Evaluation of the strengths and weaknesses of the communication methods adopted by the company

Evidently, Strangers at 47 gives out a homey and welcoming feeling to all as both the owners have developed close relationships with external and internal parties based on their communication strategies. When it comes to their communication methods, the strengths considerably outweighed the weaknesses. Internally, Sean and Sing Yi prefers to use face-to-face method with their staff. Mainly because it is more suitable to adapt to the fast pace of the café’s day-to-day operations as it delivers immediate response from both parties. When communicating face-to-face during rush hour, Sing Yi created a certain familiar code to make sure that the message gets across speedily without a hitch. As for online communications, the online method is the better way to keep track of employees rather than the written method given the ease of access and convenience. Externally, the power of the face-to-face and online method is apparent when getting feedback from customers. The face-to-face method is used on the customers who are physically in the shop. For those who are not physically there, Strangers at 47 managed to extract feedbacks from online and social sites such as, Facebook, Foursquare and Tripadvisor. Also, modern technology has caused external communications to do a 180 degree turn when the Internet became a valued resource in reaching existing and new customers. Sean stated that he is making more effort in replying customer’s comments in other media sites as well.
However, they have also faced implications when dealing with both external and internal parties. To begin with, when communicating face-to-face with employees internally, it lacks formalisation. Sing Yi backed this up by stating that she always reminds her staff to not take for granted the personal way that they