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Evolution of Media

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Prehistoric * mainly arts, artifacts, words which caveman or hunters have depicted on their cave dwellings * Sources of information may consist of where to haunt wild animals for food, may come from heavenly bodies (sun and moon) that tells the emergence of day and night. * Footprints of wild animals (mastodon, mammoths) serve as road guides * Stones, metals (bronze, copper, iron) are sources of info. * Iron – create wheels for chariot that led formed empires and distribute cultures * May be divided into agricultural age: when man suddenly settled on great plains and established permanent settlement, verbal laws or stone tablet sewed as books * Coliseum and amphitheater: events center showcasing talent in oratorical, sports, coronations of emperors, subjects usually go to open spaces or plaza to hear latest news * China – 1st country to truly develop media * Peking Gazette – world’s 1st newspaper cave arts cave dwellings artifacts (stones) prehistoric coliseum / amphitheaters

Industrial * Present: triumvirate of PRINT, RADIO AND TELEVISION. Tri-media exists up to the early 90’s * Print media / newspaper is the 1st to evolve * Discovery of printing press: expansion of newspapers began to spread * Industrial revolution: started in the late 18th century in England * man began to use machine to produce textiles * marked transformation of work from human to machine * rising of middle class: circulation of newspaper widens * industrial revolution: gave rise to press freedom * USA: felt the power of media * Use of newspaper as a primary source of information lasted for almost 2 centuries * Philippines: Manila Bulletin, one of the major dailies up to now, started in 1906 printing press printing of newspapers

Electronic * Radio is considered the 1st electronic appliance * Guglielmo Marconi: inventor of the radio * News are heard and information does not cost any * Advent of the radio: gave way to analysts and commentators * Soon, radios have replaced the newspaper as fastest source of info * Television: invented by Philo Farnsworth * Television was the key of media until the computer came * Computer: only used as office equipment then later it began to process data guglielmo Marconi (left) inventor of radio radio of guglielmo Marconi television, philo Farnsworth historic computer, inventor: Charles babbage
New (Information) * Internet: accessible on any digital device contains interactive feedback and creative info * New media: referred to be online newspapers, blogs, wikis, video games, social media * Enables people around the world to share, comment on and talk about a wide variety of topics * 1980s: media relied primarily upon print and analog broadcast models, television and radio * Last 25 years: rapid transformation into media were predicated upon the use of digital technologies * Traditional media have been transformed through the application of technologies (image manipulation, software, desktop publishing tools) new media digital technologies

computer softwares

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