...The Effects of Mass Media Nicholas Hall University of Phoenix Hum/186 October 2, 2012 David Dinkins Throughout time ways of communicating have changed from oral to digital. Every new development in communicating and media has effected how people live and present themselves. A person’s life is characterized by what they listen to and the things they observe. Verbal communication was the beginning of mass media changes. Poets, teachers, and tribal storytellers first passed down information and knowledge my speaking tradition. Communication by speaking never reached a large crowd. The tribe kept their knowledge and information amongst themselves or their own community. After the alphabet came about, more people started writing, thus began the writing era. People started documenting oral traditions which turned into the written material. The developments of mass media for the future were defined by the written and oral eras in communicating. The publication era followed the oral and written eras, which showed to be a large change in mass communication. In the beginning printing was outrageously expensive and unless you were wealthy you could not afford the materials to read and write. When printing devices changed for the better, the price of materials dropped, and more people could afford them. Books were the first products that were marketed in history in masses (Campbell, Martin, & Fabos, 2012). When written communication...
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...EFFECTS OF MASS MEDIA JEREMY FLYNE-ACKAH COLLEGE OF HUMANITIES MARCH-03-2013 SKIP SMITH During the last century mass media has gone through major developments of evolutions. These developments consist of the transformation of electronic, digital which has now taken over the modern day media. However this evolution really not limited to the developments mentioned above. For example, handwriting book gave way to printed books, letters gradually gave way to emails, twitter and so on. With the introduction of the printing press passed on to the middle class at a cheaper rate. This in turn mobilized the rise of industrial revolution, aided capitalism and shaped the culture of consumers in the 20th century. “With the revolution in the in industry came the rise of the middle class and the elite business class of owners and managers who acquired the kind of influence formerly held by the mobility of the clergy……..”,(Campbell, R. Martin, C. and Fabio, B,(2012). Media and Culture. As these major developments of evolutions occurred it also had it’s for share of influence on the American culture both positive and negative. For instance, the radio being one of the first modes of wireless communication gave people the hearing power to listen to the news, sports, current affairs, music and other entertaining programs. The evolution of the television gave people the sight invention of watching their programs. This helped the American consumer to have the opportunity to see and listen...
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...Mass Media Messages and Effects Mass Media Messages and Effects When it comes to mass media, it is important to not only understand the different roles the media has in society but to also recognize with every message, there is an effect. The message that the media source is giving may have a negative or positive effect on an individual, a group of people or on society as a whole. Messages from mass media can and will have an effect also on their own organization and at times have had to certain repercussions when not following certain rules set that they must adhere to. In many situations, mass media uses what people consider an unethical approach to influence society. Due to the many laws that exist to protect society, the government has made sure to have an involvement on mass media to regulate what type of content can be released as well as protecting the rights of the people. The audience has an expectation with the messages that the media is providing to society. Society expects mass media to be honest and ethical which is how a media source can earn the respect of its audience, which will lead to a regular return by viewers. Because there is no set of rules that apply to the requirement of ethics in media, it is in the Medias best interest to consider the golden rule and the “do unto others” as this is something that people tend to expect from others. At many times, it may appear that mass media try to brain wash, persuade, or decide for society what...
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...Evolution of Mass Media Evolution of Mass Media Communication is the creation of symbols used systematically to express knowledge and value. This information is in the form of Morse code, various languages, movies, art, and computer codes or mass media. There have been great developments in mass media over the last century. These are the advancement of the print, electronic, and digital eras, which now comprise our modern day media. These three eras have influenced American culture and its business, while introducing groundbreaking forms of mass communication (Campbell, 2015, p. 6). The Print Era Before the creation of the printing press, the production and reproduction of books and other reading materials, was by hand, making the item scarce and high priced. Considered a luxury due to its price, reading material was mostly owned by the privileged. In the early 1900’s newspapers, magazines, books, and word of mouth were the main source for obtaining the news or any informative piece of informative material. During the Civil War, people relied on newspapers for information. The emergence of the printing press allowed for many people to have access to printed materials at an affordable price. It also merged the three elements for mass-market innovation. First, the use of machine duplication substituted the tiresome technique in which clerk’s hand-copied scripts. Second, the quick and simple reproduction of the identical book could occur in vast quantities...
