-Iriani, Hiba Al-Khadra, Nina Greeshkeeva, Lamis Hafez, Baina Madvenova, Dhuha Musleh, Tahseen Rajoub, and Khabab Sissanga. Factors Affecting Students' Performance Determinants of students' performance have been the subject...
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...A GRAPH BASED COLLABORATIVE AND CONTEXT AWARE RECOMMENDATION SYSTEM FOR TV PROGRAMS A THESIS SUBMITTED TO THE GRADUATE SCHOOL OF NATURAL AND APPLIED SCIENCES OF MIDDLE EAST TECHNICAL UNIVERSITY BY EMRAH ŞAMDAN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN COMPUTER ENGINEERING SEPTEMBER 2014 Approval of the thesis: A GRAPH BASED COLLABORATIVE AND CONTEXT AWARE RECOMMENDATION SYSTEM FOR TV PROGRAMS submitted by EMRAH ŞAMDAN in partial fulfillment of the requirements for the degree of Master of Science in Computer Engineering Department, Middle East Technical University by, Prof. Dr. Canan Özgen Dean, Graduate School of Natural and Applied Sciences _____________ Prof. Dr. Adnan Yazıcı Head of Department, Computer Engineering _____________ Prof. Dr. Nihan Kesim Çiçekli Supervisor, Computer Engineering Dept, METU _____________ Examining Committee Members: Prof. Dr. Ferda Nur Alpaslan Computer Engineering Dept., METU _____________ Prof. Dr. Nihan Kesim Çiçekli Computer Engineering Dept., METU _____________ Prof. Dr. Ali Doğru Computer Engineering Dept., METU _____________ Prof. Dr. Ahmet Coşar Computer Engineering Dept., METU _____________ M.Sc. Deniz Kaya Arçelik A.Ş. _____________ Date: 05.09.2014 I hereby declare that all information in this document has been obtained and presented in accordance with academic rules and ethical conduct. I also declare ...
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...MKTA 446 Marketing in a Global Economy By Elizabeth Fletcher Evangel University Degree Completion Program Cohort 34B May 8, 15, 22, 29 & June 5, 2008 Associate Professor Elizabeth Fletcher EMAIL: fletchere@evangel.edu Office Phone: 865-2815 ext. 8112 Business Department Chair (Suite AB107) "Marketing requires separate work, and a distinct set of activities. But, it is a central dimension of the entire business. It is the whole business seen from the point of its final result, that is, from the customer's point of view. Concern and responsibility for marketing must permeate all areas of the enterprise." Peter Drucker, Management Course Description This course provides the student an opportunity to understand the decision-oriented realm of marketing in modern profit and not-for-profit organizations. Through a broad introduction to marketing concepts, the student will gain an understanding of the roles and operations of the free enterprise, competitive market system in the American and world economies. Through exposure to the "language" common to marketing managers, the student's development of relationships with business entities, governments, and associations will be enhanced. Course Objectives The student is provided the opportunity to understand the fundamentals of marketing for applications in modern organizations. By the end of the course the student will be a more intelligent consumer and citizen. The student should develop an appreciation of marketing...
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...rated by the user with the items he didnt rate and looks for similarities. Those items that are mostly similar to the positively rated ones, will be recommended to the user. Figure 1 shows an example of a user profile with the movies he/she has watched and the ratings the user made. Figure 2 shows the list of movies and their attribute-values. A contentbased recommender system would find out movies from the list (Figure 2) that the user has already watched and positively rated. Then, it would compare those movies with the rest of the movies from the list (Figure 2) and look for similarities. Similar movies would be recommended the user. In the curent example we can see that there is a movie ”Scary Movie” similar to the movie ”American Pie” that the user positively rated. The user hasn’t rated ”Scary Movie” so it will be recommended him/her. I. I...
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...Chapter 1 Information Systems in Global Business Today True-False Questions 1. Internet advertising is growing at a rate of more than 30 percent a year. Answer: True 2. Difficulty: Hard Reference: p. 6 A business model describes how a company produces, delivers, and sells a product or service to create wealth. Answer: True Difficulty: Easy Reference: p. 11 3. Information technology (IT) consists of all the hardware that a firm needs to use in order to achieve its business objectives, whereas information systems consist of all the software and business processes needed. Answer: False Difficulty: Medium Reference: pp. 13–14 4. Computers are only part of an information system. Answer: True Difficulty: Easy Reference: p. 16 5. Information systems literacy describes the behavioral approach to information systems, whereas computer literacy describes the technical approach. Answer: False Difficulty: Easy Reference: p. 16 6. The dimensions of information systems are management, organizations, and information technology. Answer: True Difficulty: Easy Reference: p. 16 7. In order to understand how a specific business firm uses information systems, you need to know something about the hierarchy and culture of the company. Answer: True Difficulty: Easy Reference: pp. 17–18 8. Developing a new product, fulfilling an order, or hiring a new employee are examples of business processes. Answer: True Difficulty: Easy Reference: p. 7 1 9. Business...
