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Events Management

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HMT 340: Events and Meetings

Professor Edwards

May 2008

Sacramento Fitness and Wellbeing Expo, July 13-15, 2012

Sacramento is one of the most affordable and pleasant cities I which to live in the West Coast. It receives one of the highest amounts of sunlight in the United States and its home to 1.5 million people (SCC Brochure, 2011). Due to its exceptional climate, association with the outdoors and its close proximity to Lake Tahoe and the Sierras Nevada Mountains, Sacramento attracts many healthy minded people.

These are some of the many reasons why Sacramento would be the ideal location for a health and fitness exposition. The Sacramenti Convention Centre is one of the countries best and it is perfect for such an event. The event would provide industry professionals, equipment manufacturers to advertise and demsotrate some of the latest trends and techniques to members of the public of all ages.

The convention will provide lifestyle, wellbeing and fitness resources, training, apparell and classes to a range of ages, including young kids, adults and seniors looking to remain as healthy as posisble.

1. Mind Map:

2. Stages:

a) Research

This would involve gathering information about the fitness and wellbeing market. It would involve market research studies that use qualitative and quantitative methods of gathering information. The demographic details of those who would be interested would need to be obtained. The corporate interest would need to be understood. California and Colorado often ranks as the top healthiest states in the US (Nash, 2010). This data would need to be verified and interpreted in order to understand how these rankings would influence an exposition in one of the healthiest and active states. A database of the number of fitness and health related industries in the state of California would need to be compiled. It

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