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...University of Phoenix Material 07/18/2012 Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: |Questions |Answers | |What is meant by the term media |Media convergence means the lines are getting blurred between traditional forms | |convergence with regard to technology, |convergence with technology of the media and almost becoming one. Media convergence plays | |and how has it affected everyday life? |a very an important role in how it has affected everyday life of the evolution of mass | | |communication the evolution and media convergence occurs whenever it establish forms | | |communication technology to create new technologies offering new mass communications. The | | |internet allows magazines and newspapers to merge with new technology and computers to | | |increase and report information to readers frequently. Amazon allows readers to have | | |E-readers to combine medium of books with electronic display technologies to offer a new | | |convenient method way of reading. A new source of media mass converge is unavailable for | | ...
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... Introduction (1/2) • Video games have been around since the 1940s. • Over the decades, game machines continuously evolved to become powerful machines capable of stunning visuals and graphics. • In the mid 2000 to 2007, social media, smartphone and tablet technology entered the gaming scene. • Casual games become the norm attracting previously non-gamers into the market. Introduction (cont 2/2) • As the dominant force of the mobile and gaming market, in the next coming 5 years, where does Nintendo see itself competing with threats from smartphones and other gaming platforms taking up its share of the market? • Scenario planning : To make strategic decisions that will be a sound foundation for all plausible and possible future scenarios. Company Profile (1/3) • Founded in 1889 in Kyoto, Japan by Fusajiro Yamauchi. • Manufacturer of Hanafuda “flower” cards • Expanded in 1960s by Hiroshi Yamauchi. • Following the crash of the cards business, Nintendo entered the toy industry upon discovering Gunpei Yokoi, a mechanical engineer. Company Profile (2/3) • 1970: Yokoi teamed up with Shigeru Miyamoto to create games – The Father of Modern Video Gaming, creator of iconic franchises including Mario, Zelda and Pokemon. • The rest is history. Evolution of Nintendo Gaming Consoles Industry Overview (1/2)...
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...The Evolution Of Web 3.0 Marta Strickland Nov 1, 2007 © 2007, Organic, Inc. All Rights Reserved. 1 THE GREAT DEBATE 2 buzz What is Web 3.0? People can not agree upon… the name the definition the existence buzz bu zz buzz buzz buzz buzz “Once the ‘point ohs’ come out, there’s no stopping them. What the heck. I say we should start Web 4.0” Sonja Hyde-Moyer, SHM Project “Just as 'dot com' is the term for the first era of the Web, and 'web 2.0' the second, there will be a new term that bubbles up at the right time to describe the next era” Richard MacManus, ReadWriteWeb “The Semantic Web (or Web 3.0) promises to ‘organize the world’s information’ in a dramatically more logical way than Google can ever achieve with their current engine design.” Marc Fawzi, Evolving Trends “Web 2.0 is a marketing term, and I think you've just invented Web 3.0” Eric Schmidt, CEO of Google “If Web 2.0 was so hot, how about Web 3.0? This has been a recurrent theme of would-be meme-engineers who want to position their startup as the next big thing. ” Tim O’Reilly, O’Reilly Radar 3 HOW THE WEB EVOLVES 4 The Theory of Biological Evolution In the beginning… • • • the world was full of genetic code this code formed into vessels of information the basic unit of biological information was known as: the gene • • • • the gene could store, duplicate, and transmit data with duplication came interpretation and mutation with mutation came specialization genes...
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...MARKETING: THE FUTURE OF MARKETING EXISTS AT THE NEXUS OF DIGITAL SIGNAGE AND MOBILITY Alex Romanov INTRODUCTION When historians look back on this commercial and cultural period, they will likely describe it as a time when the barriers between the physical and digital experience began to erode. One of the hallmarks of this period will be the blurring of the lines between marketing channels, and the convergence and evolution into something new. Today, location awareness and mobility have added context to even the most ordinary actions, while social media and the mobile Web have added a layer of immediate human connection to seemingly straightforward commercial transactions. Point‐of‐sale signage has begun to incorporate interactive mobile communication capabilities, empowering consumers with relevant, actionable information in real‐time retail settings. This era is being ushered in by companies that are combining these technologies to effective marketing ends, and in the process creating limitless opportunities for revenue generation and ROI for consumer‐centric businesses that engage in these practices. PROXIMITY MARKETING In one arena in particular, the efficacy of multi‐ channel marketing is on full display: an interactive medium known as proximity marketing that combines digital signage with mobile technology. Previous technologies have attempted to leverage ...
