...Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. Event Marketing The Wiley Event Management Series SERIES EDITOR: DR. JOE GOLDBLATT, CSEP Special Events: Twenty-first Century Global Event Management, Third Edition by Dr. Joe Goldblatt, CSEP Dictionary of Event Management, Second Edition by Dr. Joe Goldblatt, CSEP, and Kathleen S. Nelson, CSEP Corporate Event Project Management by William O’Toole and Phyllis Mikolaitis, CSEP Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle, CAE, CMP Event Risk Management and Safety by Peter E. Tarlow, Ph.D. Event Sponsorship by Bruce E. Skinner and Vladimir Rukavina The Complete Guide to Destination Management by Pat Schauman, CMP, CSEP Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. This book is printed on acid-free paper. Copyright © 2002 by John Wiley & Sons, Inc., New York. All rights reserved. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher...
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...Event Planning Marketing Plan Executive Summary Premier Event Guru is a unique Event Management firm in the region with an emphasis on complex event design and management. Our events are intended to evoke an emotional connection through face to face interaction that inspires lasting memories. The company is headquartered in Northern Virginia and mainly serves customers in the Washington D.C Metropolitan area. Our organization will primarily provide event planning services for product launches, meetings, conferences and private celebrations. For these types of events, PEG will coordinate the planning of the event, choose a location, coordinates logistics, and ensure a smooth flow of the event. The company will also provide details such as catering, setting tables at correct times, entertainers performing for their contracted time or valet being adequately staffed. The mission of Premier Event Guru is to provide corporate customers and other executive excellent event planning services. Our main purpose of doing business is to help our prestigious clients achieve their objectives. With this purpose in mind, our team works diligently to ensure we exceed our customers' expectations. The corporate market for event management is steady and profitable. Even in times of economic downturn when some companies are cutting back, others still have product launches and will still need a professional company to organize these events. In summary, the need for corporate...
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...located in California wants to find a way to facilitate interactions in order to optimize brand management via social media. This article is important to marketing management because this company is trying to plan and execute a way to find out what their consumers like or dislike via social media. By doing this, they can know who to target as an individual but also affect that same individual. This would then help Informatica Corpo realize pricing and promotion to satisfy the target market of the customers they are trying to reach. When they do this, they will be able to know what their customers want and how to maintain that relationship. Current marketing management trends that are supported in this article are within marketing planning. The book defines marketing planning as the process produces three outputs: (1) establishing marketing objectives, (2) selecting the target marketing, and (3) developing the marketing mix. (Peter & Donnelly, p.22, 2013) Informatica Corpo is working on brand management but more specifically, selecting a target market. This company is trying to identify their customer’s wants and needs and what must be done to satisfy those wants or needs. They are looking to do this via social media to find out what their buying patterns are. Also, over the years, the internet has become a huge factor for marketing management because it is a huge way for businesses to connect/interact with customers. The most important information is something I have briefly discussed...
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...have pretty much begged the company to either stay or move to where they would benefit the most. ConAgra has studied consumers based on behavioral segmentation. They have had to recognize how their segment reacts to their unchanging foods. They divide on whether the new educated user will keep buying their product or will decide to move on with the rest of the modern society. ConAgra is using an undifferentiated targeting strategy. They are targeting a broad spectrum of people in their marketing. The action that the company is taking could be very beneficial. They get to take advantage of the tax incentives and also get to appeal to a more diverse group of consumers. In Chicago, they will have a more collective and unified company which usually results in higher morale. In the long-run they will end up saving money. Many cities were wanting the headquarters to reside in their city. This gave them a competitive advantage of a location for their business. They will be able to have their marketing department focused on the unity of the corporation. Instead of dividing up attention for each line of production, they can put forth the effort of minimalizing costs. One risk that...
