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Event Management

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Submitted By shinee86
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5.1 Company Background

Founded in 1976 by activist Dame Anita Roddick, “The company combines activism with marketing, encouraging women to focus on self-esteem as well as social and environmental causes” (The Body Shop). The Body Shop boast sits natural and eco-friendly line of skin and hair care products. Line of goods includes: body powder, bath and shower gel, candles, sponges, massages oils, fragrances, soaps and more. Purchased by L’Oreal in June 2006, The Body Shop cur-rently operates about 2,550 stores across 60 countries.

5.2 Brand Image

The Shop ensures their image by guarantying “its cosmetics and personal care products are not tested on animals, and that they contain sustainably sourced oils and other vegetarian ingredients” (The Body Shop). In addition, the campaigns in which The Body Shop participates is another step they take to make a difference both environmentally andindividually.

Vision and Mission:

5.3 The Body Shop Vision:

“I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.”

Founder of The Body Shop.

5.4 The Body Shop Mission:

To dedicate our business to the pursuit of social and environmental changeTo creatively balance the financial and human needs of our stakeholders: employees, franchisees, customers, suppliers, and shareholdersTo courageously ensure that our business is ecologically sustainable: meeting the needs of the present without compromising the futureTo meaningfully contribute to local, national and international communities in which we trade, by adopting a code of conduct, which ensures care, honesty, fairness and respectTo passionately campaign for the protection of the environment, human and civil rights, and against animal testing within the cosmetics and toiletries industryTo tirelessly work to narrow the gap between principle and practice, whilst making fun, passion and care part of our daily lives

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