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...check in to someplace, to text someone, or a way to update your status on your favorite social networking site. People got together in groups and had verbal face-to-face conversations, interaction, hugging, handshaking, smiles, frowns and many more reactions to one another. Today, people have those same reactions but, with digital friends they may have never met. You may hear people say they have a few hundred Facebook friends, Twitter followers, or Youtube views of videos they put online. Is interacting with digital friends online considered human interaction? Where does this interaction take place? When you sit behind a computer screen, a tablet, or your Smartphone and update your status or read someone’s updates is it considered human interaction? This author thinks it is not. SMARTPHONE AND NETWORK TECHNOLOGY The first mobile phone call was made in 1973. Martin Cooper, a Motorola engineer called his competitor at AT&T. Although, it took some time after that first mobile call; almost every person has a Smartphone today. Martin Coopers dream has become a reality in that everyone has a mobile phone in their pocket or on their hip. As with the evolution of the mobile phone into a Smartphone so to the network speeds of those systems have evolved. When Martin Cooper made that first mobile call forty-one years ago there were no mobile networks per se. The first network was an analog first generation (1G) that provided speeds of about 14.4K...
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...try a fun experiment the members of the MIT’s media lab Gershon Dublon and Joseph A Paradiso introduce in their 2014 article “Extra-Sensory Perception”. “Try counting the electronic sensors surrounding you right now. There are cameras and microphones in your computer. GPS sensors and gyroscopes in your smartphone. Accelerometers in your fitness tracker. If you work in a modern office building or live in a newly renovated house, you are constantly in the presence of sensors that measure motion, temperature and humidity.” (Gershon Dublon and Joseph A Paradiso). A lot right? Essentially, this technology is everywhere and there’s no signs of it stopping. With this technology, we will be able to see a whole new world. Gershon Dublon and Joseph A Paradiso go on to say that “Using DoppelLab, that person can see the current and desired temperature in every room at once and quickly spot issues that span multiple rooms or floors.“ Our whole world will be added to. Just take a look at these pictures. Imagining being able to see the world with such vision or with thermal reading--it may help you find your lost car keys. Humans will become more efficient in our everyday lives since we will be able to plan ahead. A new perspective of the world will give new meaning to glasses, prosthetics, hearing aids. By using technology to aid us, we can develop new senses while enhancing our old...
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...allowed for broadcast of radio and television news and shows across the United States. Record music and movies in VHS format were also introduced to American homes. With the introduction of the digital format our telecommunications received a tremendous boost, and some of the early media outlets were replaced by more efficient ways of communication. This paper will describe some of the factors behind the recent loss of audience and sales in such media outlets as record music, movies, network TV, DVDs and video games. The introduction of the digital format changed the way we watch TV; high definition made possible to see a picture like never before, like if we were looking through a window. Digitalization allowed for a much better sound and picture quality in CDs and DVDs, which replaced the vinyl disc and the VHS tape. These media, however, continued to evolution so much so that in recent years media outlets such as newspapers, movies, network TV, DVDs and video games became obsolete. Digital is the key factor. Media outlets such as newspapers, movies, DVDs and video games are more tangible and cost more money to produce. These tangible versions of media are temporary, while digital is a permanent, more efficient way of getting and sharing the message. Media outlets such as newspapers and magazines are printed versions and cost more money to produce. They require tons of paper which is disposable and ends up in the trash, polluting the environment,...
