...Introduction 4 3.0 Event Background 5 4.0 Method 6 4.1 Primary Research 6 4.2 Secondary research 6 5.0 Event Conceptualizing 6 5.1 Event Objective 6 5.2 Target Audience 6 5.3 Date, Time and Venue 6 5.4 Event Design and Program 7 5.5 Event Experience 8 5.6 Service and Quality 8 6.0 Stakeholders 9 7.0 Planning and Decision making 9 7.1 Strategic Planning 9 7.2 Operational Planning 9 7.2.1 Organisational Chart/ Committees 10 7.3 Publicity and Advertising 11 7.5 Sponsorship 12 7.5.1 Exclusive Item (Sponsor) (dsaexibition 2014) 12 7.5.2 Events (Sponsor) (dsaexibition 2014) 12 7.5.3 Branding (Sponsor) (dsaexibition 2014) 13 7.5.4 Facilities (Sponsor) 13 7.6 Legal and Risk, Health and Safety Management 14 8.0 Logistic 14 9.0 Evaluation 15 10.0 Conclusion 15 11.0 References 16 11.0 Appendix 17 Executive Summary DSA 2014 was the biggest Defence Services Asia Exhibition and Conference staged in Kuala Lumpur so far. Attendance were record highs with 344 foreign delegations from over 45 nations, 33,544 trade visitors from 96 countries and 1057 companies occupying a floor area of 41000 sq. metres. The analysis carried out by our group discovered that the organising committee, led by the Secretary General of Defence Malaysia, did a fine job in event design and program. Participants could understand the layout of the venue and so navigate efficiently within the site of the event. The site was themed...
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...FORESIGHT 1.1 EVENTS MANAGEMENT. Event management is the application of project management to the creation and development of festivals, events and conferences. As an event manager, one is responsible for managing an event from conception through to staging. Event management involves studying the complexities of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. The recent growth of festivals and events as an industry around the world means that the management can no longer be done or set up for a sole and particular purpose. Events management entails the overseeing of all sorts of events from the Olympics co-ordination and staging down to the planning of a breakfast meeting for ten business people. A BRIEF WRITE UP ON MY PROPOSED PROJECT. I Karika Oghenerugba Oghenefega, Matriculation number 09/Sci01/014, from the Computer Science department of Afe Babalola University Ado-Ekiti Ekiti state, intend to explore the discuss of Events Management and implement my foregained knowledge in my field of study, Computer Science, in the development of an application software which may be used in the planning and management of events. This application software would be able to ensure the supervision of planned out events be it of a corporate nature...
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...HMT 340: Events and Meetings Professor Edwards May 2008 Sacramento Fitness and Wellbeing Expo, July 13-15, 2012 Sacramento is one of the most affordable and pleasant cities I which to live in the West Coast. It receives one of the highest amounts of sunlight in the United States and its home to 1.5 million people (SCC Brochure, 2011). Due to its exceptional climate, association with the outdoors and its close proximity to Lake Tahoe and the Sierras Nevada Mountains, Sacramento attracts many healthy minded people. These are some of the many reasons why Sacramento would be the ideal location for a health and fitness exposition. The Sacramenti Convention Centre is one of the countries best and it is perfect for such an event. The event would provide industry professionals, equipment manufacturers to advertise and demsotrate some of the latest trends and techniques to members of the public of all ages. The convention will provide lifestyle, wellbeing and fitness resources, training, apparell and classes to a range of ages, including young kids, adults and seniors looking to remain as healthy as posisble. 1. Mind Map: 2. Stages: a) Research This would involve gathering information about the fitness and wellbeing market. It would involve market research studies that use qualitative and quantitative methods of gathering information. The demographic details of those who would be interested would need to be obtained. The corporate interest would need...