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...Edinburgh, Drummond Street, Edinburgh EH8 9XP, UK. Email: r.a.howell@sms.ed.ac.uk Investigating the LongTerm Impacts of Climate Change Communications on Individuals’ Attitudes and Behavior Rachel A. Howell1 Abstract To assess the effectiveness of climate change communications, it is important to examine their long-term impacts on individuals’ attitudes and behavior. This article offers an example study and a discussion of the challenges of conducting long-term investigations of behavioral change related to climate change communications (a vital and underresearched area). The research reported is a longitudinal panel study of the impacts on UK viewers of the climate change movie The Age of Stupid. The heightened levels of concern, motivation to act, and sense of agency about action that were initially generated by the movie did not measurably persist over the long term. The results also show that behavioral intentions do not necessarily translate into action. Data analysis raised issues concerning the reliability of participants’ causal attributions of their behavior. This and other methodological challenges are discussed, and some ways of avoiding or lessening problems are suggested. Keywords climate change communications, proenvironmental behavior, behavioral change, behavioral intentions, public attitudes Article Downloaded from eab.sagepub.com by guest on October 6,...
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...‘Evolution of beauty’: Dove Case Study An applied buzz & brand activation research model Summary / Abstract In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so, all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer dynamics remains unknown. Insights in the content and dynamics of these conversations could be very useful to understand the success (or failure) of a campaign however. Traditional approaches also neglect the actions people undertake after having viewed a commercial message, while commercials can be found on sites like YouTube and are shared around the world. This study tests Dove’s viral movie ‘Evolution’ and confirms that measuring indirect exposure as well consumer actions undertaken after ad exposure provides advertisers with new and useful insights. 3 Introduction The consumer 2.0 the cocktail party goes digital Today’s empowered 2.0 consumer is very well informed, strongly connected with peers (and millions of surfers in general), has the ability to unify with them & share ideas but also has the tools to create proper content beyond control of marketers. This consumer is more sceptical, questions many things and uses intelligent ways to see through the facade of marketing actions (Jaffe, 2005). With the rise of this “new” consumer a recent trend in marketing called “word of mouse” (WoMo) has emerged. Verhaeghe et...
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...Table of Contents Introduction……………………………………………………………………........1 Industry Overview………………………………………………………………2-8 Client Profile & Competitor Analysis……………………………………9-17 Comparative Analysis……………………………………………………….18-19 Consumer Analysis………………………………………………………….20-23 Consumer Insights………………………………………………………….24-29 Survey…………………………………………………………………………….30-31 Results……………………………………………………………………………32-41 Recommendations…………………………………………………………..42-45 Appendix I……………………………………………………………………..46-48 Appendix II………………………………………………………………….…49-55 References………………………………………………………………………56-57 Will Haven, Lucy Ross, Jessica Stephens, Lauren West & Bonnie Willard Redbox is leading the way in the premier industry of DVD rental kiosks. With Coinstar as its established parent company, redbox is currently surpassing its competitors with its number of self-service kiosks. Redbox’s growing popularity is facilitated by its physical distribution, which places the kiosk in high traffic locations such as WalMart, Kroger, McDonalds and Walgreens. Due to redbox’s standing as the progressive option for DVD rental, its decision to target the 18-24 year old demographic was evident. This demographic embodies the idea of innovation, experimentation, and dependency on technology, all of which are imperative to transform an introductory product into a nationwide brand. The following report provides secondary and primary research in order to construct an accurate glimpse of redbox and its emergent status within the 18-24 year...
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...Study Guide for Henry’s Daughters (Without Graphics) Produced and distributed by the National Institute for Engineering Ethics Murdough Center for Engineering Professionalism Edward Whitacre College of Engineering Texas Tech University, Lubbock, Texas [pic] Copyright © 2010 Henry’s Daughters is designed to raise awareness of the ethical aspects of engineering work, advance knowledge and understanding of professional standards and public obligations and expectations, improve skills in moral reasoning, and strengthen personal dedication to exemplary conduct. Henry’s Daughters is dedicated to the memory of E. D. “Dave” Dorchester, P.E. Past President, National Institute for Engineering Ethics; Past President, Texas Society of Professional Engineers Past Chair, Texas Board of Professional Engineers; Distinguished Life Member, NIEE Executive Board Dave was highly influential in promoting NIEE and Murdough Center ethics programs. In 1989, he established the Professional Development Program of the Texas Board of Professional Engineers. As NIEE President, Dave worked with Dean Bill Marcy to bring NIEE to Texas Tech University. and E. Walter LeFevre, Ph.D., P.E. Past President, National Society of Professional Engineers; Fellow, National Society of Professional Engineers Past Director, Vice President and Fellow, ASCE; Past President, Arkansas Professional Engineers Board; Distinguished Life Member, NIEE Executive Board Walt was the longest standing...
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