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...Consumer behaviour and loyalty to a particular brand are of great importance to anyone working within the field of marketing and advertising. Whether we are talking about an object to be sold or a service to be provided the presentation and quality are the first thing that the consumer will take into account and that will determine by enlarge the success or failure of a brand or a particular product from a set corresponding to one brand. The examples I have chosen are products that provide the same functionalities to the consumer, however the way and the presentation that they accomplish this task is vastly different. The products I have chosen are Operating Systems and they are: Microsoft Windows 10 Technical Demo and Ubuntu 14.10. Both of them were released in October of 2014 and we will examine their properties as products and also the consumer reactions to the products themselves. First we must define the term Technical Demo. It can be defined as the incomplete product that provides basic functionalities that is released to the public for free, so that potential clients and customers can properly measure the utility and usefulness of the product or service. An analogy to this are free trial memberships for services, use of on-line shopping website (www.amazon.com). As know “consumers are a brand’s most important asset”. Knowing that a wise for a company to invest a significant amount of resources into research in the field of consumer behaviour in order to maximize...
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...Marketing Plan for Vision Events Planning MM522 Marketing Management James Peacock May 30, 2010 Executive Summary Vision Events Planning (VEP) has the energy and know how to make events a one-of-a-kind occasion. VEP is a new company that will provide high quality event planning services to its clients, using nine years of experience. The company is located at PO Box 625, Rock Hill, North Carolina. VEP emphasizes excellent customer service for all of its events, regardless of size. The foundation of the company is Rachel Cook. Originally trained in management, Rachel brings along with her experience, knowledge and creativity to every event. Her plan is to inject new life into the event planning business, leveraging her skills to develop creative event design and decor options for her clientele. The business is a sole proprietorship, with Rachel Cook being the only employee. As growth warrants, additional event consultants and/or outside office location can be realized. Our keys to success: 1. We will service our clients' needs on time and efficiently. 2. We will maintain excellent working relationships with suppliers, 3. We will maintain a professional image in our industry and community. Mission Statement The mission of Vision Events Planning is to create lasting memories. To do this VEP will offer high quality event planning. VEP offers complete consulting services for private social events, corporate functions, non-profit events and weddings. We...
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...TIX4U.COM Marketing Plan Version 1.0 19/04/2012 Presented by: Mohammad Khamis Our Mission To exceed our client’s expectations through professional customer service, in depth event knowledge, outstanding seating selections and a passion for building relationships that last a lifetime. Our Vision To run an online ticket exchange and brokerage company that is more responsive to customer needs by offering clients cutting edge online tools. Plan Overview 1 Year Tactical Plan Plan A: Analyzing and improving, where necessary, Tix4u.com’s web presence. With fast evolution of web designs, applications, and delivery, it is important to perform analysis in several areas to make sure Tix4u.com use of web-technologies matches and exceeds the expectations of our current and future clients. Plan B: Enabling identity management portal.Identity management is simply one login account; one user name for email, files, Banner, WebCT, and every other information technology resource. Currently users have different login accounts for these resources. With the completion of the identity management project every user will login to each resource with the same user name and password. 3 Year Strategic Goals Plan A: The Information Technology Services Client Services and Help Desk are an integral part of providing a top notch user experience. In addition to phone support, Information Technology Services is planning to offer web-based FAQs, online documentation, online...
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...2 Broad Study in Statistics Descriptive (mô tả) : provides simple summaries about the data collected & about the preliminary observations that have beed made. Such summaries maybe either quantitative (numerical measures) or visual (e.g. simple-to-understand graphs) e.g. Present a summary report of this year business result to management Inferential (suy luận) : are systems of procedures that can be used to draw conclusions from datasets arising from systems affected by random variation. The type of inferential statistical procedure used depends upon the type of data collected as well as the distribution of the data. The procedures are usually used to test hypotheses and establish probability. e.g. Estimate the IQ score of Kaplan students by observing a small group of students Population : e.g. A population is a collection of all individuals, objects, or measurement of interest Sample : e.g. A sample is a portion or part of the population of interst MCQ 1. The process of using sample statistics to draw conclusions about true population parameters is called Statistical inference. Keywords: inferential statistics 2. Those methods involving the collection, presentation, and characterization of a set of data in order to properly describe the various features of that set of data are called Descriptive statistics. 3. The collection characteristics of the employees of a particular firm is an example of Descriptive statistics. 4. The estimation of the population...