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...Events Management Introduction Recent times have seen events turn into popular vehicles for regeneration of the urban areas and for economic growth and development as well as playing a massive role in reflecting the extensive changes that have taken place in culture and the society (Raj, Walters and Rashid 2008). As a result, the events industry has emerged and grown so large leading to some suggestions that the events management field should become a discipline of its own (Smith 2012). Many countries around the globe have seen growth in their events industries with the industry contributing handsomely to the respective country’s Growth Domestic Product (GDP). An event is a short-term organizational phenomenon that is bounded both in space and time that features in a calendar on a regular basis (Smith 2012). Despite the fact that events are temporary, Hede (2007) asserts that they are overseen by professionals that are well trained and operate in business networks that are very complex. Event managers always take into account the impacts associated with holding an event all through the planning process of the event as well as after the event. The minds of the policy makers and funding organizations are also taxed so as to justify whichever negative externalities and public spending associated with the event (Hede 2007). This paper aims to provide the reader with a detailed evaluation of the current level of understanding of event management and its impacts on the economy, culture...
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...Suzanne Badruk Events Management 5502FDTTEF Friday 23rd November 2012 343987 . Title: Events Management 1.0 This report will look at all aspects of events management it will also investigate the scale and scope of the events industry and the impact it has on economy. Events management has many different processes which are set out in the report. It will also analyse the risk with in an event and government legislations that all event organisers have to follow to ensure the safe running of the event. Managements have to obey by ethical issues when staging an event and must sympathies with the need of not just the employees but the customers they are serving. The report will outline ethical issues that affect not just the event industry but tourism in general 2.0 Procedure 3.1 Scale and Scope 3.2 Legal and Ethical 3.0 Finding 4.3 Scale and Scope 3.1.1 Event can refer to many things such as, an observable occurrence, phenomenon or an extraordinary occurrence. It can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context. Events are needed socially to mark the local and national details of people's lives (Bowdin, 1999). In the events industry today the type of events can be classification of events can be done on the basis of size or type, as follows: * The largest events are called mega-events and these are generally...
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...PROJECT REPORT ON EVENT MANAGEMENT: GOING BEHIND THE SCENES SUBMITTED BY MEHUL DAK TYBMS (SEM V) – 2008-09 ROLL NO – 5419 UNDER THE GUIDANCE OF PROF. RICHA JAIN DATE OF SUBMISSION: 14TH JANUARY, 2009 THAKUR COLLEGE OF SCIENCE & COMMERCE KANDIVALI (EAST), MUMBAI- 400 101 DECLARATION I, MEHUL DAK, of Thakur College of Science & Commerce, of TYBMS (SEM V) hereby declare that I have completed this project on Event Management in the academic year 2008-09. The information submitted is true and original to the best of my knowledge. _________________ Signature of Student CERTIFICATE I, Prof. Richa Jain, hereby certify that MEHUL DAK, of Thakur College of Science & Commerce, of TYBMS (SEM V) has completed the project on Event Management in the academic year 2008-09. The information submitted is true and original to the best of my knowledge. ________________________ ________________________ Signature of Project Co-ordinator Signature of the Principal of the college/ institution ACKNOWLEDGEMENT I would like to express my deep and sincere gratitude to my project guide, Prof. Richa Jain, who not only motivated me to take up this distinctive topic for project study, but also provided timely help and information, despite her busy schedule and commitments. This project would not have been successful without her incredible help, genius guidance and cheerful encouragement. I would...
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...Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. Event Marketing The Wiley Event Management Series SERIES EDITOR: DR. JOE GOLDBLATT, CSEP Special Events: Twenty-first Century Global Event Management, Third Edition by Dr. Joe Goldblatt, CSEP Dictionary of Event Management, Second Edition by Dr. Joe Goldblatt, CSEP, and Kathleen S. Nelson, CSEP Corporate Event Project Management by William O’Toole and Phyllis Mikolaitis, CSEP Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle, CAE, CMP Event Risk Management and Safety by Peter E. Tarlow, Ph.D. Event Sponsorship by Bruce E. Skinner and Vladimir Rukavina The Complete Guide to Destination Management by Pat Schauman, CMP, CSEP Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. This book is printed on acid-free paper. Copyright © 2002 by John Wiley & Sons, Inc., New York. All rights reserved. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher...