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...– The Future Joe Hallock joe@sitedifference.com December 8, 2004 Evolution and Trends in Digital Media Technologies – COM 538 Masters of Communication in Digital Media University of Washington The Future of VoIP Document Three – The Future Table of Contents Introduction ..................................................................................................................... 3 How the Internet will change............................................................................................ 3 Converging Technologies, Digital Media Integration & Wireless ......................................... 5 Conclusion ....................................................................................................................... 8 Appendix – Abbreviations and Acronyms ........................................................................ 10 Bibliography ................................................................................................................... 11 2 of 11 Created by Joe Hallock – 12/08/2004 The Future of VoIP Document Three – The Future Introduction This paper is the third in a three part series that details the past, present and future of Voice over Internet Protocol (VoIP). The use of VoIP by individual consumers was the beginning of a massive move from traditional telephone systems to a form of new media where voice and other forms of digital media could converge with an already established data network. Major advancements...
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...DIGITAL MARKETING Name Course Name Instructor Date EXECUTIVE SUMMARY Digital marketing is dependent mostly on technology that is evolving and rapidly changing and thus similar features are to be projected from digital marketing strategies and developments. The swift evolution of digital media has brought innovative changes and opportunities for marketing. Fueled via an increase in devices to read digital media, it has resulted in the simultaneous growth of digital marketing. With the rapid growth of possession of tablet devices and smart phones, today's consumer desires to be able to explore, buy, and control their monetary services on demand with their device(s) and in nearly any locality. Reinventing the fiscal services purchase channel, the way customers perform daily banking, the conveyance of insight, and the interface between channels, the drive-to-digital will present opportunities for retail banking. According to a recent financial report "The Best Thing to Do With Your PFM Tools May Be to Get Rid of Them": "motivating revenue for banks will demand that personal financial management (PFM) tools advance to suit actual digital personal financial advisors (DPFAs). The digital advisors are set to use a customers' personal data and other business intellect to find out about personal monetary habits. It will thus enable the bank to assist proactively the client execute the transitional steps involved in achieving both short and...
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...Mass Media Trevor Stanton HUM/186 January 22, 2014 Effects of Mass Media During the last century there were several major developments in the evolution of mass media. These developments are the evolution of the print, electronic, and digital eras which now encompass modern day media. These three eras have significantly affected American culture and economics, while ushering in a new standard of mass communications. While paper printing can be traced back to China as early as 100 c.e, modern printing did not emerge until the mid-fifteenth century. At that time, the printing press was introduced. The printing press was a conglomerate of machine duplication, rapid duplication, and faster production. These three elements were necessary for mass-market innovation. Information and ideas could now be spread faster and farther than ever before. With the evolution of the printing press, production of mass quantities at lower costs per unit became essential in mass production of other goods. This led to the Industrial Revolution, modern capitalism, and the consumer culture of the twentieth century. “With the revolution in industry came the rise of the middle class and an elite business class of owners and managers who acquired the kind of influence formerly held only by the nobility or the clergy. Print media became key tools that commercial and political leaders used to distribute information and maintain social order”. (Campbell, R., Martin, C., & Fabos, B. (2012). Media and culture:...
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...Introduction Evolution of Data Standards WiMAX The Road Ahead Closing Thoughts 4G DEFINITION 4G 3G 2G 1G 0G Fourth Generation Cellular Communication (4G) 4G is not one defined technology or standard, but rather a collection of technologies and protocols aimed at creating fully packet-switched networks optimized for data. 4G networks are projected to provide speeds of 100 Mbps while moving and 1 Gbps while stationary. EVOLUTION OF DATA STANDARDS 4G 3G 2G 1G 0G Zero Generation Mobile Systems (0G) The radio telephone system preceded modern cellular mobile telephony technology (1G). The radio telephone system contained one central antenna tower per region. The central antenna required radio phones to have a powerful transmitter, capable of transmitting up to 50 miles. The number of radio telephones per region was limited by the number of available channels. Unlike closed radio systems, radio telephones were connected to the public telephone network and were typically mounted in cars, trucks, and briefcases. EVOLUTION OF DATA STANDARDS 4G 3G 2G 1G 0G First Generation Cellular Communication (1G) The 1G cellular telephone system divided cities into small cells. This division allowed extensive frequency reuse across a city, allowing millions to use cell phones simultaneously. 1G cell phone technology encompassed analog standards introduced in the 1980s and continued until replaced by 2G digital cell phones. EVOLUTION OF DATA STANDARDS ...
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