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...experiment: Identifying “niche” versus “change-of-pace” brands Albert C. Bemmaor, December 23, 2011 March 30, 2012 October 12, 2012 The use of the “REIBST2_vaa.xls” data file is restricted to the course MKGM31203 (Q1, 2012-2013) at ESSEC Business School. “Niche” brands can be defined as brands that benefit from an abnormally high repeat rate whereas “change-of-pace” brands can be defined as brands with an abnormally low repeat rate for a given penetration level. Key notions Here are some basic notions you need be familiar with prior to carrying out this exercise: (i) (ii) (iii) (iv) (v) (vi) (vii) What a “variable” is. What a mean (expected value) is and how to compute it; What the notion of independence between two events means and how to test for it; What a correlation between two variables is and how to measure it; What a market share is and how to interpret it; What a penetration is and how to interpret it; What the duplication between two brands is and how to interpret it. Analysis as a scientific process Analyzing data consists of a three-step procedure: (i) (ii) (iii) Defining expectations: What do you expect to find and why? If you have “no idea” about your expectations, you need to develop these ideas by discussing with colleagues, “experts”, reading textbooks and/or using other supporting material; Running the analysis; Comparing your expectations with the findings. Do they match? Did you obtain any surprising result? If so...
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...CS 70 Discrete Mathematics and Probability Theory Fall 2009 Satish Rao,David Tse Note 11 Conditional Probability A pharmaceutical company is marketing a new test for a certain medical condition. According to clinical trials, the test has the following properties: 1. When applied to an affected person, the test comes up positive in 90% of cases, and negative in 10% (these are called “false negatives”). 2. When applied to a healthy person, the test comes up negative in 80% of cases, and positive in 20% (these are called “false positives”). Suppose that the incidence of the condition in the US population is 5%. When a random person is tested and the test comes up positive, what is the probability that the person actually has the condition? (Note that this is presumably not the same as the simple probability that a random person has the condition, which is 1 just 20 .) This is an example of a conditional probability: we are interested in the probability that a person has the condition (event A) given that he/she tests positive (event B). Let’s write this as Pr[A|B]. How should we define Pr[A|B]? Well, since event B is guaranteed to happen, we should look not at the whole sample space Ω , but at the smaller sample space consisting only of the sample points in B. What should the conditional probabilities of these sample points be? If they all simply inherit their probabilities from Ω , then the sum of these probabilities will be ∑ω ∈B Pr[ω ] = Pr[B], which...
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...Unit 2 DB Subjective Probability “ A probability derived from an individual's personal judgment about whether a specific outcome is likely to occur. Subjective probabilities contain no formal calculations and only reflect the subject's opinions and past experience.” (investopedia.com, 2013) There are three elements of a probability which combine to equal a result. There is the experiment ,the sample space and the event (Editorial board, 2012). In this case the class is the experiment because the process of attempting it will result in a grade which could vary from an A to F. The different grades that can be achieved in the class are the sample space. The event or outcome is the grade that will be received at the end of the experiment. I would like to achieve an “A” in this class but due to my lack of experience in statistical analysis, my hesitation towards advanced mathematics, and the length of time it takes for me to complete my course work a C in this class may be my best result. I have a 1/9 chance or probability to receive an “A” in the data range presented to me which is (A,A-,B,B-,C,C-,D,D- AND F). By the grades that have been posted I would say that the other students have a much better chance of receiving a better grade than mine. I have personally use subjective probability in my security guard business in bidding on contracts based on the clients involved , the rates that I charge versus the rates other companies charge and the amount of work involved...