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...Event Planning – Questions To Answer Before You Begini 1. Do you have clear goals for staging a special event? Is the purpose to raise money? Assuming one of your purposes is to raise funds, it is important to determine when the funds are needed and what your financial net goal is. The strategy to raise significant dollars will be considerably different than one to generate a few hundred dollars. As a basic rule of thumb, match the event to your financial needs and timeline. Is the purpose to generate new donor prospects or volunteers? In most successful fundraising events, one of the goals is to attract new volunteers and money to support the organization. Otherwise you may be redirecting money previously given to the organization through other avenues and overtaxing current volunteers. Is the purpose to increase public awareness of your organization? If you want to increase the visibility of the organization, the event should be held where many people are exposed to the name and mission of your organization and great efforts should be aimed at good media coverage. Is the purpose to bring attention to your cause or mission? Too often the population served by the organization is confused with the audience for an event. Although the two should be compatible with regards to the basic values of the organization, the audience of your event may be significantly different than the clients you serve. David Nelson, author of Getting the Payoff from Special Events, distinguishes between...
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...Event Management Plan Template and Guidance Notes |Event Name | | |Event Location | | |Event Date | | |Organisation | | |Document last updated | | If you have any questions about this template, please contact Ian Steed on isteed@cornwall.gov.uk Please submit your event management plan with your event application form. *Please note that this document is a guide only* Introduction This template provides guidance notes for event organisers and will help you develop a detailed event management plan. To use the template, save a new version and complete the sections in blue that apply to your event. Not all sections will apply to all events – you will need to decide which are relevant to your event. Once you have completed the template, you can delete the guidance...
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...Premier Events, The Event Planning Specialists, brings to the community of Warner Robins a new breath of air in the event planning market. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, Premier Events will lead the market, providing the same quality results, every time. Premier Events is an equal opportunity business making its expertise and its products available to help its customers plan their own events. Party Packs (complete kits for their event), make hosting a party a snap, right down to the refreshments. The event planning software brings interactive event planning as close as their personal computer. Through these and other affordable products and services, Premier Events aims to be the number one resource for any event. In an ever changing, fast-paced world, success is determined by good choices for lasting effects. Communication is essential. Premier Events strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism, Premier Events will ensure a worry and hassle-free event at a reasonable price. But, not all our clients will be external. Premier Events has internal clients to serve. Premier Events will strive to provide the same predictable and professional working environment to its employees and contracted vendors, justly compensating them for their services. It is also a priority to make a comfortable living wage for its owners...
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...Homework #1 Part 1 05/08/09 Part 1: From the text Professional Event Coordination, answer question #3 on page 25 in the Exercises in Professional Event Coordination section. The minimum required length for this part is two pages. Include all six components of the “six A’s” including Anticipation, Arrival, Atmosphere, Appetite, Activity, and Amenities in detail. Each section should be 1-2 paragraphs. Include an introduction and summary paragraph tying them together. A pharmaceutical company exhibiting at a medical convention trade show in your city wants to host an off-site evening hospitality reception for 200 of their best customers, featuring a theme that celebrates the local culture. The pharmaceutical company is proud to host a hospitality reception to thank their customers and their workers for their services. Not only is this for the people a part of this company but is intended for everyone as well. However, this specific event is mainly designed for everyone to share their experiences and motivate others to wanting to pursue the medical field. The best part of any event is the anticipation of it all. Thinking about who will be there, what the environment will feel like, the food that will be catered, the activities that will go on, and the souvenirs are all part of what gets an event planner excited when creating events. Lights, camera, action! The pharmaceutical company is excited to host an event providing to their customers. The anticipation will be built by...
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...-301 Section 1 February 11, 2013 Campus Event Paper For my campus event of my choice I wanted to choose something that was appealing to me. I wanted to find something fun that I would enjoy instead of something that I didn’t care about and would have been bored with. When I heard of the Mardi Gras event that was going to be held on campus I knew I had to take advantage of that and check it out. The event was held this past Thursday in front of the university student union building and was quite a popular event to say the least. I attended it as soon as I had finished practice, and before I even got there I heard the music from a long ways away. I would say the main reason why I chose this event is because it sounded like something fun. Being an outgoing person looking to always have a fun time, this seemed right up my alley. Another reason also is because I’ve never attended a Marti gras event before. I had an idea what to expect but I didn’t know exactly what was going to be happening. It was definitely a very social event, when I first got there I had to wait in a line that probably had fifty people in front of me. This was definitely a lot bigger than I thought it was going to be. One thing that I liked right off the bat was the music they were playing. I was surprised that the school allowed them to play rap music that is recent that I have heard on the radio. So to me it wasn’t as much as a school event feel, as it felt more like a party. It felt...
