Introduction to Robert Bosch Company Robert Bosh GmbH is engineering and Electronics Company headquartered in Germany that operates based along different international branches. The company was formed in Stuttgart, Germany by Robert Bosch during 1886. Different types of products ranging from components of automobiles like brakes, controls, drives, fuel systems and generators and other categories of products relating to industrial and building products relating to packaging products and household appliances and security systems are generated by the company. Bosch operates based on a large number of private global brands in its aim to generate services to its customers based along 50 different international regions (Robert Bosch GmbH, 2013).
Evaluation of the Success of Robert Bosch Company The success parameters of Robert Bosch GmbH can be evaluated based on different facts and figures relating to different sections that can be outlined as follows. It is observed that the weak economic situation during 2013 failed to affect the performance in terms of sales and revenue for Bosch. The success rate for the company was achieved mainly on two grounds related to the development of innovative products and also through the manner of reducing the operations and business costs. One of the key success parameters of the company relates to its continual international expansion in key countries related to Asia and South East Asian regions. The company in addition to make spontaneous investments to the dimensions of innovation also aims to generate increased efficiency through optimal utilisation of its resource base.
Competitive advantage in the engineering and electronics market is achieved by the company in terms of the focus on the development of innovative products with an eye on the requirements and needs of the customers relating to different regions. Bosch focuses on the spontaneous use of renewable energy resources relating to its varied operations to help in the generation of reduced greenhouse gas emissions and also in enhancing the level of operational efficiency. Different types of innovations like the development of e-scooters development of internet based applications are being continually pursued by the company to gain a larger market penetration both along existing and new markets. The management of Robert Bosch Company aims in the development of key strategic alliances with other internet and consumer products technology firms like Cisco, ABB and also LG to help in the development of effective products for the customers. Development of quality and reliable products for the target market is also observed to help Bosch in gaining an enhanced platform in key international markets relating to Asia, Europe and also for American markets. The growth in the sales and revenue position of the company is observed to grow in an unaffected fashion along the periods ranging from 2009 to 2013 reflect positive growth trends for the company in times of global recessions ( Robert Bosch GmbH, 2013).
Moreover it is observed that Europe accounts to be the largest contributor to the sales revenue of Bosch in terms of generating sales revenue by around 55 percent followed by Asia Pacific and American markets by around 24 and 21 percent respectively. Growth in sales revenue in the European region is observed to potentially account for the success of the company in the international markets. Similarly the growth in sales revenue related to the automobile sector by around 10.3 percent during the 2013 period also generates an environment of success for Bosch. The increase in the number of associate firms for Bosch relating to the automobile sector and other allied sectors is observed to generate a key parameter of success in the international regions. Development of the total asset base for the company along with sustainability of an effective equity ratio during 2013 reflects enhanced success for the business organization. The same is reflected in the following diagram ( Robert Bosch GmbH, 2013)
References
Robert Bosch GmbH. (2013). Annual Report 2013. Retrieved November 10, 2014, from http://annual-report.bosch.com/annual-report-2013/group-management-report/
Bosch. (2007). BOSCH. Retrieved November 10, 2014, from http://www.alexdiesel.com/brands/bosch/
Bosch. (2012). Automative Purchasing Organization . Retrieved November 10, 2014, from http://purchasing.bosch.com/download/Introducing_Bosch_Automotive_Purchasing_EN.pdf