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... Probability – the chance that an uncertain event will occur (always between 0 and 1) Impossible Event – an event that has no chance of occurring (probability = 0) Certain Event – an event that is sure to occur (probability = 1) Assessing Probability probability of occurrence= probability of occurrence based on a combination of an individual’s past experience, personal opinion, and analysis of a particular situation Events Simple event An event described by a single characteristic Joint event An event described by two or more characteristics Complement of an event A , All events that are not part of event A The Sample Space is the collection of all possible events Simple Probability refers to the probability of a simple event. Joint Probability refers to the probability of an occurrence of two or more events. ex. P(Jan. and Wed.) Mutually exclusive events is the Events that cannot occur simultaneously Example: Randomly choosing a day from 2010 A = day in January; B = day in February Events A and B are mutually exclusive Collectively exhaustive events One of the events must occur the set of events covers the entire sample space Computing Joint and Marginal Probabilities The probability of a joint event, A and B: Computing a marginal (or simple) probability: Probability is the numerical measure of the likelihood that an event will occur The probability of any event must be between 0 and 1, inclusively The sum of the...
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...= {-20, -19, …, -1, 0, 1, …, 19, 20} Number of people arriving at a bank in a day: S = {0, 1, 2, …} Inspection of parts till one defective part is found: S = {d, gd, ggd, gggd, …} Temperature of a place with a knowledge that it ranges between 10 degrees and 50 degrees: S = {any value between 10 to 50} Speed of a train at a given time, with no other additional information: S = {any value between 0 to infinity} 4 Sample Space (cont…) Discrete sample space: One that contains either finite or countable infinite set of outcomes • Out of the previous examples, which ones are discrete sample spaces??? Continuous sample space: One that contains an interval of real numbers. The interval can be either finite or infinite 5 Events A collection of certain sample points A subset of the sample space Denoted by ‘E’ Examples: • Getting an odd number in dice throwing experiment S = {1, 2, 3, 4,...
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...the stage where one can begin to use probabilistic ideas in statistical inference and modelling, and the study of stochastic processes. Probability axioms. Conditional probability and independence. Discrete random variables and their distributions. Continuous distributions. Joint distributions. Independence. Expectations. Mean, variance, covariance, correlation. Limiting distributions. The syllabus is as follows: 1. Basic notions of probability. Sample spaces, events, relative frequency, probability axioms. 2. Finite sample spaces. Methods of enumeration. Combinatorial probability. 3. Conditional probability. Theorem of total probability. Bayes theorem. 4. Independence of two events. Mutual independence of n events. Sampling with and without replacement. 5. Random variables. Univariate distributions - discrete, continuous, mixed. Standard distributions - hypergeometric, binomial, geometric, Poisson, uniform, normal, exponential. Probability mass function, density function, distribution function. Probabilities of events in terms of random variables. 6. Transformations of a single random variable. Mean, variance, median, quantiles. 7. Joint distribution of two random variables. Marginal and conditional distributions. Independence. iii iv 8. Covariance, correlation. Means and variances of linear functions of random variables. 9. Limiting distributions in the Binomial case. These course notes explain the naterial in the syllabus. They have been “fieldtested” on the class of 2000...
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...[pic] [pic] Markov Chain [pic] Bonus Malus Model [pic] [pic] This table justifies the matrix above: | | | |Next state | | | |State |Premium |0 Claims |1 Claim |2 Claims |[pic]Claims | |1 | |1 |2 |3 |4 | |2 | |1 |3 |4 |4 | |3 | |2 |4 |4 |4 | |4 | |3 |4 |4 |4 | | | | | | | | |P11 |P12 |P13 |P14 | | | |P21 |P22 |P23 |P24 | | | |P31 |P32 |P33 |P34 | | | |P41 |P42 |P43 |P44 | | | | ...
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