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...t Introduction: Event management is basically an organization responsible for conducting events like conference, product launch, seminars, ceremony etc as per the requirement of the customer. Basic task: Prepare event design, finding a site/place, arranging a food décor, pickups and accommodation, coordinating activities etc The number of task that would be undertaken would depend upon the size and theme of the event. Purpose: Is to put customer at ease by providing management services to customers like accommodation, sending invites, certificate distribution, setting up platform etc. The main focus of the company is to come up with the successful events without any hiccups and without consuming much of the customer’s time. Customers often lack the expertise and time to plan the event and thus hire event management companies to manage the event on their behalf so that they could solely focus on their work. Type of market: cooperate market and social market Cooperate market includes seminars, conferences, charities collection, trade show, company picnic, meeting of board members and stockholders Accounting market of events Profit margin, expenses and deal with customers for gain,(rent of place, service charges, one person serving for catering services, transportation charges, décor expenses tent reception, entertainment and accessories, printing charges, accommodation charges, contingency fund (if something went wrong then in that case we could use that fund...
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...Overall Event Planning Event Directors, Organizing Committee, Treasurer Define goals and objective Budget Documentation/record keeping Concept development Before the day of the event Publicity (see below) -- hugely important! It can make or break an event. Route Planning and Marking (see below) Check-in, Start / Finish Area Planning (see below) Participant Recruitment / Registration Morning of the day of the event Check-in Maps and cue sheets Goodie bags (T-shirts, pins and patches, etc.) Refreshments Entertainment Volunteer support Event/Course Plan the course(s) [this may take special skills] Permits, and permission Communications Emergency Service, first aid, rider assistances Check-points / rest stop Finish line Post-event program Entertainment Prizes/awards Fundraising Incentives (tiered price structure to encourage more fundraising.) Follow-up Reports and accountability Sponsorship Coordinator Develop sponsorship package Recruit major sponsors Recruit lesser sponsors Solicit in-kind donations Publicity Coordinator Develop news releases, articles and advertising Media partners Print media Major Neighborhood Organizational newsletters Broadcast media Electronic media (Internet) Printed materials Distribution Direct mail Past participants New prospects Organizational partners (clubs, civic, service, youth, etc.) Other events and venues for getting the word out Participant Recruitment Coordinator Developing forms...
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...special event. 1. Ordering: linens, food, etc. 2. Set up - cleaning floors, set up tables, chairs, putting on linens, table settings, etc. 3. Payroll - It is necessary to have at least 2 chefs, wait staff, bartender, security, coordinator 4. Making sure your event goes smoothly is what we call "behind the scenes" and this consists of things you may never know go on. For instance, is the cake arriving on time, is the food order correct or perhaps something is missing, the DJ needs to have the list of songs and know the order of event, restrooms need to be supplied regularly, spills need to be cleaned up right away etc. 5. Clean up - Kitchen to be completely cleaned, All dishes/silverware/pots/pans to be cleaned, all linens removed & sent out to be cleaned, all tables and chairs moved to clean floors and polish, bar area to be cleaned etc. 6. Utilities - The A/C units have to be set at about 65 degrees with all the people in the room. Lights, ovens, ice machine, etc all adds us tremendously! 7. Overhead - Rent, advertisement costs, print costs etc. It is a misconception that the price per person is just the food. In fact, that can't be farther from the truth. Remember too that when you go to a restaurant to eat, you are there only 20-30 minutes and sharing the restaurant with others with no DJ. A restaurant is priced with the conception that they turn over guests in 20 minutes on average (if they didn't they would go out of business fast)! But with an event, you and...
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